Posted by Patricia Jones
Benefits of using CRM for your business, how it can change the future of your business. Are you one of those organizations who have failed to benefit from the CRM? Is your feature-rich customer relationship management software not performing to your expectations? Do you have second thoughts about your CRM investment?
Wait…the problem might not be your CRM application but your own people.
As per a recent research by Forrester and CustomerThink, close to 50% of all CRM problems are due to people issues. Surprising isn’t it?
As per a survey carried over 600 people using the CRM, around 42% people faced problems such as:
Many CRM experts have expressed their opinion on this matter. Let’s see what most of them have stated-
Organizations fail to successfully implement CRM because –
Having stated these factors, it becomes crystal clear that mere CRM adoption is not the route to success. Organizations need to plan before and after CRM implementation to gain the best out of it. So the question arises how to go about it?
A balanced and well-etched approach is what experts recommend for successful CRM implementation. And to achieve this, you have these 4 fundamentals to focus on –
By associating the CRM features to their common problems, inevitably you will bring your employees several steps closer to the CRM.
Patricia is a full time CRM consultant at ConvergeHub and part-time blogger. She has earned herself quite a fame as a specialist and market expert in CRM software. In the last five year she has worked with various companies as CRM consultant to help them move their businesses to cloud. Her expertise lies in offering cloud CRM consultation, CRM customization and integration solutions to small enterprises. For last one she is engaged in building ConvergeHub, cloud-based CRM solution for SMBs, as a consultant.Follow her at Twitter: @convergehub