Blog

What is multi-channel customer engagement, how to benefit from it

Posted by Patricia Jones

Today there is a very thin line of difference between the prices and products of companies. As a result – customer service is the only way to differentiate a brand from others. This is why it is crucial for every business (especially the small and medium-sized) ones to provide a stellar multichannel customer care. Tools like CRM are apt for these cases as they empower SMBs to provide a high level of service, that leads to an increase in customer satisfaction and retention rates. Read More

What does Digital Transformation mean? What are its nine core elements?

Posted by Patricia Jones

Digital Transformation — is the phrase of the moment. Following the footsteps of the big global corporations, existing and upcoming startups are gearing towards the bandwagon of digital transformation too. But surprisingly where most of the small and medium-sized businesses are preparing for this change, not many hold a clear concept about it. Which obviously leads us to the BIG question – How will the small businesses apply the trend of digital transformation? Even if they do, what will be the success ratio? Read More

Sales Force Automation that increases business with win rates, decreases sales cycles, and makes quotas

Posted by Patricia Jones

For any small and medium-sized business, it’s vital to invest in a robust sales force automation tool. The concept of sales force automation is to accelerate the sales process by automating majority of the behind-the-scenes work of sales. Sales professionals who are buried under the workload of administrative tasks find the time to spend on constructive tasks like interacting with leads and potential customers. Quite obvious, this shoots up the sales numbers at the end of every quarter. Read More

Social Media Support Services for every company

Posted by Patricia Jones

Year or two ago 62 percent businesses thought they could do without social media. Today all of them have an active social media service channel. That’s because whether the customers are younger tech-savvy ones or not, social media phenomenon is on all. And as a company, you need to target this dynamic ground for more customer acquisition and retention. This blog explains the importance of social customer service and gives an easy way out to start delivering it. Read More

Dealing with an ineffective Sales Force Automation module in the CRM?

Posted by Patricia Jones

Sales Force Automation module integrated within CRM has been no less than a boom to the small and medium-sized businesses. Relieved from the annoyance of handling two separate standalone systems, they have one integrated platform to merge sales with other business process. But the recent times show a conflicting picture. There has been a steady increase in the number of instances where CRMs have fallen short with their SFA modules. This blog shows you WHY? Read More

CRM Is Changing the Role of Sales Professionals

Posted by Patricia Jones

New-Age CRM tools no longer concentrate only on post-sales customer relationship management. They involve the complete customer lifecycle journey (CLJ) right from lead to a customer. In this entire process, sales form a crucial part. Resultant of which, majority of the modern Cloud CRM solutions offer sales force automation modules. So how does this affect the companies? Is there any alteration in the sales process? Let’s find out: Read More

How to solve the mystery of Cloud technology

Posted by Patricia Jones

What is Cloud? It’s a question that has been answered zillion times across the world by innumerable business experts. So let us not go into that. For those who are still confused about cloud computing, it is nothing but the reference to hosted IT services. It provides us the facility of accessing IT resources when we do not want to take its installation and maintenance responsibility. With Cloud technology what we get is ready-to-use software applications on a platter. Read More

Why every company needs an integrated data system

Posted by Patricia Jones

Today, most business professionals are facing a tough time managing the operations of a company. The decision to find the best data management system is perhaps their biggest challenge. In spite of knowing the importance of a proper integrated data system, most business executives do not implement it for budgetary issues. Well, perhaps they do not realize that the benefits of implementing an integrated business software system (that makes all data accessible in one database) is double the investment made Read More

A Modern Approach to Campaign Management

Posted by Patricia Jones

Companies normally spend thousands on making their advertisement campaigns successful. Companies put a lot of effort and resources in designing the campaign that will make the consumers fall in love with the product. But, how to ensure that the campaign will deliver desired results! Read More

Converging Operational CRM and Social CRM

Posted by Patricia Jones

The global outlook towards social platform is transforming fast. Corporate have come to recognize social media as a serious way to engage and interact with customers. It has helped in changing the idea that customers aren’t only sets of leads or accounts but real people and simple ways of tracking isn’t sufficient to understand their true nature. Read More