Alexa How Data In Small Business CRM Can Improve Sales Pipeline

How Data In Small Business CRM Can Improve Your Sales Pipeline

Productivity | by Patricia Jones

One of the greatest advantages of using a small business CRM system is access to a centrally located CRM database related to your leads, prospects, and customers.

In fact, more than 75% of CRM users say that CRM system indeed offers enhanced access to customer data.

In the beginning, sales reps can be resistant to small business CRM system implementation, because using a CRM may seem like a lot of work, which can disrupt their current processes. Nevertheless, having an access to historical CRM data pertaining to sales, such as, contact details, buying patterns of the customers, past orders, implies that the key intelligence from your sales pipeline will always be available to your sales team.

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This key intelligence found from the CRM database is also important because it improves customer experience and therefore allows your sales team members to follow up on leads and prospects, quickly armed with all relevant information.

Here are 3 ways in which you can use your small business CRM data to improve your sales pipeline:

  1. Lead Nurturing

Your small business CRM keep a record of all transactions that will make your sales reps remain informed about the communications with current and potential prospects. It has been found that business establishments that excel at nurturing of the leads generate 50% more sales-ready leads at 33% lesser cost and therefore the opportunity to follow up on leads and prospects is crucial for the growth of any business.

However, for success in lead nurturing, some type of lead scoring criterion is by and large needed that allows the sales reps to prioritize leads relying on how hot or likely they are to close, for without lead scoring often a lot of time is wasted by the salespeople as they chase unqualified opportunities.

Therefore, look for the best small business CRM to fit your organization that will help in simplifying the lead prioritization process, particularly by using automation, to gain control of your sales pipeline.

  1. Accurate Sales Forecasting

Not all CRM platforms provide the same functionalities, so discussing with your CRM vendor about your specific requirements is a critical part of the CRM selection process.

When selecting your best small business CRM, choose a system that comes with reliable reporting options along with good analytics that can aid you to predict sales growth, illustrate conversion rates, and help you to get an idea on the prospect’s journey through the sales pipeline.

Customer data from your small and medium business CRM database is more likely to make your sales forecast reliable and accurate.

This is absolutely necessary if you want to motivate your salespersons to reach their optimal yet achievable targets consistently. Your small business CRM system can not only escalate a sales rep’s productivity, but it can also make your sales process more efficient and therefore contribute to the continued growth of your company.

  1. Smarter Working with CRM Integrations

Proper CRM integrations with other third-party software can go a long way in assisting a busy sales team by aiding them to focus on the right thing at the right time. For instance, calendar, mail, and marketing integrations can automate previously complex tasks, eliminating the requirements for manual CRM data entry across multiple software platforms.

It must be remembered, that small business CRM system like ConvergeHub and others, which can operate nicely on mobile devices is also an added advantage for your sales team.

Research indicates that salespersons those who have mobile access to their CRM are 24 % more likely to achieve their annual targets, where remote access to CRM data is the key to their performance.

As for sales reps, having data from the CRM at their fingertips even when they out of the office and on the go, means that they can follow up on time-sensitive leads and thereby stay away from missed opportunities.

The long and short of it?

The access to sales data in real time by using a mobile enabled small business CRM is really valuable for closing leads at the right time, which is why mobile CRM technology and integration capabilities of any Customer Relationship Management software are the most sought after functionality of all best small and medium business CRM systems nowadays.

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