Know What Does CRM Stand For with Reasons of Growth in Cloud CRM

CRM as a technology has already established its position as an essential element, which is capable of helping organizations of all size and bridge the gap between sales, marketing, and customer support teams. Through the end of the first decade, and up to the present day, the availability and rise of Cloud and SaaS CRM continued to gain popularity, due to lower initial cost and easy integration with mobile devices. Cloud-based CRM allowed all the business data of a company to be stored, accessed, modified, and saved via the Internet.

Do you know what does CRM and Cloud CRM stand for?

CRM stands for Customer Relationship Management, which is both a procedure and software that uses customer data to create the right strategies to optimize results, especially those regarding sales, revenue, and customer support.

Using CRM organizations can understand who their customers are, where to find them, how to contact the customers and identify their purchase power.

It is not only the software but also the correct analysis of the data and the execution of effective strategies what makes CRM valuable for businesses.

There has been much debate this year about more organizations, both SMB, and large enterprises, porting their CRM platforms into the ‘Cloud”.

The global market of CRM has been affected so strongly in the recent years that the world’s leading technology advisory firm Gartner, recently said that the Customer Relationship Management market will be worth $36 billion by 2018.

This prediction is built around Gartner’s analysis of new business scenarios what Gartner terms as the “Nexus-of-Forces”- social, mobile, and cloud.

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The Power of Cloud CRM

CRM as a technology has already established its position as an essential element, which is capable of helping organizations of all size and bridge the gap between sales, marketing, and customer support teams.

However, through the end of the first decade, and up to the present day, the availability and rise of Cloud and SaaS CRM continued to gain popularity, due to lower initial cost and easy integration with mobile devices.

This availability and rise of Web CRM allowed companies to think about alternatives options to traditional on-site CRM software, as this modern technology helped firms to adopt CRM technology without creating any ‘physical’ infrastructure and network.

In other words, cloud-based CRM allowed all the business data of a company to be stored, accessed, modified, and saved via the Internet.

According to a study done by Poneman Institute for Thales e-Security, a leader in advanced data security solutions, it has been found that:

More than 54 percent of the 4,025 business and IT managers polled were already sending sensitive data to the cloud, and 31% of those from within seven global countries expect to do so in the next two years.

Although the cloud technology solution has been around for approximately nearly 6 years, in the modern times, it is going through a second looping, as by CompTIA’s Fourth Annual Trends In Cloud Computing, said:

90 per cent of firms polled have some presence in the Cloud.”

Here are the two primary benefits of adopting a cloud-based CRM service for your company:

  1. Cloud CRM is often the most preferred choice for all SMB (Small and Medium Businesses), companies, which lack in-house IT expertise that is needed for managing and upgrading an on-site CRM. When companies adopt Web CRM the vendor takes up the onus for managing the software and its technical glitches, provide updates across the system, and take care of bugs and other critical issues as an when they arise.
  2. Cloud CRM integrates with most commonly used cloud-based office applications, email systems, and provides seamless amalgamation with social data. It also helps in taking continuous data backups, which are kept, secured in the cloud.

Some of the other advantages of using a cloud-based CRM service are:

Cost savings: Adopting SaaS (Software-as-a-Service) model can save your organization a lot of money on IT budgets.

Agility: Companies using Web CRM always gain a competitive edge by giving employees access to information, which in turn speeds up projects.

Resourcing: Cloud CRM provides increased business value, as it allows your staffs to complete their projects faster allowing your employees to skill themselves up in other areas of business within the organization.

Elasticity: Using SaaS, resources can be re-provisioned and deployed in real-time, according to appropriate workloads within the organization.

Access to new markets: The savings in IT infrastructure costs that companies make by using cloud CRM can be spent for strategically tapping and exploring new markets.

Other than this, using a single cloud-based CRM system, you can make your employees work without being tied to their office desks or your office server. Hence, your employees can contact their customers on-the-go and also mine real time data for providing fast customer support solutions or close more deals.

Cloud CRM also provides more frequent customer insights so that your employees can enhance productivity across all departments in your organization.

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Conclusion

Hence, to conclude, the role of cloud CRM should be taken as a strategic business enabler and so businesses with an eye on the future must use Web CRM solutions or migrate to a cloud CRM if they are using an in-house CRM solution, and in doing so stimulate their competitive edge.

What to expect out of CRM Technology in 2017

Even apart from CRM technology, research says that 29% of all SME (Small and Medium Enterprises) view technology as a driving tool that motors the growth of an organization and boosts profitability. Hence, here we are today to explore how we can leverage modern solutions, which are increasing in popularity (like CRM technology) in 2017, to achieve a competitive advantage and work towards sustainable growth.

