Email marketing is most probably the most popular customer engagement strategy and the most widely used terminology of today’s digital marketing world.
Thanks to the rapid swell in internet usage across the globe, this term has become nowadays a familiar word even for ordinary people living around us.
In fact, email marketing is the hottest and the most potent trend in the digital marketing field which can make or break any brand’s presence in the marketplace.
This is because email marketing when done with the help of an easy to use CRM software, is not only budget-friendly, but it is an effective digital marketing practice, which has undoubtedly become any digital marketer’s weapon of choice to make their brands stand out in the crowd.
What about- Assurance of Success
For boosting customer engagement of any brand, email marketing as a strategy holds immense importance in a sender’s or user’s life. Nevertheless, this process is not entirely faultless nor reliable. This is because the senders of these emails may need to face some unpleasant experiences at times since recipients of the emails can tend to unsubscribe to the list or change their registered email id or even the email that you send can inadvertently land into the recipient’s spam-box.
Hence, since these paramount challenges can often remain there, as an email marketer, you are required to come up with a spotless email marketing strategy to overcome these trivial yet of consequence hurdles and find success over time.
Build your Email List
Any weathered email marketer well understands why building a potential database of their customers with the help of a business CRM is a critical urgent cry.
Now, if you as an email marketer have a long list of subscribers who are all enthusiastic to know more about your brand and your offerings, it can be a boon for the marketer, as the mindset of the recipients is the ultimate factor for deciding the success in sending the emails to your customer base.
Hence, in other words, the efforts of an email marketing strategy for boosting customer engagement can go in vain overnight, if the recipients of the email are reluctant to open and view through the emails shared by your company.
In fact, a fall in open rate while doing email marketing can not only affect your CTR (Click through Rate) but it will also increase Bounce Rate whereby your overall customer engagement strategy may come to a standstill.
Now to grow your email list, you can use lead magnets and opt-in forms, which are the two most essential elements that work hand-in-hand to help grow and sustain your subscribers list substantially over time.
Time of using Email Marketing
Even though to most in common, email marketing might sound simple, however in reality only the digital marketer understands how hard it can be if the sense of creating perfect timing is found to be missing from their email marketing plans.
This is because as one of the most popular vendors of small business CRM software, we know that a sender of the email must have a clear understanding of when to start sending emails to increase customer engagement activities.
Therefore, here are a few important practices which any email marketer must adhere to while sending their emails which are mentioned below:
- As personalized mailer contents tend to find more views and thereby customer engagements, try to personalize the communications that you have with your prospects and customers.
- Since the main motive behind pursuing an email marketing practice is to let people get aware of what kind of offerings that your brand provides to the consumers in the marketplace, hence try to deliver messages in such a manner that it will help to enhance brand awareness among your consumer base.
- Take out time to invite your email subscribers to provide their personal information once they are receiving your emails, and so brainstorm and come up with unique ideas that can be beneficial to your subscribers, since you will only get your desired information from the consumers if they find your click-bait plans too tempting to resist.
- Lead nurturing is another important factor for conducting a successful email marketing strategy that boosts customer engagement. Therefore see that your users remain happy with the type of content that you are sending to them (which must be useful and pertinent) that can solve their pain-points and issues.
Hence, as email marketing can do wonders in relation to your content management strategy, email marketers can use this tool to share relevant assets, case studies and articles to provide a more realistic approach to his or her email marketing skills.
USEFUL EMAIL MARKETING STATISTICS THAT CAN SURPRISE EVERYONE:
- More than 86 percent of marketing professionals prefer email as their primary mode of communication.
- A well-researched email copy can fetch more than 47 percent higher CTR.
- Emails that include emoji(s) fetch higher than 56 percent open rate than any normal emails.
- More than 60 percent of marketers believe that email marketing when done with an all in one CRM software can bring in more ROI without investing an excess amount on other business growth technologies.
Conclusion
Do you know according to Google there are more than 3.8 billion active users across the globe who uses email to stay in touch with others?
Therefore, you see, it is too simple to understand why email marketing is one of the best digital marketing strategies nowadays that can really boost customer engagement without allocating more budgets.
It has been found in research that email generates 3,800 percent ROI in general, and for that, all that a marketer requires is access to an email marketing tool like a marketing CRM and the list of subscribers to make it a success any day.
Additionally, as this same research also states that emails are capable of fetching 40X more traffic in comparison to social media platforms like Twitter, Instagram, LinkedIn or Facebook, hence building a proper email marketing strategy can not only boost customer engagement but also increase the turnover of your organization rapidly.
