Tag: Best CRM for small and medium business

Leveraging Easy To Use CRM Technology In The Face of COVID-19 Pandemic 2020

It is needless to say that all of us have woke up today in a very much different situation than we were when we started the year 2020.
Back in January we were booking hotels, flights and meeting our prospects and customers like nothing can stop our business growth.
Most people were realigning their territories, holding kickoff meetings, busy executing their marketing campaigns and planning conferences and events…
AND THEN CAME COVID-19.
And now as we sit here this Coronavirus which ushered a global Pandemic is having a seismic impact on our way of life and how businesses get done during these crises.
Nevertheless, even with social-distancing rules and global economic meltdowns let us talk about how easy to use CRM and related business growth technology platforms are having a positive effect on businesses and the people they serve, as explained below.

The average CRM user adoption among sales professionals is 73% and the average ROI period is 13 months. Click To Tweet

Now even though we have had seen many other crises in the age of CRM, such as Y2K and the great 2008 financial crisis, nevertheless this Coronavirus Pandemic along with its associated problems and challenges is completely unique- something that none of us had perceived before.

Fortunately, CRM platforms like Salesforce that is used mostly by enterprise-level companies and Salesforce Alternative CRM software solutions used by small and medium businesses have evolved to address some of these scenarios and so if we look at the winners and losers in business today, many businesses will credit their CRM investments for sustaining their show.

Therefore, in this article let us breakdown the acronym “CRM” and discuss how companies are leveraging this business growth technology as it relates to Customer, Relationship, and Management:

CUSTOMER

Now in any business, there are typically three types of customers that any brand will deal with, on a day-to-day basis:

• The internal customers
• The external customers
• The prospective customers

The internal customers which fall first, are teams of people that rely on each other in any organization, while the external customers are the distribution or sales channels that help to keep the metaphorical lights on in any business and lastly prospective customers those that need nurturing for finding new revenue.

Irrespective of what types of customers for which you are responsible, it takes human resources to serve and sell your offerings and easy to use CRM is exactly what empowers your employees like never before.

One way easy to use CRM helps internal customers (your staffs and employees) is by providing them that important information that enables collaboration, the right workflow to make sure that nothing falls through the crack and also audit trail for tracking and measuring how well your business is doing follow-through on your customer’s needs.

We say this because, when people are working remotely these capabilities found in a CRM are needed more than ever along with tools that are embedded in an easy to use CRM which enables centralizing streams of discussions in a way that can make people work more productively.

Additionally CRM also enables people to connect virtually using online communities in a meaningful way that can supplement or boost the traditional interactions done through phone and emails.

Now when in the present time many businesses have been forced to operate with skeleton staffs, these online community portals can help customers to support each other and also provide brands the ability to communicate and share information between distributers and your sales teams.

Finally, easy to use CRM is also providing a valuable assist to employees working remotely in customer support teams by providing access to critical information needed to resolve customer issues since the current business environment has created openings for several innovations using AI and internal and external bots that can handle a very high volume of self-service requests (and get better with time) which is freeing up overworked staffs to focus on more complicated and important things.

RELATIONSHIP

One of the original and central themes of creating CRM software is to leverage the ability to understand the company’s relationship and use them to create new business opportunities.

Now in a time when in-person and face-to-face interactions have all but disappeared most businesses are now looking at their CRM software platforms as mission-critical business growth applications that have the ability to get business done remotely.

For example, as one of the most popular CRM for small and medium business organizations, we have observed that even though many organizations have had CRM solutions for many years but it is during this COVID-19 that they are now realizing the importance of having a CRM to take care of their needs.

Nevertheless, there are also organizations that in the past have not realized that the accuracy and depth of their contact details in their CRM database are highly degraded. In fact, many contacts are simply missing from the CRM systems or those contacts that were entered in the CRM are unreliable making it hard to gauge the relationships.

We know these challenges can be daunting.

Therefore in the present times we are seeing several organizations that are shifting their priorities and budgets to double down on easy to use CRM tools and shifting funds allocated for face-to-face events and travels to buying tools that will automate and improve the data in their CRM database.

