Tag: Sales Force Automation

How To Boost Lead Conversion Using Sales Management CRM Tools

Does your organization have a solid process in place to get your leads qualified so that your sales teams find time to focus on the most sales-ready prospects in their sales management CRM software? Do you have any idea about how your sales reps are qualifying and thereafter converting those leads into customers? Lead conversion skills are the heart of revenue growth and expansion in any organization. Therefore, here are a few best practices that can help you increase your lead conversion ratio and grow your business to new heights in 2021.

Does your organization have a solid process in place to get your leads qualified so that your sales teams find time to focus on the most sales-ready prospects in their sales management CRM software?

Do you have any idea about how your sales reps are qualifying and thereafter converting those leads into customers?

92% of consumers trust recommendations from brand advocates. - Nielsen Click To Tweet

Lead conversion skills are the heart of revenue growth and expansion in any organization.

Therefore, here are a few best practices that can help you increase your lead conversion ratio and grow your business to new heights in 2021.

Integrate Your Sales Management CRM With A Marketing Automation Platform

A majority of sales reps today use easy to use CRM software solutions to move leads and prospective opportunities through the sales pipeline and close deals.

If you know what is CRM software, you must be aware that CRM is a robust application that stores a plethora of information about all your leads, and customers in the CRM database, which includes details like demographic and behavioral data.

Therefore, when you use automation in CRM, which is also known as Sales Force Automation (SFA) in tandem with your sales management CRM, you can without any hassles leverage that contact details to customize and target the messages that you need to send to your prospects.

Nowadays even most Salesforce Alternative CRM tools, let you personalize your lead nurturing process and send messages based on your prospects’ past buying behaviors, interests, and more.

Since doing this allows you to send more personalized outreach. Which in turn helps in better engaging prospects that enhance the likelihood of conversion.

Publish Awesome And Informative Blogs

We all acknowledge that the stage for converting leads comes at the very end of the sales cycle. However, to persuade the leads to get to that point, whereby they become interested enough to procure your offerings- you primarily need to build up trust.

Leads and prospective customers cherish to see you as a subject matter expert and an authority in your arena and feel that you can be trusted to support them and ensure their growth and satisfaction using your offering(s).

According to Forbes, blogging is a great way of building that trust:

“The fact is that in the world of today you cannot become an authority simply by declaring yourself as one. Customers are more suspicious, and they want to see you prove it. By producing quality information that’s true and reliable in every blog, you are making sure that you can become that authority.”

Prospects and leads are more likely to engage with brands and organizations once you can establish yourself as an indisputable authority in their minds, leading to more lead conversion rates.

Set Up Killer Landing Pages With Optimized CTA Buttons

As the leads move through your sales pipeline, you need ways to capture more of their information by increasing their engagement with your brand.

One of the most effective ways to do this is to create simple, yet attractive landing pages that will encourage your leads to take the desired action, like request a demo, register for a webinar, etc.

Make it painfully clear to your leads, and visitors viewing your landing page, which action you want them to take, how they can take it, and most importantly what will they receive in exchange.

If you are not sure how to create awesome landing pages, it is best to check out some examples from your competitor’s websites.

Run Lead Nurturing And Lead Generation Campaigns

It is a common fact, that to convert leads, you must primarily generate leads. There are several ways you can generate new leads, from email drip campaigning to social media programs.

Now, once you have generated new leads, you need to nurture them through the sales pipeline that must consist of a series of ‘touch-points’ to move them towards a sale.

Lead nurturing aids in identifying sales-ready leads using lead scoring, since each action your leads take can be scored to move the leads closer to conversion.

Set Up Lead Scoring To Qualify Leads

Lead scoring techniques help your marketing teams to identify the most sales-ready leads in your CRM database.

While scoring leads, you can use a point system that indicates the value a lead represents, by awarding points to leads for actions they take, like clicking or opening emails, visiting your website, downloading eBooks, participating in post-sales surveys, etc.

You can also award points to your leads for demographic data such as the place they reside, their job titles, the industry they work, etc.

As these scores accumulate over time, you set a score threshold, at which a lead may be considered as an MQL (Marketing Qualified Lead), which once they cross can be passed over to the sales teams for immediate follow-ups.

Remember, while you are setting up your lead scoring system, always include your sales teams in the process, since they can better decide along with your marketing teams, which action warrants which score, and at which a new lead can be considered as an MQL.

Moreover, it is also highly advisable that you must check your lead scoring practice at least once every quarter, for finding whether the leads are being qualified too soon or too late in the process. Since, if your marketing teams are passing a lot of MQLs to your sales teams, but very few of them are getting converted, odds are that your marketing executives are qualifying the leads too soon, and hence you must increase your MQL threshold to fine-tune your lead scoring process.

Simply put lead scoring boosts the lead quality in your business CRM, which helps in achieving a better conversion rate for your organization.

Enable Sales To Quickly Follow Up On Qualified Leads

According to a survey done by InsideSales, it states that:

“Your odds of reaching a new sales lead drop over 10 times if you wait longer than the first hour of shown interest, and the odds of [sales] qualifying that lead decrease six times after the first 60 minutes.”

Therefore you need to enable your sales teams for immediate to follow up, using a sales cadence once a lead is qualified, since the longer you wait to reach out to a qualified lead, the lesser the chances of conversion will be along with the passage of time.

Using a sales management CRM for creating reminders and automating tasks it is easy to send alerts to sales reps the moment a new lead becomes qualified, to ensure that your sales teams do not let MQLs fall through the crack.

Share On Social Media And Use Social Monitoring To Find Brand Advocates

It is easy to engage your know leads with multichannel campaigns and email marketing.

However, what can you do about those leads whose contact data you do not have in your CRM database?

Therefore, when you create blogs and other types of content around your brand, share them on social media, so that people may share it, which in turn will extend the reach of your brand and drive in more new leads to click through to your blog or website.

Since, once people do that, you will understand that the engagement has begun, as these will be leads that are genuinely interested in your offerings, and are so easier to qualify and convert into customers.

Remember to always include some type of offer in association with your content that you are sharing to capture the contacts of these new leads.

While sharing your content on social media platforms, if you find people speaking positively about your brand, reach out, start a dialogue, and show your appreciation. You may even ask them if they want to feature in an interview or a case study of your brand.

In other words, treat these people with care and respect in any possible ways, because they are potential brand advocates for your business, who can be super helpful in promoting your brand and also help to increase conversion rates.

Here are two statistics that illustrate the role that brand advocates can play for growing your business.

