Why you need to buy a CRM for your business, did you ever thought of it? Buying a CRM is a crucial decision. Why do we say it – Have you ever come across a business entrepreneur who wakes up in the morning, yawns, stretches, and then decides his or her business needs a CRM solution. (Sounds insane right?)
The realization to buy a CRM comes from hard business realities such as slipping sales, customer service discrepancies, marketing woes, and an escalating series of interrelated problems that ripple across departments.
But then is buying a CRM an easy method? Especially when you have at least 800 companies all over the world advertising their CRM solution as the best for diverse business needs. We say YES!
Picking a CRM solution from the uncountable options is as easy as picking a pair of jeans from thousands of denim brands. Just like for the denims, knowing your size is important, similarly, for a CRM, you need to pick a solution that benefits an array of criteria specific to your business.
Every business has its own unique needs (we all know that I suppose) However, how do we find out about those needs? The best way to understand and analyze what your business requires is by answering a short questionnaire –
Getting through all the questions is not easy. However, you are more likely to succeed in buying a CRM if you keep in mind the wrong ways of buying it. Shocked?
Well, according to a Gartner report, CRM failure ranges from 40 percent to 80 percent—and it’s not because CRM vendors create bad software. It’s mostly because buyers make crucial mistakes at the very outset.
So for any business that is looking for enterprise customer relationship management software – here are the three mistakes to avoid:
As a result, business problems are denied and deflected which sows the seeds for greater problems in the future.
Consequently, it becomes difficult for the companies to analyze the success of their CRM. Questions such as ‘Why can’t the CRM do this?’ starts cropping up. Although the new business goals are met, the original objectives for which the CRM was implemented stands untouched.