In fact, AI platforms are providing some of these much-needed reliefs, which are aiding CRM tools to automate contact creation, clean existing contacts, measure relationships, and provide customer sentiment data and next best actions for sales teams which are now extremely critical aids for businesses that want to distinguish themselves in a virtual world, since in uncertain times most brands will steer their business only in the direction of people they know and trust.

MANAGEMENT

One of the biggest challenges that leaders and employers are facing now is- how to manage their business remotely.

This is because management can only be effective when it has visibility into operations, since without visibility (especially considering the challenges inherent with a new remote workforce) executives and managers could be forced to allocate resources or create strategies without being able to view the effects of their judgments.

Now easy to use CRM system provides managers and leaders with three big advantages.

Primarily as CRM can bring together and centralize information and present it in a way that improves customer service, and drive new business, hence it empowers management with a strategic weapon to reduce spending on disparate silo software systems for business growth.

Secondly, CRM can be accessed from any location via most devices like laptop, smartphones, tablets and others and so it provides the management with a unique capability to find insights wherever they may be, that even includes looking into the KPIs (Key Performance Indicators).

Finally, implementing easy to use CRM software enables leaders to adjust to a quickly changing business environments, as most CRM platforms have a wide-ranging ecosystem of extensible business growth solutions that can be implemented remotely, which is the need of the hour during these

Pandemic days while working with a remote workforce spread across the different global territories.

TAKEAWAY

Since we have realized now, more than ever before that people are a most valuable asset for any organization and so while the way we engage and work with each other has evolved a lot since the onset of this Coronavirus Pandemic 2020, to help businesses overcome these challenging times, CRM has become mission-critical to businesses, as it is really making a difference in the way we find and keep our customers, till we (hopefully) meet better days in the months to come.

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Why Do You Need To Go Beyond CRM For Delivering True Customer Service Nowadays

Several major changes have happened over the past quarter-century. Music has gone from spool tapes to CDs and pure digital media and while cabs are still operational, ridesharing services have made hailing a ride much easier nowadays. During this same time period, how modern companies interact with their customers has also come a long way. Although still, today telephones retain a certain level of popularity, nevertheless, emails, chats, and social media have all gained significant grounds in modern times. Advanced technologies like Chatbots which are powered by AI and machine learning are also nowadays adopted by businesses and customers alike.

Several major changes have happened over the past quarter-century.
Music has gone from spool tapes to CDs and pure digital media and while cabs are still operational, ridesharing services have made hailing a ride much easier nowadays.
During this same time period, how modern companies interact with their customers has also come a long way.
Although still, today telephones retain a certain level of popularity, nevertheless, emails, chats, and social media have all gained significant grounds in modern times.
Advanced technologies like Chatbots which are powered by AI and machine learning are also nowadays adopted by businesses and customers alike.
In the past customer service teams documented their customer-facing interactions in a basic manner. Twenty-five years ago, call tracking systems might have been nothing greater than an off-the-shelf, customized database used for collecting customer details and record their problems (if at that time companies bothered at all).
Thereafter in the late 1980’s CRM (Customer Relationship Management) systems were born and with the introduction of easy to use CRM software solutions customer-facing teams (sales, marketing, and customer support) no longer had to struggle to work with data stored in disconnected and silo business applications as all-in-one CRM presented a 360-degree united view of the customer’s purchase and service histories, which in turn could drive new insights into businesses for taking appropriate actions.

77% of customers would recommend a brand to a friend after having a single positive experience - Temkin Group (2019). Click To Tweet

Although as this above-stated concept was a step forward at that point of time, but the limitations of CRM are apparent right now.
Even in the present times an easy to use CRM does nothing more beyond providing an individualized view of marketing, sales, and service department in an organization, and therefore do not provide any priority on solving customer-facing problems, which makes it difficult to improve customer experience even with renowned brands across the globe.

Hence for customer support, it is time that they must look for a different approach, (one that prioritizes on improving customer experience), by implementing a service management approach which is the next evolution in modern business workflow today.

