According to a report published on non-CRM adoptors by Small Business Trends, it has been seen that more than 50% of small enterprises fail in the very first year, and greater than 95% small startups fail within the first five years.
Here are some greater surprises for you:
Businesses, regardless of their size, are regularly challenged with finding unique means to capture new customers, improve their up-sell and cross-selling opportunities, increase sales and along with it keep their existing customers happy so that they return times and again.Make your customer the center of everything that you perform and everything will fall into place - Superoffice Click To Tweet
Apart from this above-mentioned fact, small businesses also experience added challenges that inhibit their growth. These are varying causes around issues such as, management, leadership, cash flow, which sometimes can or even cannot be changed.
However, the primary reason that makes a small business fail is that the establishment does not care about their customer service. This is a surprise since providing good customer service is one thing that all businesses can always do something about, regardless of their size.
The Cost of Bad Customer Service
In today’s competitive market, where social media is the channel for venting out our satisfaction, as well as our discontent, the cost of not providing optimal customer service is paramount.
Let us look into some of the facts we discovered in some of our few in-depth customer research surveys:
Easy To Use CRM System Is One of the Secrets to Making Customers Feel Special
More than 72% of buying experiences are related to how the consumers feel they are being treated. We guess you will be surprised to know that although more than 85% of companies say that they deliver “excellent customer service” but only 8% of their customers think that these businesses really deliver “excellent customer service”.
However, it is not too time-consuming or difficult to close this gap and make your customers feel special. It is all about centralizing your customer related data and making use of this information by understanding what is a CRM database in a smart way to improve the relationship and find growth.
In other words, every small company needs a CRM software for small business and make use of the best CRM tools to centralize your customer’s information. Therefore, if your business is already not using a CRM system, we think it is a good time to consider getting it. With today’s Cloud CRM solutions, which are available as a SaaS (Software as a Service) platform, adopting a CRM for small business is completely affordable, while its benefits are priceless.
Here are 4 benefits that your small business can find by using an affordable CRM software:
Many small businesses keep all their customer information scattered in various places. It can be in Excel spreadsheets, Rolodex or in their Emails. Although at the time the information was captured you can remember the customers but three months down the road becomes hard to remember where you stored the information and why even kept that note on a specific customer in the first place. Moreover, since the information is probably kept on your personal PC, others in your organization may not have an access to that data and communication trail and that will eventually create problems. Having an easy to use CRM software can help you to forgo all that pain.
Best customer management software like CRM provides you the ability to store several communications with your customer like calls, emails, meetings, in a central place and let everyone in your business retrieve the information instantly. Therefore using a customer service CRM software not only creates a better experience for your customers, but best CRM tools also save a lot of time and headaches.
We all like immediate gratifications. Therefore, there is nothing more annoying than having to repeat your issues to different departments for resolving your problems. A customer relationship management software actually helps you to become more ‘in sync’ with your consumers, because Converged CRM systems such as ConvergeHub combines all sales, marketing, customer support and billing data in one database.
CRM system help improves the quality of customer communication and your support staffs level of responsiveness by connecting different departments in your organization by using this software.
We all know that people get busy and consequentially forget things, especially sales and customer support reps in the company. However, when the market is as competitive as it is today, your word should be your bond. Commitment and trust create a solid foundation for customer relationships. CRM software for small business is a valuable tool that helps you to forge a trustworthy relationship with your customers. Using CRM tools you can create follow-up activities on your customers and can monitor the stages that your open sales are at, and so can be easily warned if you are about to lose any customer due to lack of attention on your side. Therefore, once you use an easy to use CRM, you do not have to use age-old yellow stickers and your customers will never feel that they are neglected.
Generic offers and messages often do not make your customers feel that they are special, which a targeted and personalized content does.
Sales and marketing CRM lets you slice and dice customer data, in thousand different ways, so that you can create and send messages and offers towards specific customers, showing that you care about their needs.
There are several reasons as to why a small business can either make or break within a few years or months. However, for this while some reasons are truly out of our control others like providing awesome customer relationship is something that can be easily controlled and improved by all small enterprises.
Concisely, the business success mantra is simple- Make your customer the center of everything that you perform and everything will fall into place.
Small business CRM certainly does not have to expensive. If you are on a tight budget download the free trial version of our ConvergeHub CRM software and let your business, bloom successfully.