GoToMeeting

ConvergeHub users can use GoToMeeting (online meeting and web conferencing solution) through their ConvergeHub account itself. They are just required to download the GoToMeeting App from the ConvergeHub Apps Store and integrate it into their ConvergeHub user account.
ConvergeHub

  • Click here to integrate the app in your ConvergeHub user account.
  • Click on settings to complete the integration of the GoToMeeting app in the user account.
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  • Post the successful integration of the GoToMeeting app into the user account, you will get the GoToMeeting option for all leads, contacts and accounts stored in the system.
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  • Clicking on the GoToMeeting option ConvergeHub, a pop up window will appear. Under the General Tab you can set the name of the meeting, start date and end date.
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  • Under the Invitees Tab you can enter the total meeting invitees.
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    Click on save to store the meeting information in the system.
    Note : Provide login credentials and click on Save to enter the GoToMeeting settings menu.
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FAX

ConvergeHub users can send FAX to their leads, contacts and accounts through their ConvergeHub account.
ConvergeHub

  • Click here to integrate the app in your ConvergeHub user account.
  • Post the successful integration of the FAX app into your account, you will get the FAX option for all leads, contacts and accounts in their respective details page.
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DocuSign

Admin users can use DocuSign (e-signature solution) through their ConvergeHub account itself. They are just required to download the DocuSign App from the ConvergeHub Apps Store and integrate it into their ConvergeHub user account.

  • Click on the Buy button to integrate the app in your ConvergeHub user account.
  • Click on settings to complete the integration of the DocuSign app in the user account.
    Note: Clicking on settings will pop up a new section where you need to provide your DocuSign account credentials.
  • Post the successful integration of the DocuSign app into the user account, you will get the DocuSign option for all documents stored in the CRM system.

    Clicking on option, a pop up window will appear from where you can send the respective document for signature.
  • Type in the recipient’s name or select the recipient from the dropdown option.
  • Type the person’s email to be notified once the recipient has signed the document sent for signature.
  • You can change the default subject as per your requirement.
  • You can change the default message as per your requirement.
  • Click on Send to complete sending the document. Or else, click on Cancel to stop proceeding further.

Target Details

All the information pertaining to a Target is displayed in the Target details page under the sub tabs: General, Address and Other.

It displays General information like the First & Last Name, Type, Account Name, Industry, Lead Name, Phone No, E-mail and Comments.

Multiple addresses of the Target can be viewed from the Address tab.

In the Other tab, significant information like Department, Annual Revenue, Birth date, Website, Created by, Description, Title, No of employees, Last Modified By, Description and Comments is displayed.

Add Related Information: The icon helps you add/create target-related List, Notes, Products and Tags. You can also add/create target-related files in the library.

Action: You can copy, edit, convert a Target/Prospect to a Lead and add a Target/Prospect to a list by clicking on the action drop down.

New Target

To start, go to Marketing from the menu on the left and click on Prospects.

Once you’re on the Target list, you can create a new one by clicking the  button in the top-right corner. The “Add Target” page will open with all the necessary fields. You can enter detailed information about the target using four sub-tabs: General, Address, and Other, each with its own corresponding fields.

Adding a New Prospect

 General Tab Fields

Salutation: Choose a title (e.g., Mr., Ms., Dr.) for personalization.
First Name: Enter the prospect’s first name (required).
Last Name: Enter the last name (recommended for identification).
Status: Select the lead stage (e.g., New, Contacted, Qualified).
Type: Define type of prospect (e.g., Individual, Company, Partner).
Company Name: Enter the organization they are affiliated with.
Industry: Select the relevant industry for segmentation and targeting.
Phone: Add mobile/office number. Click + Add another to include more.
Email: Add email address. Use + Add another for secondary addresses.

Address Tab Fields
Multiple addresses of the target can be added from the Address tab.

Other Tab Fields
Other details of a target such as Department, Birth date, Website, Description, Annual Revenue, Employees and Title can be added through Other tab.

App Store

ConvergeHub has a comprehensive apps store that allows users to shop for a hoard of third-party apps on per-user/per-month basis. At present, app integration solution is available for – QuickBooks, DocuSign, GoToMeeting, Twilio, and many more.
ConvergeHub

  • Click here to find the details about the app.
    ConvergeHub
  • Click here to integrate the app in your ConvergeHub user account.
  • Click here to see more of the third-party apps available for use in ConvergeHub.