Engage Other Departments

The main concept behind building easy to use CRM is to consolidate customer information in a unified repository, which promises greater visibility into prospects and customers, their activities and history during their journey with any company.

Now although easy to use CRM definitely helps companies with their sales and marketing efforts, nevertheless it does not offer a route to improve service and customer experience even today.

With customer management, solving customer issues becomes the priority.

There when a service management platform is integrated into a CRM, it captures customer information and thereafter identifies, classifies and documents the issue. It even easily identifies issue trends and shares them with other departments in the organization.

Per say, integrating service management platforms with easy to use CRM software solutions not connects the teams using the CRM’s unified database but also provides those departments outside customer service with enhanced awareness of customer-facing issues and the outcomes they have on the customer experience when problems occur with their brands.

Assign work with built-in accountability

When integrated with the functionalities of a CRM software modern customer management platform’s workflow capabilities are the key to enabling the entire company to work together on customer-facing issues.

Now as problems are identified, customer service assigns problems to other departments within the organization and thereafter collaborates with them as they investigate and resolve those issues, which was not possible with earlier traditional CRM software platforms that lacked this visibility and collaboration and accountability that service management offers, which affected the customers resulting in deterioration of customer experience as customers had no idea of the timeframe needed by brands for resolving their issues  .

Deliver proactive service

The ease of collaborating across teams using a service management platform integrated into a CRM also offers an additional benefit- the quickest path top permanent resolution of issues.

This is because by working with other departments in the organization service management platform integrated into easy to use CRM helps in identifying the root cause of a problem and therefore can aid in fixing it permanently without offering a temporary workaround.

A modern service management platform integrated into easy to use CRM be it Salesforce or any other Salesforce alternative CRM software for small businesses even helps in simplifying the delivery of solutions to the affected customers in the self-service channels they prefer (like chatbots, knowledge-based articles and videos, automated email notifications and more).

Now, by addressing the root cause of the problems it implies that future customers will never face the problems, which in turn improves the customer experience of the brands proactively.

Drive a better customer experience

Finally, as Forrester and other market research firms have pointed out that today’s competitive business environment in the marketplace places high stakes on providing world-class customer experience, and silo CRM software solutions for customer services are not cutting it, therefore it is time for implanting a new tool, one that does more than just taking down customer details which modern service management platform integrated in easy to use CRM does aptly by better engaging the entire organization in solving customer-facing issues.

Conclusion

Therefore in a gist while legacy CRM software solutions can still benefit marketing and sales, but to boost customer satisfaction and drive world-class customer experience easy to use CRM software solutions that integrates with customer service management tools is the next evolution in customer service as it assigns the customer’s issues to the teams who can affect a permanent solution to the problems and ensure that subsequent customers will never encounter that issue.

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Do Not Overlook These Unique Capabilities To Find The Maximum Benefit From Your CRM

Cloud based CRM software solutions are available nowadays in abundance. In fact, there are so many easy to use CRM solutions in the marketplace that we are spoiled with too many choices. As a matter of fact, there is a wide variety of both proprietary business growth applications and open-source software solutions which can be adapted to accommodate most business models and budgets. In the modern times, cloud based CRM solutions are so common that leading CRM platforms like Salesforce and other Salesforce Alternative CRM solutions mostly used by startups and small businesses are now expected to reach more than $80 billion in revenues by 2025.

Cloud based CRM software solutions are available nowadays in abundance.
In fact, there are so many easy to use CRM solutions in the marketplace that we are spoiled with too many choices.

As a matter of fact, there is a wide variety of both proprietary business growth applications and open-source software solutions which can be adapted to accommodate most business models and budgets.

Effective sales organizations are 81% more likely to be practicing consistent usage of a CRM or other system of record - Aberdeen Group Click To Tweet

In the modern times, cloud based CRM solutions are so common that leading CRM platforms like Salesforce and other Salesforce Alternative CRM solutions mostly used by startups and small businesses are now expected to reach more than $80 billion in revenues by 2025.

This is because none can deny the fact easy to use CRM is one of the best and cutting-edge business growth technology and tools that can have a significant impact on sales, marketing and support activities of any business.

