Tag: best CRM for small and medium businesses

Not Customer Experience — Customer Care Is The New Mantra To Move Ahead Now

As the business world is desperately searching for the answer to the key question raised in every industry: “How can brands exceed ever-increasing customer expectations?” the growing appetite of the customers are now taking a toll on every enterprise irrespective of its business model, right from retail to healthcare, banking, telecommunications, and more. Therefore to solve this ever-heightening challenges, even though companies use time and efforts on customer experience as the final competitive differentiator, but now standing in the middle of a Pandemic, customer experience is not of much help anymore for business growth, since now it is mostly regarded as dealing with the outcome of bad service or reflective learning from mistakes that have occurred in the past.

As the business world is desperately searching for the answer to the key question raised in every industry: “How can brands exceed ever-increasing customer expectations?” the growing appetite of the customers are now taking a toll on every enterprise irrespective of its business model, right from retail to healthcare, banking, telecommunications, and more.
Therefore to solve this ever-heightening challenges, even though companies use time and efforts on customer experience as the final competitive differentiator, but now standing in the middle of a Pandemic, customer experience is not of much help anymore for business growth, since now it is mostly regarded as dealing with the outcome of bad service or reflective learning from mistakes that have occurred in the past.

Because CRM software greatly improves data accessibility, sales reps at companies using a CRM can shorten their sales cycles by 8-14% - Nucleus Research Click To Tweet

Hence if you want to reap visible results now in the form of customer loyalty, customer retention, and ultimately sales for business growth, Customer Experience or CX has to be replaced with Customer Care as it more human-like and proactive version in these present times.

We say this as one of the most popular vendors of Salesforce Alternative   CRM in the SMB domain as customer care not only is capable of decreasing the customer’s efforts at every touchpoint but it even aids in targeting each individual customer instead of focusing on a particular segment or the entire customer base at a time.

Apart from it, care for the customers also is about predicting the requirements of the customers even before they articulate it themselves.

Now do all these sounds difficult?
In fact, it is.

Hence it is the reason why customer intent prediction is a hot topic today, with a fair share of AI (Artificial Intelligence) deliberation added to the mix.

Care Does Not Mean Customer Service

While this might seem obvious to many, nevertheless this distinction must be highlighted.

Now, customer service is a different element and function altogether in businesses, which is mostly carried out by dedicated departments in an organization, the scope of which encompasses complaints and customer requests as well as guidance for the usage of any products or services.

Even though customer service makes a part of the customer’s journey with any brand, there are several improvements that can be applied to this area in business to deliver customer care promises for business growth.

For example, this can include demolishing departmental silos and letting reps working in customer service into a pool customer data in their easy to use CRM as when service representatives can grasp the context of the customer requests, they can personalize communication for every particular case individually.

Care Is for New Customers- too

In the past customer experience management traditionally was only reserved for the existing customers in any company.

However, the idea of customer care can be well extended even too the new customers helping you in boosting business growth.

As one of the best CRM for small and medium businesses, we can assure the readers that doing this primarily makes the new customers feel welcomed, which in return help earn your brand a few points on its own as a result of this endeavor.

Secondly, care for the customers when done proactively can even propel the relationship with your new customers and turn them into regular purchasers of your brand.

Now although it is easier said than done, with nearly zero information on each new customer’s intent and needs, it might be extremely difficult to deliver personalization, consistency, responsiveness, and continuity of your customer care programs.

Nevertheless, with the latest business growth technology solutions that are there in the present marketplace it might offer some way outs, and so let us look at the customer care strategies, approaches, and technologies from here on in this blog.

Customer Journey Mapping, Revisited

We are all aware that in the present time one-size-fits-all approach is no longer effective for both traditional and digital businesses. Rather modern business strategies educate us that companies need to serve each customer individually which is where full-scale customization and personalization enter the scene.

Additionally, customer journeys are also unpredictable as they vary from one customer to another, and so advanced approaches to customer experience which is customer care call for revisiting classic customer journeys, whereby in its “Micro-Moments Guide” tech giants like Google has come up with the phrase “customer decision journey” where the purchasing decision is made through an almost inexhaustible string of sessions across screens and channels in their digital journey.

Micro-Moment Marketing

This term “Micro-Moment Marketing” was coined and became popular in 2014 when it was found that device usage has started increasing, whereby this term stands for the consumer’s deliberate intent to look up for more information about their desired purchases online.

