Matter of Perspective
In our effort to pursue ‘more’ for our companies… more sales, more products, more revenue.. we often tend to neglect to look at the one thing that would help us achieve more… we don’t look at our customer’s perspective.
Maybe we’re too busy..
or too used to thinking the same way..
or too scared of what we will find if we look at things differently..
… we just carry on as if the only viewpoint that matters is our own.
But whether we are looking at our customer’s organization or our own organization, the willingness to look at it from our customers’ viewpoint can make a huge difference to our business.
So, if you are willing to step out of your comfort zone and start understanding your customers’ perspective, here are a few ways to start:
- Just Ask – Asking customers directly for their feedback is the best way to know what they are thinking.
- Team Feedback – Unite your team around your customers and build processes that help them gather input from customers.
- Use Tech – Use technology that gives you a 360 degree view of sales, marketing, support and commerce, enabling you to have all data in one place.
- Analyze Data – Gather around your data. The more you understand the data the smarter your decisions are.
Seeing the world from your customers’ eyes can literally change your world.
At ConvergeHub, we are on your team and are committed to doing whatever we can to help you understand your customers better.