However, it has been observed by us as the creator of one of the best CRM for small and medium businesses that not all sales teams make the maximum use of the capabilities of this technology.

Now, even though with all CRM solutions you can seamlessly contact fresh leads, follow-up with the existing ones, check the progress of your deals, with this lead management tool, but CRM as a business growth technology can do much more, right from personalization of customer experience at a granular level to elevating the productivity of customer service channels for your brand and company.

In fact like any other technology solutions in the marketplace CRM software solutions are also only as effectual just as much you use them.

Therefore in this article let us deep dive and look at what capabilities and features are sales professionals still unaware or failing to use in their easy to use CRM software:

  1. SPOT THE RIGHT CUSTOMERS AND TARGET THEM

All leading CRM software applications in the marketplace can be leveraged to segment the customers in the CRM database at a granular level.

Now, by gathering and thereafter analyzing data based on specific subgroups, your sales teams your sales reps will be well-equipped to create highly effective marketing strategies and tactics for revenue growth.

Which are the features you must look for in a customer segmentation tool at a granular level?

  • Highly user-friendly data collection and analytics
  • Seamless and easy integration with shopping cart and quick checkout
  • Flexibility and scalability of the software

Segment Customers As Per Their Engagements

Using a cloud based CRM you can easily zero in on your target audience based on their level of engagement with your brand.

Now CRM is a software that can group these levels according to the user activity on your business website and social media web page, click-through rates and more.

Therefore, whenever any customer fails to engage with your marketing campaigns, CRM helps you to adapt your approach.
For example, if you find a decline in your click-through rates it will tell you if your customers dislike receiving direct emails and so you can reduce the number of emails that you send or shift your focus to other types of marketing outreach.

Segment Customers Based on Previous Purchasing Behavior

Once you buy CRM you can even segment your customers on the basis of the products or services they have purchased from your brand and make product or service recommendations for cross-selling your offerings accordingly.

Moreover, whenever any customer abandons your shopping cart, you can use SFA (Sales Force Automation) in your CRM to automatically send your fence-sitting customers an email to re-engage them.

Additionally, this type of granular segmentation can also be achieved across channels whereby you can target potential customers in your CRM database with relevant ads while they browse through other websites, a marketing approach that will negate the requirement to send emails that are often perceived impersonal by the customers and thereby gets deleted.

Forecast and Retarget Existing Customers

All this information gathered in the CRM database during each of these exercises can be used for forecasting and retargeting your customers.

This is because past behaviors of the customers is an excellent predictor of the future buying patterns and your customer’s response to your campaigns, which is important info that can aid your teams to develop highly personalized and effective campaigns that can get converted at different touch-points.

Hence irrespective of whether you are collecting data from your business website, in-store purchases, customer service departments, make sure to use easy to use CRM to segment these customers based on their shared patterns of activities.

Now, if your information related to your customers is incorrect, it is natural that you will be wasting time and resources creating personalized experiences that will not appeal to the target audience. Therefore, always remember to select the right tools that integrate seamlessly with your cloud based CRM platform (like Zapier, PieSync, and others) that will reduce the amount of time you spend on transferring and analyzing data from multiple end-points and channels for your business growth.

  1. ENHANCE CUSTOMER RETENTION RATES WITH CHATBOTS

In modern times AI (Artificial Intelligence) has come a long way along with Chatbots that is capable of delivering superior and authentic customer service experiences.

Hence nowadays it has become almost necessary to leverage Chatbots, as the differences in the marketplace between competitors are narrowing and thereby buying decisions are dictated by real-time customer experiences.

Smart Algorithms Enhance Customer Service

In modern times as the expectations of the customers are also much higher, hence it is no longer possible to deliver enhanced customer experiences with just human efforts.

Therefore, now adopting intelligent algorithms for smart customer care automation is also another cheap option to keep the conversation going between your brand and your customers in real-time, 24/7.

Smart Algorithms Boost Operations

Chatbot features, when integrated with the right cloud based CRM, can do a lot more than customer service to the consumers of your offerings.

