Converging Operational CRM and Social CRM

The global outlook towards social platform is transforming fast. Corporate have come to recognize social media as a serious way to engage and interact with customers. It has helped in changing the idea that customers aren’t only sets of leads or accounts but real people and simple ways of tracking isn’t sufficient to understand their true nature.  Read More

Operational CRM and Social CRM



Importance of Lead Management

Many sales representatives are still not convinced why they must use lead management software to manage their contacts. The CRM adoption rate is on rise among small businesses but the success of project implementation depends largely upon its acceptance by the sales team. The sales team is the most mobile team within an organization and the success of the business depends upon their performance in acquiring business. But as it happens, they also are the most unorganized people in the office. The best contact management software for small business will let them manage, update and view their contacts in organized way. It’ll offer insight on the data gathered by them and let them make sense out of it. Read More

Importance of Lead Management



Leverage the Power of Social Media to Become a Social Enterprise

Social media has brought in great deal of changes to how businesses were perceived earlier. It is no longer an over-the-counter transaction between the customer and the seller. Most companies are now striving to forge stronger relationship with clients and offer them personalized services and with this the importance of social media is growing. But things are said easier than done. Most brand managers and sales representatives are clueless on how to make their presence visible on social platforms, how to engage clients and how to process the information gathered from these sources.  Read More

Power of Social Media



A Modern Approach to Campaign Management

Companies normally spend thousands on making their advertisement campaigns successful. Companies put a lot of effort and resources in designing the campaign that will make the consumers fall in love with the product. But, how to ensure that the campaign will deliver desired results!  Read More

Campaign Management
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