Alexa Best CRM Software For Healthcare And Their Benefits

Top 5 CRM Software For Healthcare And Their Benefits

CRM | by Steve Conway
CRM Software For Healthcare And Their Benefits

Managing customer interactions is the hardest thing ever. For healthcare organizations, this is even more challenging. Keeping track of patients’ data requires a lot of dedication and accuracy, which is almost impossible when you do it manually. Having a healthcare CRM in place makes the job hassle-free while increasing its accuracy level. In recent times, there have been many CRM Software For Healthcare in the market, but not all live up to the mark.

Amidst all the top-performing CRM, finding the one that best serves your needs is difficult. Following is a list of the most popular ones that are used by healthcare sectors across the globe.

HubSpot is for companies that want to scale their marketing efforts. The software helps hospitals and clinics by integrating its social media and website tools. HubSpot allows healthcare companies to drive traffic to their sites with targeted campaigns. The users can segment the audience by organic search keywords, email, and social media management.

ConvergeHub is a robust and integrated CRM software. It has features like targeted email automation workflows, website visitor tracking, on-site patient engagement analytics, lead generation campaigns, and more.

Why Do You Need A CRM Software For Healthcare Management?

Customer relationship management is part of healthcare. Having a robust CRM in place aids in the smooth and streamlined processing of daily workflows. A CRM tool automates manual tasks and increases efficiency at every touchpoint of healthcare management. It comes with an array of vital features, such as:

  • Health assistant mechanisms that include the Clinical Decision Support System.
  • Integration of the complete health facility’s EHR systems.
  • Medication and appointment reminders, patient intake management, and automation processes.
  • Encryption, security, and access restrictions for protecting sensitive medical records. If you have CRM software like ConvergeHub, it will help you to maintain patient records with the highest level of security.

With healthcare CRM, you can significantly improve the quality of service by eliminating the manual errors of patient record management. It keeps miscommunication at bay while enhancing customer satisfaction levels to the farthest extent. CRM software improves decision-making and offers comprehensive financial and medical analysis.

Modern healthcare CRM solutions like ConvergeHub integrate sales and marketing processes to run things in a more streamlined manner. Such a feature-rich CRM not only helps healthcare organizations reach new levels but also helps them maintain customer relationships seamlessly.

Benefits of a Healthcare CRM

The healthcare system has to deal with customers regularly, just like in other sectors. The way customers are dealt with has a direct impact on the reputation of the hospital or clinic. With a CRM, every process gets automated and streamlined.

Offers Personalization
A CRM system allows your clinic’s customer service agents to segregate different patients based on their medical history, visit history, demographics, income, and more. Accordingly, you can send personalized emails, bills, and even post-visit communication to keep in touch with them. It facilitates patient satisfaction and retains a cordial relationship with existing and new patients.

Understand Customers Better
With CRM healthcare software, you can understand your customers better. As the software provides exceptional customer service, you know all the details about your patients long before providing support.
From collecting patient data via multiple sources to tracking every customer interaction, CRM automates the process. When your support agents have a better understanding of the process, they can serve customers better. It further helps in building your brand recognition.

Enhance Patient Health
Healthcare CRM software has tools like autoresponders, email broadcasts, and push notifications. The tool sends out vital information automatically to patients and helps them to stay healthy.

Enhances Marketing Initiatives
Healthcare CRM software offers real-time analytics and reports to help hospitals and clinics estimate the success rate of sales campaigns and marketing initiatives. This way, it’s easier to keep a tab on the efforts you make as well as enrich your brand reputation.

Five Of The Best Healthcare CRM Software

Finding the best of the healthcare system is a daunting task, especially when most of the products offer a set of crucial benefits. However, we have thoroughly researched and handpicked the products that are being widely used in the healthcare sector these days. Read on to explore.

1. HubSpot

HubSpot is widely-known CRM software. It’s featured with several crucial tools for marketing your products and streamlining customer service.

HubSpot Features

Hospitals and clinics using Hubspot can have a 360-degree view of patients, thus making it easier for agents to deal with patients. It automates manual tickets, thus prioritizing the patients based on their urgency, and sending them to the right practitioners.

Hospitals can also leverage the on-the-go content optimization facility of HubSpot. It assists you with the creation of optimized content by providing proper ideas, keywords, and live tips for your job.

The landing page builder of HubSpot lets you drag and drop elements to create functional and user-friendly pages quickly. There’s an option for A/B testing as well.

2. ConvergeHub

If you are up for well-integrated CRM software that serves both marketing and sales, then ConvergeHub is the one for you. In the healthcare domain, this works like a revenue generator. The software helps you capture leads wisely, nurture them and convert them into happy customers.