This is because Chatbots can also be used by businesses to increase productivity and operational efficiency for business growth.

Chatbots can remind your employees of scheduled meetings apart from answering simple questions without disturbing your employees with whatever activities they are engaged in.

Find below the key benefits of using a Chatbot for your business:

  • Being available 24/7/365 chatbots enhance your brand’s image
  • Chatbots cuts down on average as much as 30% on the cost of processing customer requests
  • Chatbots are highly effective at first-level filtering of customer requests which in turn improves customer service experience
  • Chatbots appeal to the Millennial(s), as they, in general, prefer self-service options
  • Chatbots reduce operational costs
  1. BETTER ALLOCATE RESOURCES AND INCREASE PRODUCTIVITY

All the data that is generated both externally or internally can be leveraged effectively to better allocate the sales resources of your company.

Use GPS in Your CRM App to Connect in Person

There are several CRM applications that use GPS (Global Positioning System) features that can be leveraged by easy to use CRM to lead your sales reps right to the prospect’s doors, which will not only aid in identifying potential leads in your selected demography, but it will also help provide a map and direction to their locations.

  1. USE GAMIFICATION TO INCREASES PRODUCTIVITY

Modern cloud based CRM software solutions can be even used to create healthy competition within your organization.

For example, your staff-data stored in the CRM can be used to analyze a leaderboard and benchmark performances.

This is because, by leveraging on gamification using your CRM tool you can not only easily boost productivity but also increase sales, and therefore increase your businesses’ bottom line.

Conclusion

Therefore, when all the different features of any modern cloud based CRM like Salesforce or any other Salesforce Alternative CRM are used properly, your entire organization can reap the benefits of this business growth technology, create new revenue models, reduce operational costs, increase sales and thereby boost efficiency of your business for providing world-class customer experience that always promotes rapid revenue growth.

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Why Personal Branding Is Utterly Futile Without Relationship Management

You must be already knowing the true importance of having a personal brand, for business growth if you are using social media to build relationships, that is in harmony with the bona fide version of your business. Now there are several people within a company understand that they all are working towards achieving a common goal, irrespective of whether they are a member of the security guards, cleaner, an intern or the CEO of the company. Therefore, it can be surmised that businesses only benefit when everyone within the organization builds their personal brand and thereafter use it to communicate genuinely and build relationships.

You must be already knowing the true importance of having a personal brand, for business growth if you are using social media to build relationships, that is in harmony with the bona fide version of your business.

About 79% of leads do not convert without CRM- Pardot Click To Tweet

Now there are several people within a company understand that they all are working towards achieving a common goal, irrespective of whether they are a member of the security guards, cleaner, an intern or the CEO of the company.
Therefore, it can be surmised that businesses only benefit when everyone within the organization builds their personal brand and thereafter use it to communicate genuinely and build relationships.

Most of us might have heard of this true story:

“During a visit to NASA in 1962, President John F. Kennedy noticed a janitor carrying a broom. He interrupted his tour, walked over to the man, and said, ‘Hi, I’m Jack Kennedy. What are you doing?’

‘Well, Mr. President,’ the janitor responded, ‘I’m helping put a man on the moon.’

To most people, this janitor was just cleaning the building. But in the more mythic, larger story unfolding around him, he was helping to make history.

Here’s the point:
“No matter how large or small your role, you are contributing to the larger story unfolding within your life, your business, and your organization. When your entire team embraces that type of attitude and belief system, incredible things happen.”

Now most of us believe that:
Is it not that personal branding is the responsibility of the marketing department of the company?

However to answer this much-debated question, according to Natschool.com is:

“Results from personal branding can be transformational for businesses and individuals. 561% more reach is obtained from employees sharing business messaging. Content is shared 24X more frequently from employees VS brand accounts. 8X more engagement from employees vs. business social media accounts.”

Hence even before we go into personal branding, it is imperative that we must understand more about relationships, which is a key part of relationship management strategy which lies in comprehending our cognitive capabilities as human beings.