  • 92% of consumers trust recommendations from brand advocates. (Nielsen)
  • Only 18% of consumers trust recommendations from industry influencers. (Forrester Research)

Key Takeaway

Lead conversion is the bread and butter of your business since it is a process that allows your business to grow, by bringing dollars into the coffers in your organization.

Nevertheless, as you can see, lead conversion does not happen on its own, as it requires serious planning and execution of various tactics to increase the lead conversion rate.

Therefore, always measure your lead conversion ratio, by keeping a scorecard that can help you track this metric so that you can easily identify what is working and what is not, and let you fix the nonperforming issues and focus more energy on conversion tactics that are producing results.

The math is simple. When you increase engagement levels, you boost conversion rates, and revenue climbs for stellar business growth.

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Boxes You Must Check Before Adopting A Sales CRM Software For Small Business

The incredible impact that technology has on business growth is fairly recognized now, especially in marketing, support, and sales. However, for this, you have to choose the right business growth technology and tools for your company or you will surely run the risk of it not being used at all. Now, the most popularly used tool for marketing, support, and sales teams is a CRM (Customer Relationship Management) system because if you buy a sales CRM software for small business it helps SMB organizations to be more productive by working more efficiently and understanding the customer’s experience with your brand that boosts sales and revenue. However, to reap the full benefit of a business CRM solution, your teams must use the software application, even though it is often stated that the employee adoption of CRM is neither easy nor assured be it an enterprise-level CRM solution like Salesforce or other Salesforce Alternative CRM mostly used by small businesses and startups in the CRM space.

The incredible impact that technology has on business growth is fairly recognized now, especially in marketing, support, and sales.
However, for this, you have to choose the right business growth technology and tools for your company or you will surely run the risk of it not being used at all.
Now, the most popularly used tool for marketing, support, and sales teams is a CRM (Customer Relationship Management) system because if you buy a sales CRM software for small business it helps SMB organizations to be more productive by working more efficiently and understanding the customer’s experience with your brand that boosts sales and revenue.

43% of CRM customers use fewer than half the features they have on their CRM. - CSO Insights Click To Tweet

However, to reap the full benefit of a business CRM solution, your teams must use the software application, even though it is often stated that the employee adoption of CRM is neither easy nor assured be it an enterprise-level CRM solution like Salesforce or other Salesforce Alternative CRM mostly used by small businesses and startups in the CRM space.

Therefore, it is always a smoother process if you can understand what your teams (especially sales) need once you purchase a sales CRM software for small business and so here are the four most important qualities your team members will absolutely want to see in a new easy to use CRM tool, since purchasing bad technology is even worse than none, as adopting a wrong technology for your startup or small business can rapidly scale down your business growth.

1. Buy CRM That Automates Your Processes

The best sales CRM software for small business should be both easy to use and automate processes for your sales, marketing, and support teams.
This is because; fancy features that are not essential for your business processes can be not only pretty distracting but it can also make the whole CRM adoption more complicated than it should be for your startup.

Hence, before you buy CRM for your company, think of the bells and whistles (which might seem attractive) if they are absolutely necessary for your business.

Rather, look for features in your best CRM for small business that will save you time and not take it away by complicating your business workflows.

Now, the ability to automate tasks and processes by using functions like Sales Force Automation is the most time-saving qualities of a CRM.

Therefore, buy CRM that is capable of automating your staff’s daily mundane and repetitive tasks.

Moreover, CRM also saves time by automatically pulling all customer data into one place which not only saves efforts but also provides the great benefit of establishing one source of truth about your leads, prospects, and customers.

2. Buy CRM that is user-friendly

We all are aware of the feeling of frustration that happens when you are unable to make out how a piece of software or an application works.
This is because, when something is difficult to use or confusing, we normally tend to quickly work it out or stop working with it if it takes too long to understand.

This same thing even applies to CRM software systems. Since the very moment, a CRM solution starts becoming a source of friction that very moment people also stop using it.

Hence look for a CRM solution that is intuitive, and has a clean design so that it can be easily used by your employees.

According to research, it has been found that salespeople spend more than 60% of their time using various business growth technology and tools and so they just cannot afford to use a CRM that they do not understand.

As an early warning sign check out if your preferred CRM comes with a long training guide, since the less training a CRM system requires, the more likely it is that the software will be easy to use and can be conveniently adopted by your teams.

3. Buy CRM that can be quickly implemented

Some businesses (mostly large enterprises) require a full-time staff member to implement, train, and manage the CRM software platform.
However, for startups and small organizations, this is neither realistic nor necessary with limited capabilities.

Therefore your organization’s best small business CRM software should not be complicated to set up and maintain.

Buy CRM that has an easy implementation process.

Moreover, it is never a great beginning to your team’s CRM experience, if it starts with a lengthy and drawn-out onboarding process.

Hence always buy a CRM with which your teams can get started right away.

4. Buy CRM that integrates with your existing software(s)

Think about all the business growth technology and tools that your teams already use along with the ones that you may also need in the days to come even before you buy your CRM.

It is most essential that you must check your best small business CRM software’s integrity with the tools that you use every day since if it does not, adopting a CRM for your business will only add to your team’s existing workload and that will naturally lead to further frustrations.

Moreover, when you use an all-in-one CRM that does bring in all the data from all your disparate silo software applications, the system helps your employee’s to find a bird’s eye 360-degree view of the information they need about their leads, prospects, and customers in a quick and easy manner.

Takeaway

Therefore to conclude for startups and small businesses, simplicity must be the key driving element behind your CRM software section process, since the less complicated the software is the more likely is it that your employees will understand the system and use it immediately.

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The Key Benefits Of Using A Sales Tracker CRM Software For Rapid Business Growth

Customers are very important when we think of any business; nevertheless, most businesses do not have a proper plan and clear strategy to capitalize on existing and prospective customers. This is where comes the role of sales tracker CRM software which ensures you provide the best possible service, keeps automated business practices in place, ensure customers never face billing-related problem keeping both reminders and bills on time. Hence a complete five-star service is what Salesforce or any other Salesforce Alternative CRM brings for your business. The major benefits that your business can get from business growth technology like sales tracking CRM software include, as follows…

Customers are very important when we think of any business; nevertheless, most businesses do not have a proper plan and clear strategy to capitalize on existing and prospective customers.

This is where comes the role of sales tracking CRM software which ensures you provide the best possible service, keeps automated business practices in place, ensure customers never face billing-related problem keeping both reminders and bills on time.

Hence a complete five-star service is what Salesforce or any other Salesforce Alternative CRM brings for your business.

