Generating a noteworthy email marketing campaign can make your business reach the place where your consumers visit every day- and that is nowhere else other than their “email’s inbox”.
We say this because according to an estimated report published by Statista (a German online portal for statistics) it has been stated that there will be approximately 255 million users in the U.S.A by the end of 2020, which is enough data to provide us with an idea as to how much email marketing techniques are going to be beneficial this year and the times ahead for generating new leads.
Therefore, irrespective of whether it is an SMB website or an online store, email is not only a great way to retain old customers but it is even a great tool to acquire new ones for consistent business growth .
Hence businesses that in 2020 are avoiding email marketing will for certain lose many glorious opportunities of converting new website visitors into loyal customers, for which we have noted down 10 most important email marketing tips exclusively for the benefit of small businesses and startups in this blog.
Great 9 Email Marketing Tips for Small Businesses
To get started with email marketing campaigns, creating a high-quality email list in your easy to use CRM that drives in more customers to your company is one of the most important parts to begin an effective email marketing strategy for business growth.
Now even though it might take a long time to grow this list, nevertheless to achieve it early here are nine solid tips that can help you to do so.
1. Create an alluring and easy sign-up form
If you wish to use email for marketing your brand and business, you must build and include a sign-up form which should be incorporated inside your website.
Therefore create an appealing sign-up form and attach it on your website’s homepage, blog pages, Facebook page and other places of the website where customers are likely to visit, and thereafter using the sign-up collect their name, place of origin, birthday and anniversary dates, to offers exclusive discounts or invite them to join a group or a webinar.
Now, irrespective of the fact that whether you plan to send company updates, blog tips, deals, or e-commerce sales discounts it is most essential that you must meet your email campaign’s reader’s expectations for this is the only means they can decide their interest in your offerings.
2. Segment the email campaign’s list
As your email list starts to grow, segment the list according to its marketing needs since you must be having a different and unique proposal to offer for each of your prospective customers for business growth.
For example, the marketing email that you wish to send to an octogenarian customer cannot be the same that you wish to send to a teenager.
Hence segment the list according to your prospect’s gender, age, location preferences, previous purchases made, social values, and more.
3. Design new email templates
Design visually appealing email templates and do not forget to add a business logo on it. Making a great look and feel of these email templates helps in spreading your brand name to the recipients of your emails. Therefore send these logoed email templates that you can easily create once you are using a CRM like Salesforce or any other Salesforce Alternative CRM tools consistently so that your readers become more familiar with your brand name and your business website from the very beginning.
Now according to reports published by Campaign Monitor almost more than 41 percent of the emails in 2019 were opened on a mobile device.
Hence test your email templates design for mobile-friendliness, else you might find a fall in your email campaign’s open rates right from the very beginning.
4. Try to create emails that are easy to read
Stick to email template themes that generate great user experience. For this, try to avoid adding large text data and structure your email contents in a way that becomes easy for perusing by the readers of your emails.
Now as most of your prospective email recipients must be busy people, therefore, provide them a summary of the content ideas using subheadings and images by which your emails will find a greater chance to stand apart from other emails hitting their inbox.
5. Ideate stunning subject lines
Creating catchy and stunning subject lines is one of the most important aspects of building an email. This is because according to statistics in more than 85 percent cases the subject line of your emails is what helps in deciding its open rates.
Now creating a click-bait and engaging subject line is not as easy as you think. Hence, use A/B testing methods after developing a good number of ideas on your email’s subject lines and find which one works the best for the readers of your emails.
6. Add social media links
Now, when users on your website are subscribing to your email campaign’s list, it shows that they are interested in your content.
Hence in the present times for business growth as we all know that social media is a great source for gathering information about your offerings, hence include your businesses’ social media link in the emails so that your subscribers will be able to know more about your brand’s products and services and also help build trust for your company.
7. Encourage personalization
Address the recipients of your emails with their first names, keeping the email style friendly so that it impacts positively on your subscribers.
As such emails are personal communications, therefore the recipients expect a human touch in your emails, since only when you a capable of developing an informal correspondence with your readers it helps in driving strong and long-lasting loyal relationships.
8. Create an editorial calendar
Create a schedule for sending your event details or newsletters on the appropriate time to the subscribers of your email. It is very easy to do this once you are using an easy to use CRM and integrate it with a calendar to plan in advance for all your events.
Remember your subscribers are likely to forget about your brand if they do not hear or get your business emails from time to time.
9. Test, analyze and optimize
Finally, test your emails on different browsers, screens, and devices before sending them the subscribers of your email campaign’s list stored in your best small business CRM software’s database.
Once you have sent your emails there are three key things that you must analyze for your email campaigns, which are open rate, click-through rate and unsubscribe rate, which can be found easily in all best small and medium business CRM software platforms irrespective of whether it is Salesforce or any other Salesforce Alternative CRM that you are using for your SMB for your business growth.
Remember, if you find any particular email that is responsible for generating a high unsubscribe rate, change it immediately and never use that template, content, or subject line in your next upcoming emails.
Therefore even though email marketing campaigns are one of the best ways to boost website traffic, build more social engagements and thereby drive more sales and revenue for small businesses, nevertheless, for optimal performance of your campaigns you must keep your CRM database in order, by cleaning and updating it at a regular interval, so that your emails do not go to the wrong places or get lost for not being able to find the right addresses of your prospective leads and customers.