Now according to the tech giant Google these intents falls into four key categories, which are:

• I want to know…
• I want to go…
• I want to buy…
• I want to do…

Now one of the main characteristics of micro-moments is that they can hardly be owned by any brand or company.

Therefore, only targeted advertisements make brands visible to all major search engines, and in this context, every primary encounter happens for both the brand and the buyers in an exceedingly competitive marketplace, which cannot be controlled even by the business or the brand itself.

Hence nowadays once any prospective customer has landed on your business page, as a brand you need to show you are a company that truly cares for its customers by providing proactive help, delivering useful and pertinent information on the spot, and thereafter entice visitors with tempting intent-based offers on your products and services for business growth.

Now all this is impossible without any technological foundation and so this where the major battle is happing right now.

What Are the New Battlefields?

Even though it weird to think that tasks like making relationship building more human-like are often entrusted to machines, nevertheless in the absence of face-to-face interaction in the digital world, technology is the only possible answer and solution to this issue.

But over here the problem lies that dispersing budgets and efforts on every technology solution will do no good. Rather, businesses should only focus on areas that have a truly significant impact on building customer relationships, which more precisely implies technologies like easy to use CRM tools that support mobile and also at present business intelligence.
This is because today consumers favor mobile over all other channels, and so catering to that recognizes the fact that your business is taking one step forward in your customer care efforts.

Irrespective of whether you are an owner of a brick-and-mortar store or is involved in doing business absolutely digitally, mobile will allow the majority of your customer interactions, forcing your business to focus on mobile-first experience for your brand’s business growth.
For this, you can use mobile apps to complement your online website or even provide mobile-exclusive offers, like mobile-only branded mobile wallets, loyalty cards, or mobile extensions which can be used for engaging customers to come to your brick-and-mortar store.

Now the main areas of customer care, namely, personalization, customer intent prediction, and relevance are impossible to find and cater to without scooping up the essential details of your customers that you want to engage in.

This is where BI (business Intelligence) comes into play.

In this market-of-one, it is all about dealing and catering to micro-data on each particular customer.

Hence this is where personalization applies in the game, not through trends applied on broad segments of the customer base, but with little facts about real people that are found in one customer at a time.

For this businesses are even going further and bumping into cognitive analytics which is an amalgamation of cognitive computing and data analytics which helps in making real-time decisions in customer service and of course personalization.

Finally, when your business is dealing with BI technologies, always remember about ethical data collection policies, since be it micro-data or Big Data, security is the key.

This is because, customers appreciate being in control over what information they provide to businesses, whereby they expect transparency and clear privacy rules in exchange for agreeing to provide their personal data for tailored personalization that they expect from their brands and companies.

Conclusion

In the present times, there are several forward-looking businesses and brands that have already taken some big steps and as one of the best CRM for small business and startups in the CRM space, we can assure, that doing so, it is paying off their brands with higher website traffic and ultimately better ROI for business growth.

Nevertheless, after reading this article if plunging into the unknown seem too risky for your brand, try out the customer care approach by conducting a pilot project.

We are sure that brings together marketing thinking, imagination, determination, and powerful business growth technology can surely make your brand bring incredible results in the days to come.

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Why Sales Force Automation in CRM Is a Must for Startups and Small Businesses

As the owner of small or medium business, you must have thought about how small business establishments can compete with large establishments. It is simple. Just buy CRM and let SFA (Sales Force Automation) integrated into the CRM software help you to let go of your worries since if you want to grow, you just cannot handle everything manually on your own. All experienced small and medium business owners are of the same opinion that you must automate your business as much as possible to be able to seize your business goals.

As the owner of small or medium business, you must have thought about how small business establishments can compete with large establishments.
It is simple.
Just buy CRM and let SFA (Sales Force Automation) integrated into the CRM software help you to let go of your worries since if you want to grow, you just cannot handle everything manually on your own.

63% of people remembers stories after a sales presentation. Only 5% remember statistics. Click To Tweet

All experienced small and medium business owners are of the same opinion that you must automate your business as much as possible to be able to seize your business goals.

Now, here lies the first big challenge of identifying the right business growth technology and tool that you should use to automate and accelerate growth in your company and that too within the budget.

However, before we go into such details, we must understand the types of business automation categories, which fall within these 5 major types:

  1. Email marketing automation tools.
  2. Sales Force Automation tools
  3. Contact Relationship Management automation tools.
  4. Shopping cart tools
  5. All-in-One business automation solutions

The good news over here is that most of the businesses do not need all of them. In fact, mostly you will need only one or two of these tools, to put your tedious tasks in an autopilot mode.

