When you are doing business online, you will find several things that require your attention. This is 2020, fully digital, everything is available online and if we talk about email marketing and business CRM solutions, according to research it shows that more than 82% of businesses in B2B and B2C are using email marketing automation nowadays.
Average expected ROI is $42 for every $1 you spend on email marketing. Click To TweetNow, this question might hit your mind: How email marketing can boost my businesses?
What is Email Marketing?
Generally speaking, email marketing is a part of internet marketing, which encircles online marketing via social networking, websites, blogs, and more.
In fact, it is the same as direct mail but instead of sending the mails through postal services, over here messages are sent electronically through emails.
Now once we are speaking about marketing, emails always stand out in the crowd and are still considered the best way for communicating with consumers in the marketplace.
Hence, email marketing is considered as a highly effective digital marketing strategy as it helps to communicate with all the prospects and customers through electronic channels, whereby using marketing automation found in easy to use CRM software tools email marketing empowers businesses to create campaigns that speaks to their audience on a much more personal level.
Therefore, in this era of digital communication, when marketers are required to do more with less, your marketing staffs need to connect with hyper-targeted buyers lurking within the crowd of prospects, which brings email marketing at the forefront of other strategies in the digital marketing field.
Why your company needs Email Marketing?
According to marketing ninjas, emails are the best ways to hold your customers in-touch if you occasionally say – “Hi, we have got a special offer for you.”
It has been observed that using this technique gradually increases the customer’s interest in your brand, as it provides a favorable impression that you have been thinking about them.
Hence email listing based on demography, behavior, or social features of the prospects and customers provide highly relevant and contextual emails that really work for ushering business growth.
Do you know, according to a poll done by a major Salesforce Alternative CRM solution, it states that 91% of your target audience in the marketplace uses emails?
Additionally, as per polls done by Campaign Monitor, it states that 320% more revenue can be generated by automated emails using business CRM solutions, as against the non-automated ones.
This is because, the beauty of triggered emails is that, once they are programmed to run, they continue to mechanically drive earnings from the intended and targeted audience without you or your employees having to do anything more.
Hence email marketing is the weapon of choice for SaaS-based offerings and online stores as there are several CRM solutions that can help businesses to create startling email marketing campaigns, track the behaviors of their targeted audience and even optimize earnings through repeat purchases.
EMAIL MARKETING IDEAS FOR BOOSTING YOUR REVENUE
Now, in email marketing, it is not sufficient to simply send your prospects and customers plain vanilla emails, rather you need to have a good plan in place to make your emails work effectively.
Hence here are a few concepts for email marketing, which can help you to increase the impact of your efforts:
Get Personal
The most successful emails are those that make the audience feel that they are customized just for themselves.
Now, it is natural that you just cannot manually customize all the emails that you send to your targeted audience in the marketplace.
Hence automation is essential if you would like to treat each of your targeted audiences in a private way that can elicit a reply from the recipients of your emails.
Therefore, firstly if you want to find more traffic through emails, then you should collect sufficient data about your prospects and customers, which you can easily do if you are using a business CRM solution that can provide you the information you can use like the name, date of customer sign up, contact numbers, birthdays, a conversion event, and much more.
Hence, by segmenting the customers and prospects into different groups that are stored in the CRM database, based on their interests, behaviors, buying patterns, and more you can create personalized emails that can fetch replies and actions from the recipients of those emails.
For example, if you are aware of your customer’s preferences, it is possible to notify them over emails when your brand has new items that can pique the interest of your customers and are on sale.
Remember, emails are less about making sales and more about building a trusting relationship with your customer base, so concentrate on the entire customer journey for finding a better response to your emails.
This is because by offering useful incentives and information to your prospects and customers, you can create a loyal customer base that can eventually bring in repeat sales and more revenue.
Moreover, since emails are a part of a set of interactions with your brand, do not create emails that will simply send users to your brand’s generic homepage. Rather invest time to create customized landing pages and take your email recipients to those pages for finding deals that they might consider worth once they click on the CTA (Call To Action) buttons in your emails.
Now, even a simple welcome email can be quite effective as a part of your email marketing strategy, when potential customers are first showing their interest in your brand.
Finally, in the realm of email personalization if your customers are young, make them laugh since inspiring them and teaching them will make them come back to your brand for more.
For this send assignment quotes, short clickable videos, and pictures embedded in your emails that can make your target audience get identified with your brand, which can make them much more likely to turn into loyal customers.
Reward Loyal Customers
Placing a loyalty program with the help of email marketing is a fantastic way to cultivate a relationship with your customers. As a company cannot ensure growth without loyal customers hence consider providing existing customers points for their future purchases which is just one means for creating a loyalty program for your customers.
For this, you can segment your customers stored in your easy to use CRM who have spent above a specific amount while purchasing from your brand and send them email campaigns with exclusive offers like early access to sale, special product bundles or discounts. You can also offer incentives to your existing customers on their special occasions along with their birthday emails or for their first anniversary of shopping at your store.
Moreover, you can also give special discounts to your customers who refer other customers, bring in new visitors, or incentivizes referrals for your brand.
Target Dormant Customers
Sending targeted emails for customers that have not purchased for a while, with incentives to re-purchase could act as a gold mine. For this use emails to remind your dormant customers that you are still around. Send then gift cards in their emails that can encourage them to come back for more.
Utilize Social Proof
The power of providing appropriate social evidence is huge in the digital marketing field. This is because there is no way around the fact that people always trust other people and so think about providing some user-generated reviews and testimonials of your loyal customers in your emails. You can always boost sales significantly by revealing how many customers have used and are happy with your brand’s offerings.
Final Thoughts
As one of the most popular vendors of MCA CRM software solutions, which is mostly used by alternative lending businesses, we trust these email marketing ideas shall surely help you to get the most out of your customer relationships.
Hence never forget to personalize your emails keeping the customer journey of your consumers in your mind and offer rewards to loyal customers which can provide stellar business growth.
