Strategic Importance of listening to the Voice of Customer through the right system

Posted by Patricia Jones

Businesses have realized that they need to ensure high levels of customer satisfaction through VoC program, in return of which, they can expect customer allegiance towards their brand. However, doing this is not so easy. Businesses need to invest in the right VoC platform that helps them listen to the customers, understand the underlying causes of customer feedback and take actions to drive tactical and strategic advantage. Read More

How to use OmniChannel Customer Service with more engagement

Posted by Patricia Jones

The present and future is omnichannel engagement where customers are looking forward to receive a seamless and consistent experience across both traditional and digital channels. Brands that fall short of fulfilling this expectation are sure to bite the dust. To avoid this, it is essential to focus on developing omnichannel strategies that empower to cater to customers across any possible medium. Read More

Build VoC strategy to provide meaningful results

Posted by Patricia Jones

To succeed in the present age, a business needs to listen to its customers and that is precisely what Voice of the Customer initiative involves. However, to gain optimum return from a VoC program, it is imperative that the business builds a robust VoC strategy first. Then only will the business get empowered to acquire customer insights and customize products and services accordingly. This blog delves upon the tactic to build the right VoC strategy, that helps you to acquire, analyze and work upon the customers’ feedback to grow your business rapidly. Read More

Objective of omnichannel customer engagement

Posted by Patricia Jones

Today’s customers demand nothing short of a highly connected and personalized experience across a wide range of physical, web-based, and mobile touchpoints. This is what is defined as omnichannel engagement which is one step ahead of multichannel customer engagement. Businesses who are able to deliver these experiences foster customer loyalty, satisfaction, and sales. This is precisely why it has become the prime agenda of every business to do groundwork on omnichannel engagement, invest in a robust customer engagement technology like CRM; and meet to the new customers expectations. Read More

ConvergeHub & Google Apps – A Winning Combination!

Posted by Patricia Jones

ConvergeHub has made two Google App integrations within its CRM platform for enhanced office productivity of the users. In view of the large prominence that Google Apps holds in the business community, this integration has been implemented. All ConvergeHub users who use Google Apps should strongly consider integrating the two. Wonder why? Read this blog that describes the central benefits that ConvergeHub and Google Apps integration can provide to a business. Read More

How CRM helping businesses to get profit

Posted by Patricia Jones

Are you carrying out sales, marketing and customer service activities at your business? If you are doing these in the traditional spreadsheet way, you are losing out on a ton of opportunities. That’s because spreadsheets is a time-consuming and ineffective way out. They get misplaced, become outdated, and often slip into the wrong hands. Alternatively, applications like cloud based CRM for small business not only centralizes the data in a safe and secure location but also combine the departments into a single unit. This inevitably helps you get your business kicked into high gear. Read More

What is the activity of a modern customer?

Posted by Patricia Jones

Large-scale companies worldwide have started offering customer engagement across multiple channels that involves, web, email, voice, mobile and social media. Following the footsteps are the budding small and medium organizations venturing into the multi-channel environment . However, venturing into this space without exhaustive planning can be dangerous. This blog identifies the key pointers for businesses to consider in the formation of a multichannel roadmap. Read More

Want to Increase your Business Revenue? Use your cloud-based CRM solution to sell smarter

Posted by Patricia Jones

CRM is an integral part of every business process. But surveys point out that that very few businesses utilize the full potential of the software. While all businesses use it to nurture customer relations, most of them are not aware of the fact that CRM can be used to increase sales opportunities too. In this blog, we discuss this topic in detail, showcasing two effective ways in which you can use the CRM to grow sales and revenue for your business. Read More

What is multi-channel customer engagement, how to benefit from it

Posted by Patricia Jones

Today there is a very thin line of difference between the prices and products of companies. As a result – customer service is the only way to differentiate a brand from others. This is why it is crucial for every business (especially the small and medium-sized) ones to provide a stellar multichannel customer care. Tools like CRM are apt for these cases as they empower SMBs to provide a high level of service, that leads to an increase in customer satisfaction and retention rates. Read More

What does Digital Transformation mean? What are its nine core elements?

Posted by Patricia Jones

Digital Transformation — is the phrase of the moment. Following the footsteps of the big global corporations, existing and upcoming startups are gearing towards the bandwagon of digital transformation too. But surprisingly where most of the small and medium-sized businesses are preparing for this change, not many hold a clear concept about it. Which obviously leads us to the BIG question – How will the small businesses apply the trend of digital transformation? Even if they do, what will be the success ratio? Read More