Even apart from CRM technology, research says that 29% of all SME (Small and Medium Enterprises) view technology as a driving tool that motors the growth of an organization and boosts profitability.

Hence, here we are today to explore how we can leverage modern solutions, which are increasing in popularity (like CRM technology) in 2017, to achieve a competitive advantage and work towards sustainable growth.

CRM technology at the heart of business agenda

In the past few years, we have observed a distinct shift from a product to customer focused strategies, which are allowing businesses to discover the ultimate potential of customer value. In line with these changes, CRM technology has also been evolving, showing a CAGR (Compound Annual Growth Rate) of 15.1 % between the span of 2012 and 2017.

Moreover, according to Gartner, it has been predicted that CRM will reach a $36 billion market in 2017, as improving the customer experience will remain a priority.

What to expect out of CRM Technology in 2017

So continue reading to find out why you should invest in CRM technology in 2017, over here.

The rise of mobile

According to a research done by Sage, it has been observed that 89% of employees in the US use a mobile device for their work and that 67% of organizations believe that they would lose competitive edge without these devices.

Therefore, as businesses are now focusing on how they can increase the productivity of their remote workers, the acceptances of mobile-enabled solutions are skyrocketing throughout the global demography. All the way through 2017, mobile CRM technology will become more sophisticated, which will allow field based staffs to access their Customer Relationship Management platforms from any devices, regardless of location preferences.

The big data revolution

Accessing real-time data will become an absolute necessity in 2017 and so would actionable insights for driving business growth.  Businesses this year will want to find out a greater understanding of what their customers want, what they think, and how they view a brand. Consequently, data will extend the value proposition of CRM technology, to businesses of all type and size, by providing real-time BI (Business Intelligence) tools that will help to identify new growth, enable smarter decision-making, and find new opportunities, which will improve overall business performances.

Tighter CRM integration

In 2017, it will become increasingly important for CRM technology to seamlessly integrate customer relationship solutions with all your business applications, as it is found in converged CRM solutions like ConvergeHub. Platforms such as e-commerce, accounting, analytics, and marketing automation will get integrated with CRM, which will drastically reduce the countless hours employees now spend re-keying data from one system to another.

This year CRM users will demand native integration with other platforms to make even more efficient use of their time, which will streamline business processes, save time and so ensure interoperability across all departments.

Cloud solution will be on the rise

According to Forbes, data storage management and data analytics are projected to lead cloud adoption among SMB. For this, cloud-based CRM technology will offer sophisticated BI (Business Intelligence) tools. Moreover, as cloud storage will become increasingly popular this year, it will allow employees to access software anywhere on the go, on smart handheld devices of their choice.

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Final verdict

In 2017, businesses both in the US and elsewhere across the globe companies will invest in CRM technology solutions not only for improving business growth but also to keep up with their competitions.

So, this year when the benefits of adopting a CRM solution for your business outweigh the drawbacks, it is the time that you consider a CRM for your business and consequently makes your company harvest an escalating return on your investments.

How to Choose the Best Mobile CRM Solutions for Small Business

In the recent times, it has been observed that mobile devices (like smartphone, tablets etc.) have become an ever increasingly important tool for small business owners looking for an advantage in this cutthroat competitive world. Here is a list of the advantages of using Mobile CRM solutions for small businesses.

Are mobile CRM solutions for small business a must for all SMBs? How can you choose the best CRM? Which is the best mobile CRM platform?

In this article, let us answer these questions and a few others.

In the recent times, it has been observed that mobile devices (like smartphone, tablets etc.) have become an ever increasingly important tool for small business owners looking for an advantage in this cutthroat competitive world.

Truth be told, the mobile version of Customer Relationship Management technology has indeed taken business productivity beyond 10 to 5. With mobile CRM solutions for small businesses, field workers can now access the central database of any organization and update the information on the go. Executives can also view reports in real-time in order to finalize on instant decision making, round the clock.

Ray Grainger, the CEO of Mavenlink, stated in a report that he believes mobile CRM technology will become a necessity in 2016 and afterward, as he quoted:

This is the year that mobile CRM will finally take off, as businesses of all sizes continue to hire remote workers and provide them with devices that support mobile versions of reliable CRM applications.

However, irrespective of whether his predictions are coming true or not, for any small and medium business owners, the advantages of using mobile CRM application is extremely hard to ignore.

Here is a list of the advantages of using Mobile CRM solutions for small businesses:

  • Lets you manage your business from anywhere
  • Allows you to perform critical business activities like Lead Management, Contact Management, Sales Analysis, Task Management, and others, right from your smartphone and tablet
  • Taking productivity beyond office hours reduces downtime
  • Enhance the accuracy of sales forecasts through real-time updates from your field staffs
  • Build up customer intimacy
  • Reduce telecommunication and IT costs
  • Offer the freedom to do things that you could not have done otherwise, i.e. record videos and voices, take a photo, use and monitor GPS data, voice calling the contacts on the go, etc.

