Posted by Patricia Jones
Five steps to buy a CRM, learn the system with us. According to Gartner report, many failed CRM cases have occurred because the decision makers overlooked the initial steps of the CRM selection and implementation process.
The first step to buy CRM is to ensure that the business executives and business decision makers understand the CRM system and the core CRM setup.
The second step to buy CRM is to develop a thorough understanding of how your business works.
Note: Executing a process-mapping exercise can be difficult especially because no one wants to hear that a process he or she manages is broken or inefficient. To avoid any such situations of awkwardness in your organization, you can hire a third party consultant to carry out this step.
At the end of the mapping process, you should have a list of processes you need to improve. This guide will help you make a list of must-have features in the CRM application.
The third step to buy CRM is to choose the right people for the team.
Note: many companies involve a fraction of users to give their inputs in the CRM selection process. Doing this ensures that the company has a better understanding of what the users think is important, and later when the selection is made, there is a team of end users who can help accelerate adoption among their peers
The fourth step to buy CRM is to understand your regulatory realities.
The fifth step to buy a CRM is to consider the budgetary concerns.
Traditionally-delivered on-premise software: It requires users to own and maintain the technology infrastructure viz. servers, storage, disaster recovery and networking capabilities, plus personnel. On-premise CRM solution involves an initial cost along with an annual maintenance fee.
Cloud-based SaaS software: Software as a Service (SaaS) is a software distribution model in which the applications are hosted by a vendor or service provider. The application is made available to customers over a network, (typically the Internet). While there is no infrastructure cost, the software cost is applicable in a monthly subscription basis.
Note: earlier, the smaller, cash-constrained companies used the cloud while the larger companies with IT resources used on-premise. However, gradually, this division has blurred. Increasingly, large companies are employing cloud-based applications due to the several benefits that it poses such as shift of labor costs and hardware requirements to the vendor.
Patricia is a full time CRM consultant at ConvergeHub and part-time blogger. She has earned herself quite a fame as a specialist and market expert in CRM software. In the last five year she has worked with various companies as CRM consultant to help them move their businesses to cloud. Her expertise lies in offering cloud CRM consultation, CRM customization and integration solutions to small enterprises. For last one she is engaged in building ConvergeHub, cloud-based CRM solution for SMBs, as a consultant.Follow her at Twitter: @convergehub