Every enterprise, no matter the size, faces challenges to improve the performance of their sales teams. Sales reps devoting a lot of their time to administrative tasks doesn’t help either. If you too are looking for a way to empower your sales teams and turbocharge their performance then Sales Force Automation (SFA) is the right solution for you.
A sales force automation software takes care of many of the repetitive tasks that consume a lot of your sales reps’ time and help your sales team drive their productivity. Sales Force Automation is a combination of information systems including marketing information, contact information, sales lead tracking, used to drive the productivity and performance of your sales teams. In short, SFA is a sales management software. Its automated workflow helps to manage sales leads, resources, and customer acquisition easily.
The real purpose of Sales Force Automation is to automate repetitive tasks so that your Sales reps can focus on their core tasks. SFA helps companies to drive tangible productivity, increase customer satisfaction and lastly, make more profit by selling more products.
The SFA the sales process by empowering your sales team and helping you implement an effective sales strategy.
But how does it increase revenue and generate leads?
A study shows that sales representatives are bound to spend two-third of their time on non-revenue generating tasks. Sales Force Automation primarily focuses on reducing the repetitive administrative tasks of sales representatives, thus saving their time for other important and revenue-generating tasks. SFA reduces the risk of overlapping sales efforts and drives the workflow towards a productive outcome. SFA dashboard assists your sales reps to focus on authentic and first-hand leads.
As Bill Gates rightly said “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that the automation applied to an inefficient operation will magnify the inefficiency.”
Sales force automation tools can help an enterprise with better ROI, by helping your sales reps focus more on revenue-generating tasks than administrative work.
The SFA tool integrated with CRM software can simplify the work of sales reps. For example, follow-up emails can be sent to your leads. The emails can be triggered based on the behavior of the prospect. Other works like assigning tasks to team members and assembled assignments can be executed with the help of SFA via a CRM.
Sales force automation can also include reporting and analytics tools, which help sales managers to scale the teams’ sales performance and analyze the upcoming revenue. Coming to the usage of sales force automation. It is easy to integrate your CRM with the sales force automation tool.
Overarching Effects of SFA on Your Enterprise
By now, we know the functionality and importance of Sales Force Automation (SFA) in a business. To sum it all up here are the list of benefits:
Apart from these benefits, the sales force automation tool also allows your managers to get daily, fortnight, monthly or annual reports effectively.
If you are looking for a CRM that also provides SFA, then check out ConvergeHub. It is a CRM that helps in managing sales, billing, marketing, and services from one platform. And one of its prominent features is sales force automation. ConvergeHub is more than just a CRM, it is a complete customer lifecycle management software.
Try ConvergeHub CRM on a 14-day free trial!