With 44% of businesses planning to increase IT budgets in 2021, up from 38% in 2020. This is not just to keep up with their competitors, but also as a result of improving sales. Click To Tweet

The major benefits that your business can get from business growth technology like sales tracking CRM software include:

1. Understand customers better with enhanced and increased knowledge

When you have more and better information about your customer you are better placed to take a decision on what service you can deliver delivered irrespective of whether it is selling an offering or communicating something to your customers.

2. Improve process to find a better return on investment

Once you buy a sales CRM and set up your business processes aided by an easy to use CRM the main improvement that you can see is more conversion of the leads, better interaction with customers leading to a more satisfied and happy customer base.

3. Better coordination between sales and marketing teams

The functions of the marketing team lead to better sales output. The major gap between sales and marketing teams has always been a lack of a dedicated channel of communication. Easy to use CRM is a business growth technology that bridges the gap and creates connections that result in a more cohesive operation between the employees in your company.

4. Create a world-class customer experience

As a vendor of award-winning small business CRM software, working with several businesses we have learned how to bring better customer experience and how it can change the ways most people do business in their company. In fact, a sales tracking CRM software builds standard processes that help not only the in-house employees in business but also networking partners and external agencies associated with the company.

5. Empower customer service team

It has been a worry of most customer service desk of not able to provide support because of the lack of a unified and answerable system operating for all departments within the company. CRM is a business growth technology that makes every department within the organization liable to deliver its job on time and builds a better and coordinated system to help customer service teams to provide world-class services to the consumers of their brand’s offerings.

6. Plan the ways marketing budget is spent and improving on the existing ways

Want to check how your email marketing working or how the sales team converting the prospective leads? Want to know whether leads are being followed up in time and with correct details? Buy CRM to end all your worries and get them solved overnight. Additionally when SFA (Sales Force Automation) is integrated with easy to use CRM it helps in creating a better-planned marketing campaign and thereby aid in improved business functionalities.

7. Help in accurate decision making

Easy to use CRM empowers you to take correct decisions based on many facts and data stored in the CRM database. With the power of data, this business growth technology helps you to know the working styles of the employees and whether their service gets delivered in time, which helps the management to take on time, better and accurate decisions for consistent revenue growth.

8. Find better and new prospects with the use of modern technology

These days easy to use CRM can be integrated with social media which helps you to stay connected with your prospects and customers. Social media listening enables CRM platforms not only to ushers a more cohesive work culture in the organization but it also increases point to point delivery of the work faster bringing more liability on each head. This is how better and improved prospect finding starts and continues for sales growth.

9. Build long term relationships

CRM brings many important things on Sales Force Automation which your customers need like an immediate and timely response of their queries, easy availability of information, and automation of business process helping them stay with you for more by keeping them happy and satisfied over time.

Takeaway

Therefore with the clear intent to keep customers happy and to keep all other related processes well placed and automated buy a sales tracking CRM to keep your entire organizations focus on not only keeping customers satisfied but also reduce churn leading to increased business growth.

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Prospecting Ideas That Can Decrease Sales Cycle Stages For Quick Revenue Growth

Prospecting is one of the most important stages of the sales process- and yet it still remains as one of the more difficult ones, especially when you want to decrease your sales cycle stages for quick revenue growth. In fact, in a certain report, it states that 42 percent of salespersons named prospecting as the most challenging stages of the sales process. But why is it so challenging? Well, this is because; prospecting as an activity is never as thrilling as closing a deal. Hence it is mostly postponed for when the “other important things” are done.

Prospecting is one of the most important stages of the sales process- and yet it still remains as one of the more difficult ones, especially when you want to decrease your sales cycle stages for quick revenue growth.
In fact, in a certain report, it states that 42 percent of salespersons named prospecting as the most challenging stages of the sales process.

More than 50% of prospects want to see how your product works on the first call. Click To Tweet

But why is it so challenging?

Well, this is because; prospecting as an activity is never as thrilling as closing a deal. Hence it is mostly postponed for when the “other important things” are done.

However, without a sales pipeline filled with excellent leads, no other fresh sales are going to happen. This is the reason why it is so important to understand that it is prospecting which kick-starts sales and ascertains to a lot extent, whether or not a deal is going to be closed in time.

Over here the logic and math are simple:

The more prospects you have the more chances you find to decrease your sales cycle and close a sale, as each prospect equals an open opportunity.

Now, even though traditionally speaking, it was always the marketing teams that had been entrusted with generating leads for sales, however, it necessarily does not mean that sales reps should abort their own prospecting efforts and only wait for sales qualified leads to pour in.

Therefore, sales reps still have to embrace ways for prospecting and harvesting self-generated leads.

There is another more fact that you need to acknowledge about prospecting- leads will not just fall on your lap, and so you got to take actions for something to happen like book a consistent time in your work-calendar to prospect every day, which will go a long way in making sure that this important activity happens on a regular day-to-day basis.

Therefore here are 5 trending tips on sales prospecting, which is one of the most time-consuming and challenging tasks that sales face for finding potential customers who will convert quickly and are the right fit for their offering(s).

1. Create an ideal prospect profile

Take some time to discover what your ideal customer’s profiles look like after doing research on the information stored in your CRM database.
Find out who are your major customers, who are the worst customers, who are your most profitable customers or which customers are least profitable and thereafter create a profile for each of these groups.

Never assume that just because a customer is there in your easy to use CRM database they fit your brand’s ideal customer profile.
In fact, it has been found in a new study that more than 50 percent of your prospects are not fit for whatever you are offering to your customers.

If you are doing an ABM (Account-Based Marketing) and once you have completed the homework, use the profile list and also your existing company list in your easy to use CRM to find other businesses that match your existing company’s profiles which will help your sales to focus on the bigger catches in the sea.

2. Actively work on your call lists

You have got the warm lead list, cold call list, and even list of lost leads in your CRM database.

Therefore, prioritize each list and find out time each day to call the people in the lists after writing down a list of questions for all the prospects in your database.

Never underestimate the power of phone calls. In recent research, it was found that 67 percent of consumers accepted calls from new sales reps within the last one year and 27 percent of sellers declared that establishing phone calls to new contacts is extremely effective for decreasing the sales cycle stages that bring quick revenue growth.

Hence while making your calls learn about the needs and wishes, pain points, and most importantly where your leads are in their sales cycle and decision-making processes, since if you can uphold an interesting conversation the act of qualifying leads tend to become a lot more easier which in turn boosts conversion and sales growth.

3. Send personalized emails

Never think that email marketing as a sales tool is dead.