Best practices for choosing a mobile CRM

 Before you pick up any mobile CRM solution for your small business, make a note of the specific benefits that you want to achieve by implementing this business management system in your company.

The most important thing that you must keep in mind before purchasing any mobile CRM is your end-users and so you must plan a “mobile strategy” which is most helpful for them.

Now, after you have planned and defined yours end user’s needs, it is time to select your CRM platform. Different CRM vendors offer mobile CRM designed for different devices (like iPhone, Android etc.), so as an SMB (Small and Medium Business) owner, you can minimize all sorts of costs, which may include device cost, administration cost, data cost etc. by buying a standard platform for mobile CRM implementation.

If you have a larger setup, before rolling out your mobile CRM solutions for small business, across your entire organization, it is highly time and cost effective, to test the CRM by making it operational for a smaller set of people in your company.

Most popular mobile CRMs like ConvergeHub are quite simple and do not require any training. However, if you are opting for a multifaceted CRM, never skip their staff-training programs. It is because, if your staffs fail to use the application properly, your whole investment may as well do down the drains.

At the end, always make sure that you perform an extensive evaluation and then analyze how going for mobile CRM application as a whole, has affected your team’s performance.

Methods for implementation of mobile CRM

Essentially, there are two main approaches for implementing mobile CRM:

Web Based Mobile CRM

This type of mobile CRM solutions for small business usually makes use of HTML5 and so do not require any download or installations. The biggest advantage of using this type CRM is that you can use it one any device and on multiple Web browsers to instantly access your required data.

This type of mobile CRM application is useful organizations where the users want their freedom to use different devices and do not mind the unavailability of their information when they are offline.

Client-Server based Mobile CRM

If you want to opt for this type of Mobile CRM, you will have to install a client side application, which will interact with your CRM vendor’s server. Unlike Web-based Mobile CRM, these CRM offers limited offline usage, but on the flip side, these CRM applications are device and platform specific and are much more costly than the former one.

Levels of Mobile Maturity

There are 3 levels of mobile maturity which you can choose from while buying your CRM solutions for small business, depending on your business requirements and goals.

Personal Productivity

This is the lowest level of mobile CRM usage, whereby the system provides the field staffs access to personal productivity tools, like calendar, contacts, and emails. Using this information user can stay on top of their personal schedules and keep up with their customers and colleagues.

Corporate Application Access   

The next level of mobile CRM usage gives a larger subset of mobile workers in your organization the access to your corporate database. For effective synchronization of customer data and emails, organizations usually deploy an in-house server for this type of CRM usage. Moreover, this type of usage of the CRM also helps in accurate sales forecasting and so increase the productivity of your entire sales, marketing, and customer support team.

Comprehensive Mobility

In the highest level of mobile maturity, your staffs have the real-time access to your entire business data. Therefore, field workers those who use mobile CRM of this type can have full functionality of the CRM with just a smartphone or tablet, as it is found in converged CRMs like ConvergeHub.

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Which is the best mobile CRM?

In fact, there are no one mobile CRM solutions for small business, which you can label as the best. For a CRM ideal for one organization might be a sheer disappointment for another. However, if you are looking for one Web-Based Mobile CRM that is #1 easiest converged CRM for SMBs, you can opt for ConvergeHub, which is an ideal CRM designed for your small-scale business needs.

Support Software Is On The Fritz- The Future Of Customer Support Is CRM

You may be of the opinion that Support software is a boring and sleepy software category that does not call for innovations. In this article, we are going to explain why we demarcate this software is a wrecked category, which is failing to solve customer problems in this modern world. This is because CS software is going to be massively disrupted by CRM software designed for CS teams- which is an entirely new way for these teams to work in the present times.

Why The Future Of Customer Support Is CRM?

You may be of the opinion that Support software is a boring and sleepy software category that does not call for innovations.

You are right! However, this is about to change.

In this article, we are going to explain why we demarcate this software is a wrecked category, which is failing to solve customer problems in this modern world.

This is because CS software is going to be massively disrupted by CRM software designed for CS teams- which is an entirely new way for these teams to work in the present times.

Although CS is an essential team in your business, Sales and Marketing also get in touch with your customers every day. This is how CRM helps in marketing.

Hence, when your CS team interacts with your customers for years, it is the time that you need to provide them with a new software that they need for their daily chores.

