Artificial intelligence or AI CRM is making quite a buzz these days. In the 21st century, where every business is seeking digital transformation to scale up, adopting AI capabilities has become a survival imperative. From business operations to sales processes and customer relationship management, AI is playing a vital role everywhere. With built-in AI capabilities, CRM has already secured the #No.1 position as a MarTech tool.
The concept of AI-driven CRM is quite new, however, they take Customer Relationship Management to the next level. An all-in-one CRM like ConvergeHub is featured with AI capabilities that help manage all the key tasks with the highest level of accuracy and zero manual errors.
This piece is an in-depth look at how businesses can leverage the power of artificial intelligence-enabled CRM. According to a recent Deloitte report “Data and AI will have a dramatic effect on customer interactions in the coming years.”
In a business context, Artificial Intelligence performs tasks that are difficult for humans, often due to time constraints or other factors. On the contrary, it is more effective to use an AI tool instead. For example:
When it comes to customer relationship management, AI tools perform a wide range of functions in business, such as customer service support, marketing analytics, and lead generation. With ConvergeHub, users can expect:
AI CRM like ConvergeHub helps your business perform tasks at the highest speed, without compromising on the accuracy level. AI-powered CRM tools automates lead scoring, lead management, and campaign management, thus allowing you to focus on what matters most—your goals for the day.
Artificial Intelligence CRM like ConvergeHub automates routine tasks like adding contacts to certain lists, or updating the inventory list, so that you can focus more on crucial jobs.
For example, if you’re a salesperson and have a list of prospects in your CRM that need follow-up calls, ConvergeHub will automatically add these contacts to an automated dialer task that schedules those calls for the following week. If a lead hasn’t responded after two weeks and was marked as “prospect,” ConvergeHub will automatically send out a system-generated email reminding them about their opportunity or product offering.
Real time Analytics features help SMBs decide what went wrong at what touchpoint. It helps them decide what kind of updates are required to be implemented and how things are to be nurtured. Business decisions are always based on real-time data.
For example, if your CRM is connected to an email marketing platform like MailChimp, a CRM tool will automatically send out a welcome email upon signup that explains how the system works and encourages users to connect their social media accounts or import contacts from their existing email account.
Lead scoring is a method of prioritizing the time you spend on each lead, based on their likelihood to become customers. As soon as your leads convert into paying customers, they are prioritized accordingly in your CRM system.
This is specifically helpful for businesses that have a potential customer base but are dispersed across multiple sales teams or departments within a company. It also helps companies dealing with multilevel sales processes and have different priorities based on how soon they are to close deals.
A Harvard Business Review article titled ‘How AI is Changing Sales’ states that AI algorithms can instantly impact five core areas of sales– forecasting, price optimization, upselling & cross-selling, lead scoring, and performance management. When Artificial Intelligence supports Customer Relationships, both can provide comprehensive information on all these parameters and result in a higher number of closes.
AI-enabled CRM tools can help create a tailor-made experience and interactions by determining the psychological status of your customer from their conversation pattern. Modern-day CRM tools can also perform a sentiment analysis by analyzing caller intent as well as the tone of the conversation to comprehend customer satisfaction levels in real time. With all such insights at your access, it’s easy to craft a winning customer engagement strategy and identify potential problems in the existing one. Accordingly, quick actions can be adopted to lower the escalation cases.
Boost Productivity and Efficiency
AI CRM like ConvergeHub is an all-in-one solution. Offering an enterprise-grade solution for Sales, Marketing, and Customer Support teams, it maintains the perfect coordination between all three. With all data at a single location, it helps all the departments to work in tandem while improving the productive efficiency of the organization. Also, you get crucial customer insights to develop an effective Sales funnel.
An all-in-one enterprise CRM results in a higher volume of Sales closures, customer retention, and more. Simultaneously, seamless integration between multiple teams will boost productivity and revenue generation.
ConvergeHub Understands Your Customers
ConvergeHub understands your customers as you do. It facilitates ease of communication, organizes customer data, and boosts customer service functions- all from a single location. Being AI-powered, it also streamlines operations in a way so that customer grievances are quickly addressed.
At ConvergeHub, we believe that the power of artificial intelligence is only going to increase in the coming years and we’re excited to be at the forefront of these developments. Share your thoughts with us.