Since in reality, it is just the opposite as email marketing using an enterprise-level CRM tool or Salesforce Alternative CRM software solutions for SMBs is alive and kicking, as more than 80 percent of buyers say that they prefer to be contacted by brands via email, as stated in a study published by Rain Group.

Nevertheless what is really dying as we speak is mass or bulk email, as with 26 percent higher open rates than bulk emailing, personalized emails are now on the run.

Therefore, after primarily ensuring that the contents in your emails are customized and tailored to each prospect’s needs, your first task is to astonish your leads on how much you are aware of their company, and thereafter make sure that the contents are specifically addressed to your prospect’s needs.

Additionally, to make your leads open and read your emails, ensure that your personalized emails look well on handheld mobile devices, as in the modern times even more than half of all emails sent are opened on Smartphone(s), and so emails that are mobile-optimized receives 15 percent higher click-through rates than those that are not.

4. Ask for referrals

Nothing can be more beneficial for any business than having happy customers since customers who are happy with your offerings spread the happy word.

According to research, more than 91 percent of B2B buyers are influenced by word-of-mouth when they make their purchasing decisions, and hence in the B2B landscape, referral-based sales closing ratio stands in between 50 to 70 percent.

Hence ask your existing customers for referrals, since the truth remains that only 40 percent of salespeople do so.

Now, if you are not sure when to ask for referrals, the best time to ask for a referral is just after the sale is made as this is when according to research more than 83 percent of customers would remain happy to make a referral for your brand.

Therefore share whitepapers, send an invitation to events, or email other contents that you think would be valuable for your customers, just to make sure that your brand stays on top of your customer’s minds, which can also help decrease the sales cycle stages of your company.

5. Build your social media presence

If you are still unsure, let us assure you that social media is not a fad, but is really here to stay.

Per se, Facebook, Twitter, Instagram, YouTube, LinkedIn, and other similar social media websites are channels that your potential purchasers visit to know more about your offerings.

Now, according to social selling statistics as more than 91 percent of B2B buyers are presently involved and active in social media, and more than 65 percent of sales reps use social media to fill their sales pipelines, therefore, if you have not created your social profile, do it immediately as social media presence adds to your prospecting arsenal, without replacing your other prospecting activities.

Finally- Follow up, follow up, and do more follow up

It can be concluded by stating that as your fruits of labor normally do not show up on the very first contact with your leads, timely follow-ups are an excellent means to build up relationships and demonstrate trustworthiness and your determination for selling to your prospective customers.

Therefore, use Sales Force Automation in your CRM to set follow-up reminders with your prospects as according to research it has been found that you always have 21 percent more chance to find a reply to your second email if the first email goes unanswered.

Therefore let us begin our journey for B2B prospecting right from here, after reading this blog, as it is high time that sales reps and businesses must start paying attention to their buyers, leveraging their contents, and understand who their buyers are and what all they need for decreasing their sales cycle stages and providing your brand a rapid business growth.

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Primary Reasons For Buying CRM To Boost Sales and Revenue

CRM or Customer Relationship Management is time-tested software, which is not just the application of technology but is also a strategy to learn more about your customer’s needs and behavior in order the build a stronger relationship. However, as it is true that getting an easy to use CRM for your SMB too early is a wrong thing, similarly you can inflict a negative impact on your business if you buy CRM and its implementation gets too long. Even CRM guru Paul Greenberg the writer of the bestselling book “CRM at the Speed of Light” admits that it can be an accepted fact, like many others, your business may not be ready for CRM, for if that is the case, you will be wasting your money and efforts if you adopt easy to use CRM for your business growth.

CRM or Customer Relationship Management is time-tested software, which is not just the application of technology but is also a strategy to learn more about your customer’s needs and behavior in order the build a stronger relationship.
However, as it is true that getting an easy to use CRM for your SMB too early is a wrong thing, similarly you can inflict a negative impact on your business if you buy CRM and its implementation gets too long.

Using CRM software can increase sales conversion rates by up to 300% - Cloudswave Click To Tweet

Even CRM guru Paul Greenberg the writer of the bestselling book “CRM at the Speed of Light” admits that it can be an accepted fact, like many others, your business may not be ready for CRM, for if that is the case, you will be wasting your money and efforts if you adopt easy to use CRM for your business growth.

So, is your business ready for this business growth technology and tools?

To find an answer to this critical question, here are 3 indicators that can guide you to understand whether you should buy an easy to use CRM for your business right now or your company needs to grow further till you adopt this business growth technology for earning even better revenue.

1. Are You Losing New Sales?

Selling would have been a lot easier if none of the companies would have lost in their selling process. However, if you are losing sales because your lead and customer information got misplaced, or you failed to follow-up because your CRM database is disorganized, or your sales team is spending more time updating and managing their Excel spreadsheets than selling, then it is high time you should move towards implementing an easy to use CRM for your company.

At the most basic level CRM is a tool where you can store all leads and customer information in the CRM database that allows the user to collect, store and use the data for alerts and future sales and customer service activities.

CRM also allows rapid access to all collateral materials as and when they are needed, understand where sales may be going wrong, and find an immediate solution to the problem.

So the answer to what is CRM can be summarized that CRM software is a technology that helps in performing actions that are hard to do with a pure manual, spreadsheet-based approach.

2. Are You Loosing Existing Customers?

Apart from gaining new customers, CRM is even more valuable when it comes to retaining existing customers. Hence, if you are losing existing customers because of failure to follow-up, it is the time that you must introduce ‘Sales Force Automation’ or SFA with the help of easy to use CRM, into sales and customer service operations in your company.

3. Is Your Customer Data Too Large?

The longer you retain your customers, the more you know them. However, it is impossible to carry all the details of your customers, such as their payment terms, buying patterns, things they respond to, and even their personal information and others, in your head.

Therefore, when your organization needs to remember the large volume of data about your leads, prospects, and existing customers, it is the time that you need a CRM database to keep your entire information safe in one central repository.

Endnote

Although implementing CRM can be challenging, but if you are losing sales for any of these above scenarios, it is the time you must understand what is CRM, and adopt this most popular business growth technology for optimizing your organization’s sales and customer support efficiently.

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Killer Tips For Creating Email Campaigns That Delivers Better ROI

In the present times, one of the most effective means for spreading the word about your products and services is email marketing, which can even aid in creating an image of your brand. Additionally, if email marketing is conducted in the right manner using the right tools that promote business growth like an easy to use CRM, this strategy can help in escalating sales and deliver better ROI which can aid in finding unforeseen business growth. You will be astonished to learn that according to a report found in a market survey it has been noted that, email marketing services conduct on Black Friday every year are considered as one of the major lead magnets and drivers of sales, which contributes to more than 25.1% to the bottom line of businesses- on that day alone. So you see, email marketing strategies for businesses does really make sense in the present times.