Let us take a look at each of these types of CRM based business automation tools individually:

  1. What are Email Marketing tools?

Email marketing tools are business automation tools that marketers use to create, test, send, optimize, and report on their email campaigns.
Email marketing tools can also be a specific tool, which is related to email marketing. For example, an inbox placement-testing tool or an email subject line generator, or a complete suite of applications that help the marketers to do all their end-to-end email-marketing activities.

Autoresponders are also another type of email marketing tool that sends an automated email once any visitor on the website fills out a web form.

MailChimp is a very commonly used and most popular email marketing automation tool that has a free, no-obligation plan and can be also integrated as a CRM based automation tools.

  1. What are Sales Force Automation tools?

Sales Force Automation does everything that an email-marketing tool provides businesses the ability to set up dynamic rules when specific actions or behaviors are shown in your follow-up email marketing processes.
SFA tools, which are integrated into the best CRM for small business , also has the powerful ability to segment contacts dynamically, which helps companies to drill down their sales and marketing efforts towards the right segments of leads, prospects, and customers at all times.

SFA also aids in maintaining strong email deliverability, since with the help of this CRM based business automation tool contacts receive messages with appropriate contents that are relevant to them, which results in higher engagement rates and so the emails do not ends up in the customer’s mailbox as spam or junk.

  1. What is a Contact Relationship Management Tools?

Contact Relationship Management tool or Customer Relationship Management (CRM) is an application that is instrumental for storing, segregating, and analyzing customer data; manage workflows and sales process and much more.

Most modern-day CRM systems like Salesforce or any other Salesforce Alternative CRM platforms have flexible API interfaces so that users can integrate other software solutions like accounting ( QuickBooks CRM ), email marketing automation, and shopping cart solutions and more within the platform.

  1. What Are Shopping Cart Management Tools?

For businesses that need to set up a storefront on their website, accept payment for selling their products and services requires a shopping cart management tool to perform these actions with utmost encryption and security.

Other than receiving payments this tool also helps to track purchases, measure average customer lifetime value, the frequency of purchases and more.

However, if you are a small service-based enterprise, that only handles a limited number of transactions every month, you can lean on applications like Intuit, QuickBooks, and others which can also be integrated into business growth technology solutions seamlessly.

  1. What are All-in-One Solutions?

All-in-one solution allows the users to automate more than just one single feature when integrated with a CRM, but they also have higher costs associated with them.

These all-in-one solutions not only save money from having to purchases multiple business automation solutions but it also minimizes time drain that happens when you have to bounce from one system to another, which impedes growth and also many a time takes businesses away from opportunities.

Conclusion

So once your business starts experiencing growth pains and you want to generate revenue it is the ideal time that as an owner of the small business you must invest in the best small business CRM software that has an integrated Sales Force Automation capability and put the system in place to further increase your ROI.

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How Easy To Use CRM Can Help Sales In Small And Medium Businesses

CRM software can help your business grow by managing several sales processes, starting with lead scoring to creating long-term customer relationships. In a study done by Aberdeen Group in 2010 revealed that, many organizations that are growing at a rapid pace use Customer Relationship Management technology to convert more leads into revenue. In the same study, it was also shown that 63% of organizations, which has very high annual growth rates, from sales leads, use easy to use CRM technology for their success. Here is how easy to use CRM software helps in the growth of your organization.

CRM software can help your business grow by managing several sales processes, starting with lead scoring to creating long-term customer relationships. In a study done by Aberdeen Group in 2010 revealed that, many organizations that are growing at a rapid pace use Customer Relationship Management technology to convert more leads into revenue.
In the same study, it was also shown that 63% of organizations, which have very high annual growth rates, from sales leads, use easy to use CRM technology for their success.

68% of CRM solutions will become cloud-based in 2019. The social CRM market is expected to reach $10 billion this year - ThomsonData Click To Tweet

Here is how easy to use CRM software helps in the growth of your organization:

Sales Planning

Easy to use CRM software can provide you with an overview of your projected sales targets for a specific period of time. This can help you plan marketing campaigns use using the forecasted data and prepare your sales teams for an increase or dip in the volume of sales in your business.

You can also use the information retrieved from your CRM database, to manage sales territories more efficiently. Best CRM for small and medium business allows your sales managers to view the schedules of your sales reps out in the field, along with the potentials of various territories, so that you can decide upon entrusting the right members of your sales team to the locations where they are most needed, which results in optimizing your sales team’s performance.

