Posted by Patricia Jones
The heading sums up the entire essence of the blog. (Yes, you guessed it right), in what follows is a detailed discussion of how the trend of Cloud-based CRM application has accelerated.
Supposedly, four out of every ten CRM systems sold in 2012 has been SaaS-based. The Gartner report Market Share Analysis: Customer Relationship Management Software, Worldwide, 2012 published on April, 2013, includes the insights provided by authors across the globe, on exponential growth of CRM application (compared to other enterprise software categories).
Following this CRM industry noticed steady growth and positive acceptance by users and organizations across the world. With many changes coming in this industry like:
With many other integrations the CRM Industry have seen a huge growth and expected to see a much increased demand than ever before. The most challenging part of this is industry has been providing service and support with that managing optimal functions for the software. Providing detail indepth data analysis and other relative functions have helped the industry to see more growth. ConvergeHub brings for you a good software in reasonble cost with comparatively better service than many others.
Gartner has mentioned that the demand of CRM application has grown BIG TIME. Business entrepreneurs are driven by the thought that integrating CRM system in the business process will help acquire new customers, analyze present customer behaviors, and most importantly increase all-channel management performance. To add to this is the opportunity that CRM provides to derive more value from social network interactions.
Gartner has further cited that although on-premise alternatives are available, features such as easy-to-deploy and complementary functionality has tempted enterprise clients to seek for SaaS based CRM applications. Consequently, the complications associated with on-premise set up have encouraged many enterprises to replace their legacy systems with SaaS-based CRM systems. Cloud based CRM for small business has been a huge hit with SMBs taking a note of the Cloud CRM benefits.
A snippet of the important keynotes taken from the report:
As evident from the name, this report focuses on the CRM features that will be high in demand this year. The report has been prepared taking in consideration the opinions of all Gartner CRM analysts.
The above-mentioned features marked in red have been predicted to be the most-in demand this year. Gartner’s Ed Thompson, author of the report, has stated that the red areas are where primarily the interest of the CRM customers is.
What can be predicted for the coming years?
As we inch towards 2014, it’s important to make a few estimates regarding the CRM features/use that will be topping the popularity list in the coming years. Based on the above-mentioned report, here are a few conclusions:
ConvergeHub Brings with it a range of CRM Software features, integrated to help you manage and solve business problems easily. And they are:
2. Google Calendar
3. Google Contacts
4. Cocu Sign
14. Ring Central
Patricia is a full time CRM consultant at ConvergeHub and part-time blogger. She has earned herself quite a fame as a specialist and market expert in CRM software. In the last five year she has worked with various companies as CRM consultant to help them move their businesses to cloud. Her expertise lies in offering cloud CRM consultation, CRM customization and integration solutions to small enterprises. For last one she is engaged in building ConvergeHub, cloud-based CRM solution for SMBs, as a consultant.Follow her at Twitter: @convergehub