Alexa Why Personal Branding Is Utterly Futile Without CRM For Business Growth

Why Personal Branding Is Utterly Futile Without Relationship Management

Customer Service | by Patricia Jones
Business Growth

You must be already knowing the true importance of having a personal brand, for business growth if you are using social media to build relationships, that is in harmony with the bona fide version of your business.

About 79% of leads do not convert without CRM- Pardot Click To Tweet

Now there are several people within a company understand that they all are working towards achieving a common goal, irrespective of whether they are a member of the security guards, cleaner, an intern or the CEO of the company.
Therefore, it can be surmised that businesses only benefit when everyone within the organization builds their personal brand and thereafter use it to communicate genuinely and build relationships.

Most of us might have heard of this true story:

“During a visit to NASA in 1962, President John F. Kennedy noticed a janitor carrying a broom. He interrupted his tour, walked over to the man, and said, ‘Hi, I’m Jack Kennedy. What are you doing?’

‘Well, Mr. President,’ the janitor responded, ‘I’m helping put a man on the moon.’

To most people, this janitor was just cleaning the building. But in the more mythic, larger story unfolding around him, he was helping to make history.

Here’s the point:
“No matter how large or small your role, you are contributing to the larger story unfolding within your life, your business, and your organization. When your entire team embraces that type of attitude and belief system, incredible things happen.”

Now most of us believe that:
Is it not that personal branding is the responsibility of the marketing department of the company?

However to answer this much-debated question, according to is:

Results from personal branding can be transformational for businesses and individuals. 561% more reach is obtained from employees sharing business messaging. Content is shared 24X more frequently from employees VS brand accounts. 8X more engagement from employees vs. business social media accounts.

Hence even before we go into personal branding, it is imperative that we must understand more about relationships, which is a key part of relationship management strategy which lies in comprehending our cognitive capabilities as human beings.

Now, according to the Dunbar’s number, which is a proposed cognitive limit to the number of individuals with whom one can uphold stable social relationships, that stems from Dunbar’s research which goes all the way back to our ape ancestors, reveals that modern-day individuals have the ability to maintain on an average just 150 relationships (which can vary in-between as low as 90 and as high as 250 depending on specific individuals) in the society.

Therefore a lack of relationship could be causing you to miss out on opportunities, even though many reading this article will, of course, might already have a great personal brand and thereby understand how valuable it is to build one for their business growth.

The question is:

Are you missing out on reminding people that you are still alive and ask genuine questions about them to enforce your relationship?

We say this since according to Dale Carnegie the author of the all-time bestseller “How to Win Friends and Influence People” quotes in his book:

When we are not engaged in thinking about some definite problem, we usually spend about 95 percent of our time thinking about ourselves.

There are several reasons why you need to build your personal brand.

Of course, there are the pretty obvious ones that can be directly related to the standard of living and income levels, nevertheless, there are even less-obvious reasons like boosting self-esteem, which correlates to more fulfillment at work that can mean more happiness at home too.

Additionally, building your brand with the help of micro-bloggers on social media platforms also means that you have a chance of becoming someone who can express authority in front of your peers, and have a chance to share your knowledge, perception, insights, and experience with any reader and perhaps helps them to do likewise, since passing all these benefits to others is indeed a very rewarding activity.

Hence communicating resourceful information to your community with the help of social media channels is a key part of building your brand and sharing your opinion is the main key to this activity.

Now in the next step after we have established a relationship, what should we do to nurture it?

Here is the list:

  • Delve deep into your prospect’s and customer’s interests
  • Share contents they like
  • Comment on their posts on social media
  • Post their contents on social media
  • Remember their anniversaries and birthdays and set reminders for the following years
  • Email them articles directly that they may like
  • Introduce them with people who can help them out or provide them with their requirements
  • Reach out and invite them to video chat or call or for a lunch

Now, if you are stressed up and worried about how you can manage all these relationships with your leads, prospects, and customers, try using an easy to use CRM , which is the modern-day cutting-edge business growth technology and then begin building the relationship you need to move ahead with your goals.

Just remember, networking for building relationships is more like eating with a very long chopstick, with which if you try to feed yourself, you will even drop a lot of food, and so if you feed other people you will get fed by them too.

If you are not yet convinced here are 11 solid reasons to build your personal brand:

Reason #1

To explore and open new professional opportunities, which might even imply starting your own business, a new job, or even forming a new partnership.

Reason #2

Building a strong network with your customers, so that they can also assist you in every way possible since they know you carry a certain weight behind your “persona”.

Reason #3

Add value to your existing and current relationships.

Reason #4

Build an audience base, where you can launch a service or product designed specifically with them in mind.

Reason #5

Find the right mentor, you can see who you are without wasting both of your precious time.

Reason #6

Crafting a brand aids people to understand what makes you “tick” which can lead to a more productive and synergistic relationship.

Reason #7

Brand building is a time tested way to stay ahead of industry developments, and craft a differentiation as a thought-leader in your industry.

Reason #8

Build credibility among your industrial influencers and peers for the hard work that you have put in your field.

Reason #9

You can negotiate better payments and leverage your expertise and knowledge to command a premium in your fees and perks for your product, service or job.

Reason #10

Create an additional revenue generation path for your business, considering how many new businesses read your articles, view your videos on social media platforms.

Reason #11

Expand your credibility and knowledge into other areas with your niche.


Remember that your opinions and personality may not suit everyone’s taste, and so take time to consider who you want to be and with whom you would like to work with before you show this off in your blog or whatever content that you create to help you build your personal brand.

Finally, just do not become a carbon-copy of someone who you have seen online. Be yourself and never be afraid to move forward or stand-up and be yourself, which in most cases is the best thing you can do for business growth in your professional life.

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