Improve Lead Conversion

Once you buy CRM it helps to shift the focus of your sales reps (from other mundane tasks) so that they can spend their time more in selling. The data gathered in the CRM database of your CRM for small business and startups can also help in finding deals that have not yet been closed, monitor sales quotas, and build strategies for shortening sales cycles which results in the generation of faster revenue.

CRM software solutions is a business growth technology and tool that can also track incoming leads and after assessing them, distribute the leads to the representatives most likely to close the sale. Easy to use CRM applications can also help to foster efficient collaborations with your employees in sales, marketing, support, and accounts by coordinating tasks among your employees.

Build Customer Relationships

Maintaining relationship with existing customers is just as important as acquiring new ones. Easy to use CRM platforms can store detailed information from each interaction with your customers. Customer information stored in the CRM database also helps in anticipating the customers’ needs, which helps in providing personal customer service that aids in creating loyal customers.

In fact, once you buy CRM this tool can manage sales processes as well as monitor and develop your long-term customer contracts, by sending automated reminders using SFA aka Sales Force Automation for renewal of your services.

Track And Analyze

Best sales CRM software be it Salesforce or even Salesforce Alternative CRM  used by small businesses, it also enables you to track lead data, so that you can easily calculate the returns on your investments on lead generation and on marketing campaigns on an ongoing basis. This helps you to see, which among your lead sources are generating the most revenue and adjust your strategies according.

Easy to use CRM even lets you access data for each of your leads individually, which is always a valuable asset for your sales teams.

According to us, the sales analysis aspect of any CRM software helps in monitoring the overall health of your business by proactively monitoring sales pipeline management, creating accurate forecasts, effectively manage the budgets and intelligently allocate resources to meet your company’s revenue goals.

Pricing And Order Fulfillment

Best easy to use CRM software, that allows QuickBooks CRM integration free ensure accurate pricing and quotes, by capturing customer order, confirming availability of the products and expediting order fulfillment.

Therefore the main purpose of CRM software is to:

“Provide employees with the information and processes necessary to know their customers understand and identify customer needs, and effectively generate long lasting relationships between the company, its distribution partners, and its customer base.”

Conclusion        

Therefore, in a brief, most easy to use CRM solutions are created to help sales and marketing teams succeed. As when the information that these customer relationship applications collect are applied as an essential part of the sales strategy, it helps to benefit the organization as a whole, in terms of revenue generation and growth, by determining which marketing efforts and sales strategies are most effective for the development of the company resulting in consistent business growth.

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How To Measure Sales Skills For Phenomenal Business Growth

If you are a trainer or a sales manager you must have spent plenty of time and effort trying to quantify and measure your sales rep’s skills. You must have also in the process come up with useful training methodologies and tests, most of which your sales teams have failed or performed poorly during the sales training programs, but nevertheless closed their sales in flying colors that enhanced your company’s business growth. However, from our experience as a vendor of small business sales CRM software platform, we found that there are no other better indicators for sales growth than viewing sales pipeline metrics for evaluating a sales person’s skills.

If you are a trainer or a sales manager you must have spent plenty of time and effort trying to quantify and measure your sales rep’s skills.
You must have also in the process come up with useful training methodologies and tests, most of which your sales teams have failed or performed poorly during the sales training programs, but nevertheless closed their sales in flying colors that enhanced your company’s business growth .

65% of businesses adopt a CRM within their first five years- Software Advice Click To Tweet

However, from our experience as a vendor of small business sales CRM software platform, we found that there are no other better indicators for sales growth than viewing sales pipeline metrics for evaluating a sales person’s skills.

To be more specific and precise, we would like to highlight just four sales pipeline indicators for your business growth, which can be easily found from your CRM database, such as:

  • Pipeline Velocity
  • Size of the deals
  • Number of deals accomplished over a period of time
  • Number of conversions done over a period of time

Now if you are someone who has just purchased an easy to use CRM platform like ConvergeHub and is getting started with sales pipeline management, before reading these four metrics that can help to measure sales skills check the “Sales Cycle” in your business, which is according to Trackmaven:

“The sales cycle is the process that companies undergo when selling a product to a customer. It encompasses all activities associated with the closing sale. Many companies have different steps and activities in their sales cycle, depending on how they define it.

Finding a clear cut definition of a sales cycle that spans across the sales industry is tricky. This is because many variations of the definition exist. Some people define it as the time it takes from starting from nothing to closing a deal. Others define it as the time it takes to bring a qualified prospect to close.

