Before we begin discussing future-CRM solutions and Sales Automation CRM tools there is no denying the fact that Customer Relationship Management (CRM) has become the build-block for all industries which is absolutely data-driven to make lives better for entrepreneurs and the consumers of the modern times.63% of companies outgrowing their competitors are using automation. Online competition will always be tough, but with automation, study has shown that companies can have the edge. Click To Tweet
Now, every CRM users across this planet shall agree to this fact irrespective of where they use an enterprise-level or a Salesforce Alternative CRM solution for their SMBs that nothing much has changed in the CRM space since the 1990s except for the fact that it had moved from on-premise framework to the cloud.
Still today in most enterprises, customer data is still isolated, and therefore manually entered in the software.
Hence given the fact that this new “Experience Economy” is entirely becoming sales-driven where prioritizing the customer is becoming more tough and crucial every day –CRM software is still considered inefficient and there are ongoing researches which are trying to make the future-CRM of tomorrow relying more and more on AI, Big Data, Deep Learning, NLP (Natural Language Processing), and other bleed-edge technologies.
In other words, it might also imply that CRM has not been evolved or rather its total capabilities have not been yet explored and leveraged as of date.
Now undeniably easy to use CRM is a vital tool in sales and marketing which has already changed the perception of the consumer world.
This is because retailers now can analyze data and apply it in real-time in several areas, which has given rise to seamless and easy processes, which otherwise would have been really difficult to quantify and measure.
For example, finding purchasing behaviors and making market predictions are now within fingertips of the marketing executives using marketing CRM for their enterprise.
Financial organizations using CRM software for financial services industry are also able to pinpoint and stop fraudulent transactions in seconds.
Additionally, health care services are also using CRM to keep an effective track of their patients enabling easy treatment and diagnosis.
Nevertheless, in spite of its dynamic features and instant benefits that an easy to use CRM provide to various industries, the CRM software by large still remains ineffective as major tasks are done manually.
For example sales executives who are relentlessly monitoring their high-volume deals in their sales CRM solutions pipeline have to invest extra hours to enter a large volume of data manually.
Clearly, it is a cry for help, a stark indication to the future of CRM software- more Sales Automation CRM functionalities is the need of the hour now.
How Will Sales Automation Help?
With CRM software, sales management is still a burden, as far as time and energy are concerned. Thus, Sales Automation CRM can generate a process where a salesperson can connect with potential customers and accelerate the journey throughout the sales pipeline.
Prioritizing customers will be the sole purpose to drive growth while the sales automation will take care of the administrative task.
Hence Sales Automation in CRM is all about removing the barriers for human contact and make sales a more integrated process. Thus, the benefit is two-fold.
The future is digital and the future is now – so there is no better time for the need of CRM automation like the present.
The features of the sales automation in CRM perfectly fit the need as it should be more directed towards the broader concept where the data must serve an organization and not the otherwise.
This is because it is important for easy to use CRM to shift to the more focused and human side of selling where more data and algorithms should be working for people.
Enterprise workflow needs to be smart and easy. This would allow the sales reps to use the automated CRM more often and leverage its complete set of features.
Some of the necessary features of the automation include customer-targeted recommendations based on, personalized communications, activity records, and much more. This would even ease the tricky job of lead generation for the sales representatives.
Predictive analytics is another helpful feature that can be used in the process of sales.
We say this as research shows that higher customer retention depends on the right customer information and their habits – which ultimately even drives the sales. Hence predictive analytics can have a big role to play in giving the valuable customer information that the sales reps can use to their benefit.
It can also be said that the future of CRM is also determined by the ability of software to determine, which steps to take.
The future holds great potential for CRM software with the specific knowledge and understanding of each industry and the business process is crucial for functioning and workflow.
As the aim of every company remains the same- to get and keep customers, all-in-one CRM software with such smart features will readily be accepted by the industry, which will be the key to customer retention as it is the returning customers that mostly spend more money than the new customers.
Wondering what is the role of predictive data and artificial intelligence in the future of CRM?
They are helpful when the CRM requires data-driven solutions to influence the productivity of the sales representatives, whereby the salesperson will get more time for the crucial tasks while automating repetitive tasks that can be taken care of by AI and predictive data.
With the right Sales Automation CRM salesperson can now invest more time in other definitive work processes like studying customer behavior and build a relationship with them. This will also help to reveal the more humane side of their business.
Thus, the future of CRM software lies in customer relationship automation, which can take customer experience and support to a new level.
The sales reps can leverage the future CRM’s potential by compiling different data from disparate sources allowing them to have all the information about the customer while approaching them. The approach will also be more personalized than formal.
And the right approach at the right time will help the sales surge potential increase exponentially.
This is the reason, features like artificial intelligence and predictive analytics will give the sales reps a crucial understanding of customer information to work with by creating a business CRM software, which is more proactive and so helps in saving time and increase productivity.
Hence the future of easy to use CRM is the need of the hour, since it will not only simplify the sales process and but it will also make customer relationship management a much more exciting and humane job.