Blog (Campaign Management)

Does Investing In CRM Lead To Betterment In Permission-Based Marketing In 2017

Posted by Glory Eke

It has been recently observed that although ad growth in slowing down, investments in CRM are growing. This makes total sense as it points to further growth in permission-based marketing channels such as email marketing. In a report published by eMarketer after conducting several outside studies indicates that companies of all kinds, particularly SMBs are … Continue reading “Does Investing In CRM Lead To Betterment In Permission-Based Marketing In 2017” Read More

Creative non traditional Ways To wish your clients

Posted by Patricia Jones

Thanksgiving is more than just about the turkey and the stuffing. It is a time to reflect and give thanks for many great things in our lives. But while we show gratitude to our family, friends, acquaintances and employees, our customers remain left behind. Read More

ConvergeHub Mobile CRM App – Why Every Business Should Use?

Posted by Patricia Jones

One year back, if someone would have surveyed most favorite business mobile apps– then probably Meeting Mapper, EchoSign and Evernote would have acquired the top position. After all, these apps help business entrepreneurs outsmart their daily work challenges. Yet recently, a business app which has rapidly gained a foothold among the C-level executives is – Mobile CRM app. Forrester Research in 2008 found that more than 40% of SMB entrepreneurs were rolling out or currently using smart phone applications for sales Read More

How first time buyers can convert into a loyal customer

Posted by Patricia Jones

Acquiring a new purchaser is easy; the real test starts when you have thousands of competitors trying to snatch that one-time purchaser from you. It’s no hidden fact that customer retention has always been a tough process. With the term ‘monopoly’ no longer existing in the business sphere, every company indeed takes all measures to retain its purchasers. A purchaser travels through 6 stages to develop loyalty for an organization. Realization: The company offers the products/services I require Convenience: The product/services are easily accessible Trust: The quality of the products/services is fine Satisfaction: The transaction is gone smooth Relation: The company understands my needs and acts in my favor Read More

How to improve customer service through metrics?

Posted by Patricia Jones

Making smart business decisions without metrics is like driving the car with eyes closed. While taking care of the metrics is primarily the job of the marketing department, as a business owner it is incredibly important to view the quality of your customer service through the metrics lens. Read More

Learn about entrepreneurship lessons straight from the experts

Posted by Patricia Jones

Starting a business is considered to be an uphill task. While majority of the young minds want to venture into entrepreneurship, they are hesitant to do so. Reason – The initial steps of starting a business is unknown. It is this vagueness of idea, the fear of the unknown or failure that prevents many from taking that crucial first step. Moreover, many find starting a business an overwhelming process in the mistaken belief that they have to start from scratch. The thinking is: I’ll have to come up with a product/service no one has ever done before – then only will my business survive. However, experts believe that starting a business is not always reinventing the wheel. Rather business entrepreneurs should focus on business growth. Example – How can I improve on my business? or Can I deliver this service better from the other competitors? Read More

Why you need to buy a CRM for your business

Posted by Patricia Jones

Buying a CRM is a crucial decision. Why do we say it – Have you ever come across a business entrepreneur who wakes up in the morning, yawns, stretches, and then decides his or her business needs a CRM solution. (Sounds insane right?) The realization to buy a CRM comes from hard business realities such as slipping sales, customer service discrepancies, marketing woes, and an escalating series of interrelated problems that ripple across departments. But then is buying a CRM an easy method? Especially when you have at least 800 companies all over the world advertising their CRM solution as the best for diverse business needs. We say YES! Picking a CRM solution from the uncountable options is as easy as picking a pair of jeans from thousands of denim brands. Read More

How to buy CRM Software solution for your business

Posted by Patricia Jones

Having discussed the first stage of CRM buying process, let’s proceed to the second and final stage that is all about defining your CRM requirements. With results of stage one in mind, sailing through this stage will be relatively easy. The sixth step to buy CRM is to understand the adeptness of the team members. 6. Check how well your staff can adopt the new application: Many companies require support from the CRM vendor to help their employees pick up the nuances of the application. Now whether you will require it or not will solely depend on how adept is your staff at picking up new applications and new concepts. Read More

How to choose crm solution and how to select a crm solution

Posted by Patricia Jones

Having discussed the first six steps to evaluate a CRM, let’s proceed to the remaining six which will sail you to the right CRM selection. 7. Reports/Key Insights Think about what metrics you as the business owner/manager need to see – and make sure the CRM you choose will readily provide you with those insights. Key insights include: Read More

What is social CRM, Use of social CRM, learn it from Paul Greenberg

Posted by Patricia Jones

2013 witnessed mass integration of social media channels into business operations. From just experimentation, entrepreneurs embraced social business and simultaneously adopted social media monitoring tools to deliver on-time social customer service. In the words of an expert – ‘’ Businesses have recognized the value of human connection; which is why they have put the effort to build authentic and relevant connections more than ever. Last year, nearly all the major networks attempted to make themselves socially attractive with the introduction of analytics tools and more unconventional advertising models. Consequent to which 2013 saw Twitter make its debut in the corporate social media.’’ Read More