Lists

List is the group of people belonging to modules of sales like Accounts, Leads and Contacts who are your target for the Campaign. You can create your own list to carry out the Campaign.

Further you can filter your List by setting up criteria to create your Segment for the corresponding List. You can create different combinations of criteria to create many Segments under a List. When creating a Campaign, you can select Segments and Lists to Target your desired group of people.