The free onboarding sessions, multiple integrations, and migration services smoothly integrate with the existing system and transfer vital information to ConvergeHub. The best part is, ConvergeHub has a minimal setup, though it offers some powerful features and tools to boost growth.

ConvergeHub Features

ConvergeHub has intelligent features that let you segregate potential leads and patients into different lists based on transaction history, demographics, medical conditions, lead scores, and more. Applying custom rules to segregate patient data makes the process hassle-free and fun.

One can leverage email sequences and broadcasts to send personalized and timely updates to every stakeholder regularly. It offers a two-fold benefit, where patients are updated with vital information, customer support agents stay updated about patient billing and more. Some auto-responders automatically send medical reminders, diagnostics, birthday wishes, and appointments to patients.

Also, you can A/B test each element on the landing page to identify if it would generate high conversions. Measure the success rate and efficacy of your CTAs, headers, and links using this software. The 360-degree customer view gives you a holistic view of patients, thus enabling you to diagnose and offer various treatment plans effectively and quickly.

3. Keap

The healthcare CRM tool Keap offers multiple benefits to better manage patients as well as the clinic.

Keap Features

Keap helps you to find leads of potential customers, segment patients into various lists, and organize them by using tags. The software allows them to send personalized content and medical reminders from time to time. It has a calendar booking feature, which makes booking and scheduling appointments seamless and hassle-free.

Keap also enables easy integration with a plethora of third-party business applications. Mostly, Keap is known for its excellent patient management capabilities.

4. Salesforce

Salesforce is cloud-based CRM software and one of the best healthcare CRM software. It offers tools for all the stages of the customer journey till a potential lead converts into a long-term engagement.

Salesforce Features

The software allows you to trace all connections across the workforce and patients using contact tracing. It also helps to a great extent in hassle-free lead management- one can track the leads from start to finish across multiple channels. It helps you to make smart decisions and close deals fast.

Salesforce is equipped with mobile healthcare tools, which makes it quite portable. So, you can log into your calls, read reports and track some good leads on the go.

5. Pipedrive

Pipedrive offers a great range of healthcare CRM features and tools. These tools and features are functional elements for any healthcare organization.

Pipedrive Features

Among all the other top CRM software, Pipedrive is an AI-based sales assistant. It helps you improve the automation process via reports, ideas, notifications, performance graphs, and workflow tips. With Pipedrive, you can send out crucial health broadcasts, design impactful and responsive email templates, launch group emails to different patients with specific ailments, and more.

This AI-based CRM captures all the critical details of your patients through various channels and touchpoints. Also, it helps you to find hot leads and offers specific tools to convert them into paying customers.

What is the best free healthcare CRM software? 

While several factors come into play while choosing healthcare CRM software, there are certain common aspects that CRM software must have. With ConvergeHub, you can have all the features to help you increase patient engagement, increase productivity and more. With ConvergeHub improving the quality of care, lowering the costs and effective utilization of patient information, helping healthcare providers to sustain their business in a competitive environment.

Taking care of patient data and managing them:  The software helps efficiently manage patient information, appointments, and medical records. As a result, it’s easier to maintain a seamless connection between all stakeholders, which results in streamlined operations across all departments. Such a connected system facilitates friction-free communication and collaboration among healthcare professionals, enabling them to share information, track progress, and coordinate care seamlessly.

Marketing Automation made easy: ConvergeHub is featured with robust marketing automation tools. It helps clinics and hospitals engage with patients directly with zero hassles. It facilitates lead generation and nurtures relationships. Also, it becomes easier to run targeted campaigns, personalized communication, and automated follow-ups. In the long run, it helps enhance patient engagement and improve satisfaction levels.

Advanced Reporting Features: ConvergeHub provides advanced analytics and reporting capabilities, allowing healthcare organizations to gain valuable insights into their day-to-day operations. Secondly, you can identify trends based on the data – thus making data-driven decisions. Also it helps organizations stay compliant with data privacy regulations, thus ensuring the highest level of security and confidentiality.

Telehealth software vs. Telemedicine

There are several differences between telemedicine and telehealth in reality. However, both are used synonymously at times. While telemedicine focuses more on providing virtual medical services, telehealth goes beyond that. It also includes a lot of things from the non-medical space as well- such as training and virtual clinical meetings, and a lot more. Both telehealth and telemedicine help extend healthcare services to remote areas, thus connecting more people at a time.    

What is the importance of a scalable telehealth platform for healthcare providers?