In the present times, one of the most effective means for spreading the word about your products and services is email marketing, which can even aid in creating an image of your brand.
Additionally, if email marketing is conducted in the right manner using the right tools that promote business growth like an easy to use CRM, this strategy can help in escalating sales and deliver better ROI which can aid in finding unforeseen business growth.

293.6 billion emails were sent and received each day. Average expected ROI is $42 for every $1 you spend on email marketing. Click To Tweet

You will be astonished to learn that according to a report found in a market survey it has been noted that, email marketing services conduct on Black Friday every year are considered as one of the major lead magnets and drivers of sales, which contributes to more than 25.1% to the bottom line of businesses- on that day alone.

So you see, email marketing strategies for businesses does really make sense in the present times.

This is because, an email that you send to a list which you have built, allows you to communicate directly with people who have requested information about your product and services.

However, if you have been trying to run a campaign with email marketing strategies that are not showing any results, or is not as desirable as you thought it would be, try improving on the points listed below.

Hence, here are a few golden ideas on how you can amplify your sales and revenue by rectifying some most common email marketing pitfalls that you might have overlooked or not taken seriously before:

1. Create An Attractive Subject Line

The subject line as always is the very initial thing that your recipients of the email will see, so it must be done in the right way.

Now to make your emails stand out among others that hit your recipient’s inbox, your email must be enticing, well-written and most importantly contain an intriguing subject line which will make the recipient curious enough to explore the content of the email, as according to a survey it has been found:
“67% of marketers say that delivering highly relevant content with a click-bait subject line is a strategic goal their organization wants to achieve through email marketing.” – MarketingSherpa, Email Benchmark Survey, 2013

Hence take your time to decide up the subject line of your emails and find out something that will make your recipient curious to open your emails.

According to many marketing gurus, the best way to decide on creating a perfect subject line is to think of something that has appealed to you personally and made you open an email sent to your inbox.

So, while writing the subject line of your email, avoid using words that trigger the recipient’s spam filter like, “Help”, “Free”, “Percent Off” and others.

2. Include A Simple And Clear Call-To-Action

Ensure to write down a clear ‘call-to-action’, since it can make all the difference between a successful and a fruitless email campaign. Do not try to overwhelm or confuse the recipients of your emails. Always be focused on one and only one specific ‘call-to-action’. Also, ensure that your ‘call-to-action’ content should be prominently highlighted in the upper half of the email.

For example, a good ‘call-to-action’ is the one, which can make the recipient of the email adequately comprehend why and what they are clicking, by reading the subject line of your email.

3. Optimize Your Email For Handheld Devices

As mobile marketing is the in thing nowadays and most people access their emails using Smartphones, and other handheld devices, therefore is extremely important that you must ensure your emails are properly optimized for mobile viewing.

Hence always test your emails on mobile devices before sending them so that they can be effortlessly accessed by the recipients on their small screens.

Moreover, if you are linking any of your webpages with the help of your emails, make sure that those pages are also optimized for a small screen view.

4. Send Your Emails At The Right Time

To increase your email campaign’s click-through rate, the day and time that you are sending your emails is also an important aspect while trying to increase sales with email marketing strategies for sales growth. For example, for B2B marketers, according to GetResponse blog, the ideal days to send marketing emails are usually for some verticals Tuesdays and for many others Thursdays.

This is because, during these days, since most people remain at work, they are more likely to access their emails.

However, when your products or services are targeting B2C segments in the market, you can always find that your particular audience may respond better on a different day of the week or at completely different times.

Hence, run your tests on different days and time and thereafter judge by measuring your ultimate results, which will make you exactly pinpoint when you should fire your emails.

5. Create A Landing Page For Every Email Campaign

According to The Landing Page Course, “Landing pages live separately from your website and are designed to only receive campaign traffic. As we’ll see, this separation allows them to be focused on a single objective and makes analytics, reporting & testing a simpler task.”

Rather than linking your campaign to a general page create a particular landing page for your email to redirect your web traffic to that specific page.

This is because when you make use of a particular landing page, you can customize the landing page to the precise message that you have written in your email, which will obviously provide more conversions.

The landing page is the place where your email recipients will “land” when they click on the inbuilt link in your email.

Landing pages can be associated with your main website’s page, a specific offering related page, or even an individual webpage that has been created specifically to highlight a single email campaign.

You must also allow the recipients of your emails to find an idea as to where the link inside your email will redirect them so that they can receive additional information on your offer(s), once they are redirected to that specific landing page.

Hence, it is important that your landing page should contain related contents to provide greater reliability to your email, which will most essentially help measure the esthetics of your email campaign.

6. Conduct A/B Testing

Once you buy CRM, the best way to optimize your Open Rate and CTR (Click-Through-Rate) is to conduct a A/B testing. It’s always recommended that you should try out different designs, subject lines, and contents in order to figure out, what works best for your email campaign and measure it with your easy to use CRM tool.

Ideally, while sending emails fire two versions of the same campaign, so that it can aid in evaluating the necessary changes that are required to boost your email marketing results.

According to Neil Patel, “A/B testing can enable you to make careful, focused changes to improve your conversion rates.”

So, keep on tweaking your emails, in accordance with the results in A/B testing, until the time you find the optimal conversion ratio that you are looking for.

Endnote

We are sure, once you concentrate on all these strategies for your email marketing campaign, and buy CRM for using Sales Force Automation and you will for sure find a boost in your sales by building stronger engagements with your target audiences that will result in stellar business growth.

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Steps For Creating Effective And Successful Marketing Campaigns In SMB

If you are like several of our customers using our easy to use CRM software, and you are in the thick of developing and executing numerous marketing campaigns at once, it is natural you must be using different forms of contents for a variety of selling channels to address your leads, prospects, and customers. In a recent marketing event where we were discussing about measuring Marketing, a participant asked for a list of metrics that can be used to measure the campaign’s performance.

If you are like several of our customers using our easy to use CRM software, and you are in the thick of developing and executing numerous marketing campaigns at once, it is natural you must be using different forms of contents for a variety of selling channels to address your leads, prospects, and customers.

In a recent marketing event where we were discussing about measuring Marketing, a participant asked for a list of metrics that can be used to measure the campaign’s performance.

65% of the users of mobile CRM are achieving their sales quotas. While only 22% of reps using non-mobile CRM have reached the same targets. - Nucleus Research Click To Tweet

However, if you are not aware in the very first place at what you are aiming at, how is it possible for you to measure whether you are hitting the right goals?

