Year: 2022

frustration or magic?

How are Tech or IT related decisions made in your company? Does the senior leadership get involved? Do you get involved? Or is it relegated to “those tech guys” or “the IT dept upstairs”?

Somehow IT or Tech has got an image problem in most companies.
The C-level leadership associates it with problems… bottlenecks, constraints, over-budget projects and frustrations. Senior management usually does not want to deal with the complications of an IT project, and this leads to Technology being separated to a far-off siloed corner of the company.

That is such a waste…

It is a waste of..
business potential
opportunities for growth
competitive advantage
future revenue
and so much more..

For most businesses today, business and technology are not separate.
Technology is the Business.

If you identify your business in this situation, it really is time to stop.
Whether you are the business owner, the senior management, an individual contributor, or a leader without a title, take a step back and re-think the role of technology in your organization.

Business leaders need a major shift in mindset.

Technology is not a problem.
Technology is a tool to solve most business problems.
Technology is your magic wand that can create new business models, spur innovation, drive revenue, and create competitive advantage out of thin air.

In the coming weeks we will discuss more about how to take Technology from the silo in your company and make it the major enabler for business.

Meanwhile, if you need someone to brainstorm on how you can use Technology as an enabler for business, feel free to reach out to me.

If you would like to know more about how ConvergeHub’s Customer Lifecycle Management Technology can help drive more revenue for your organization, go ahead and reserve a confidential consultation with one of our experts.

Or, if you like to check it out yourself, create a free ConvergeHub account here.

Love advice.. for your “other” relationship 😊

Valentine’s Day is just around the corner…

Whether you are planning that perfect romantic date night with the love of your life or looking forward to spending a cozy evening at home with Netflix, Valentine’s Day gives you the perfect opportunity to think about that “other” important relationship that you have in your life – the relationship with your Customers.

Managing Customer relationships can involve significantly more effort (and are way less fun) than planning your Valentine’s Day romantic rituals.

Customers cannot be showered with attention one day of the year, and be pushed to the back-burner until the special day comes around again next year. You have to keep the magic going throughout the year and maintain that warmth in your business relationships to make sure that your Customers don’t break-up with you and run into the waiting arms of your competitor.

If you are looking to keep the magic alive throughout the year in your Customer relationships, here are 4 things you should do:

  1. Know your customers intimately – Have a 360 degree view of your customer data and track everything in one place.
  2. Make them feel important – Remember their birthdays. Send thank-you mails. Never forget a follow-up call. Ever.
  3. Keep in touch – Honest open communication keeps the relationship going. Keep in constant touch with your customer. Product updates, new service launched, company news,.. or even something fun.
  4. Listen with empathy – When issues arise, letting the grievances pile up is a surefire way of destroying the relationship. Listening to every complaint and responding quickly will make your customer feel valued.

Customer Lifecycle Management technology like ConvergeHub can help you achieve all of the above goals and more throughout the entire lifecycle of the customer.

If you would like to know more on how ConvergeHub can help you create the perfect life-long relationship with your customers, reserve a confidential consultation with one of our experts.

Or, if you like to check it out yourself, create a free ConvergeHub account here.

If a tree falls..

You probably have heard the philosophical question “If a tree falls in a forest and no one is around to hear it, did it make a sound?”

Here’s my version of it: “If you invested in a technology and no one bothered to use it, did you spend the money?“

Point is, if you used up precious resources to research and purchase a technology, but nobody actually used that technology, your entire exercise had zero impact on your business.

This is a mindset that affects businesses of all sizes.

Too many businesses spend inordinate amounts of time and effort to research different apps and software, splitting hair and agonizing over minor features of competing products. Then, when they finally do make a decision, they spend a lot of money to purchase/subscribe to that software. Mission accomplished!

And then… Nothing.

No effort to setup the processes.
No effort to train the users.
No effort to use the software.

Few months go by. Maybe a year..

Someone notices the charge on the invoice.
Everybody agrees that the software is no good.
Admin cancels the account.

Good riddance.

[PAUSE]

What just happened??
What was the impact on your business?
Nothing.

Time wasted, money spent, nothing accomplished.

The tree fell and no one heard it.

As a technology provider company, we see this happen again and again.

And as technology builder and business owner, this is especially painful for me.
Because I see the waste so clearly – time consumed, money spent, opportunity lost.

So, before you invest in any technology, be prepared to put in the effort needed to set it up and train yourself and/or your team to use it, and then monitor progress to make sure that it is actually being used.

With some technology platforms, the setup and training is easy. With others, it is more complicated.
But that initial effort is always needed.

ConvergeHub is a customer relationship management platform that is quick to implement and extremely user-friendly and easy to use so that you and your team can get familiar with it quickly and start using it right away.

If you would like to know more about how you can use ConvergeHub to skyrocket your revenue numbers in 2022, talk to us.

Or, if you like to check it out yourself, create a free ConvergeHub account here.

there’s common theme behind all HOT trends

Around this time of the year when we all getting started on driving sales growth for the year, there’s one topic that keeps coming up – hot trends.

For a company like ours with a product that primarily focuses on acquiring and retaining Customers, the question that we get asked is:

What are the hot Sales trends for the upcoming year?

And when you’ve been in the CRM industry as long as we have been, there’s one thing you know about all hot Sales trends:

They NEVER live up to the hype.

These earth-shaking ground-breaking hot-off-the-press latest fads that everyone talks about for a few months never deliver expected results.

Over the years many new sales processes and methodologies get introduced in the business community – like Account Based Marketing, Inbound Marketing, Solution Selling, Challenger Sales, Social Selling – most of which are quite valuable when implemented correctly and within the context of the big picture. But, when leaders of the organization want quick results, they often put their entire attention on this “hot new trend” believing it to be the panacea for all their sales troubles. Of course that never works and unfortunately the process or methodology gets the blame.

So, if you are looking for the red-hot sales trends for 2022, here are a few time-tested trends that ALWAYS deliver results:

  • End-to-end Customer Journey – Customer journeys have become long and complex and we can deliver value to the customer only when we look at their entire journey.
  • Non-linear Communication – The channels of communication are increasing every day, and our prospects and customers are interacting with our organization through multiple channels in parallel. It is critical that organizations are able to have a cohesive personal conversation, regardless of the channel.
  • Accountability – Every customer-facing department should be held accountable and that is possible only when actions are being measured on a common set of data and metrics.
  • Productivity – Covid has changed the way we work. The importance of communication and productivity while working from remote locations cannot be overemphasized.

These are practical down-to-earth trends that always work when implemented correctly using proper business processes.
If you would like to know more about how ConvergeHub can help you implement these time-tested trends and grow your sales in 2022, talk to us.

Or, if you like to check it out yourself, create a free ConvergeHub account here.