Blog (Sales and Marketing)

10 Tips to Make Use of Influencer Outreach to Perk up Brand Visibility

Posted by Glory Eke

Influencer outreach is definitely considered as a dominant asset when it comes to improving your brand’s visibility. Using content marketing strategy to scale up brand visibility is nothing new since you must have already used blogs and social media platforms to improve your brand’s outreach in the market. In a data compiled by B2C (Business 2 Community) research, it has been found that more than 93 percent of marketers use content marketing strategy for their business growth. Read More

Tips to Persuade Your Fence Sitting Prospects to Get Off the Fence

Posted by Glory Eke

There are also customers, who you may have come across often; people who ask many questions and do get engaged with your product, but then at the end fails to buy. Such ‘on the fence customers’ are most of the times quite difficult to convert, especially if you are running a business with a low return on your investments. Nevertheless, if you are still persistent, there are certain ways you can reduce the level of friction in engagement with these prospects and can convert them to customers by following a few strategies. Read More

How CRM softaware for retail is unbeatable for retailers

Posted by Glory Eke

As this year unfolds, using CRM software for your retail business should find the top priority in your business strategies that you must adopt in 2017. This is because according to eMarketer there is a big possibility that retail sales are expected to outgrow the $27 trillion benchmark by 2020. So, to stay ahead of the competition, whether you have a kiosk in a shopping mall, setting up your retail distribution network or own a brick-and-mortar store, CRM software is the need of the hour for the growth of your retail businesses. Read More

Killer Tactics to Launch Your Own Referral Marketing Campaign

Posted by Glory Eke

The newest trend on the marketing scene is referral marketing. Referral marketing is a strategic development in the marketing genre, which promises the growth of loyal customers, explosive visibility of your products and services, leading to fast paced astounding profits. Simply put, referral marketing which is also commonly known as word-of-mouth marketing, is nothing but the concept of people purchasing products based on someone else’s influence or opinions. Read More

Desperate Moves Ruin Sales show how a CRM Can Help

Posted by Glory Eke

Once you are reading this article, we can very sure you must have seen sales scripts before. These are the Scripts which educates and show us exactly what to say to get a prospect’s business, in the shortest span of time. Read More

How to measure Sales and Marketing KPIs in CRM

Posted by Glory Eke

Customer Relationship Management’s KPIs or Key Performance Indicators are meant for evaluating the success of specific activities that an organization is engaged in, for the growth of its businesses. Read More

How To Create Email Templates That Convert

Posted by Glory Eke

If you are an entrepreneur, you must be probably aware that email marketing is one of the most powerful tools at your disposal that can bring potential growth in your businesses. Read More

How to Increase Sales with Email Marketing

Posted by Glory Eke

Email marketing is one of the most useful ways to spread the word about your product and services and build up your brand. Furthermore, if it is done properly, it helps in increasing sales and bringing more businesses. Read More

Best Online Marketing Strategies for Startups

Posted by Patricia Jones

Getting your brand in front of many eyes is difficult. While marketing tips and tricks come a dime a dozen these days, very few are actually helpful.Consumers are bombarded with millions of marketing messages per day – your marketing has to stand out above the rest. Let’s discuss 5 best online marketing strategies that may help your business get more visibility. Read More

How Productive Are You Really? Measure Your Productivity Level

Posted by Patricia Jones

Posted by Patricia Jones [Infographic] People who are busy throughout the day are perceived to be the most productive. But is that really the case? Busy means tackling excessive tasks that leave you overwhelmed, overworked and potentially exhausted. On the contrary, Productivity means the usage of time and resources wisely to finish all the tasks in less time and achieve success. As an entrepreneur you need to be efficient rather than being busy. And this can only happen when you change your attitude and use some of the leading productivity tools available in the market to increase it. This blog is about the difference between being busy and being productive through a detail infographic; to check your productiveness. Read More