Regardless of the definition, however, businesses should keep track of the length of their sales cycle to ensure that their selling process is efficient.”

Why is the sales cycle important for business growth?

Keeping track of the sales cycle provides businesses deeper insights into the efficiency of the operations in sales. Tracking, analyzing and comparing the length of the sales cycle to the standard length across your industry provides information on business growth. For an example, if an organizations sales cycle is shorter than the average length of its industry, it can mean that the organization’s sales department is more efficient than its competitor, whereas a longer sales cycle indicate higher chances of sales falling through the crack.

Here is how the above mentioned four metrics help to measure your businesses’ sales skills:


  1. Measure how fast deals go through the pipeline

You can measure the average age of deals at each stage of the sales pipeline or the average across the whole length of sales cycles, or alternatively measure the average length of time it takes to close a deal.

Now, let us compare two hypothetical sales people and see why measuring sales cycle plays a big role for your business growth. If Tom closes a deal in 6 weeks on an average and Tim does it in 3 weeks, there must be a substantial difference in their work methods and skills.
Since, based on the these numbers we can easily assume that Tom does not have the tendency of gaining small-sized agreements (or mini-closes) during the process of sales, while Tim’s pipeline velocity is a good indicator to show that he uses confirmations like:
“So if I am understanding correctly, are you willing to consider our offering if it helps you save more than $2000?”
Furthermore, Tim probably takes matters into his own hand during the sales process, and continuously checks at a regular interval if another decision has been made by the potential customer.

It is no brainer that pipeline velocity increases with time.
That means sales pipeline velocity must remain higher with experienced sales reps in your organization since it is a sign of danger if that is not.

You can be even more specific in measuring your rep’s sales pipeline velocity using information stored in your CRM database, by starting to measure deal age by each sales stage that you have made in your easy to use CRM software for continuously monitoring predictable revenue for your business growth.


  1. Measure the average size of a sale

Much like deal velocity in the sales pipeline, the average size of deals is another aspect that should increase with time, (assuming that the business you are into does not have any constraint for deal size).

The average size of deals that can be monitored from information stored in the CRM database of your easy to use CRM software is an excellent indicator of the negotiation skills and confidence of your sales teams.

Average deal size shows whether your saleMeasure the number of leads or deals in the sales pipelines reps do have the courage to go after the ‘Big Fish’ and whether they can identify the requirements of the prospective customers during their meetings and calls.

In other words, the average size of the deals indicates how well are your sale rep’s in choosing the right prospects for your organization’s business growth, or how good are your salespersons at finding out the real requirements of the prospects and thereafter skilled enough to match them to the premium products and services offered by your company.


  1. Measure the number of leads or deals in the sales pipeline

It is extremely important that you must measure how many leads or deals someone can add within a specific period of time and what is the total number of deals in the sales pipeline in your CRM database.

Now, if the numbers of new leads/deals are scarce, it is a good enough indicator to show that either your sales reps are not very good at initiating their first contacts or they are simply not working hard enough towards generating new leads.

Therefore, that number of deals added within a specific period of time shows sales skills as well as the work ethics maintained by your sales teams, which is one of the best indicators of success in sales and business growth that can be easily measured using a best small business CRM software like ConvergeHub the award-winning CRM for small and medium businesses.


  1. Measure total win conversion, and conversion by stage

Most owners and sales managers measure the win ratio of their sales reps, since it is a piece of very pertinent information if you look at it by sales stages.

For an example, if Tim has a 75% conversion ratio from “First Meetings Done” to the “Proposal Made” stage in the easy to use CRM software platform, and if it is just 25% for Tom, this can mean one of two things.
It is either Tim is way ahead better at turning a prospective customer’s needs into identifiable “Pain” or that Tim tends to waste time more on nurturing hopeless leads and prospects in his sales pipeline.

Therefore, always compare this sale metric in the CRM database relative to other members in your sales teams.

Conclusion

Hence, all said and done, if you know these 4 sales pipeline metrics (pipeline velocity, size of the deals, number of the deals and conversion ratio) for each team members in your sales at each stage of the sales pipeline in the CRM database, you will have a pretty good idea of each person’s sales skills in your sale team and you can easily compare them with each other for generating more sales and find rapid business growth.

Remember, you do not always need to track every metrics found in your easy to use CRM software at all times since it is definitely wiser to pick only the metrics in your CRM database that matter the most for your business and focus on them for fast-paced business growth.