1. My Apps

This will show the total list of apps selected by you from the Apps Store for use.
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  • Click here to complete the settings for a proper integration of the third-party app in your user account. Clicking here will pop up a new settings section where you need to provide the API key, Login Password and Login EmailFor example –
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  • Click here to find the details about the app.For example –
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  • Click here to go back to My Apps section
  • Click here to remove the app from your My Apps section.

App Setup

ConvergeHub is a highly customizable CRM and allows you to customize the fields of the listing page, create dropdowns and direct access to the app stores.

Detailed user guides are available for:

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The Definition Of Customer Success In This Era Of Big Data

Even though the realm of customer success is an explored territory for more than a decade, however, it is only in the recent years the technology-based industry has recognized the value of CSM (Customer Success Methodology) initiatives. This is because the combination of SaaS (Software as a Service) and Big Data has created a perfect breeding place for maximizing customer relationships with the help of customer success programs, which has nowadays become analytics-driven and quantifiable that makes predictive modeling of customers possible using an easy to use CRM software.

Even though the realm of customer success is an explored territory for more than a decade, however, it is only in the recent years the technology-based industry has recognized the value of CSM (Customer Success Methodology) initiatives along with the growth in adoption of easy to use CRM software.

2% increase in upselling leads to a 28% increase in valuation - Goldman Sachs Click To Tweet

This is because the combination of SaaS (Software as a Service) and Big Data has created a perfect breeding place for maximizing customer relationships with the help of customer success programs, which has nowadays become analytics-driven and quantifiable that makes predictive modeling of customers possible using an easy to use CRM software.

Moreover, in the SaaS space which is presently flourishing with enterprises and consumers, CSM has become most essential, since SaaS businesses model can only work if their customers are times and again attaining their business objectives successfully.

This is because, in the old software world, the cost of acquiring a customer was recovered over a single transaction when a contract was signed, and so vendors of software solutions were not concerned whether their offering(s) was making the customers successful and hence as long as organizations kept signing deals, ‘shelfware’ (software) kept on being sold, irrespective of how customers react on the shelfware solution once it is out of their hands.

But in modern times, shelfware(s) does no longer exist in this fast-paced SaaS world.

Therefore, if a company is not finding value from its SaaS purchases today, it can (and certainly will) terminate that contract at the end of the billing period- irrespective of whether the billing cycle is of a year, quarter or a month.

Hence today in the SaaS space while happy customers mean a growth in business, unhappy customers can similarly lead to corporate collapse which makes CSM extremely important for SaaS businesses.

Now what does customer success look like in the SaaS space and what are the factors that signal a data-driven, and successful CSM program?

Well, the answer to this question is right below:

Low Churn Rates

Customer Churn is almost a killer in the SaaS space, and therefore customer success programs must address this cursed phenomenon first and foremost for finding business growth.

This is because even a small reduction in the churn rate for any SaaS business can lead to exorbitantly high returns.

For example, even just a 2% reduction in churn can lead to 20% higher multiples in valuation.

Therefore, after implementing a CSM program the clearest indicator of its success and effectiveness can be measured by viewing lower churn rates which can be easily monitored using an easy to use CRM software.

High Upsell/Recurring Revenue

The very opposite of customer churn is not acquisition, but its ‘retention’ for SaaS businesses.

This is because it is a well-accepted fact that the cost of acquiring a new customer (especially an enterprise-level customer) can take around 18 months to recoup, and therefore existing customers in SaaS businesses become more and more profitable once you have overcome their acquisition costs.

Therefore to become successful in SaaS, the recurring revenue from your existing customers must be of greater value than any new customer for finding rapid business growth.

Moreover, CSM programs should also aim at up-selling and cross-selling to their existing customers, which will also translate to increased revenue in the long haul.

According to a report published by Goldman Sachs:

2% increase in upselling leads to a 28% increase in valuation.” – Which is just one more reason why SaaS companies those that excel in customer success should focus on retention of their customer base and hence use easy to use CRM to aid in their CSM programs.