Therefore, just as a pilot works through a pre-flight checklist before hitting the runway, similarly, every marketer should adhere to these three pivotal steps when creating and executing marketing campaigns to measure its goals.

1. Know Where You Are Aiming

There is no marketing organization that has unlimited resources. Hence, every marketing campaign must serve a clearly defined specific purpose that will bring a positive impact on their business.

Therefore, before creating any campaign, you must recognize what the campaign is expected to impact and how this impact can be measured using your easy to use CRM software.

In other words, do not execute any campaign if its business outcome is not well-defined in advance.

2. Define Performance Targets Before Executing

Next, geared up with a solid business outcome, since your subsequent step is to set each campaign’s performance targets, which can be illustrated as a specific goal the campaign will accomplish within a set period of time.

Executing on time and within (or under) budget is not the performance target. Rather, create measurable and relevant performance targets that you want to relate to your business needs, which you are trying to move.

For example, if your desired business outcome is related to expanding your market share among a particular customer segment, or acquire a specific set of customers in a new market, your performance target for this campaign (taking into consideration the buying cycle that has been deployed)  may consist of a certain number of inquiries, appointments, and quote requests.

Nevertheless, whatever be the performance target, the target should be defined in advance, so that all can understand what result the campaign is expected to bring. It is only by pre-setting your campaign’s performance targets you can understand if your aims are viable and true.

Therefore if you are using the best small and medium business CRM software and you do understand the importance of Sales Force Automation, be sure that you remember to incorporate your performance targets before firing your campaigns.

3. Plan How to Measure Your Results

Measurements cannot remain as an afterthought. Your performance targets and business outcome provide insights into what data you will require to measure your campaign’s performance, and how you will strategize to manage that captured data, in addition to what analytic parameters you will apply on that info.

Therefore, to apply any cloud-based business growth technology  to support your measurement reports, such as a CRM like Salesforce or any other Salesforce Alternative CRM tool, you need to do your planning in advance, put your elements in place, and thereafter test your performance before you hit the “send” button. Since the only way by which you can truly determine whether your campaigns are moving the needle is when you view their analytic reports.

Takeaway

Following this above-stated process for each of your campaigns will do more than just enable you to measure the success of your campaign, but it will also ensure that each campaign is linked to a business outcome and therefore help you to find out the expenses the campaign will incur accurately.

As per our knowledge, most easy to use CRM users follow this process during budgeting and marketing planning, for this process can be used to justify your budget, renegotiating goal and for applying bonus components to the employees of your company as a result of business growth.

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Buy CRM To Decrease The Cost Involved For Running Your Business

Are you still in the era of printing out documents and adding your comments by pencil? Are you still printing documents and adding them to your file folders? Well, if it is so, then buy CRM as it is a business growth technology platform that can help you to become more digitally organized and therefore reduce costs in your office. Many among us use social media to advertise our businesses online yet we still incur a high paper wastage that costs us both time and money. According to a recent survey done in 2017, it has been found that 58% of office in Europe store paper records on their office premises rather than adopting a digital system, and out of them 2% of businesses has no structure for archiving their client communications. So how can we create an exceptional customer service, bring in loyal customers, and at the same time lessen the use of administering papers?

Are you still in the era of printing out documents and adding your comments by pencil?
Are you still printing documents and adding them to your file folders?
Well, if it is so, then buy CRM as it is a business growth technology platform that can help you to become more digitally organized and therefore reduce costs in your office. Many among us use social media to advertise our businesses online yet we still incur a high paper wastage that costs us both time and money.

Cloud CRM usage has grown from 15% in 2010 to 97% in 2019- SuperOffice(2020) Click To Tweet

According to a recent survey done in 2017, it has been found that 58% of office in Europe store paper records on their office premises rather than adopting a digital system, and out of them 2% of businesses has no structure for archiving their client communications.

So how can we create an exceptional customer service, bring in loyal customers, and at the same time lessen the use of administering papers? Digital record management gives you:

  • Improved business process through speedier retrieval and access of information
  • Make better-informed decisions through faster access to all right information
  • Better service delivery as the right information can be located quickly
  • Reduced staff time looking for information
  • Lesser compliance cost and increased ability to provide timely, accurate and transparent responses
  • Cost savings from less storage, creation, handling, and retrieval of paper records

Every business initiative starts with a singular person and so here are 8 workable tips on how you can organize your day and be on the way to digitally manage your growing organization.

  1. Plan your tasks and activities ahead

When you have several ideas and a multitude of agendas on your mind, it is impossible to do ‘everything’ at once. Therefore, sit in front of your diary and plan the different tasks over a period of time. However, make sure that your hard priorities do not get disturbed and so keep some open room for unexpected and important tasks that may come up in-between.

  1. Log everything

As with your database, your dairy is only good if you keep it updated every day. Write down in your dairy everything right from your colleague’s birthday to ordering flowers and management meetings. Not only does this help you but it also provides your colleagues and not to forget the front desk, an overview of your day or week. However, remember to make all your private bookings only visible to you.

  1. Avoid the Print button

Although it may depend on the job that you have as to what is really necessary to print. Nevertheless, in truth, most of us do not need much paper in today’s digital world. Hence, if you use an easy to use CRM you can conveniently save all your documents, emails, and activities as Projects in your CRM platform.

  1. Share electronically

Once you buy CRM it can help you to share your documents and emails, since using business growth technology you can have all your information stored in one place where they are traceable. Additionally, you also save time by not having to send an email to for example your sales group, and the possibility that your “crucial” messages do not get lost inside hundreds of other emails. You can also use applications like WeTransfer or FTP for sharing bigger files.

  1. Use electronic templates

There are several organizations that waste a lot of their time building templates for advertising, sales offers, invitation, and others. However, if you digital library available for your organization in your lead management software you will not only save money but also a lot of time by not inventing new templates and instead focus on your original work. Moreover, doing this will ensure a uniform profile and verbiage in all your outbound communications, which will be in accordance with the policy upheld by your company.

  1. Reporting

Are you getting tired of endless hours putting together an Excel spreadsheet with the latest sales figures in your sales pipeline? Today we all have to put in our optimal performances and show results to the management, and to do that we need to take out data from several sources, for example, sales by week, months or quarters or by the open rates on the e-marketing mailers. However, if we buy CRM, we can easily find all the sales data in one system and therefore take out standard reports or even if needed add an Analytics module to get the data reproduced in chart formations on the CRM’s dashboard.

