Being a business leader you know that a business does not run on individual excellence or knowledge…. a business runs on its processes. For an organization of any size to succeed in the long term, the management needs to set up strong fundamental processes.
And this is even more true for the Sales department.
So, let’s talk about Sales Processes today.
We’ll cover the basics in this blog and dig deeper over the next few posts.
Let’s start by defining what is a Sales Process.
A Sales Process is a series of repeatable steps that an organization follows to take a prospect from being unaware lead to a paid happy customer and beyond. A well-defined sales process provides a common roadmap or framework that moves prospects through various stages of the sales cycle along the customer journey until they become paid customers.
Sales processes may change depending on the company’s product or service, prospect’s industry or need, but most effective sales processes have a few characteristics in common.
An ideal sales process is:
Given the advantages, use of sales processes by every sales team should seem like an obvious decision, but you’d be surprised how many organizations don’t have defined sales processes.
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