Now, according to the Dunbar’s number, which is a proposed cognitive limit to the number of individuals with whom one can uphold stable social relationships, that stems from Dunbar’s research which goes all the way back to our ape ancestors, reveals that modern-day individuals have the ability to maintain on an average just 150 relationships (which can vary in-between as low as 90 and as high as 250 depending on specific individuals) in the society.

Therefore a lack of relationship could be causing you to miss out on opportunities, even though many reading this article will, of course, might already have a great personal brand and thereby understand how valuable it is to build one for their business growth.

The question is:

Are you missing out on reminding people that you are still alive and ask genuine questions about them to enforce your relationship?

We say this since according to Dale Carnegie the author of the all-time bestseller “How to Win Friends and Influence People” quotes in his book:

“When we are not engaged in thinking about some definite problem, we usually spend about 95 percent of our time thinking about ourselves.”

There are several reasons why you need to build your personal brand.

Of course, there are the pretty obvious ones that can be directly related to the standard of living and income levels, nevertheless, there are even less-obvious reasons like boosting self-esteem, which correlates to more fulfillment at work that can mean more happiness at home too.

Additionally, building your brand with the help of micro-bloggers on social media platforms also means that you have a chance of becoming someone who can express authority in front of your peers, and have a chance to share your knowledge, perception, insights, and experience with any reader and perhaps helps them to do likewise, since passing all these benefits to others is indeed a very rewarding activity.

Hence communicating resourceful information to your community with the help of social media channels is a key part of building your brand and sharing your opinion is the main key to this activity.

Now in the next step after we have established a relationship, what should we do to nurture it?

Here is the list:

  • Delve deep into your prospect’s and customer’s interests
  • Share contents they like
  • Comment on their posts on social media
  • Post their contents on social media
  • Remember their anniversaries and birthdays and set reminders for the following years
  • Email them articles directly that they may like
  • Introduce them with people who can help them out or provide them with their requirements
  • Reach out and invite them to video chat or call or for a lunch

Now, if you are stressed up and worried about how you can manage all these relationships with your leads, prospects, and customers, try using an easy to use CRM , which is the modern-day cutting-edge business growth technology and then begin building the relationship you need to move ahead with your goals.

Just remember, networking for building relationships is more like eating with a very long chopstick, with which if you try to feed yourself, you will even drop a lot of food, and so if you feed other people you will get fed by them too.

If you are not yet convinced here are 11 solid reasons to build your personal brand:

Reason #1

To explore and open new professional opportunities, which might even imply starting your own business, a new job, or even forming a new partnership.

Reason #2

Building a strong network with your customers, so that they can also assist you in every way possible since they know you carry a certain weight behind your “persona”.

Reason #3

Add value to your existing and current relationships.

Reason #4

Build an audience base, where you can launch a service or product designed specifically with them in mind.

Reason #5

Find the right mentor, you can see who you are without wasting both of your precious time.

Reason #6

Crafting a brand aids people to understand what makes you “tick” which can lead to a more productive and synergistic relationship.

Reason #7

Brand building is a time tested way to stay ahead of industry developments, and craft a differentiation as a thought-leader in your industry.

Reason #8

Build credibility among your industrial influencers and peers for the hard work that you have put in your field.

Reason #9

You can negotiate better payments and leverage your expertise and knowledge to command a premium in your fees and perks for your product, service or job.

Reason #10

Create an additional revenue generation path for your business, considering how many new businesses read your articles, view your videos on social media platforms.

Reason #11

Expand your credibility and knowledge into other areas with your niche.

Conclusion

Remember that your opinions and personality may not suit everyone’s taste, and so take time to consider who you want to be and with whom you would like to work with before you show this off in your blog or whatever content that you create to help you build your personal brand.

Finally, just do not become a carbon-copy of someone who you have seen online. Be yourself and never be afraid to move forward or stand-up and be yourself, which in most cases is the best thing you can do for business growth in your professional life.

