Customers are the epicenter of every brand and businesses’ growth; their plans, strategies, blogs, services, and many other factors are all dependent upon their user-base, and the best means to feed the master plan for retaining customers, decrease churn and establish a robust bond between the brand and its customers is through a business growth technology like an easy to use CRM.
However, conversion and retention of customers are not the only verticals in which easy to use CRM can help your company. Since this business growth technology can as well used for boosting your business website’s SEO.In 2008, only 12% of businesses used cloud-based CRM – This figure has now increased to 87%! Click To Tweet
This is the reason we have mentioned in this article five simple yet effective ways you can use CRM software to boost your site’s SEO, but for this let us first understand what is CRM .
What is CRM (Customer Relationship Management) software?
CRM or Customer Relationship Management is an extremely powerful and robust business growth technology and tool (like Salesforce or any other Salesforce Alternative CRM mostly used by SMBs), that aids in generating and nurturing leads, retain customers by building a strong relationship between brands and the consumers of their offerings.
Now, the benefits of cultivating a strong relationship with a CRM with your user-base can be viewed in a brand’s growth as once you buy CRM this software helps marketing and sales teams to develop strategies on how they can pursue potential leads and customers and acquire more leads for steady growth of their businesses.
However, with this plethora of customer-facing data and info that can be accessed from the CRM data which can provide shape to a brand’s marketing strategies, even include SEO (Search Engine Optimization).
Hence, now that we have a clear knowledge about what is CRM let us head straight to discuss the means which can help a business to improve its website’s SEO through the use of CRM for business growth.
When we talk about SEO, the first thing that comes into our mind is keywords. In fact, almost all articles and blog posts are optimized with high search volume and relevant keywords to outgrow the competition.
This is because; if you rank number one in the first SERP for a high search volume keyword, it implies that the keyword will draw more click which in turn will increase the traffic volume on your website. Hence, whatever be your SEO strategy (on-page, off-page, or technical SEO) researching for the relevant keywords and thereafter using them to optimize your content with those keywords is the fundamental task of any SEO planning for any website.
There are many tools that you can use to do free keyword research; nevertheless, the keywords provided by them are based on the searches done on the ‘entire’ internet.
Therefore, if you want to target your audience, and optimize your content on the targeted audience, you need to narrow it down to just your customers, and what can be a better way to do so than with easy to use CRM software?
Once you buy CRM, it is a powerful business growth technology that keeps a record of the conversations that you have with your leads, prospects, and customers.
Now, if you pay attention and examine the words that your prospects and customers have used and list all of them together, you can perform research on these keywords individually and thereby extend your database, after which you can move on to create helpful content that can aid your customers.
As mentioned before, CRM is a software that keeps a record of all the interactions and conversations that you have with your prospects and customers.
Therefore, it is advised that you must closely examine those conversations on a day-to-day basis since it can provide you with not only the relevant keywords but also generate practical content ideas that will be of use to the consumers of your offerings.
Now as you must be wondering how, here is how it can be done.
When you inspect the interactions with your customers stored in the CRM database , you will surely find an idea about what issues your consumers mostly face, which will, in turn, make you understand the questions they have and also the type of solution that they need to overcome their issues.
Therefore, knowing exactly what your consumers want with the help of a CRM will make it even easier for you to create content that will be of use to the consumers of your offerings.
You can target keywords that are query-based and provide solutions desired by your customers next to it and since search engines are constantly focused on providing the users with accurate solutions to these queries, once you write contents based on these questions the search engines will naturally rank your contents higher in the SERPs.
Do you know that your search engine results can be even influenced through social signals?
Well, even though it is not considered to be an official Google ranking factor, nevertheless, social signals do aid in improving a website’s online visibility (indirectly).
There are millions of peoples across the globe that actively use social media platforms like Facebook, LinkedIn, Twitter and others to share their personal life and interacts with brands.
Hence, once you are using a CRM with social listening capabilities that are popularly known as “social CRM” platforms you can leverage the huge amount of data provided by your CRM database to drive in more social signals.
For this primarily you need to start following your prospects and customers on social media and begin interacting with them by replying to their comments and helping them solve their problems through social media handles for popularizing your brand along with sharing your recently published content pieces to drive in more traffic.
Guest blogging is one of the most effective, popular and influential ways for building quality links that in turn helps in improving your website’s SEO.
Now, once you buy CRM you can use the software’s data to search for websites that permit guest writers and reach out to them or find those that might be guest authors for your brands’ or company’s’ blog (if your website is open for guest posting) and thereafter approach other sites for cross-promotional activities.
Easy to use CRM is all about building a world-class reputation of your brand with your customers, whereby it not only helps in retaining the old but also aids in gaining new ones.
Therefore you can use the data in this excellent business growth technology and tool to develop credibility, brand advocates and thereby build a positive online reputation for your company.
You can use your easy to use CRM to track down and approach brand advocates with the idea of making them post reviews about your products and services on Yelp, Google and other online review platforms, as positive online reviews make search engines and people trust your brand.
Additionally, as user-generated content are invaluable to search engines and reviews is just another kind of UGC (User Generated Contents) it helps to improve your online reputation as you get more and more positive reviews about your offerings.
So what are you waiting for?
Buy CRM and find actionable data on your leads and customers which you can utilize to embark on a journey for growing your business and at the same time improve your website’s SEO using this business growth technology for increasing your company’s bottom line.