According to a report published on non-CRM adoptors by Small Business Trends, it has been seen that more than 50% of small enterprises fail in the very first year, and greater than 95% small startups fail within the first five years.
Therefore, businesses, regardless of their size, are regularly challenged with finding unique means to capture new customers, improve their up-sell and cross-selling opportunities, increase sales and along with it keep their existing customers happy so that they return times and again.