Change from “Firefighting Mode”

Although this is not a quantifiable metric, nevertheless this is an indicator of CSM done right which can usher a shift from “firefighting mode” to proactive customer management in the company.

Even though most CSM programs are conducted to fight some form of churn, but real customer success, when it is done correctly, does not just douse the fire, it also acts as a proactive department in the organization that squashes customer-facing problems before they escalate and loops the VOC (Voice of the Customer) into the organization in a meaningful way.

Shift in Organizational Behavior

Perhaps the biggest and the most important of impeccable CSM program is a radical change in the behaviors of the employees in any organization.

This is because customer success is not the domain of any single department in any company since it can impact other aspects as well of the organization, which includes lowering the cost of acquiring customers through advocacy.

According to certain studies just a 12% increase in brand advocacy can easily double an organization’s revenue and growth rate.

Conclusion

Therefore in a gist, companies that are seeking to attain true customer success for their businesses must adopt CSM throughout their establishment, since irrespective of whether any department is directly involved with the customers, in the end, everyone in your business benefits when customers continue to do business with your brand.

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Import Targets

ConvergeHub allows you to import targets from your locally stored CSV files into the CRM database.
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    • Browse for the file that you want to import. ConvergeHub
    • By clicking the check box beside Add to List option, you can select an existing list to which you want to import the file.

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Note: You can also create a new list by clicking on the ConvergeHub
option.

    • If your CSV file has one/more headers, then you are required to select the check box. Doing this will help the CRM to map the data according to the headers in the CSV file.

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    • You can check for duplicate entries using ConvergeHub’s smart duplicate checking functionality.

When you click on Check Duplicate option, you get the option of selecting the fields for which you want to use the duplicate checking intelligence. Example – Name, Phone, Email etc. Also, you will have to select whether you want the system to ignore the duplicate contacts or update them with the information from the list.
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    • Click on ConvergeHub to import the list.
    • Click on ConvergeHub to stop importing the data.

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    • Select the user to whom you want to assign the imported contacts.
    • Select the ConvergeHub field where you want the respective data (from the to-be imported list) to get merged into.
    • Fill in yourself or select from the drop down the default value for every field.
    • Click if you want the system to remember the field matching.
    • Click on Continue to proceed with the file import. Or else, click on Cancel to stop proceeding further.

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  • You will see the result of the duplicate checking done by ConvergeHub system. Based on the result, you can either ignore the errors and continue or cancel the file import process altogether.

Assignment of imported targets to multiple users
You can import targets to different reps automatically from the system itself.
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  • During the time of file import, click on the second option – Data file contains assigned user
  • Select the column in the CSV file which contains the assigned to reps’ name.

Targets

Targets are the people, who fall under the criteria of your target audience and thereby hold the possibility of getting converted to your business’s leads. Targets can be added manually to the CRM or can be imported through a spread sheet. You will be able to store all the required information of a Target in ConvergeHub. You will be able to view, add and edit all possible contact details you have for a Target. You will also be able to map a Target with all the possible relationships (if any) with Leads and Account.

You will learn more on managing targets from the following sections:

New List

New List can be added to the Listing page either by clicking on +New button in the upper right corner of the listing page.

Name: The Name is a mandatory field where you have to put in List name.

Description: You can enter a Description of the List and click on the Save button to save the List.

Add Related Information : You can subscribe accounts, leads, prospect, partner and contacts to the list by clicking on  button.

Action: You can select the Action drop-down menu to Edit the respective list. 

Add Segment: New Segment can be added when you click on .

The General tab provides a summary of the list, including key details like the number of subscribers, who created and last modified the list, and a brief description. Below this summary, you’ll find a breakdown of the specific Accounts, Leads, and Contacts that are part of the list.

The Segments tab shows all the segments that have been created and are associated with this particular list.

Number of Leads subscribed to the list is displayed.

More data can be added from the CRM database to the existing lead list.

ConvergeHub’s Segment feature allows you to dynamically create targeted lists of contacts, leads, and accounts based on specific criteria. You can use a wide range of filters, including demographic information (like location or job title), behavioral data (such as email opens or website visits), and details from your CRM records. This enables you to send highly personalized and relevant marketing campaigns, improving engagement and increasing the effectiveness of your outreach.