  • The Problem: Support Software Really Sucks

Still date, bad CS scenarios are very common everywhere across the globe. If you enquire in a room full of people, when they faced a bad customer oriented experience, most people will cite a date within the range from the last months. Mostly, these customers are those who had been kept on hold or had interacted with agents who could not answer their problems or provided impersonal services.

There are hundreds of articles, which confirm this fact.

According to Edison Research, while more than 80% companies boast about delivering unparalleled Customer Support service, only 8% of the customers, in reality, agree about the same.

However, legacy software does not only suck the customers. During the past couple of years, while we were developing ConvergeHub CRM for SMBs, the best CRM software for small business, we discussed with hundreds of CS team members to locate their pain-points, and their top complaint was that the software they use sucks. According to the users of legacy software, these software are hard to use, clunky and fails to unify all customer touch points and data, which are essential for serving the customers.

If you are not okay and you would not think about carrying a phone that is 10 years old, why then is it agreeable to use legacy CS software that is equally old as your dumb phone.

In fact, all major legacy CS software are crammed with so many unnecessary and outdated features that for today’s CS agents it may take weeks to learn how to properly use these systems.

  • The Problem: Does not solve the “Data Chaos”

While using a legacy platform, CS team members often find themselves overwhelmed by the myriad number of applications that contain customer data in such support-oriented software. While building ConvergeHub, as the numero-uno CRM for SMBs, we came across several team members who still use 10 or more applications in the process of resolving an issue.

It is very natural, that it is impossible for any team member to offer a high level of service if they are spending all their productive hours going back and forth between different applications and screens. Moreover, as legacy software are usually built on closed architectural platforms, it becomes painful to integrate any third party app in these systems (especially in a security compliant way).

  • The Problem: Most CS Software Is Built On A Lie

If you view any website of a Support software provider, you will most possibly see several images of people and mentions of the term ‘relationships’. Hence, although these software gives the impression that these software enables high-quality personal communication for upholding relationships between the company and their customers, in reality, the opposite is true.

Legacy software treats customers like tickets, which highlights and promotes a transactional approach while dealing with the customers that are completely opposite of ‘building relationships’. So, getting a 360-degree view of the customers along with their transactional and purchase history is really a hard thing to accomplish with these traditional CS platforms.

1. The Solution: CRM for CS

Before launching ConvergeHub, the best CRM software for small business we talked with several team leaders through meetings, online forums, dinners, conferences and happy hours, listen to their complaints. During those prolonged conversations, we kept hearing to a common theme “We do not want just another silo (stand alone) CS software. We want a CRM platform that unifies all touch points and is built around the customer”. This feedback proved astonishingly valuable for us and it served to confirm the founding vision for ConvergeHub, which is a converged CRM that gives a 360-degree view of the customers across all departments, right from Sales, Marketing, and Billing to Customer Support.

2. Solution: Everything In One Place

CRM created for CS unifies all the customer data in one place. Remember, every time you keep a customer on hold while you search between applications, you are alienating your customer by not giving them what they need. ConvergeHub is a CRM, which uses an open architecture that helps in easy integration of any application within its platform.

3. Solution: Treats Customers Like People

The central focus of CRM for CS is to keep its spotlight on the customer timeline since CRM is built around the user experience of the customer. CRM integrates everything related to the customer, which includes conversions, transactions, events, and your company’s data into a cohesive and unified experience.  Hence, while using a CRM, rich customer profile aids agents to learn more about customers, so that they can provide more personalized services.

4. Solution: Fun to Use

Gone are those days, when CS team was stuck with old software. CRM for CS is easy now. Converged CRMs like ConvergeHub are Customer Relationship Platforms that are as easy to use as Snapchat or Facebook. Modern day Converged CRMs have extensive collaboration features so that you can work in tandem with other members of your team. Moreover, present day CRMs have built-in intelligent workflows, which automate all the cumbersome admin stuff, like reminders and routing, so that you can utilize your time helping customers instead of sticking post-it notes on your office desk.

CRM for CS Empowers The Most Important Team At Your Company

Traditionally, CS was seen for a very long time as an unavoidable necessary evil needed for keeping frustrated customers at a bay. A cost center for the company, whereby CS teams were almost never given a seat at the big table. According to Forrester, in a research done in 2012, more than 50% of the senior executives never focused on customer experience over sales and marketing departments.

However, today CRM for CS has radically changed the previously held concept, which has subsequently altered the productivity and happiness quotient of the CS teams.

Here is a list of enhanced abilities that CRM has accomplished for the CS team members of a company:

  • Increased Productivity

Unifying CS applications and data in one place have made the team members a lot more efficient. Automation of tedious processes and daily admin works enables the team to concentrate more on important things like serving the customers.

