In the present times, one of the most effective means for spreading the word about your products and services is email marketing, which can even aid in creating an image of your brand.
Additionally, if email marketing is conducted in the right manner using the right tools that promote business growth like an easy to use CRM, this strategy can help in escalating sales and deliver better ROI which can aid in finding unforeseen business growth.
You will be astonished to learn that according to a report found in a market survey it has been noted that, email marketing services conduct on Black Friday every year are considered as one of the major lead magnets and drivers of sales, which contributes to more than 25.1% to the bottom line of businesses- on that day alone.
So you see, email marketing strategies for businesses does really make sense in the present times.
This is because, an email that you send to a list which you have built, allows you to communicate directly with people who have requested information about your product and services.
However, if you have been trying to run a campaign with email marketing strategies that are not showing any results, or is not as desirable as you thought it would be, try improving on the points listed below.
Hence, here are a few golden ideas on how you can amplify your sales and revenue by rectifying some most common email marketing pitfalls that you might have overlooked or not taken seriously before:
1. Create An Attractive Subject Line
The subject line as always is the very initial thing that your recipients of the email will see, so it must be done in the right way.
Now to make your emails stand out among others that hit your recipient’s inbox, your email must be enticing, well-written and most importantly contain an intriguing subject line which will make the recipient curious enough to explore the content of the email, as according to a survey it has been found:
“67% of marketers say that delivering highly relevant content with a click-bait subject line is a strategic goal their organization wants to achieve through email marketing.” – MarketingSherpa, Email Benchmark Survey, 2013
Hence take your time to decide up the subject line of your emails and find out something that will make your recipient curious to open your emails.
According to many marketing gurus, the best way to decide on creating a perfect subject line is to think of something that has appealed to you personally and made you open an email sent to your inbox.
So, while writing the subject line of your email, avoid using words that trigger the recipient’s spam filter like, “Help”, “Free”, “Percent Off” and others.
2. Include A Simple And Clear Call-To-Action
Ensure to write down a clear ‘call-to-action’, since it can make all the difference between a successful and a fruitless email campaign. Do not try to overwhelm or confuse the recipients of your emails. Always be focused on one and only one specific ‘call-to-action’. Also, ensure that your ‘call-to-action’ content should be prominently highlighted in the upper half of the email.
For example, a good ‘call-to-action’ is the one, which can make the recipient of the email adequately comprehend why and what they are clicking, by reading the subject line of your email.
3. Optimize Your Email For Handheld Devices
As mobile marketing is the in thing nowadays and most people access their emails using Smartphones, and other handheld devices, therefore is extremely important that you must ensure your emails are properly optimized for mobile viewing.
Hence always test your emails on mobile devices before sending them so that they can be effortlessly accessed by the recipients on their small screens.
Moreover, if you are linking any of your webpages with the help of your emails, make sure that those pages are also optimized for a small screen view.
4. Send Your Emails At The Right Time
To increase your email campaign’s click-through rate, the day and time that you are sending your emails is also an important aspect while trying to increase sales with email marketing strategies for sales growth. For example, for B2B marketers, according to GetResponse blog, the ideal days to send marketing emails are usually for some verticals Tuesdays and for many others Thursdays.
This is because, during these days, since most people remain at work, they are more likely to access their emails.
However, when your products or services are targeting B2C segments in the market, you can always find that your particular audience may respond better on a different day of the week or at completely different times.
Hence, run your tests on different days and time and thereafter judge by measuring your ultimate results, which will make you exactly pinpoint when you should fire your emails.
5. Create A Landing Page For Every Email Campaign
According to The Landing Page Course, “Landing pages live separately from your website and are designed to only receive campaign traffic. As we’ll see, this separation allows them to be focused on a single objective and makes analytics, reporting & testing a simpler task.”
Rather than linking your campaign to a general page create a particular landing page for your email to redirect your web traffic to that specific page.
This is because when you make use of a particular landing page, you can customize the landing page to the precise message that you have written in your email, which will obviously provide more conversions.
The landing page is the place where your email recipients will “land” when they click on the inbuilt link in your email.
Landing pages can be associated with your main website’s page, a specific offering related page, or even an individual webpage that has been created specifically to highlight a single email campaign.
You must also allow the recipients of your emails to find an idea as to where the link inside your email will redirect them so that they can receive additional information on your offer(s), once they are redirected to that specific landing page.
Hence, it is important that your landing page should contain related contents to provide greater reliability to your email, which will most essentially help measure the esthetics of your email campaign.
6. Conduct A/B Testing
Once you buy CRM, the best way to optimize your Open Rate and CTR (Click-Through-Rate) is to conduct a A/B testing. It’s always recommended that you should try out different designs, subject lines, and contents in order to figure out, what works best for your email campaign and measure it with your easy to use CRM tool.
Ideally, while sending emails fire two versions of the same campaign, so that it can aid in evaluating the necessary changes that are required to boost your email marketing results.
According to Neil Patel, “A/B testing can enable you to make careful, focused changes to improve your conversion rates.”
So, keep on tweaking your emails, in accordance with the results in A/B testing, until the time you find the optimal conversion ratio that you are looking for.
We are sure, once you concentrate on all these strategies for your email marketing campaign, and buy CRM for using Sales Force Automation and you will for sure find a boost in your sales by building stronger engagements with your target audiences that will result in stellar business growth.