  1. Contact information

Have you ever used Google or Yahoo to find company information or looked into a corporate website to find out information about a contact person? It is true that when a company does not have a contact database or a business directory, it becomes time-consuming for the employees of that organization to quickly find the relevant information. Therefore, having all the personal and company data in one place benefits the organization in several ways. Hence if your organization has an easy to use CRM system you can search for everything, for example, if you just have an email address you can search for all the related information tagged with the email which is there in your CRM database .

  1. Mailing lists

Are you buying your prospect lists from external agencies, if you do, we recommend to not to do it anymore? Start building your own prospect list, since this proves to be better leads and cheaper in the long run. Adding a call to action buttons to your website, getting subscribers through your social media channels and blogs or you can do it even by collecting emails at business conferences and do not forget to add these contacts to your lead management software so that you can send them direct mailers using your information stored in your CRM database.

Takeaway

Hence once you buy CRM the tool helps in automating your sales process by with the help of Sales Force Automation (SFA), track prospects, schedule appointments and follow-ups, warm up new leads, manages orders and quotes and thereby helps in closing sales deals in less time, which in turn saves money as the additional time your sales teams get can be utilized in starting and closing new deals.

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Why Sales Force Automation in CRM Is a Must for Startups and Small Businesses

As the owner of small or medium business, you must have thought about how small business establishments can compete with large establishments. It is simple. Just buy CRM and let SFA (Sales Force Automation) integrated into the CRM software help you to let go of your worries since if you want to grow, you just cannot handle everything manually on your own. All experienced small and medium business owners are of the same opinion that you must automate your business as much as possible to be able to seize your business goals.

As the owner of small or medium business, you must have thought about how small business establishments can compete with large establishments.
It is simple.
Just buy CRM and let SFA (Sales Force Automation) integrated into the CRM software help you to let go of your worries since if you want to grow, you just cannot handle everything manually on your own.

63% of people remembers stories after a sales presentation. Only 5% remember statistics. Click To Tweet

All experienced small and medium business owners are of the same opinion that you must automate your business as much as possible to be able to seize your business goals.

Now, here lies the first big challenge of identifying the right business growth technology and tool that you should use to automate and accelerate growth in your company and that too within the budget.

However, before we go into such details, we must understand the types of business automation categories, which fall within these 5 major types:

  1. Email marketing automation tools.
  2. Sales Force Automation tools
  3. Contact Relationship Management automation tools.
  4. Shopping cart tools
  5. All-in-One business automation solutions

The good news over here is that most of the businesses do not need all of them. In fact, mostly you will need only one or two of these tools, to put your tedious tasks in an autopilot mode.

Let us take a look at each of these types of CRM based business automation tools individually:

  1. What are Email Marketing tools?

Email marketing tools are business automation tools that marketers use to create, test, send, optimize, and report on their email campaigns.
Email marketing tools can also be a specific tool, which is related to email marketing. For example, an inbox placement-testing tool or an email subject line generator, or a complete suite of applications that help the marketers to do all their end-to-end email-marketing activities.

Autoresponders are also another type of email marketing tool that sends an automated email once any visitor on the website fills out a web form.

MailChimp is a very commonly used and most popular email marketing automation tool that has a free, no-obligation plan and can be also integrated as a CRM based automation tools.

  1. What are Sales Force Automation tools?

Sales Force Automation does everything that an email-marketing tool provides businesses the ability to set up dynamic rules when specific actions or behaviors are shown in your follow-up email marketing processes.
SFA tools, which are integrated into the best CRM for small business , also has the powerful ability to segment contacts dynamically, which helps companies to drill down their sales and marketing efforts towards the right segments of leads, prospects, and customers at all times.

SFA also aids in maintaining strong email deliverability, since with the help of this CRM based business automation tool contacts receive messages with appropriate contents that are relevant to them, which results in higher engagement rates and so the emails do not ends up in the customer’s mailbox as spam or junk.

  1. What is a Contact Relationship Management Tools?

Contact Relationship Management tool or Customer Relationship Management (CRM) is an application that is instrumental for storing, segregating, and analyzing customer data; manage workflows and sales process and much more.

Most modern-day CRM systems like Salesforce or any other Salesforce Alternative CRM platforms have flexible API interfaces so that users can integrate other software solutions like accounting ( QuickBooks CRM ), email marketing automation, and shopping cart solutions and more within the platform.

  1. What Are Shopping Cart Management Tools?

For businesses that need to set up a storefront on their website, accept payment for selling their products and services requires a shopping cart management tool to perform these actions with utmost encryption and security.

Other than receiving payments this tool also helps to track purchases, measure average customer lifetime value, the frequency of purchases and more.

However, if you are a small service-based enterprise, that only handles a limited number of transactions every month, you can lean on applications like Intuit, QuickBooks, and others which can also be integrated into business growth technology solutions seamlessly.

  1. What are All-in-One Solutions?

All-in-one solution allows the users to automate more than just one single feature when integrated with a CRM, but they also have higher costs associated with them.

These all-in-one solutions not only save money from having to purchases multiple business automation solutions but it also minimizes time drain that happens when you have to bounce from one system to another, which impedes growth and also many a time takes businesses away from opportunities.

Conclusion

So once your business starts experiencing growth pains and you want to generate revenue it is the ideal time that as an owner of the small business you must invest in the best small business CRM software that has an integrated Sales Force Automation capability and put the system in place to further increase your ROI.

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The Necessity Of CRM Data To Build The Right Sales Cadence For Business Growth

In this present world of ever-increasing data and information with respect to its variety and volume the challenge to understand, which customer database in CRM is valuable for your business growth is the cardinal point for starting revenue-generating sales and marketing solutions for your company. Now, whenever we discuss customer data residing inside your lead management software, the most often cited response is that…“all data in the CRM database is important”. Although this may be true, to help you in deciding which data elements are most necessary during the initial phases of building your customer relationships, can be illustrated by a method to evaluate and identify the value of each type of data for your business.

In this present world of ever-increasing data and information with respect to its variety and volume the challenge to understand, which customer database in CRM is valuable for your business growth is the cardinal point for starting revenue-generating sales and marketing solutions for your company.

With revenues expected to reach over $80 billion by 2025, it’s no surprise that CRM is the fastest growing software market - SuperOffice Click To Tweet

Now, whenever we discuss customer data residing inside your lead management software, the most often cited response is that…“all data in the CRM database is important”.
Although this may be true, to help you in deciding which data elements are most necessary during the initial phases of building your customer relationships, can be illustrated by a method to evaluate and identify the value of each type of data for your business.

