Tag: holiday marketing strategy

6 Christmas Sales Strategy That Can Easily Boost Sales And Increase Engagements

This is the season for businesses across the world to see their bottom line on their income statement (profit and loss). Hence with Thanksgiving, Black Friday, Cyber Monday just around the corner, this is indeed a great time to review your sales goals and develop a Christmas sales strategy to meet them through your holiday sales strategy for business growth. So what will your business do to ensure that your offerings are top of the mind of your customers as they make spending decisions during this holiday season starting from Black Friday through the end of the year? As one of the leading vendors of Salesforce Alternative CRM tools here we have illustrated six ways upon which your business can build its holiday marketing campaigns which can help you boost holiday sales this season for harvesting more than ever before revenue growth.

This is the season for businesses across the world to see their bottom line on their income statement (profit and loss). Hence with Thanksgiving, Black Friday, Cyber Monday just around the corner, this is indeed a great time to review your sales goals and develop a Christmas sales strategy to meet them through your holiday sales strategy for business growth.

So what will your business do to ensure that your offerings are top of the mind of your customers as they make spending decisions during this holiday season starting from Black Friday through the end of the year?

Online holiday sales to increase 25%-35% for the 2020 season and reach $182-$196 billion for ecommerce sales in November, December and January - Deloitte Click To Tweet

As one of the leading vendors of Salesforce Alternative CRM tools here we have illustrated six ways upon which your business can build its holiday marketing campaigns which can help you boost holiday sales this season for harvesting more than ever before revenue growth.

1. Offer special discounts to loyal customers

Why not treat your customers to a holiday gift – from you to them, as a part of your Christmas sales strategy this year?

Hence offer special discounts to your most loyal and best customers on the things they buy the most, offering deals that they just cannot refuse on the things they buy, since as one of the popular vendors of easy to use CRM, we think this is a great way to say Happy Kwanzaa, Merry Christmas, or Happy Hanukkah to your most loyal customers.

Always, remember that it usually costs a lot more for any business to acquire new customers than to retain the existing ones.

Another way to approach holiday sales might even be to offer these loyal customers of your brand an even bigger discount when they refer your business to their family and friends… and those referrals ultimately make a purchase.

2. Personalize Emails

Mostly for online ecommerce stores, but for even for any other business that uses a sales CRM, has their email addresses and any other basic information on their customer’s base sales history, it is great to be able to personalize and send emails by including their names and pertinent details and even suggestion for an item that you might think they would like based on their order history stored in the CRM database.

3. Provide gift certificates

You maybe are a hairdresser, automotive repair shop, maid service, a web developer, or a professional organizer – so how do you gift these things?

With gift certificates, of course.

Who would not love a new hairstyle, a free oil change, and tire rotation, or a house cleaning during this holiday season?

Moreover, gift certificates are even a great opportunity to cross-sell, when you have tons of products and services for the consumers of your offerings.

Hence promote your gift certificates on social media channels or send them to your customers on your email list.

4. Cross-sell

The months that lead up to the holidays are an excellent time to suggest items to go with the products and services that your customers are already purchasing from your brand.

Maybe a customer has bought a beautiful set of earrings last year, so suggest the customer a matching necklace for this holiday season, or if you are a hairdresser you can cross-sell a salon-quality hair conditioner and a shampoo set since cross-selling is a great way to add value to your existing customers and so increase your holiday sale.

5. Send gift ideas

Another Christmas sales strategy that you can use this holiday season is sending an email filled with gift ideas tailored and customized to the people on your list with heading like “great gifts for co-workers”, “gifts for mon” or “gift for neighbors”, etc.

For this find out what are your brand’s most popular items and who buys them, and thereafter share that info with the people on your mailing list.

Remember people will be grateful for it since most people run short of gift ideas during the holiday seasons for several hard-to-buy-for personas in their list.

6. Offer free shipping or special deliveries

Who does not love a surprise?

Hence don’t be afraid to think out-of-the-box to boost your holiday sales.

Now if you are running a small e-commerce store, it is no secret that your business is competing with giant global retailers like Walmart and Amazon that are providing multiple choices for fast, free shipping.

Therefore, offering free shipping to your customers is another great way to craft the customer experience around waiting for and receiving their purchases during the holiday season which can increase your brand’s revenue growth.

Takeaway

Finally, to make your customers know that they are appreciated, send them a “thank you” card this holiday season that has nothing to do with trying to sell them anything- they will love you for it.

