When you think of ‘innovation’ what comes to mind? Do you think innovation is inventing something totally new that changes the world? Do you think inventiveness is only limited to scientists and engineers? Does it only apply to creating new products?
In today’s world ‘innovation’ is ‘doing or building something different that creates or adds more value’.
Inventiveness is not limited to scientists and engineers.
It is not limited to achieving big breakthroughs.
Nor is it limited to creating new world-changing products.
It could be a small everyday improvement …
that makes a difficult task easier …
that makes the complicated simpler …
or the expensive more affordable …
So, if everyone can innovate, why is it not more common?
There are many reasons why innovation is so hard to achieve.
There are many barriers to innovation …
But the biggest barrier to innovation is also the one that is least obvious and least talked about.
Businesses are built to deliver predictable results.
These are the traits that make a business successful today.
But these are also traits that stifle innovation that will make the business successful tomorrow.
And that is the challenge that organizations face.
Rewarding the status quo will not trigger meaningful innovation.
Original ideas are not predictable.
Fear of failure does not generate bold ideas.
So, the first step to break this Inertia is to deliberately commit to innovation.
But reward bold innovative behaviors.
And don’t back off when bold ideas fall flat.
Because that is where innovations begin.
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