You probably have heard the philosophical question “If a tree falls in a forest and no one is around to hear it, did it make a sound?”
Here’s my version of it: “If you invested in a technology and no one bothered to use it, did you spend the money?“
Point is, if you used up precious resources to research and purchase a technology, but nobody actually used that technology, your entire exercise had zero impact on your business.
This is a mindset that affects businesses of all sizes.
Too many businesses spend inordinate amounts of time and effort to research different apps and software, splitting hair and agonizing over minor features of competing products. Then, when they finally do make a decision, they spend a lot of money to purchase/subscribe to that software. Mission accomplished!
And then… Nothing.
No effort to setup the processes.
No effort to train the users.
No effort to use the software.
Few months go by. Maybe a year..
Someone notices the charge on the invoice.
Everybody agrees that the software is no good.
Admin cancels the account.
What just happened??
What was the impact on your business?
Time wasted, money spent, nothing accomplished.
The tree fell and no one heard it.
As a technology provider company, we see this happen again and again.
And as technology builder and business owner, this is especially painful for me.
Because I see the waste so clearly – time consumed, money spent, opportunity lost.
So, before you invest in any technology, be prepared to put in the effort needed to set it up and train yourself and/or your team to use it, and then monitor progress to make sure that it is actually being used.
With some technology platforms, the setup and training is easy. With others, it is more complicated.
But that initial effort is always needed.
ConvergeHub is a customer relationship management platform that is quick to implement and extremely user-friendly and easy to use so that you and your team can get familiar with it quickly and start using it right away.
Or, if you like to check it out yourself, create a free ConvergeHub account here.