7 Undemanding Ways to Earn Trust and Confidence of Your C-Suit Prospects

Posted by Patricia Jones

Unless you are selling Boy Scout popcorns to your friends and families, remember your prospects are not making their purchasing decisions based on how they know you. C-Suit prospects are far more concerned with buying their company’s products and services from someone they respect and trust. Hence, if you want to be a trusted advisor and close more sales with high-level prospects, stop trying to be everyone’s friend. Rather, be intentional about earning the trust of your C-Suit prospects. Read More

4 Most Essential Do and Don’t of Email Marketing

Posted by Patricia Jones

According to market research data, nearly more than half of the global population nowadays uses emails, which suggests that it is possible for you to market your products and services to a potentially huge audience using email-marketing strategies. Therefore, if you want to make your email marketing campaigns a hit and more effective, then you must keep these following 4 tips in mind before you push the “Send” button. Read More

How To Create Click-Bait Newsletters That Make Your Readers Want More

Posted by David Klein

Many of us think that we know how to create click-bait newsletter, as we assume it very simple. However, think again about the number of bland newsletters that we see in our email’s inbox every day. Following these best practices while sending email newsletters will guarantee that your subscribers will actually open and read the newsletters the moment it reaches their mailbox. Read More

Does Investing In CRM Lead To Betterment In Permission-Based Marketing In 2017

Posted by RudyS

It has been recently observed that although ad growth in slowing down, investments in CRM are growing. This makes total sense as it points to further growth in permission-based marketing channels such as email marketing. Read More

Creative non traditional Ways To wish your clients

Posted by Patricia Jones

Thanksgiving is more than just about the turkey and the stuffing. It is a time to reflect and give thanks for many great things in our lives. But while we show gratitude to our family, friends, acquaintances and employees, our customers remain left behind. Read More

ConvergeHub Mobile CRM App – Why Every Business Should Use?

Posted by Patricia Jones

One year back, if someone would have surveyed most favorite business mobile apps– then probably Meeting Mapper, EchoSign and Evernote would have acquired the top position. After all, these apps help business entrepreneurs outsmart their daily work challenges. Yet recently, a business app which has rapidly gained a foothold among the C-level executives is – Mobile CRM app. Forrester Research in 2008 found that more than 40% of SMB entrepreneurs were rolling out or currently using smart phone applications for sales Read More

How first time buyers can convert into a loyal customer

Posted by Patricia Jones

Acquiring a new purchaser is easy; the real test starts when you have thousands of competitors trying to snatch that one-time purchaser from you. It’s no hidden fact that customer retention has always been a tough process. With the term ‘monopoly’ no longer existing in the business sphere, every company indeed takes all measures to retain its purchasers. A purchaser travels through 6 stages to develop loyalty for an organization. Realization: The company offers the products/services I require Convenience: The product/services are easily accessible Trust: The quality of the products/services is fine Satisfaction: The transaction is gone smooth Relation: The company understands my needs and acts in my favor Read More

How to improve customer service through metrics?

Posted by Patricia Jones

Making smart business decisions without metrics is like driving the car with eyes closed. While taking care of the metrics is primarily the job of the marketing department, as a business owner it is incredibly important to view the quality of your customer service through the metrics lens. Read More

Learn about entrepreneurship lessons straight from the experts

Posted by Patricia Jones

Starting a business is considered to be an uphill task. While majority of the young minds want to venture into entrepreneurship, they are hesitant to do so. Reason – The initial steps of starting a business is unknown. It is this vagueness of idea, the fear of the unknown or failure that prevents many from taking that crucial first step. Moreover, many find starting a business an overwhelming process in the mistaken belief that they have to start from scratch. The thinking is: I’ll have to come up with a product/service no one has ever done before – then only will my business survive. However, experts believe that starting a business is not always reinventing the wheel. Rather business entrepreneurs should focus on business growth. Example – How can I improve on my business? or Can I deliver this service better from the other competitors? Read More

Why you need to buy a CRM for your business

Posted by Patricia Jones

Buying a CRM is a crucial decision. Why do we say it – Have you ever come across a business entrepreneur who wakes up in the morning, yawns, stretches, and then decides his or her business needs a CRM solution. (Sounds insane right?) The realization to buy a CRM comes from hard business realities such as slipping sales, customer service discrepancies, marketing woes, and an escalating series of interrelated problems that ripple across departments. But then is buying a CRM an easy method? Especially when you have at least 800 companies all over the world advertising their CRM solution as the best for diverse business needs. We say YES! Picking a CRM solution from the uncountable options is as easy as picking a pair of jeans from thousands of denim brands. Read More