  • Deeper Customer Connections

By increasing the rate of customer retention, best CRM for SaaS companies like ConvergeHub has enabled business establishments to increase customer lifetime value, which translates to a substantial growth in ROI.

  • Create New Leaders

CRM has enabled team members to find a strong leadership role in the company. Modern CRMs like ConvergeHub not only amalgamates and improves customer data but also export the data to other applications so that CS information can be used in making decisions throughout the company.

  • Grow Revenue Faster

When you capable of having a full picture of your customer, you can easily find where you can benefit from an up-sell. Cross-selling and personalized automated email campaigns are more likely hit the mark and perfectly position products and services to drive-in revenue.

Takeaway

When CS teams see ConvergeHub, the best CRM for SaaS companies they usually switch over to us in a few weeks. We have a talented team that can help you to get started with our #1 CRM for SMBs within a few weeks and that too with limited hours needed for its configuration time.

So, if the future of Customer Support is CRM, now we would like to hear you talk.

If you have found this article useful, comment in the box below.

How CRM software for retail is unbeatable for retailers

As this year unfolds, using CRM software for your retail business should find the top priority in your business strategies that you must adopt in 2017. This is because according to eMarketer there is a big possibility that retail sales are expected to outgrow the $27 trillion benchmark by 2020. So, to stay ahead of the competition, whether you have a kiosk in a shopping mall, setting up your retail distribution network or own a brick-and-mortar store, CRM software is the need of the hour for the growth of your retail businesses.

The CRM software for retail is gaining more and more importance. As this year unfolds, using CRM software for your retail business should find the top priority in your business strategies that you must adopt in 2017.

This is because according to eMarketer, there is a big possibility that retail sales are expected to outgrow the $27 trillion benchmark by 2020.
So, to stay ahead of the competition, whether you have a kiosk in a shopping mall, setting up your retail distribution network or own a brick-and-mortar store, CRM software is the need of the hour for the growth of your retail businesses.

Here are 4 solid reasons as to why you should do so:

#1. Align Marketing and Sales in A Better Way

A CRM is one of the best tools for the marketers to automate processes while executing and nurturing campaigns. CRM is also is capable of performing predictive analysis and manages contents based on individual customer’s needs.
Apart from this, CRMs even provides sales team access to pricing literatures, automated and scored leads, personalization of data and dashboard, and a close integration with email and mobile devices to reach the sales goals.
It has been noticed more than once that when both sales and marketing uses the same data in real time from a CRM, it encourages synergy and promotes communication and accountability. Using a CRM both sales and marketing people can collectively manage leads and campaigns, which helps in consolidating sales and marketing funnels, to better serve sales efforts and outreach.
As and when required CRM can also help in managing projects, workflows, digital assets and simplify approval process across the team, other departments, and agencies from a unified platform.
Unbeatable-Reasons-Why-All-Retailers-Should-Use-CRM-CTA

#2. Provide Unparallel Customer Service

According to a research done by NewVoiceMedia, it is estimated that $41 billion is lost every year by US companies due to poor customer service. Just one bad experience in customer service can eliminate brand loyalty.
So, in addition to using CRM as your transactional database, it can also be used to form a genuine relationship with your customers and maintain this relationship through the customer’s life-cycle.
CRM can be used as an interactive service hub that provide information that your customer service team needs for quick resolution of your customer issues. Further, as CRM offers real time dashboard, you can use its single view facility to prioritize the order of case resolution, depending on the severity of the support tickets. You can even setup notifications, which activates on priority issues that need faster resolution, resulting in a steady growth of happy customers.

#3. Mobilize Back Office and Supply Chain Operations

As retailers introduce new practices that help in speeding up delivery of goods to the consumers, mobilizing back office and supply chain operations is essential for upholding reliability of the brands. In this circumstance, a robust logistic system is needed for ensuring consistent and accurate communications with the customers to their channel of choice.
Additionally, CRM also helps in raising the bar on the customer experience, whereby it prepares the store sales associate to answer questions about the ordered merchandise and offer complementary offerings by tracking the customer’s transaction history that may entice the customer to make additional purchases that were not planned.

#4. Make Use of Loyalty Programs

Loyalty programs are one of the most powerful tools for retailers, which often remain underused. In a study done by Colloquy it has been indicated that only 42% of loyalty program activities are participated by the customers. This happens because, retailers in most occasions do not use necessary software that can help them to implement and manage customer loyalty programs as per their needs.
CRM is a software that not only empowers you to enroll and manage your loyalty program’s member profiles, but it also helps in defining reward tires, set redemption guidelines, analyses customer behaviors and more. Using CRM retailers can also allow customers to view their current reward status, redeem rewards, refer friends, and view transaction history.
CRM for SMB retailers helps to keep customers happy and make them coming back for more.
So, as it is always cheaper to keep an existing customer than to gain a new one, using CRM’s loyalty, rewards and social listening features now retailers will have more opportunity to retain customers than ever before. By forming, a close relationship with the customer retailers now can use predictive analysis to up-sell or cross-sell the right products at the right time delivering a highly personalized experience right from presales to the post-buyer journey in retail businesses.