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Buy CRM And Build Sales Reports For Enjoying Rapid Revenue Growth

Let us face reality. In sales, there are few easy closes. According to studies on sales and marketing, only 2 percent of the first meetings with the prospects culminate in an on-the-spot sale, while the rest 98 percent of leads needs to be followed-up, advised, entertained, and therefore nurtured through the sales processes. Even when your customer count is in the single digits, you still need to keep track of your customer’s activities over weekly meetings and remember their details by putting them in a spreadsheet. However, as it occurs with many businesses, as your customer pipeline and sales teams grow, it is natural that you tend to lose your overview of this crucial process, especially when you as an owner of small business or startup have responsibilities to take care of and shoulder beyond sales activities. This is exactly why businesses and brands need to buy CRM and require a reporting system for sales.

Let us face reality. In sales, there are few easy closes. According to studies on sales and marketing, only 2 percent of the first meetings with the prospects culminate in an on-the-spot sale, while the rest 98 percent of leads needs to be followed-up, advised, entertained, and therefore nurtured through the sales processes.
Even when your customer count is in the single digits, you still need to keep track of your customer’s activities over weekly meetings and remember their details by putting them in a spreadsheet.
However, as it occurs with many businesses, as your customer pipeline and sales teams grow, it is natural that you tend to lose your overview of this crucial process, especially when you as an owner of small business or startup have responsibilities to take care of and shoulder beyond sales activities.
This is exactly why businesses and brands need to buy CRM and require a reporting system for sales.

The most popular sales tools include CRM, social prospecting, data and list services, email engagement, phone, and sales cadence. Click To Tweet

Performed rightly, sales reports can help managers quickly spot issues, analyze performances, and take necessary action to aid businesses to sell and grow faster. Moreover, proper sales reports can also provide income-related business forecasting, budgeting plans and resourcing oriented business decisions for predictive sales.

Hence, in nutshell, the bottom line is, sales reports are priceless for any organization.

Here are 3 types of sales reports that businesses must ensure to have once they buy CRM for comprehending their growth.

Real-time sales report can be documented in several types, but these 3 reporting formats are easy to create and so can be recommended as an utmost necessity for your sales strategy:

  1. Daily Sales Report

Daily sales reports are not to measure outcomes; rather it is a measurement of the number of activities that have been performed with your leads and prospects within the last 24 hours.

It helps you to evaluate how many emails or calls your sales team is sending every day so that you can monitor your sales rep’s individual performance and identify their inefficiencies.

Therefore, the key to sales performance indicator is daily sales reports which you can generate with most easy to use CRM that ensures your team remains successful while performing their day in and day out activities.

  1. Weekly Sales Reports

Beyond the granularity of the daily sales reports, weekly sales reports help in revealing any immediate trends that you need to address with your sales process.

Apart from this, weekly sales reporting generated by business growth technology and tools even offers good enough grounds for a sales team meeting to aid you address sales-related pitfalls before business and revenues are lost.

Having a well-throughout weekly report also provides you to have a data-oriented and direct conversation with your sales team.

  1. Monthly Sales Report

Monthly sales reports are meant for understanding your sales performance curve and highlighting any seasonal trends that can affect your business.
Once you buy CRM it helps you to understand the state of your sales funnel, your conversion rate, and your overall team performance and so are not related to any immediate and preventive actions that you may need to take for your business growth.

How Can You Put Together A Sales Report?

The ideal sales reports use metrics found in easy to use CRM platforms to make you aware of how deals are advancing in the software. Here are some of the most critical things that you would most certainly want to measure in your report using the best CRM for small and medium business for sales growth:

  • Number of leads in the pipeline
  • Value in the pipeline
  • Sales activities
  • Close rates
  • Sales cycle

The Most Essential Tool That You Require To Create A Sales Report

Although sales reports can be created out of spreadsheets, however as your business grows spreadsheets get complicated. Therefore, generating timely sales reports are far easier with purpose-built business growth tools like CRM.

This is because easy to use CRM be it Salesforce or any other Salesforce Alternative CRM software platforms used by small businesses not only helps in combining detailed reporting with its user-friendly interface but it also aids in monitoring your sales process and your teams.

Hence, sales reporting when utilized properly not only aids in tweaking and perfecting your sales process, but it even helps to guide your business forward by helping you to close more deals.

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