Alexa Ways To Leveraging Your CRM Database to Boost Online Sales

Advanced Ways for Leveraging Your CRM Database to Boost Online Sales

CRM | by Patricia Jones
CRM Database

As most e-commerce brands use easy to use CRM to help them with a plethora of business activities leveraging data is one of the biggest advantage e-commerce organizations have over their brick-and-mortar stores.
Therefore brands that sell their offerings online can glean insights not only from the numbers in their sales, but also from indicators like click-through-rates, impressions, bounce-rate, and several other data points found in easy to use CRM software solution’s CRM database .

64.2% of companies rate CRM tools as impactful or very impactful- LinkedIn (2018) Click To Tweet

Nevertheless, as a vendor of small business CRM software, we have observed on several instances that most startup brands in e-commerce businesses are just scratching the surface of what they can do with the information gathered in their CRM database for their e-commerce businesses.

However, in this modern business landscape as technology continues to evolve the gap between brands that leverage the full potential of e-commerce data and those that do not, will make a major difference in their business growth as most businesses keep on improving their customers’ shopping experience, learn from buying behaviors, and optimize their campaigns using information in their CRM database.

Hence here are four advanced tips for using e-commerce data to increase sales and thereby find rapid business growth.

  1. Streamline the Path to Purchase

No matter how good is the product page on your e-commerce website, there are many consumers that prefer buying from their preferred and favorite retailers.

Therefore, always remain cautious that your consumer’s loyalty to your brand’s offerings should not be at odds with fringe benefits like these which include:

  • Verified ratings and reviews
  • Fast and free shipping
  • The convenience of BOPIS (Buying Online and Picking up In-Store)

Now for an example, what happens if one of your prospects goes to your e-commerce website and finds that your product is out of stock, or its real price is currently higher than what is listed in your website?

This is why more and more e-commerce sellers are presently bent upon using software that automatically pulls stock information and pricing in real-time so that they can display the data in their product page.

Easy to use CRM when used in the right way can let consumers choose the product they prefer and also ensures that you do not send them to a dead end.

Additionally, by reducing the number of searches and clicks intuitive CRM software can help both the consumers and the retailers to dramatically increase the numbers of visitors who become customers of their online brand.

  1. Follow the Entire Customer Journey

Let us begin with an example, where some consumers open your email and thereafter clicks through your product page.
Now, after doing their research about your product, let us assume that the consumer decides to buy.

But what happens next?

Does the consumer buy your product, ditches your product for a competitor, or what complementary product does the shopper buy?

Now, without data from your CRM software, it is impossible to gauge how your marketing campaigns are doing and so information collected in the CRM system helps to follow your consumer’s path so that you can focus on the campaigns that provided you the biggest results on your investments.

  1. Unify Your Brand Across Storefronts

Suppose someone is interested in purchasing your product but wants to buy from a retail outlet to take the benefit of a reward program.
Now while buying or reviewing the product online, whatever be it, the consumer finds that the images of the product are little different or its description is not quite right. Remember even a little discrepancy and doubt on the part of the buyer can make them go away since they do not want to get stuck with an outdated version or model of your product line.

Therefore, it is extremely important that you must always update your own brandings and ensure that your brand and product’s feel and look remains consistent wherever they appear which can help in relieving any dispute created by incorrect copy, and other discrepancies like previously uploaded images remaining in your e-commerce website.

  1. Give Priority To Your Highest-Converting Retailers

It is natural, that you will never want to send your customers to retailers that are doing an appalling job by representing your products in an inefficient manner for the products that you sell online.

On the other hand, you may also have some of your retail partners who are probably doing an outstanding job and so have a stellar review of all the products in your brand.

Therefore, by using this information that you can find in your easy to use CRM, you can easily find which retail partners are worth promoting and investing in (and who you need to drop).

Hence if you use a “where to buy” widget on your e-commerce website, you can elevate your retailers that convert and also reduce the importance of those ones that do not.

Doing this is not only going to increase your sales but also ensure that you find the best of opportunities for converting visitors who hit the product pages on your e-commerce website.

Conclusion- Use Data to See the Big Picture

As more robust data solutions are developing every day, tech-savvy brands using easy to use CRM software platforms are finding more ways to leverage the information in their CRM database and thereby making use of this data revolution to increase sales.

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