Blog (Sales and Marketing)

Experience Sales Lead Management Using ConvergeHub

Posted by Glory Eke

According to Sales lead management principles – Leads are the lifeline of any kind of businesses. Therefore, converting leads to customers is what it really takes to remain and thrive in business. Once you know how to manage your leads in a structured and systematic way, you can, not only increase the number of leads that you generate but also amplify on how many of those leads you can convert at the end. Here are some of the interesting steps suggested by sales lead management teams, which can be also followed by using ConvergeHub CRM for SMBs. Read More

How to Choose the Best Mobile CRM Solutions for Small Business

Posted by Glory Eke

In the recent times, it has been observed that mobile devices (like smartphone, tablets etc.) have become an ever increasingly important tool for small business owners looking for an advantage in this cutthroat competitive world. Here is a list of the advantages of using Mobile CRM solutions for small businesses. Read More

Are CRM and Marketing Automation Software 2 Different Things?

Posted by Glory Eke

Do you remember someone, who told you that England and Great Britain were not actually the same? Well, your mistake is completely understandable. Actually, Great Britain is composed of England, Scotland, and Wales, and so England is just a part of Great Britain.People often have the same kind of reaction when they realize that Marketing Automation software and CRM are different as both these software serves two distinctly different purposes. Read More

10 Tips to Make Use of Influencer Outreach to Perk up Brand Visibility

Posted by Glory Eke

Influencer outreach is definitely considered as a dominant asset when it comes to improving your brand’s visibility. Using content marketing strategy to scale up brand visibility is nothing new since you must have already used blogs and social media platforms to improve your brand’s outreach in the market. In a data compiled by B2C (Business 2 Community) research, it has been found that more than 93 percent of marketers use content marketing strategy for their business growth. Read More

Tips to Persuade Your Fence Sitting Prospects to Get Off the Fence

Posted by Glory Eke

There are also customers, who you may have come across often; people who ask many questions and do get engaged with your product, but then at the end fails to buy. Such ‘on the fence customers’ are most of the times quite difficult to convert, especially if you are running a business with a low return on your investments. Nevertheless, if you are still persistent, there are certain ways you can reduce the level of friction in engagement with these prospects and can convert them to customers by following a few strategies. Read More

How CRM software for retail is unbeatable for retailers

Posted by Glory Eke

As this year unfolds, using CRM software for your retail business should find the top priority in your business strategies that you must adopt in 2017. This is because according to eMarketer there is a big possibility that retail sales are expected to outgrow the $27 trillion benchmark by 2020. So, to stay ahead of the competition, whether you have a kiosk in a shopping mall, setting up your retail distribution network or own a brick-and-mortar store, CRM software is the need of the hour for the growth of your retail businesses. Read More

Killer Tactics to Launch Your Own Referral Marketing Campaign

Posted by Glory Eke

The newest trend on the marketing scene is referral marketing. Referral marketing is a strategic development in the marketing genre, which promises the growth of loyal customers, explosive visibility of your products and services, leading to fast paced astounding profits. Simply put, referral marketing which is also commonly known as word-of-mouth marketing, is nothing but the concept of people purchasing products based on someone else’s influence or opinions. Read More

Desperate Moves Ruin Sales show how a CRM Can Help

Posted by Glory Eke

Once you are reading this article, we can very sure you must have seen sales scripts before. These are the Scripts which educates and show us exactly what to say to get a prospect’s business, in the shortest span of time. Read More

How to measure Sales and Marketing KPIs in CRM

Posted by Glory Eke

Customer Relationship Management’s KPIs or Key Performance Indicators are meant for evaluating the success of specific activities that an organization is engaged in, for the growth of its businesses. Read More

How To Create Email Templates That Convert

Posted by Glory Eke

If you are an entrepreneur, you must be probably aware that email marketing is one of the most powerful tools at your disposal that can bring potential growth in your businesses. Read More