If you find this article helpful, feel free to leave behind your comments in the box below, so that we can enrich our experience with your suggestions.

Happy selling!

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3 Facebook Ads Techniques Changing Advertising Forever

I’m not surprised that a lot of advertisers struggle with Facebook Ads. While reading this article, you will find that spending a fortune in Facebook Ads is useless, without the valuable information you will learn today. It has recently released some game-changer tools that only a few Facebook marketers still know. If you want to get out of the ground and start using the facebook techniques that work today, you’ve got those.

3 Facebook Ads Techniques Changing Advertising Forever let’s learn how it’s working. I’m not surprised that a lot of advertisers struggle with Facebook Ads.

While reading this article, you will find that spending a fortune in Facebook Ads is useless, without the valuable information you will learn today.

Facebook recently released some game-changer tools that only a few Facebook marketers still know.

Consequently, advertising costs for the most common Facebook Ads to cold traffic that drive to web landing pages are increasing daily.

For this reason, if you want to get out of the ground and start using the techniques that work today, you’ve got those.

1. Facebook Lead Ads

Facebook developed a new type of ad specifically designed for lead generation: I’m talking about Facebook Lead Ads.

This tool is characterized by an easy-to-fill subscribing method, optimized for mobile traffic. By using Facebook Lead Ads, you don’t even need a website landing page to collect leads.

When people click on your Ad, they instantly visualize a subscription form in which their data are automatically filled by Facebook. To subscribe to your list, people are just required to click on the “submit” button.

Facebook Leads AdsThe problem with Lead Ads, is that Facebook stores users’ data on a CSV file. If you don’t have a tool that syncs Facebook Lead Ads to your email marketing software, you are not able to send an automatic welcome email, or make a call when someone submits his or her data, compromising the quality of leads.

Leadsbridge created Facebook Lead Ads Sync to solve this problem.

This platform connects your Lead Ads campaigns to more than 50 CRM / Autoresponder tools, by importing your leads instantly and by sending welcome emails to your subscribers.

Thanks to this tool, you can follow up your prospects with an email marketing campaign without having to manage CSV files.

To learn more about Facebook Lead Ads,

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2. CRM Retargeting

Professional advertisers know that retargeting a Custom Audience on Facebook is one of the best solutions both for lead generation and for selling products and services.

A good retargeting strategy allows you, for example, to reach back visitors of specific pages of your site while they’re surfing the social network.

There are many ways to run a retargeting campaign, but a CRM retargeting strategy is commonly defined as the activity of uploading an email database of your clients or prospects on Facebook.

To create a custom audience from a database, you can upload on Facebook a list of emails stored on a CSV file.

Every email or phone that matches a personal profile of a Facebook user, becomes a part of your custom audience.

CRM Retargetting

Leadsbridge created a specific tool that enhances the Facebook Custom Audiences, by syncing Facebook with your Email Database without any complex manual work.

The traditional way of using a CRM consists of splitting prospects and clients up into separate lists.

New marketing automation systems, however, can give you significant information about lead and customer behaviors, such as:

  • which prospects completed an email sequence;
  • what level of engagement your prospects have with your emails (tracking email opens and clicks);
  • which customers bought high-ticket products or multiple products.

By tracking the behavior of your prospects, your CRM can create several list segments. These list segments are defined with a tag, a list, a smart list, (what it’s called depends on the system you’re using).

Leadsbridge rolled out a tool that automatically syncs these CRM segments and Facebook ad accounts, creating custom audiences that are always up-to-date.

With Custom Audience Sync, you can run automatic, evergreen retargeting campaigns to promote your products and services, depending on how people step forward on your funnel.

3.Facebook Pixel

The Facebook Pixel is a code that you can install on your site, in order to create several custom audiences by tracking website visitors.

The images below will show you how to create such custom audiences, directly into your Facebook Ads Manager. First of all, create a new custom audience based on website traffic.

Create Custom Audience- Facebook AdsThen, decide if you want to target all the visitors to your website, those who visited certain pages within a defined amount of time or a custom combination of all these conditions.

This is a very simple way to create a custom audience for your ads, but it works, because when you send an ad to people who already know your brand, you can increase both numbers of leads and sales.

If you create a more specific custom audience of those who visited a particular page, you can get even better results because your message can be more aligned to their profile.

