The trend of using hashtag has become a key part of most business strategies. From the small businesses to the large organizations, every enterprise is determined to capitalize the potential of a hashtag for social media marketing.
What are hashtags?
Twitter users tag and categorize their content on the basis of hashtags. Some users feel that hashtags help them define their tweet as per a keyword. However, hashtags are much more that. Right use of hashtags can help build up movements, conversations, trends and collections.
It is interesting to see that while hashtags initially originated in Twitter, they have gradually spread across all important social networks (Google+, Tumblr, Facebook, Pinterest and Instagram, to name a few). Regular social networkers are making optimum use of the hash symbol (#) to create a tag, categorize posts and group them together with similar themes.