The incredible impact that technology has on business growth is fairly recognized now, especially in marketing, support, and sales.
However, for this, you have to choose the right business growth technology and tools for your company or you will surely run the risk of it not being used at all.
Now, the most popularly used tool for marketing, support, and sales teams is a CRM (Customer Relationship Management) system because if you buy a sales CRM software for small business it helps SMB organizations to be more productive by working more efficiently and understanding the customer’s experience with your brand that boosts sales and revenue.
However, to reap the full benefit of a business CRM solution, your teams must use the software application, even though it is often stated that the employee adoption of CRM is neither easy nor assured be it an enterprise-level CRM solution like Salesforce or other Salesforce Alternative CRM mostly used by small businesses and startups in the CRM space.
Therefore, it is always a smoother process if you can understand what your teams (especially sales) need once you purchase a sales CRM software for small business and so here are the four most important qualities your team members will absolutely want to see in a new easy to use CRM tool, since purchasing bad technology is even worse than none, as adopting a wrong technology for your startup or small business can rapidly scale down your business growth.
1. Buy CRM That Automates Your Processes
The best sales CRM software for small business should be both easy to use and automate processes for your sales, marketing, and support teams.
This is because; fancy features that are not essential for your business processes can be not only pretty distracting but it can also make the whole CRM adoption more complicated than it should be for your startup.
Hence, before you buy CRM for your company, think of the bells and whistles (which might seem attractive) if they are absolutely necessary for your business.
Rather, look for features in your best CRM for small business that will save you time and not take it away by complicating your business workflows.
Now, the ability to automate tasks and processes by using functions like Sales Force Automation is the most time-saving qualities of a CRM.
Therefore, buy CRM that is capable of automating your staff’s daily mundane and repetitive tasks.
Moreover, CRM also saves time by automatically pulling all customer data into one place which not only saves efforts but also provides the great benefit of establishing one source of truth about your leads, prospects, and customers.
2. Buy CRM that is user-friendly
We all are aware of the feeling of frustration that happens when you are unable to make out how a piece of software or an application works.
This is because, when something is difficult to use or confusing, we normally tend to quickly work it out or stop working with it if it takes too long to understand.
This same thing even applies to CRM software systems. Since the very moment, a CRM solution starts becoming a source of friction that very moment people also stop using it.
Hence look for a CRM solution that is intuitive, and has a clean design so that it can be easily used by your employees.
According to research, it has been found that salespeople spend more than 60% of their time using various business growth technology and tools and so they just cannot afford to use a CRM that they do not understand.
As an early warning sign check out if your preferred CRM comes with a long training guide, since the less training a CRM system requires, the more likely it is that the software will be easy to use and can be conveniently adopted by your teams.
3. Buy CRM that can be quickly implemented
Some businesses (mostly large enterprises) require a full-time staff member to implement, train, and manage the CRM software platform.
However, for startups and small organizations, this is neither realistic nor necessary with limited capabilities.
Therefore your organization’s best small business CRM software should not be complicated to set up and maintain.
Buy CRM that has an easy implementation process.
Moreover, it is never a great beginning to your team’s CRM experience, if it starts with a lengthy and drawn-out onboarding process.
Hence always buy a CRM with which your teams can get started right away.
4. Buy CRM that integrates with your existing software(s)
Think about all the business growth technology and tools that your teams already use along with the ones that you may also need in the days to come even before you buy your CRM.
It is most essential that you must check your best small business CRM software’s integrity with the tools that you use every day since if it does not, adopting a CRM for your business will only add to your team’s existing workload and that will naturally lead to further frustrations.
Moreover, when you use an all-in-one CRM that does bring in all the data from all your disparate silo software applications, the system helps your employee’s to find a bird’s eye 360-degree view of the information they need about their leads, prospects, and customers in a quick and easy manner.
Takeaway
Therefore to conclude for startups and small businesses, simplicity must be the key driving element behind your CRM software section process, since the less complicated the software is the more likely is it that your employees will understand the system and use it immediately.
