Tag: Holiday Season Sale

6 Christmas Sales Strategy That Can Easily Boost Sales And Increase Engagements

This is the season for businesses across the world to see their bottom line on their income statement (profit and loss). Hence with Thanksgiving, Black Friday, Cyber Monday just around the corner, this is indeed a great time to review your sales goals and develop a Christmas sales strategy to meet them through your holiday sales strategy for business growth. So what will your business do to ensure that your offerings are top of the mind of your customers as they make spending decisions during this holiday season starting from Black Friday through the end of the year? As one of the leading vendors of Salesforce Alternative CRM tools here we have illustrated six ways upon which your business can build its holiday marketing campaigns which can help you boost holiday sales this season for harvesting more than ever before revenue growth.

This is the season for businesses across the world to see their bottom line on their income statement (profit and loss). Hence with Thanksgiving, Black Friday, Cyber Monday just around the corner, this is indeed a great time to review your sales goals and develop a Christmas sales strategy to meet them through your holiday sales strategy for business growth.

So what will your business do to ensure that your offerings are top of the mind of your customers as they make spending decisions during this holiday season starting from Black Friday through the end of the year?

Online holiday sales to increase 25%-35% for the 2020 season and reach $182-$196 billion for ecommerce sales in November, December and January - Deloitte Click To Tweet

As one of the leading vendors of Salesforce Alternative CRM tools here we have illustrated six ways upon which your business can build its holiday marketing campaigns which can help you boost holiday sales this season for harvesting more than ever before revenue growth.

1. Offer special discounts to loyal customers

Why not treat your customers to a holiday gift – from you to them, as a part of your Christmas sales strategy this year?

Hence offer special discounts to your most loyal and best customers on the things they buy the most, offering deals that they just cannot refuse on the things they buy, since as one of the popular vendors of easy to use CRM, we think this is a great way to say Happy Kwanzaa, Merry Christmas, or Happy Hanukkah to your most loyal customers.

Always, remember that it usually costs a lot more for any business to acquire new customers than to retain the existing ones.

Another way to approach holiday sales might even be to offer these loyal customers of your brand an even bigger discount when they refer your business to their family and friends… and those referrals ultimately make a purchase.

2. Personalize Emails

Mostly for online ecommerce stores, but for even for any other business that uses a sales CRM, has their email addresses and any other basic information on their customer’s base sales history, it is great to be able to personalize and send emails by including their names and pertinent details and even suggestion for an item that you might think they would like based on their order history stored in the CRM database.

3. Provide gift certificates

You maybe are a hairdresser, automotive repair shop, maid service, a web developer, or a professional organizer – so how do you gift these things?

With gift certificates, of course.

Who would not love a new hairstyle, a free oil change, and tire rotation, or a house cleaning during this holiday season?

Moreover, gift certificates are even a great opportunity to cross-sell, when you have tons of products and services for the consumers of your offerings.

Hence promote your gift certificates on social media channels or send them to your customers on your email list.

4. Cross-sell

The months that lead up to the holidays are an excellent time to suggest items to go with the products and services that your customers are already purchasing from your brand.

Maybe a customer has bought a beautiful set of earrings last year, so suggest the customer a matching necklace for this holiday season, or if you are a hairdresser you can cross-sell a salon-quality hair conditioner and a shampoo set since cross-selling is a great way to add value to your existing customers and so increase your holiday sale.

5. Send gift ideas

Another Christmas sales strategy that you can use this holiday season is sending an email filled with gift ideas tailored and customized to the people on your list with heading like “great gifts for co-workers”, “gifts for mon” or “gift for neighbors”, etc.

For this find out what are your brand’s most popular items and who buys them, and thereafter share that info with the people on your mailing list.

Remember people will be grateful for it since most people run short of gift ideas during the holiday seasons for several hard-to-buy-for personas in their list.

6. Offer free shipping or special deliveries

Who does not love a surprise?

Hence don’t be afraid to think out-of-the-box to boost your holiday sales.

Now if you are running a small e-commerce store, it is no secret that your business is competing with giant global retailers like Walmart and Amazon that are providing multiple choices for fast, free shipping.

Therefore, offering free shipping to your customers is another great way to craft the customer experience around waiting for and receiving their purchases during the holiday season which can increase your brand’s revenue growth.