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Holiday Marketing 101: Strategies To Sell More This Season

Holidays are the only time in the year, when people find a chance to unwind, relax, and create beautiful memories with their relatives, family, and friends. In essence, it is during this time, people do so much more, as they are free. This is the reason as to why businesses also need to tap into their marketplaces during such times and apply their holiday marketing strategies so that they can yield the highest results from their investments. Now, even though as a business owner you might be completely a newcomer to this game, and so would like to find insights into how things really do work during the holiday season, hence as one of the most popular vendors of Salesforce Alternative CRM tools, we are here to get you covered, by showing you a few strategies to help you market your offerings during the upcoming festival season this year.

Holidays are the only time in the year, when people find a chance to unwind, relax, and create beautiful memories with their relatives, family, and friends. In essence, it is during this time, people do so much more, as they are free.
This is the reason as to why businesses also need to tap into their marketplaces during such times and apply their holiday marketing strategies so that they can yield the highest results from their investments.

64% of smartphone shoppers turn to mobile search before heading to the store - WordStream Click To Tweet

Now, even though as a business owner you might be completely a newcomer to this game, and so would like to find insights into how things really do work during the holiday season, hence as one of the most popular vendors of Salesforce Alternative CRM tools, we are here to get you covered, by showing you a few strategies to help you market your offerings during the upcoming festival season this year.

Holiday Marketing Tips #1

Make Use Of Signs

You must have noticed even before, as you walk around the streets it is almost difficult to miss a billboard, poster, or any other signs on the road showing the public at large about various products and services.
Therefore, just like the other brands are using these signs to market themselves- so should you.

It is natural that during the holiday season all people tend to go out and move from one place for shopping to another more frequently, and so for holiday marketing, you can definitely use that to your businesses’ advantage.

Hence print posters, and place them on streets, if you cannot invest in billboards, which is nonetheless also very useful for marketing holiday promotions successfully.

Additionally, you can also use retractable banner stands, which can even help a lot in spreading the word about your brand and offerings.

Holiday Marketing Tips #2

Invest in Social Media

In addition to adopting a new easy to use CRM software for your business during this holiday season, one of the other most powerful holiday promotion strategies you can adopt is to invest in social media.

This is because, we all know that we are now living in the digital era, hence almost everyone around us has access to a smartphone and so remains active on social media most of the time when they are free.

The holidays are the best time in the year when you can put your holiday offers on social media platforms, as during this time it has been found in studies that people spend most of their time moving from one social platform to another.

Now if you are new to this kind of promotion, we can help you by letting you know that you can start your social media holiday marketing by creating a Facebook or Instagram profile and thereafter add pictures along with relevant contents of your products and services so that people can easily get them familiarized with your offerings.

Additionally, you can even invite your family members, friends and your present customers to these platforms and ask them to follow your social media posts to get you started.

This is because once people view that you have a substantial number of followers, likes, and responses on your social profiles, they will be more likely to get interested and go through your offerings.

Holiday Marketing Tips #3

Create Festive Ads

Well, if you are looking for more holiday marketing or December marketing ideas, producing festival ads might be just another useful choice for promoting your brand.

This is because nothing sets a business apart from its competitors than creative advertisements that match the seasonal festive spirit and thereby help to deliver a clear message about your offerings.

For this, there are several advertisement types that you can use as a part of your holiday marketing strategy to market your offerings.

One of these is “Pay per Click” advertisements which you can invest in, whereby the advertiser pays a fee every time their ads are clicked online.

We are sure as one of the most popular vendors of easy to you CRM tools, that once you add a little festive touch to your online advertisements and use the right channel that suits your offerings, your products and services will be known by many.

Holiday Marketing Tips #4

Offer Free Rewards

Finally, another great holiday campaign idea is that you can offer free rewards to your customers. This is one good holiday marketing strategy that we have found works well for most companies during the holiday seasons, especially if you are selling products that are tangible in form.

For instance, if the COVID-19 still persists during the upcoming holiday seasons you can offer your customers a free bottle of sanitizer or gift them with a holiday-themed face mask with your company’s logo on it, once they purchase any product from your brand as with this the word will continue spreading the news about your offer to others.

Conclusion

Hence, if you have been all along stressed not knowing what to do for your holiday marketing to promote your offerings during the upcoming the festival season this year, these are some of the strategies that you can adopt for your brand since once you start embracing these strategies and take the effort in growing your profile right from now, we are sure your ads will reach those consumers you want for finding business growth.

As we have even said before that creating festival ads, which essentially implies creating advertisements that highlight the beauty of holidays and promote your products and services, by putting up posters and billboards across the town in advance can greatly help you market your offerings and fetch substantial rewards on your investments.

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