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9 Golden Ideas to Run Your ABM (Account Based Marketing) Process

Posted by Glory Eke

This is how ITSMA defines Account Based Marketing: “Treating individual accounts as a market in their own right.” So, ABM is a structured approach which has been developed and implemented for launching highly customized marketing campaigns to markets of one, which can be accounts, partners or prospects. Account Based Marketing aims at making the sales and marketing take a closer look at key business issues faced by the targets, mapping them to individuals, and thereafter, tailoring campaigns to address those issues. Read More

6 Key Steps for Account Based Marketing- That Really Works

Posted by Glory Eke

ABM stands for Account Based Marketing. Although over the past year since 2016, there has been more than 21% increase in the number of business establishments that have a full account based marketing in place, still it is a fairly new concept for many people in the marketing world. According to a research, it has been found that while the numbers of companies who have adopted this marketing tactic have almost doubled their growth as to what it was last year, but still lagging alignment between marketing and sales have restricted use of this marketing strategy in many ways. This is exactly why we are here to help you to understand ABM and learn how you can use it optimally in your market place. Read More

How Small Business Can Manage Their CRM Database

Posted by Glory Eke

Customer related CRM database provides an insight on the customer behaviors not only to enterprise users of the system but also is a vital piece of information for users of CRM for small business. Rather to say, the database is the foundation on which the CRM software strategies work. As for all businesses, the customer-related information base is one of the most important characteristics that impart the customer-based tactics and strategies needed for optimal use of this system. Read More

Know What Does CRM Stand For with Reasons of Growth in Cloud CRM

Posted by Glory Eke

CRM as a technology has already established its position as an essential element, which is capable of helping organizations of all size and bridge the gap between sales, marketing, and customer support teams. Through the end of the first decade, and up to the present day, the availability and rise of Cloud and SaaS CRM continued to gain popularity, due to lower initial cost and easy integration with mobile devices. Cloud-based CRM allowed all the business data of a company to be stored, accessed, modified, and saved via the Internet. Read More

Does Investing In CRM Lead To Betterment In Permission-Based Marketing In 2017

Posted by Glory Eke

It has been recently observed that although ad growth in slowing down, investments in CRM are growing. This makes total sense as it points to further growth in permission-based marketing channels such as email marketing. In a report published by eMarketer after conducting several outside studies indicates that companies of all kinds, particularly SMBs are … Continue reading “Does Investing In CRM Lead To Betterment In Permission-Based Marketing In 2017” Read More

Best Small Business CRM ConvergeHub- The #1 CRM for SMB

Posted by Glory Eke

Though CRM solutions plies on their bells and whistles for attracting customers, in reality, there are a few core functionalities that all best CRM features, which have the most impact on your business. Therefore, while you examine your possible options for adopting a CRM, focusing on these features can prevent you from getting distracted by functionalities, which in spite of appearing interesting or even promising, will not be able to do the CRM assisted heavy-lifting tasks that your business needs now Read More

What Is CRM Marketing and How It Can Boost Your Marketing Plans

Posted by Glory Eke

The answer to the question what is CRM marketing lies in the process by which marketing managers can track customer’s interests, record their behavior, watch the customer’s interaction to the campaigns to ensure campaigns and marketing messages are meeting their needs in the best possible ways. Read More

What to expect out of CRM Technology in 2017

Posted by Glory Eke

Even apart from CRM technology, research says that 29% of all SME (Small and Medium Enterprises) view technology as a driving tool that motors the growth of an organization and boosts profitability. Hence, here we are today to explore how we can leverage modern solutions, which are increasing in popularity (like CRM technology) in 2017, to achieve a competitive advantage and work towards sustainable growth. Read More

Top benefits of implementing CRM for Small Business owners

Posted by Glory Eke

CRM for Small Business owners or Customer Relationship Management systems are designed to streamline the processes in your business involving your existing and potential customers. However, if you are a small business owner, you might feel hesitant to use CRM technology, mostly because you may find yourself unfamiliar with this new concept. Even entrepreneurs, who … Continue reading “Top benefits of implementing CRM for Small Business owners” Read More

Experience Sales Lead Management Using ConvergeHub

Posted by Glory Eke

According to Sales lead management principles – Leads are the lifeline of any kind of businesses. Therefore, converting leads to customers is what it really takes to remain and thrive in business. Once you know how to manage your leads in a structured and systematic way, you can, not only increase the number of leads that you generate but also amplify on how many of those leads you can convert at the end. Here are some of the interesting steps suggested by sales lead management teams, which can be also followed by using ConvergeHub CRM for SMBs. Read More