Although, in conclusion, I would once more reiterate that sales pipeline metrics are the most to-the-point indicators found in an easy to use CRM software like ConvergeHub and other Salesforce Alternative CRM software solutions for highlighting the sales skills of your employees, nevertheless if you have found even better ones, please do add your ideas in the comment below.

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Increase Brand Loyalty: Key Ideas For Generating Devoted Customers

Brand loyalty is just what it sounds like. However still then, here is our definition of brand loyalty: “Brand loyalty relates to the sense of loyalty your consumers feel for your brand.” Loyalty towards a brand can be generated in several ways, some of which we shall cover below. This is important, as by maintaining customers who are loyal to your brand can significantly affect your business’s bottom line, your brand’s reputation, increase customer satisfaction, and decrease customer churn. The value of focusing on keeping your customers loyal and happy towards your brand over the long run is often ignored by many businesses.

Brand loyalty is just what it sounds like. However still then, here is our definition of brand loyalty:

“Brand loyalty relates to the sense of loyalty your consumers feel for your brand.”

Loyalty towards a brand can be generated in several ways, some of which we shall cover below.

This is important, as by maintaining customers who are loyal to your brand can significantly affect your business’s bottom line, your brand’s reputation, increase customer satisfaction, and decrease customer churn.

Highly-engaged customers buy 90 percent more often and spend 60 percent more per transaction - Rosetta Consulting Study Click To Tweet

The value of focusing on keeping your customers loyal and happy towards your brand over the long run is often ignored by many businesses.

Nevertheless, as in a recent survey done by Forrester Research determined that 60% of consumers in the US marketplace tells their friends, families, and colleagues about brands and companies that have earned their loyalty, this amount of free word-of-mouth advertisement is worth considering and hard to beat.

Therefore, now that the significance of creating brand loyalty is clear to us, the pertinent question is how you can create brand loyalty among your customer base.

We have observed as a vendor of best CRM for small and medium businesses that companies build their brand loyalty through various means.

These tactics consist of delivering robust and faultless products. Devoting extra time to the customer’s requirements, treating the customers like partners instead of numerous faceless generators of revenue …and the list goes on.

Here are some of the key ideas for maintaining and generating brand loyalty.

Provide a world-class customer experience

Customer experience is an ever-increasing critical element for generating brand loyalty. In a report published by Walker Information, Inc. it has been predicted that by 2020 customer experience will overshadow price and products as the key driver of the purchase decision making process.

Now how can we define Customer Experience?

Actually, customer experience consists of all the interactions that a company or brand have with their customers.
These myriad interactions with the customers encompass everything from sales calls, customer support calls, how well your brand’s offerings serve your customers, the amount of time that your representatives devote to their requirements, and also the frequency of emails that you send them for updating their knowledge base.

Since when your customers’ feels valued and understand that you are proactively looking for their suggested opinions and conducting changes to enhance their experience with your brand, they start feeling loyal to your company.

Therefore, once you treat your customers as your partners, and involve them in your decision-making processes, it becomes a mutually beneficial relationship which makes their brand loyalty for your organization climb up to new heights.

Stay in constant touch with your customers

Although this seems to be obvious, but still this is an easy win that most companies overlook. Therefore, if you really want to make your customers feel that you want them to feel like your partners, it is beneficial to keep your customers informed of all new changes that are happening in your organization, as an when they arise. If you are a user of best small business CRM software like ConvergeHub, you can easily do this by sending quarterly or monthly newsletters to your loyal consumers using sales force automation in your easy to use CRM platform.

These periodic email updates to your customers can include news like changes in management, product and service updates, new contents that you have published, and others.

Another great tactic to keep your customers loyal to your brand is to reach out to each of your customers directly in a regular basis (once in every quarter), listen to their feedback and then take actions on common grounds that evolve out of these conversations.

Conduct a robust and thorough onboarding

The best time to start building up loyalty for your brand is when you acquire a new customer. This is because the first impression is always the most important impression that you leave with your new customers that heralds the tone for your relationship in the future days to come.

Never just sign-in a new customer and then let them fend for themselves.

Rather create and implement a very useful onboarding program that can train your customers how they must use your products or services, demonstrate to them the best practices for using your offerings, and allow them to ask questions that relates to their unique use cases.

Remember, once you help your customers from day one, they will even start to display loyalty towards your brand right from the beginning and stick around longer as your offerings are meeting all their needs.

Conclusion

Therefore, to put it bluntly, all the best practices above for creating brand loyalty depends cent percent on customer experience and customer satisfaction and it help create brand advocates, which is one the most powerful sources that drive businesses and escalates revenue growth.

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