You know that most of the prospects who show interest in your product or service are not ready to buy, right? They’re probably just researching products, getting to know what’s out there, planning for the future, or even gathering information for that upcoming presentation to their management.
So, how do you get these future buyers to think of your product or service when its their time to buy?
The answer is Customer Nurturing.
Customer nurturing is the process of building effective relationships with potential customers throughout the buying journey and beyond.
The goal of customer nurturing is to create an automated, ongoing communication with your potential buyer throughout their customer journey. It is different from lead nurturing in that it is not designed to stop when the prospect buys your product or service. It is also used to engage new customers with your company or to ensure that your existing customers continue to purchase from your company.
The main idea behind customer nurturing is building trust. You spend time establishing a relationship with your buyer and as a result, when you communicate with your buyer, you are welcomed instead of being regarded as intrusive.
Good engaging customer nurturing process have the following characteristics:
ConvergeHub provides you the tools to set up a long-term customer nurturing program that keeps your buyers engaged through every step of the customer journey.
Or, if you like to check it out yourself, go ahead and create a free ConvergeHub account here.