Posted by Glory Eke
Influencer outreach is definitely considered as a dominant asset when it comes to improving your brand’s visibility.
Using content marketing strategy to scale up brand visibility is nothing new since you must have already used blogs and social media platforms to improve your brand’s outreach in the market.
In a data compiled by B2C (Business 2 Community) research, it has been found that more than 93 percent of marketers use content marketing strategy for their business growth.
However, adding an influencer to your existing marketing strategy will furthermore maximize your brand’s visibility, as it has been found that “It is the fastest-growing online customer acquisition channel, beating organic search, paid search, and email marketing.”
However, for SMBs managing and executing plans to use the influencers properly often becomes a difficult job, as small and midsize organizations need to handle and manage many activities- so using a trusted CRM Software, makes your work easy and hassle free.
This same study also suggested that 59 percent of marketers would increase their budgets in 2017 for adding more influencer marketers, which can increase the conversion rate by 3 to 10 times, by enhancing brand visibility.
Influencers are indeed marketing assets for brand awareness strategies you cannot ignore. The influencer’s public relations make their followers hang on their every single word and so their recommendations can serve to boost ranking, bring high-value inbound links, and accelerate growth.
Here are some tips as to how you can use influencer outreach for amplifying your brand’s presence:
1. Increase Marketing Efforts with Influencer Outreach
According to Jayson DeMers of Forbes magazine, higher authority links helps in enhancing your marketing efforts that help in boosting your search engine ranking and increase monetization.
Moreover, authoritative inbound links also aid in keeping your contents safe from real-time Google Penguin penalties.
It has been found that valuable influencer outreach assets can also be used for enhancing organic brand visibility using several engagements such as:
2. Let Your Influencer Tell Your Story
Do not let your influencer outreach strategy become spammy. You may lose potentially loyal customers if your influencer simply regurgitates content for the sake of analytics.
So look out and focus on these key aspects before beginning your influencer outreach initiatives:
In other words, when you are deciding whether collaborating with an influencer will bring your results, consider the benefits of reach versus engagements for your brand while planning your social media brand awareness campaigns.
3. Invest In the Right Influencer Personas
For brand visibility and brand awareness, investing a sizable amount of time and identifying the right influencers is as important, as it is for identifying your buyer personas.
To improve brand visibility among the right audience, never select influencers based on their followers. Always collaborate with someone who matches your brand’s personality.
For an example, if you are launching an innovative kitchen product or service, your influencer should be in the realm of health and nutrition and not from technology. This helps to improve customer relations and thereby ensures maximum return on your marketing efforts.
4. Never Underestimate the Strength of Micro-Influencers
A powerful question was posed on Marketing in Forbes:
“Is it better to find an influencer who can connect the brand to 20 or 30 really meaningful decision makers, or are 10,000 page views more important even if the vast majorities aren’t really potential buyers?”
To answer the question it is advised that when developing strategic brand management policy never overlook micro-influencers.
According to Entrepreneur, although micro-influencers may not have a high volume, their engagement rates have more leverage to improve brand visibility due to the meaningful relationship that they tend to develop with their followers.
You can find micro-influencers by doing research across all social media channels and peer networks where the use of business management tools is very important. We have seen these influencers to use CRM for their own purpose as well and suggest the same to many other business owners who have benefitted from the implementation of CRM or shift from old legacy tools to latest CRM converged platforms.
5. Find the “Outreach” of Influencer Outreach
Although approaching the influencers with their best interest in your mind, is certainly the best approach, but never begins your relationship with your influencer with an attitude of “What can I do for you?”
This will only help your influencers to reach their goal first, and make them leave behind their objective of gaining access to their followers.
Primarily, approach your influencers with social media touch points by liking, commenting and re-tweeting their contents.
It is only after you have formed a solid ground, craft a meaningful pitch that is individualized to approach the influencers of your liking.
When you interact for the first time with your influencer, taking a note of these points will help in stabilizing the relationship:
6. Develop Industry Focused Content
According to Marketergizmo, influencers need your content to be of value to their audience. So in order to improve brand visibility through influencer outreach, you need to showcase your content to get your foot in the door.
Think about these tips before developing industry focused contents:
7. Turn your influencers into Brand Ambassadors
According to Bill Sussman of Entrepreneur “Brand ambassadors are influencers hired by brands for long-term relationships. They differ from influencers, who might be used only for a short-term campaign.”
So if your influencers have become an essential part of your brand awareness and marketing strategy, turn them into long-term brand ambassadors.
This can be done by scheduling time with your influencers and engaging them across several social media channels. Cultivate a relationship with your influencers in a meaningful way, by interacting with them across several touch points.
8. Build Upon Public Relations
According to Small Business Trends, “When people are looking for specific advice, they usually turn to Google, which, in turn, surfaces posts that are oftentimes written by these influencers who have a hyper-awareness of their specific niche topic.”
With the growth of the platforms such as Quora and Medium influencer’s play a big role in taking any product to the masses with huge fan following and reader base.
So, influencers are key content experts in their respective fields who you can use for showcasing your white papers, eBooks, and blogs. Influencers help you to boost the quality of your contents for their own growth, which in turn improves your brand visibility by escalating your PR effectiveness and at the same time reduce your PR agency costs.
9. Influencer Outreach helps in Expanding Recruiting Efforts
The talent pool of any industry is always filled with skilled and high-value candidates. So when job seekers look for their next big career change they do online research and are often attracted to companies that provide the best influencer content.
In this case, while the influencers gain exposure, candidates gain valuable career advice from the influencers, which make influencer outreach as a recruiting tool and undeniable win-win platform for filling your team with the brightest professionals in your industry.
10. Repurpose Contents While Improving Customer Relationships
According to Search Engine Watch, create a strong FAQ page and once the page is in place, you can repurpose the same contents again using influencer outreach. It is so because, if your influencers answer the questions of your customers, it adds perspective and authority to your existing contents.
It has also been found that once you find yourself answering the same recurrent questions repeatedly, many times these type of information turns into good blogs.
So for maximizing nearly every aspect of your content marketing strategy, influencer outreach is indeed a powerful tool that can help you to maximize your brand’s performance in quite a few different ways.
If you find this article helpful for identifying the right opportunity with the help influencer outreach in your businesses, we would be glad to hear from you in the comment box below.