Facebook Ads StrategyThe Facebook Pixel has evolved in the last year, and now you can also track conversions, micro conversions, and the behavior of your website visitors. Many advertisers still don’t use this solution properly because it’s quite complicated in comparison to the old tracking system.

The new version of Facebook Pixel, in fact, allows you to create custom audiences based on actions called “standard events,” such as adding something into the cart, using the internal search engine on your site, and many more.

The Facebook Pixel is a fantastic tool, but using it means that you need a developer, due to the changes you should make to your website.

That’s why Leadsbridge created the Facebook Pixel Enhancer, a tool that pushes Standard and Enhanced (custom) Facebook Events without coding.

Closing The Loop

In this article, I showed you three techniques that will help you bring your Facebook ads to levels never seen before.

Once you start using them, I’m sure you will never be back to the old type of Facebook Ads campaigns.

Now it’s your turn. If you liked this post, or if you have questions about these topics, please leave me a comment below.

I will be happy to answer and help you to improve your Facebook ads results!

How to measure Sales and Marketing KPIs in CRM

Customer Relationship Management’s KPIs or Key Performance Indicators are meant for evaluating the success of specific activities that an organization is engaged in, for the growth of its businesses.

How to measure Sales and Marketing KPIs in CRM that increase productivity. Customer Relationship Management’s KPIs or Key Performance Indicators are meant for evaluating the success of specific activities that an organization is engaged in, for the growth of its businesses.

KPIs in CRM are also elsewhere defined as tools which can be used by an organization to track the progress in its job and to rate the success in the accomplishment of its mission and plans.

The Key Performance Indicators in a company’s CRM consist of a number of predetermined measurable goals, which are deemed vital for its success.

However, to build an effective KPI which is also known as ‘Performance Metrics’, the organization’s goals must not be ambiguous, rather they must be realistic which can be expressed in measurable terms.

Even though there are several performance metrics which are vital in an organization, but still CRM KPIs are considered most important, as these metrics are data, which provide an early warning sign when businesses go off-track.

How to measure Sales and Marketing KPIs in CRM

To begin with, over here in this article we are going to primarily deal with CRM KPIs that measures Marketing and Sales activities in SMBs (Small and Medium Businesses), which can be found mainly in these three areas of operation:

  • Leads
  • Sales Opportunities
  • Account Activities

LEADS

Although, the most important KPI in the Leads section of the CRM platform is to measure the number of leads that has been generated over a period of time, but then again, to get a better vision of the performance index we need to focus on from where these leads were compiled.

The most common and tried subheads which can be used to segregate the origins of accumulated Leads are:

  • Website generated Leads
  • Social Media generated Leads
  • Sales Team generated Leads
  • Referral generated Leads and
  • Leads that have been generated from other miscellaneous sources

In order to measure the KPIs from these multiple databases first and foremost, we must set a monthly target against which the measurements are periodically checked for assessing the up and down trends.

Measuring ratio over time for every quarter or checking for Year on Year results are also often performed by organizations with the aid of these data- when one is looking for viewing the business trends.

It is important to say over here, all the CRM users in the organization should make use and fill in the ‘Source’ field while registering any Lead in the CRM to obtain these crucial KPIs, as and when it is required by the organization.

SALES OPPORTUNITIES

Sales Opportunities much like Leads is also measured as an integer, but using a CRM we can also track measurements such as:

  • Value of an opportunity against a number
  • Value and number of opportunities at each stage of the sales process (For example: the initial stage, the demonstration stage and the closing stage)
  • Estimated closing dates
  • Average value of sales
  • Average open days for an opportunity and
  • The number of opportunities received from existing and new clients

As modern CRM systems are highly customizable, hence users can easily configure their CRM to reproduce the exact report that they need.

Also, for most sales opportunities as the biggest question that arises in our mind when sales calls do not close easily is- ‘What is happening next?’, one must make sure that one can see this easily in their CRM reports, which can also be considered as an important part of CRM KPIs.

Other than the above stated KPIs, organizations can also measure several other parameters using CRM such as:

  • Moving Annual Total or the Average monthly value of total opportunities in the pipeline
  • Track the sales closing ratio and work on the Win/Loss reason
  • Use CRM to stay in touch with lost opportunities, schedule follow-up call after 3 to 6 months (since no one knows if the lead is completely dead).

ACCOUNT ACTIVITIES

For the Accounts team, CRM can help the team members to measure KPIs based on the number of new business face-to-face meetings per month done by each team members in the group.

CRM can also aid in tracing the number of sales calls made per day/week against the targets and even measure the aggregated time of the real calls made against calls that went unanswered by the customers.