Takeaway

Finally, to make your customers know that they are appreciated, send them a “thank you” card this holiday season that has nothing to do with trying to sell them anything- they will love you for it.

sign up

Tactics To Close More Sales This Holiday Season For Business Growth

The winter has set in and so like every year this holiday season also brings with it an added excitement and rush to go shopping. This is because people look forward eagerly during this time of the year for special discounts and the items on sale that are always up for grabs. Hence retail and online business owners surely can expect a surge in customer walk-ins and their website traffic during such a period and therefore find the best ways to make the most out of this holiday shopping frenzy by doing something out of the ordinary in order to boost the flow of their prospects and customers. Therefore here are some of the most effective and all-time popular sales closing techniques that you can try out this holiday season for your brand’s prosperity and business growth.

The winter has set in and so like every year this holiday season also brings with it an added excitement and rush to go shopping.
This is because people look forward eagerly during this time of the year for special discounts and the items on sale that are always up for grabs.
Hence retail and online business owners surely can expect a surge in customer walk-ins and their website traffic during such a period and therefore find the best ways to make the most out of this holiday shopping frenzy by doing something out of the ordinary in order to boost the flow of their prospects and customers.
Therefore here are some of the most effective and all-time popular sales closing techniques that you can try out this holiday season for your brand’s prosperity and business growth:

Announce Giveaways

To produce a buzz around your offering(s) it is a good idea to create a giveaway. Offering free accessories to the customers who shop for a certain specified amount is sure to draw more people and make them interested in buying your products and services.
We say this because attractive offers and combos will always remain a hit with customers who go out to shop during this part of the year.
According to surveys it has been found that clothing, electronic gadgets, footwear, chocolate, and cookies are some of the most purchased items in this season.
Therefore, offering giveaways to high-spending customers will definitely boost spending among loyal consumers of your brand.

84% of buyers now kick off their buying process with a referral. Click To Tweet

Email Blasts

Changing or moving your existing sales process online might not be possible within a short span of time. Nevertheless, marketing your offerings online can always reap benefits beyond measures if it is done in the right way using easy to use CRM by automating your email blast and targeting your existing customers and new prospects and leads in the CRM database with enticing offers to increase their interest.

Additionally, as a part of your sales cadence , you can even send out festive greetings to all your new and regular customers which is also a good way to remind them and keep your brand on the top of their minds.

It is a known fact that customers love brands that add a personal touch and are more likely to shop from your brand once you buy CRM and send tailored and customized emails to the consumers of your offerings.

Suggesting gifting ideas for Christmas 2019 and New Year 2020 is a surefire way to get people to look for things to buy for their family and loved ones from your brand and company.

Issue Promo Codes

Customers irrespective of age, sex or demography love a discount and so why not give them that especially during this time of the year when they are all up on their shopping spree.

Therefore, circulating special promo codes for the holiday season via social media channels like Facebook, Twitter, Pinterest and others will help your consumers know about your special holiday season sale that you have on your offerings.
This is because curious responders will all be delighted to use discount codes on their purchases which will in return help in your business growth.

Cross-selling

Driving and closing sales is surely a challenging task for all salespersons throughout the year and it is more so during the holiday seasons.

Hence why not implement a smarter approach to sell more?

Even though cross-selling is still an underrated selling strategy and most businesses fail to focus on this concept, nevertheless, just by doing some homework and learning by using your business growth technology and tools what your existing customers had bought, it can be really worthwhile to suggest them items of relevance this holiday season that might be of their interest.

For example, consumers of your brand who have bought an iron can be suggested to buy ironing board or an iron cleaning product or clothes and accessories can go hand in hand, so that it increases your holiday sale revenue from your existing customers listed in your easy to use CRM software’s database.

Free Shipping and Fast Delivery

While shopping online it is a known fact that most consumers loathe paying money for shipping. Therefore just offering free shipping to your online customers is likely to boost your holiday season’s sale.

Moreover, if your business adds to that the premium of super-fast delivery you can be sure that there is going to be a deluge of customers flooding your website.

This is because there can be nothing more attractive to the consumers than to be assured that their orders will arrive in double quick time and will also carry no surcharge for this alacritous service.

Conclusion

Finally, to sell more this holiday season we once again reiterate to buy CRM and use analytics-driven data to get sufficient insights as to how this holiday season 2019 will play out for your business.
Employ SFA ( Sales Force Automation ) in your CRM to boost sales during these busy periods of the year, since in this digital era where everyone is moving fast, the onus is on you to keep up with the pace to secure high sales volume during this holiday season and start 2020 with a sense of assured prosperity and new hopes for your company.

sign up

Increase Holiday Sales This Year by Understanding Your Customer’s Purchasing Behavior

Each year something exciting happens, as we want to spend endless hours looking through retail shelves in search for the perfect gifts for our loved ones. Based on the forecasts for this year, it has been predicted that this year’s holiday season sale will be a blast, as US consumers are planning to spend 3.5 – 4.5 percent more than they did in 2016. While in another research, it has been pointed out that more than 82 percent of shoppers in the US are planning to buy their gifts online.

