Generation of leads is basic as well as one of the most important stages of a sales cycle for consistent business growth.
In fact, lead generation can be termed as the “sales engine” that helps in the growth of any business. This is because the strategies used for lead generation that followed at this stage reflects directly on the sales revenue. Since, if the generated leads are not of superior quality, which means if they are not appropriate for your brand’s profile of an ‘ideal customer’, your sales funnel and the pipeline could end up to be extremely frail and vulnerable resulting in a dent in your company’s bottom line.Increasing quality leads is the top priority for 68% of B2B professionals, followed by increasing lead volume (at 55%.) - B2B Technology Marketing Community (2019) Click To Tweet
Hence lead generation incorporates the technique of accumulating a database of potential leads along with their contact information.
Now since, for SMB organizations strategies circles around the principals of spending less and gaining more, hence lead generation strategies for small businesses and startups should never become an uneasy overhead for your company.
As a procedure, lead generation helps to move focused prospects into your sales funnel whereby you can target those leads for nurturing and eventually generate a sale for business growth.
Therefore keeping in mind the budgetary constraints faced by small businesses here are a few low budget lead generation ideas for SMB organizations, which we found interesting enough to share for your business growth:
#1. Exit-intent popup
Designing and creating an exit-intent popup for your business website hardly requires no more than 10 to 15 minutes. Exit intent popup helps brands to monitor the movement of the visitors on the website and mobile application users by providing an opt-in form when they are about to leave your website.
Once you find your website visitor is leaving your site, by creating exit intent pop-up, without taking any action on a CTA (Click to Action) button like registering or buying, you can easily butt-in and interrupt your visitor and re-direct them to take a specific action.
Several large organizations have been using this technique for long and have achieved exemplary results by implementing this as a part of their marketing strategy for business growth.
Therefore, following their strategies you can even make use of exit-intent popup when people are leaving your landing page, pricing page or abandoning your shopping cart, because these sections of your website are the places where people take their most important decisions before buying your offerings.
#2. Add call-to-action button
In general, known as CTA, call-to-action buttons are created for luring people to make use of a particular product, application, or service. CTA is meant for provoking instant responses. For example, they provide the consumers with compelling reasons to make an immediate purchase with click-bait verbiage like- “This offer expires in the next 2 hours”.
You can incorporate call-to-action buttons in your catalogs, digital brochures, emails, and other forms of outbound communications. Hence, a CTA needs to be designed in an effective manner that incorporates click-worthy content. For instance, you can include in your CTA content what your products or services can offer and how the consumer can actually sign-up and use your offerings for free.
Always make sure that your “Sign up for Free” button in the CTA should be jazzy enough to stand out as a predominant and highlighted element over everything else on the web-page.
#3. Share best practices or success stories
The majority of your consumers would always be happy to know if your offerings really stand up for what you claim or can it rightly deliver the solution your customers are looking for.
The ideal way to answer this query is to showcase and provide proof of what your brand did even before for your customers, and how their business benefitted by purchasing your products or services.
Therefore, while sharing your success stories, write a small compelling introduction, with a CTA that requires your prospects to fill in their details, once they want to download them.
This way, you will understand that your prospects are trying to find a solution to the challenges you noted in your story and might be interested in purchasing your products or services for solving their issues.
#4. Guest blogging
Guest blogging is a roundabout way for generating leads and storing them in your best small and medium business CRM software platform’s database.
Guest blogging on other people’s even websites boosts your web traffic dramatically and thereby introduces new prospects to your solutions, by using back-links placed within the blog contents to redirect traffic to your website.
Guest blogs are mostly published on high DA (Domain Authority) websites that attract a very large footfall of traffic.
However, even before you begin blogging on different websites here are a few points that you need to remember:
• Deliver contents that are compelling and focused only on your niche
• Publish contents only on those popular websites where the audience exactly fits your niche
• Ensure that the owner or editor of the blog is proactive on social media websites
#5. Add testimonials
Testimonials are similar to success stories but while success stories are written from your end, testimonials are provided directly by your customers, in their own words.
Therefore, you shall often find consumers who reach out on social media to appreciate different products, customer support endeavors, or even an organization.
Now once your business has a social media presence, you can always leverage and take advantage of these testimonials and publish them on your business website for business growth.
Illustrating testimonials are a highly effectual way of showing your success that can help your potential leads and customers to decide on making a purchase.
#6. Add social proof
According to a report published by Nielsen Survey, it states that: “84 percent of US consumers have faith and trust the recommendations made by their friends, colleagues, and relatives.”
Hence, word of mouth marketing done on social media platforms is one of the most successful ways of generating leads. There are many web portals that permit you to get connected to your potential leads and the most popular among them is LinkedIn.
In LinkedIn, once you are connected with the leads and have perceived their level of interest, you can initiate a conversation with the prospective leads or even create LinkedIn Groups, which permits people with likewise interests and tastes to react or comment on your postings on the group.
Therefore if you are using a CRM for small and medium businesses to augment your lead generation skills using these inexpensive strategies for your small business or startup can boost your lead generation process and thereby increase sales which will consequentially lead to rapid business growth.