Blog

How to solve the mystery of Cloud technology

Posted by Patricia Jones

What is Cloud? It’s a question that has been answered zillion times across the world by innumerable business experts. So let us not go into that. For those who are still confused about cloud computing, it is nothing but the reference to hosted IT services. It provides us the facility of accessing IT resources when we do not want to take its installation and maintenance responsibility. With Cloud technology what we get is ready-to-use software applications on a platter. Read More

Why every company needs an integrated data system

Posted by Patricia Jones

Today, most business professionals are facing a tough time managing the operations of a company. The decision to find the best data management system is perhaps their biggest challenge. In spite of knowing the importance of a proper integrated data system, most business executives do not implement it for budgetary issues. Well, perhaps they do not realize that the benefits of implementing an integrated business software system (that makes all data accessible in one database) is double the investment made Read More

A Modern Approach to Campaign Management

Posted by Patricia Jones

Companies normally spend thousands on making their advertisement campaigns successful. Companies put a lot of effort and resources in designing the campaign that will make the consumers fall in love with the product. But, how to ensure that the campaign will deliver desired results! Read More

Converging Operational CRM and Social CRM

Posted by Patricia Jones

The global outlook towards social platform is transforming fast. Corporate have come to recognize social media as a serious way to engage and interact with customers. It has helped in changing the idea that customers aren’t only sets of leads or accounts but real people and simple ways of tracking isn’t sufficient to understand their true nature. Read More

Is It Time To Upgrade Your Existing Workforce management?

Posted by Patricia Jones

Workforce management (WFM) has become the latest buzzword in the market. It’s not a new concept though. Companies since long have tried some or the other forms of workforce management to improve employee productivity.But it’s now been viewed in new light of changed industry context. Effective WFM is imperative to make your customer contact center efficient and profitable. WFM is about anticipating probable inbound and outbound calls for a contact center and applying right resources in managing the same. However, most WFM software applications are complicated to implement and operate. There was a time when companies could spare dedicated resource in managing the software system. But now when organizations are striving to become more operatively efficient they don’t want to throw money in managing redundant resources. Enterprises therefore are looking for WFM solution that is self-manageable and automated to help improving productivity of each customer care executive. Read More

Why You Need To Align Your Business with CRM

Posted by Patricia Jones

Will your CRM start generating more businesses for you automatically? The answer is ‘no’. CRM is not a magic solution that will transform your business overnight; though it can put the lead generation cogs into motion. It would demand action from your end to align your business the proper way with the contact management system. Read More

Why is your email marketing failing?

Posted by Patricia Jones

2009, Wall Street Journal published an article claiming – email was dead. And from that day onwards till now – close to 1.5 million posts had been submitted online, echoing email’s demise. So what does this say? Has e-mail actually been a passé? Marketo’s “The Definitive Guide to Engaging Email Marketing” that weighs in a hefty 155 pages – states the contrary opinion – email is more important than ever. Read More

CRM the best tool to synchronize marketing and sales

Posted by Patricia Jones

The two most important teams within an organization are sales and marketing – most of you will agree to it. After all, sales and marketing together drive forward the company’s revenue and growth. While marketing identifies the prospects and reaches out to them, sales team puts in all the efforts to convert the leads to accounts. The functioning of marketing and sales departments makes them interdependent on each other. Most of the times, marketing and sales professionals encroach in each other‘s territory for carrying out their activities. Considering the above-mentioned fact, ideally it is meant for both these teams to work in one synergy. Read More

Does your CRM guarantee you more leads?

Posted by Patricia Jones

CRM has become an essential business tool for today’s customer centric organizations. The purpose of this software is to help businesses organize their activities around their customers and generate more revenue by doing so. A good CRM solution is a combination of many things. It not only helps in tracking customer interactions but also provides with complete sales and marketing solutions, Read More

Three key lessons for sales managers

Posted by Patricia Jones

So you have hired a whole bunch of people for your sales process; also implemented the CRM with sales force automation module; and you regularly take morale boosting sessions too. Still your sales team is not giving you the desired numbers? In spite of doing all, are you lacking somewhere? We’ll tell you – Read More