Alexa What Is CRM And How It Can Unlock Sales Enablement Benefits for SMB

What Is CRM And How It Can Unlock Massive Sales Enablement Benefits For Your Business

Small Biz Resources | by Patricia Jones

You may know by now what is CRM software, but are you aware of the term ‘Sales Enablement’ and what it means to your business?

Well, in general, sales enablement refers to a process of providing your sales teams with the most effective tools they need to sell your offerings successfully. Therefore, sales enablement provides your sales teams with the right technology and content to better engage their prospects in the buying cycle. It is a tool that can unlock significant benefits that in turn will increase your sales and drive more revenue.

Leads that are nurtured in the CRM system convert 47% of the time- Annuitas Group Click To Tweet

For example, ConvergeHub small business CRM software is a sales enablement tool that can empower your sales teams to convert more leads and prospects into customers in a much lesser time.

Therefore, with a small business sales enablement tool like a CRM in place, your business has the potential to provide more ROI rapidly.

However, what are these benefits that you can unlock with a best small business CRM like ConvergeHub?

Now that we know what is CRM software, let us dive in see!

Automating manual tasks

A sales enablement CRM for small and medium business drastically increases the efficiency of your sales teams by automating their day-to-day tasks. Therefore, when you use a Converged CRM that includes sales, marketing, customer support, and also accounts (if you are using a QuickBooks CRM), your efficiency increases dramatically.

Here are a few examples:

  1. Data Entry

Lead data is captured successfully when you leverage lead-generation forms. That means, your sales reps do not need to enter data manually, and they can use that time to focus on more important issues.

  1. Appointment scheduling

CRM helps to automate the process of scheduling the appointment process. This allows prospects and customers to schedule meeting with reps with their convenience, freeing them from having to conduct the actions manually.

  1. Lead Scoring

This process helps sales reps to take actions by viewing the propensity of the buyers. Lead scoring methods help in improving the quality of the leads. Hence, small business CRM software that includes lead scoring capabilities helps reps to focus on other things and at the same time have an insight into, leads, which are sales-ready, and those leads that need more nurturing.

  1. Telephony

If you easy to use CRM provides telephony integrations, like Ring Central and others, it helps your sales reps make more calls in less time. Using telephony integration you can select a group of leads to call and let the software call them in sequence without your sales reps having to call up each of the dialed numbers manually, resulting in increased productivity.

  1. Voicemail Drop

Another great benefit of using telephony integrations with your small business CRM software is the ability to leave pre-recorded voice mail drops. Hence, when your sales reps call someone and get sent to the prospect’s voicemail, they click the voicemail drop they want to leave, which thereafter gets delivered automatically.

  1. More Insight Into Customers And Prospects

A CRM software that provides sales enablement stores extensive data on customer and prospects, which includes demographic and personal data of the prospects and the customers. For users who know what is CRM software and its capabilities, can easily track such data for finding behaviors such as clicking on an email, attending a webinar, or viewing a content, which can help sales reps to leverage sales enablement software to maintain more insights into who the customers are and what they need.

  1. Understanding past buying behavior

Sales enablement software like ConvergeHub software helps to track all deals that have been created by your reps.
Once you are using a QuickBooks CRM for sales teams, which offers QuickBooks CRM integration free, your reps can easily open a contact’s records in the CRM database to see which product has been bought by the customer in the past. It can also show which products the prospects and customers have been interested but did not purchase, which allows reps to understand which types of offerings the customers are interested in that in turn drastically increases up-selling opportunities.

  1. Knowing customer’s pain points

When you use a Converged CRM like ConvergeHub, you can track all the customer support tickets, and easily see which problems a customer has faced with your offerings by reviewing their ticket history in the CRM database. Therefore, before up-selling to any customer, using a CRM you can see if the customer is having an issue, and up-sell until the customer is satisfied again.

  1. Arming representatives with the right resources

Sales enablement is also about sending the right resources and content to the leads, prospects, and customers at the right time. Therefore using easy to use CRM software platform, your reps can check where each lead are in the sales funnel, and provide them contents that correctly aligns with the sales process, which can be leveraged by using marketing automation functionalities of the CRM software.

  1. Automated tasks and alerts

You can use small business CRM software to send alerts to sales reps instantaneously when leads become sales qualified that help to remind reps that they need to reach out immediately and start a conversation with the prospect. It is like striking when the iron is hot.

Moreover, using CRM software when speaking to a lead that would benefit from a particular resource, sales reps can simply open the saved email and hit send, which lets them quickly provide the resources and content that leads need at each stage of the sales funnel.

  1. Understanding results

Sales and marketing teams need constant insight into their efforts to improve their results. With a robust sales enablement software like ConvergeHub CRM , you can use its powerful reporting functionalities to view how they are performing against their goals. Sales CRM software helps in checking the health of your sales pipeline, see growth reports, check your rep’s call rates and much more, to identify areas that need improvement or fix broken processes and make data-driven decisions they need to improve to close more deals.


Now that you know what is CRM software and how it can help you as one of the most efficient sales enablement tools, use ConvergeHub the award winning CRM platform for small businesses, to unlock the benefits described above to make your reps work faster, smarter, and convert more leads into customers in less time.

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