Alexa Business Growth Ideas: How To Close Deals With Leads (You Do Not Like)

Business Growth Ideas: How To Close Deals With Prospective Leads (You Do Not Like)

Marketing | by Patricia Jones

There are times when the personalities of some people do not mesh.
Just like any other areas in our lives, this is even true in sales, in spite of the fact that people often stereotype sales reps of having a personality like social champions, nevertheless, if you work in sales and is seeking business growth it is important and critical that you must be able to deal with prospects and customers who have certain obtrusive personalities that might even clash with your own.

80% of sales require 5 follow-up calls after the meeting. 44% of sales reps give up after 1 follow-up. Click To Tweet

Now as a salesperson you need not always have to be the best friend with a prospective customer to work together and find them a solution with your brand’s offerings.

Therefore here are certain vital tips as to how you can close a deal with even an unfriendly prospect inside your CRM software platform’s database that you may not like:

Never Ever Try To Rush It

It is very natural that as a sales rep you can be obviously tempted to try to rush a deal in your sales pipeline so that you do not have to invest more time with a challenging prospect in your CRM database.

However, when you and your prospective lead are not quite comfortably remaining on the same page, it is important that you must lie low and take time to help build a sense of trust and understanding with the prospective buyer of your offerings.

This is because, in the end, it is no wonder that you both are in fact on the same side and so working together will help both to cherish the best outcome.

Swallow Your Pride

There are several times we have observed as a vendor of CRM software for small and medium businesses, that dislike for a prospective customer often stems from that person disregarding your opinion and advice.

This is because as a sales representative of an offering, it is most likely that you do understand a lot more about what you are suggesting, but then again, an individual who has never met you has no reason to consider you as an expert.
Therefore, there is bound to remain a bit of uncertainty until you establish your credibility and credentials to the person on the other side of the line and in B2B selling show them ways for business growth.

Hence, try to remain humble and acknowledge your prospect’s doubts since brushing their concerns and pain-points aside will only drive you both further away from the imminent sale.

Find Common Ground

No matter how poles apart you and your prospective customer may be, there are going to be for certain a few aspects that you have in common.

Therefore, take your time to tease out these common likings and disliking between you and your prospect, and your experience will be significantly more pleasant.

Make some small talks with your prospect, asking them about their interests and hobbies, and thereafter whatever you do never lie about being interested in what they are (even if it is illogical, or not true).
Since they are going to figure it out that you are not interested in their favorite Hip-Hop or R&B band pretty quickly if you fake it.

Focus On The Big Picture

Even if working in tandem with this customer is torture and you are deep inside the ‘5th circle of Hell’ try to focus on the big picture to calm down your fury.
Just remember once you hopefully close the deal you will never have to see the prospect you do not like anymore.

Hence, stay strong, remain composed, and think about the commission check that you will be receiving once you win the deal.

Pass It Off If Needed

Well, this is the last resort, so think twice before you take this step and even if you do it, never makes this a habit.

Now, if you and your prospective customer will really never see eye to eye, it is time that you might as well pass the deal (especially if the deal is not exceptionally large) to another member of your sales team.

In other words, pass the baton if working with this prospect is truly making you feel miserable, however, before that always remain sure that you have used all your other options first before deciding on this ultimate step and thereafter select another prospect that you might nurture from your easy to use CRM software solution’s database of prospective leads.


As a sales rep, you need to be able to get your work done for business growth even when you do not like some of your prospects.

Therefore in a gist, although making deals with prospects that you do not like may seem to be a frustrating act, however, by using a proactive customer relationship platform like sales CRM software whereby you can find a 360-degree view of your prospects and customers can decrease your sales cycle and make you close these hated deals successfully in lesser time.

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