Blog

See Who Opens Your Email With ConvergeHub (The #1 CRM for Small and Medium Businesses)

Posted by Patricia Jones

We all know being in sales is not always an easy job. Nevertheless, users of ConvergeHub are equipped with the right tools, which help you to start your day guiding you through your most pressing tasks. Taking a step further, how would you feel if you can also see who has opened your emails? ConvergeHub email tracking and delivery status update keep you informed on all emails sent from ConvergeHub, CRM for Small Businesses. Read More

Tips to follow for achieving 100% CRM adoption and engagement

Posted by Patricia Jones

We are all aware that CRM is good for business. In fact, the truth is, while CRM increases sales by 29% (SalesForce), according to Nucleus Research the average ROI of any CRM is $8.71, for every dollar spent on this platform. However, having said that, one fact we cannot choose to ignore, is that not all CRM implementations are successful. The main reason behind lagging implementation of CRM is poor user adoption rate. Employee resistance, insufficiency in funds and time, lack of preparation and planning are certainly other reasons that escalate the poor adoption rate of CRM. Read More

Small Business Marketing for Black Friday 2017

Posted by Patricia Jones

Timing is everything. Understand the logic of where and when to find your customers heavily weighs on your skills as you develop your holiday marketing strategy, which is especially true if you are working with a limited budget. Here is an illustration how you can manage your holiday promotions and strategize your Black Friday plans in a few different ways. Read More

The Past, Present, and Future of AI in Customer Experience

Posted by David Klein

It can be debated, for all the good things that technology has provided to businesses over the last few decades, it has also compromised on customer experience, which is a key element, responsible for growth in any businesses. Nevertheless, at present we have just starting to realize the potential of AI and understand the potential implication for Artificial Intelligence applications, to make a more than welcome impact in the field of customer experience. Read More

Why Should You Consider Integrating CRM With ERP?

Posted by Patricia Jones

With a plethora of consumer data, being generated on a daily basis, business owners are presently experiencing more complex business environments than ever before. Since, if this customer centric data is not handled in a proper manner, it can become the biggest pain point for efficiency with decision-making, forecasting and ultimately- the purchase and sales processes. Happy customers are the most valuable and possessed assets to any business. But, how can you successfully deal with all these challenges, whilst building up profitable customer relationships? To combat this dilemmatic issue, businesses typically buy CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) software solutions separately or mostly integrate a CRM with an ERP. Read More

Why Startup Companies Need A CRM System?

Posted by Patricia Jones

Even before asking why businesses need CRM system, it is really important to understand exactly what a Customer Relationship Management system is. In short, CRM is the practice of managing and analyzing customer interactions and feedback, with the ultimate goal of executing better customer relationship leading to customer retention in the long run. Although CRM is a fairly new concept, this SaaS technology has so many inherent advantages, that most organizations of all sizes, from startups to big enterprises are quickly catching up with this platform. Now the question we need to ask is, does your start-up establishment needs a CRM? In this article, let us review a few points from this aspect. Read More

Why mobile CRM is Crucial for Your SMB

Posted by Patricia Jones

We all are aware how indispensable CRM strategies are in today’s business world. From reduced marketing expenditures to superior customer retention rates- the benefits of CRM are never-ending. With the speedy rise in telecommunication and mobile technology, mobile CRM is a perfect tool for those who are on-the-go, since mobile CRM provides essential access to sophisticated data and customized information on the field. According to the U.S. Bureau of Labor Statistics, more than 24% of employees did their work from home in 2015, which shows a formidable rise of more than 20% since 2003. According to the same source, BLS predicts that more than 106 million Americans will telecommute within 2020. Read More

Customer Relationship and A Dozen Tried Tips to Better Know Your CRM

Posted by David Klein

Perception Gap a word coined by Brian Solis and his team at Pivot is the breach between what the customers need and what the company executives think that their customer wants. A pretty fascinating topic for discussion. Just as making an assumption about your customers can prove to be costly, similarly, on the other hand, understanding what your customers need can enable any business to leapfrog their competitions. If you are of the opinion that you understand your customers, can you answer these few questions to find out if your assumptions are true? Read More

9 Golden Ideas to Run Your ABM (Account Based Marketing) Process

Posted by Patricia Jones

This is how ITSMA defines Account Based Marketing: “Treating individual accounts as a market in their own right.” So, ABM is a structured approach which has been developed and implemented for launching highly customized marketing campaigns to markets of one, which can be accounts, partners or prospects. Account Based Marketing aims at making the sales and marketing take a closer look at key business issues faced by the targets, mapping them to individuals, and thereafter, tailoring campaigns to address those issues. Read More

6 Key Steps for Account Based Marketing- That Really Works

Posted by StefanD

ABM stands for Account Based Marketing. Although over the past year since 2016, there has been more than 21% increase in the number of business establishments that have a full account based marketing in place, still it is a fairly new concept for many people in the marketing world. According to a research, it has been found that while the numbers of companies who have adopted this marketing tactic have almost doubled their growth as to what it was last year, but still lagging alignment between marketing and sales have restricted use of this marketing strategy in many ways. This is exactly why we are here to help you to understand ABM and learn how you can use it optimally in your market place. Read More