A scalable telehealth platform comes with a range of productive advantages, which help increase the efficiency of a telehealth platform.

  1. Expandable Access to Patient Care: Scalable telehealth platforms go beyond geographical barriers, thus allowing healthcare professionals to reach out to remote patients and provide healthcare accordingly. Simultaneously, patients can have direct access on the application form from the comfort of their own homes, thus reducing wait times.
  2. Improved Patient Convenience: A scalable platform makes virtual appointment scheduling easier than ever. It eliminates traditional in-person visits and makes way for virtual meetings. Such flexibility enhances patient satisfaction and improves engagement, leading to better health outcomes.
  3. Enhanced Provider Collaboration: Scalable telehealth platforms facilitate remote collaboration to the next level. This collaboration improves the quality of care and promotes knowledge sharing within the healthcare ecosystem.

What Are the Most Important Features Of a CRM Software?

Modern customer relationship management (CRM) solutions offer far more than mere contact organization and a digital address book. By leveraging advanced functionalities, CRM software can significantly enhance your sales efforts. From nurturing potential leads to sealing deals and fostering customer loyalty, CRM systems are invaluable in maximizing sales. Furthermore, they can streamline your operations, saving you valuable time and resources through automated sales force management.

Workflow Automation

Streamline your daily operations effortlessly with CRM software, which offers the convenience of automated workflows. Seek out a software solution that empowers you to establish personalized rules and includes robust sales force automation capabilities, enabling you and your team to enhance productivity and efficiency.

Smart Third-party Integration

Maximize your time and cost savings by seamlessly integrating your CRM software with other essential solutions you already utilize. The majority of CRM programs provide the option for third-party software integrations. The key lies in selecting a CRM system that seamlessly integrates with your existing software and is effortless to implement. Take, for example, the renowned CRM software Salesforce, which offers its own marketplace known as AppExchange. Through AppExchange, users can effortlessly connect Salesforce with a multitude of solutions, including QuickBooks accounting software, Mailchimp email marketing software, and DocuSign electronic signatures, simplifying your workflow and enhancing your productivity.

Effortless Customer Service Features

Elevate your customer acquisition and retention efforts with the aid of CRM software, enabling you to deliver exceptional customer service. When seeking the ideal solution, prioritize the following capabilities to empower your sales representatives and customer support team to excel:

Seamless Lead Management Features

Efficiently identify and track your leads throughout the sales cycle using this feature. This functionality empowers you to assess the actions taken by each lead, assign scores based on their engagement level, and seamlessly distribute them to the appropriate team member for further nurturing. 

Superb Analytics

With smart analytics features, you can have a detailed look on your  day to day activities . Thus, it’s easier for the SMBs to simplify customer segmentation analysis for improved readability and comprehension. Simultaneously, businesses can effortlessly keep a track of the  profit and loss data to make informed decisions about your return on investment (ROI). Also this insightful web analytics showcases customers’ website usage and behaviors, providing valuable insights into user engagement.

What is the role of CRM in the hospital industry? What are the different types of healthcare CRM software?

Healthcare CRM is no different from the CRM in general, at least in terms of functionalities and features. However, it is designed for the healthcare domain exclusively.  The product is tailored for healthcare organizations with a primary objective of enhancing  patient retention and attracting new patients. By consolidating diverse data sources, it generates comprehensive patient profiles, so that it is easier to maintain and streamline them. 

Regarding different types of healthcare CRM software, here are a few examples:

  • Patient Relationship Management (PRM) software: Specifically designed for managing patient interactions and engagement, PRM systems focus on improving patient experience and communication.
  • Healthcare Marketing Automation software: These CRM tools focus on automating marketing campaigns, managing patient outreach, and tracking marketing effectiveness in the healthcare industry.
  • Electronic Health Record (EHR) integrated CRM: Some CRM solutions are integrated with EHR systems, allowing seamless access to patient health records alongside CRM functionalities.
  • Referral Management software: These CRM systems streamline and manage the referral process, enabling healthcare organizations to efficiently track and coordinate patient referrals among different providers.

Improve Your Patient Experience with ConvergeHub

ConvergeHub is one of the leading software for the healthcare industry in recent times. According to Software Reviews, ConvergeHub is the most preferred CRM product (the ranking is based on user reviews). From patient management to keeping a tab on hospital management, ConvergeHub helps to build and thrive in a seamless ecosystem. Also, ConvergeHub helps with perfect branding and marketing when you use it efficiently. It streamlines patient management as well as eases manual administrative tasks.

If you are planning to invest in a CRM tool for your hospital or clinic, give ConvergeHub a try. Talk to us and book a free demo!

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