In Accounts Activities, CRM can also be used to compare the results of different team members, once every team member has got a common reason for making the calls and have use some common terminology that can be viewed and understood easily.

Take Away

Even email marketing campaigns finds an upper hand when CRM is used for automating the email marketing tools.

How to measure Sales and Marketing KPIs in CRM

One can easily measure email marketing KPIs such as newsletter open and read rates, offers opened and its read rates, which helps in measuring marketing expenditures spent in dollars against businesses that have been generated by using a CRM that has email marketing tools integrated in the platform.

So if your goal is to keep track of all the touch points with your customer and use KPIs as measurement benchmarks, CRM is the best place you can find them all under one single roof.

If you are interested in knowing more, write back or comment below to let us know of your questions- so that we can help you to resolve your wants.

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Boost Your Conversions With Dynamic Landing Pages

In just a few seconds, Landing Pages lose a huge chunk of their visitors, forever. Anyone who’s ever used Google Adwords or Facebook Ads, has felt this pain. Conversions is the ultimate aim for every marketer and bouncing visitors are a huge drain on their budget.

Landing page optimization how it can help you? You’ve heard of Landing Pages, but what are Dynamic Landing Pages?

In just a few seconds, Landing Pages lose a huge chunk of their visitors, forever. Anyone who’s ever used Google Adwords or Facebook Ads, has felt this pain. Conversions is the ultimate aim for every marketer and bouncing visitors are a huge drain on their budget.

So what can we marketers do?

The first step to take control of conversions is to build a dedicated Landing Page for your campaign. Or better yet, for each ad within that campaign.

Chances are, this is a step that you’ve already taken and you’re now ready for the advanced strategy. It’s time to make your landing pages go dynamic!

A dynamic landing page is one that appears different for every website visitor. Or in other words, it’s personalized. The content on the page is adapted to appeal to each visitor based on one or more triggers.

These triggers could be the visitor’s location, the page he/ she is coming from, the visitor’s age, the visitor’s gender, or the device that he/ she is using and so on and so forth.

Here are 4 examples:

1. The Returning Visitor

When someone leaves your page and returns for a second or third or fourth time, you know that they have some level of ‘intent’ to engage with you. So then, if your page failed to engage them the first time – why not shake things up a little bit?

Try offering a freebie download in the second visit to at least acquire the visitor’s contact details.

Perhaps, pop-up a chat window for the 3rd visit – maybe a friendly face will convince them to start engaging.

2. Location

You can track the city/ town location of your visitors based on their IP. You can cater your message to that particular city/ locality. So, last month you could have had a headline or pop-up saying ‘Go Cubs!’ with the team mascot to visitors from Chicago.

You can even combine location data with weather data to offer a combined message. For example if it is snowing hard in Detroit, a restaurant could offer a big coupon via their website to motivate people to get out of their homes!

3. Dynamic Text Insertion

You can easily insert two types of data on your landing page or website using attributes via the URL.

First, if you’re using search advertising then you can insert the search keyword/ keyphrase (Have a look at utm_term on how to set up this kind of attribution)

Second, if you are sending an emailer with CRM data tags such as first name, company name etc. then you can easily insert these tags into the landing page experience as well. Maybe a CTA button which says, ‘Give it a try, John’

4. Time of Day

Happy Hours? Off-peak hours? Rush hour? You can program your messaging to resonate with your visitors. Maybe they’re hungry? Looking to play? Looking to get home?

Whatever the intent – you can align your message!

How does a Dynamic Landing Page help conversions?

Each visitor to your page is unique, but the website treats them all the same. Chances are that Michelle, a 28 year old, Democrat, Doctor from San Francisco and Tim, a 60 year old, Republican, retired School Principal both visit the same holiday’s website but they’re each looking for something different.

A dynamic landing page would recognize specific attributes about the visitor and adapt the content.

1. It’s the age of instant gratification. Visitors to your landing page take about 5 seconds to decide whether they want to give you more attention or go away. If you are not working towards capturing their imagination within 5 seconds, then you’ve lost the game.

2. Companies like Amazon and Facebook have proven over the years that personalization works wonders to improve engagement and conversions. Their recommendation algorithms have become quite sophisticated over the years – but you can definitely start with quick wins!

3. Personalization breeds trust. It’s the same reason you go to the barber who knows your taste rather than go to a new barber every-time.

4. Dynamic pages are refreshingly new. Visitors are pleasantly surprised by seeing new content in a helpful manner.

5. Last, but not the least, it helps make an impression which improves your brand-recall and mind-share. Who doesn’t want to be popular?

So, go ahead and give it a try. You can build dynamic landing pages at www.sunnylandingpages.com

Use your ConvergeHub Web to Lead embed code to directly get your leads into your ConvergeHub CRM account!