Each year something exciting happens, as we want to spend endless hours looking through retail shelves during holiday sales in search for the perfect gifts for our loved ones. However, holiday season for business owners is a time, which is marked by ceaseless frustrations and anxieties. There are way too many things to deal with and things worsen when you find your customers jumping ships and fleeing to your competitors because you have neglected some valuable insights about customer preferences.

But fear not, since there are myriad of information and research online, which can reveal the wants and needs of your customers.

Based on the forecasts for this year, it has been predicted that this year’s holiday season sale will be a blast, as US consumers are planning to spend 3.5 – 4.5 percent more than they did in 2016.

How the US Consumers plan to shop this season

According to a forecast by Forrester Research, it has been suggested that online sale will increase by 12 percent this holiday season compared to 2016. While in another research, it has been pointed out that more than 82 percent of shoppers in the US are planning to buy their gifts online.

According to a forecast by Forrester Research, it has been suggested that online sale will increase by 12 percent this holiday season compared to 2016. Click To Tweet

While this may seem to be a positive trend for online stores, there is another insight that you should also be aware of. According to Forrester three-quarter of all holiday shoppers expect to buy their gifts from Amazon. This means although e-commerce sale is expected to grow, Amazon will take a large chunk of the sale.

Another interesting trend revealed by Forrester shows the consumer’s tendency to procrastinate. The said research has brought out that in 2017, shoppers are expected to wait even longer before buying their gifts, which means, that in-store pickups and expedited shipping, will be most valuable from the customer’s perspective.

As an e-commerce business owner, you probably already have a 2017 Holiday Plan in place, but still, it is worth reconsidering the plan to see if it aligns with these recent researches.

Here are a few more suggestions based on the research findings:

Tips on how you can increase sale during Holiday Season 2017:

#1. Get an online store

If you have not yet tapped into the power of online selling, get on the bandwagon now. Although it is true that people still love to touch and feel their products before purchasing them, however, holiday season purchases are more about giving others, which means that generic product mix will sale moreover personalized items.

#2. Review your product assortment

Consumer’s mindset changes radically once the trees change its hue. While consumers try to stay wary of their finances in the early fall, they start buying lavish gifts and start throwing money on unnecessary items as the holiday season approaches every year, and mostly their choices are not thoughtful ones. This is the time to review your stocks and dig out those most costly gifts and pricey toys. Remember, the more creative, pretty and decorative your product offerings, the more sales you can expect during the holiday sale.

#3. Incorporate recommendations

According to Forrester Research, 64 percent of online buyers try to view recommendations or suggested products while they shop. By adding recommendation functionality to your e-commerce website, you can make you of the collected data to find out your customer preferences. To enhance customer experience, you can even allow your shoppers to like and save their favorite items while surfing for their desired products in your online shop.

#4. Provide expedited shipping and pick-up in store

For early buyers consider offering free delivery, since ‘free delivery’ ranked high as a consideration factor in the stated surveys. Moreover, as mentioned even before there are an increasing number of customers those who are postponing their purchases this holiday season, therefore, such services that make sure of guaranteed delivery will be much appreciated.

#5. Update marketing communication across all channels

For this holiday season, remember to align all your marketing materials and website landing page imageries with the holiday theme. It has been observed on several occasions that holiday themes put customers into a buying mode. As most customers have a mental budget of how much they are going to spend during the holiday season sale, therefore, put out your holiday merchandise at the earliest, and create an atmosphere of a joyous celebration online.

#6. Improve customer support

Even when the craze and rush for holiday shopping get out of your control, it is important that you stand apart from your competitors by providing a high level of customer service. According to Forrester Research, 68 percent of online shoppers expect their desired brands to answer their queries within a day and 26 percent wants to receive a response within 2 hours.

As this kind of customer expectations often puts tremendous pressure on business owners during the holiday season, consider streamlining your customer service processes by adopting latest technological solutions such as Chat-bots and CRM (Customer Relationship Management) system to cater to your customer’s needs.

#7. Optimize mobile experiences

In a report published by Adobe Digital Insights, mobile visits have risen by 33 percent compared to what it was in 2016. Therefore make your e-commerce website mobile responsive and create a speedy mobile checkout process. As everyone is pressed for time during the holiday season, people are more willing to shop online using their mobile device. Offering different payment methods such as credit cards, and digital wallets help in generating more sale and process faster checkouts.

Try ConvergeHub For Free

Summary

Hence, in a gist, while data provides a complete picture of personal preferences and behaviors of your customers, but as holidays are centered on the idea of gift giving, holiday promotions are here to stay for this year and times to come.