Best small business CRM software solutions in modern times are all about better supporting and serving the customers during their journey.
Modern CRM for small businesses software platforms empower startups and small business establishments to form an emotional bonding with their prospects and customers by looking out for their best interests as a consumer of their offerings. Additionally easy to use CRM software solutions also ensures the customer-facing employees of an organization to find the right information and data from their best small business CRM software about their customers at the right time, so that they can better focus on nurturing relationships.
Just like any other advancements in technology with every passing year, easy to use CRM software is also undergoing futuristic transformations, bringing new innovations and simplifications to this three-lettered workplace, within an entire organization.
Therefore, be it marketing, sales, accounts, operations, or even event management and collaborations, modern best small business CRM like ConvergeHub can only get better and smarter.
With the arrival of 2019, different kinds of easy to use CRM software (even Salesforce Alternative CRM software solutions) are predicted to go through substantial overhauls and renovations- in terms of better intelligence, enhanced automation, new integrations and much more.
Hence, the transformation in the cloud based CRM industry for small businesses is as good as its ability to gear up with the latest trends in the software industry, which consequentially makes us look at a number of new features that will surely revolutionize the way we use easy to use best small business CRM today.
Using AI (Artificial Intelligence), modern best small business CRM software platforms will be able to adjust workflows more effectively and perform with lesser turn-around time.
This will be done by using technologies like AI and machine learning- two of the most advanced technologies that can simulate human behaviors using a non-human entity.
By learning and understanding the usage patterns and trends of the users, easy to use CRM software for small businesses and startup organizations will automatically take over mundane repetitive tasks and even adapt the user interfaces to individual usage based on their usage patterns.
Manash Chaudhuri (CTO of ConvergeHub- The #1 Easiest Converged CRM for SMB) remarks:
“At ConvergeHub, we are in the process of incorporating AI and Machine Learning into the future of our sales and marketing tools. Using AI in the sales and marketing processes creates a more tailored and user-specific experience for the buyers and can help small business organizations get found by more prospective customers, convert more new leads and thereby sell their products and services to more customers.”
Nowadays, more than six touch points are needed before any typical sale, which happens across several channels.
According to us as small business CRM vendor and consultants, we have realized that simply initiating touch points across multiple channels is not enough- rather the consistency of customer experience is what that really counts as much as the breadth of engagement.
Therefore, the fewer touch points that you use the better will be your sales process as a small business organization.
Hence, in 2019 easy to use CRM platforms will proactively look towards ramping up their integration algorithms and API with the objective of attaining leaner and tighter integrations with external services and tools.
In the modern times, easy to use cloud based CRM software systems are therefore evolving to serve as the never center for this omnichannel approach, unifying mobile marketing, landing pages, social campaigns, customer support ticketing, sales calls, accounting processes and other channels into a coherent whole.
In the recent times in 2018, ConvergeHub has integrated QuickBooks online, with its CRM systems, and is now one of the most popular QuickBooks CRM in the small business CRM marketplace, offering QuickBooks CRM integration free.
One particular channel that will witness a stellar growth and deeper integration with CRM for small and medium businesses- is self service.
While Gartner predicts that by 2020:
“A customer will manage 85% of the relationship with an enterprise without interacting with a human, so make sure to give your customers the direction and tools they need to accomplish tasks themselves.“
In another whitepaper published by ZenDesk states:
“50% of customers think it’s important to solve product or service issues themselves and 70% expect a company’s website to include a self-service application.“
In 2019 it is predicted that more than half of the modern consumers are likely to abandon an online purchase if they cannot get an answer to their questions quickly.
According to Forrester Research:
“The Service Desk Institute has found that more than 80 percent of IT departments are using self-service as a way to meet this need.”
Therefore, the link between easy to use CRM and self-service is a natural one as CRM application when integrated with ChatBots is capable of customizing self-service interactions and render a customer care feedback loop that sales, marketing, and support teams can also tap into in real-time as and when it is needed.
Hence, small and medium business CRM software vendors like ConvergeHub have also taken into notice the need for customer-service integration and self-service in particular, which is on a rise.
The transition to easy to use social CRM is imminent. Engaging customers by creating virtual communities is a more pertinent way that will be the new trend in social media marketing.
Therefore, it is predicted that in 2019 and beyond these communities and social media as a whole will take a greater shape as an important element within all best small business CRM software platforms.
Since being social will not only help businesses interact more closely with their consumers, but it will also provide hitherto unseen insights into customer’s buying patterns and their behaviors, which in turn will enhance to the lead nurturing capability of the easy to use CRM for small business in a big way.
Customers of easy to use CRM for small businesses are no longer bound to their PCs and are constantly accessing data on the go. Therefore, customer support resources and front line sales and marketing employees will be increasingly empowered by mobile devices for support.
In 2019 we should also see NLP (Natural Language Processing) making its way into best small business CRM software platforms as a precursor to adding functionalities such as recording minutes of the meetings, updating records, and several other voice-based interactions that can revolutionize the way we interact with cloud based CRM software technology today.
Finally- On-premises CRM has become the exception
Adoption of cloud based CRM for startups and small and medium businesses used to be a tough sell.
However, that is no longer the case.
According to our research, we found that 80 percent of all new CRM purchases are in the cloud.
This is because not only finding sufficient talents and vendor support to maintain these on-premise legacy systems will become more difficult to find over time but the increasing need to access the CRM software from multiple locations and devices has also led to the rise of using cloud based CRM solutions in small businesses.
Therefore, if privacy protection was an obstacle to cloud based CRM adoption in the past, after the enforcement of the GDPR rules, this year may be the time to look again for cloud based CRM in the market for better and deeper interactions with your leads, prospects, and customers.
Do you want 2019 to be the year where you achieve massive revenue growth?
Then start planning NOW.
Create your revenue growth strategy for 2019.
If you would like to get some ideas or brainstorm on how ConvergeHub can provide the right technology to achieve your company’s marketing and sales goals, and retain your existing customers by enhancing customer’s experience with your brand, you can reserve a confidential consultation with one of our experts.
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