With several implementations of online lead management software solutions, we have seen many types of data including “favorite color”; “pet names” and even “number of car seats and doors” all have prospective value to different buyer’s markets of best small and medium business CRM software .

While “pet names” can be an important data for pet supplies retailers using easy to use CRM , “favorite color” can be an essential data field for retails in the clothing industry and “the total number of car seats and doors” for users of business growth technology solutions like CRM in the motor insurance industry.

Therefore, when you primarily consider the necessity of each data element of the customer-related database in CRM, the ability to classify the data can help in determining how valuable the data is or in which phase of a sales cadence it should be delivered, if at all.

This following list provides examples of the data elements that can quickly identify the critical pieces of information, which are needed for creating customized sales cadence workflows and thereby accomplish your business goals from an array of different data sources.

The priority order of this data is as follows:

  1. Identity Data in CRM Database

In the heart of the customer database inside the easy to use CRM lays the individual, so knowing the customer or the individual and to view and maintain that information in a single customer view supplies the initial data type which is known as identity data.

Identity data can include any information about an individual that enables the individual to be uniquely identified, which include:

Name Information

Title, First Name (Forename), Last Name (Surname), Designation, etc.

Postal Address Information

Building Name, Building Number, Town, County, Zip/Postal Code, Country, etc.

Person Information

Date of Birth, Gender, etc.

Telephone Information

Home Telephone, Work Telephone, Mobile, etc.

Emailing Information

Personal Email, Work Email, etc.

Social Network Information

LinkedIn Identifier, Facebook Identifier, Twitter Address, etc.

Account Information

Details of your customer’s account ID or User ID.

Professional Information

Company Name, Department Name, Job Title, etc.

Permission and Suppression Data

Although this not essentially an identity element of data, it is important for finding information concerning permission to communicate and the reason for not communicating (suppressions).

  1. Quantitative Data in CRM Database

Now once you identify who these individual persons are in your CRM database , the next element is to find focus on the measurable operational data that enables you to find how the customer behaved, reacted or has transacted with your brand. This data includes any info, which describes the activities completed between the customer and your business.

Transactional Information (Offline and Online)

Quantity of products purchased, Subscription/Order Value, Renewal/Order dates, Abandonment rate (abandoned shopping), Product returns, etc.

Online Activity

Product views, Website visits, online registrations, etc.

Social Networking Activity

Twitter interactions, Facebook likes, etc.

Customer Support Information

Customer complaint details, Customer query details, etc.

  1. Descriptive Data in CRM Database

Knowing your customers and the type of activities they have completed with your brand provides a good starting point for any marketing activity, building your sales cadence for up-selling and cross-selling your offerings. Therefore, to find a more entire and broader perspective of your customer’s supplementary information, beyond the indemnity and quantitative details, you must include any info, which may include.

Family Details

Marital status, Name of Spouse, Number of children, Children’s age, etc.

Lifestyle Details

Property type, Car type, Pet ownership, etc.

Career Details

School name, College/University name, Education level, etc.

  1. Qualitative Data in CRM Database

The concluding type of data, which you will come across apart from the one, mentioned will provide additional description of your customers and their potential behaviors is the data acquired by information captured by questioners where your customers present data on motivation, attitude, and options that include.

Attitudinal information

How do you value our product, How do you rate our customer service, How likely you are to purchase our products and services again, etc.

Opinion based information

What is your favorite holiday destination, What is your favorite color, etc.

Motivational information

Why was the product purchased (personal use, a gift for someone), What was the key reason for purchasing our product (quality, price, locality), etc.

Takeaway

Using this easy data classification strategy and connecting them with your business goals, will not only enable you a quick identification of which data is vital for the success of your business, but it can also help you to understand the value achieved from each of this data element that helps in most advanced customer modeling, micro-segmentation of your customer base, and use an automated engine like Sales Force Automation (SFA) for building your sales cadence in your easy to use CRM platform.

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Tactics To Close More Sales This Holiday Season For Business Growth

The winter has set in and so like every year this holiday season also brings with it an added excitement and rush to go shopping. This is because people look forward eagerly during this time of the year for special discounts and the items on sale that are always up for grabs. Hence retail and online business owners surely can expect a surge in customer walk-ins and their website traffic during such a period and therefore find the best ways to make the most out of this holiday shopping frenzy by doing something out of the ordinary in order to boost the flow of their prospects and customers. Therefore here are some of the most effective and all-time popular sales closing techniques that you can try out this holiday season for your brand’s prosperity and business growth.

The winter has set in and so like every year this holiday season also brings with it an added excitement and rush to go shopping.
This is because people look forward eagerly during this time of the year for special discounts and the items on sale that are always up for grabs.
Hence retail and online business owners surely can expect a surge in customer walk-ins and their website traffic during such a period and therefore find the best ways to make the most out of this holiday shopping frenzy by doing something out of the ordinary in order to boost the flow of their prospects and customers.
Therefore here are some of the most effective and all-time popular sales closing techniques that you can try out this holiday season for your brand’s prosperity and business growth:

Announce Giveaways

To produce a buzz around your offering(s) it is a good idea to create a giveaway. Offering free accessories to the customers who shop for a certain specified amount is sure to draw more people and make them interested in buying your products and services.
We say this because attractive offers and combos will always remain a hit with customers who go out to shop during this part of the year.
According to surveys it has been found that clothing, electronic gadgets, footwear, chocolate, and cookies are some of the most purchased items in this season.
Therefore, offering giveaways to high-spending customers will definitely boost spending among loyal consumers of your brand.

84% of buyers now kick off their buying process with a referral. Click To Tweet

Email Blasts

Changing or moving your existing sales process online might not be possible within a short span of time. Nevertheless, marketing your offerings online can always reap benefits beyond measures if it is done in the right way using easy to use CRM by automating your email blast and targeting your existing customers and new prospects and leads in the CRM database with enticing offers to increase their interest.

Additionally, as a part of your sales cadence , you can even send out festive greetings to all your new and regular customers which is also a good way to remind them and keep your brand on the top of their minds.

It is a known fact that customers love brands that add a personal touch and are more likely to shop from your brand once you buy CRM and send tailored and customized emails to the consumers of your offerings.

Suggesting gifting ideas for Christmas 2019 and New Year 2020 is a surefire way to get people to look for things to buy for their family and loved ones from your brand and company.

Issue Promo Codes

Customers irrespective of age, sex or demography love a discount and so why not give them that especially during this time of the year when they are all up on their shopping spree.

Therefore, circulating special promo codes for the holiday season via social media channels like Facebook, Twitter, Pinterest and others will help your consumers know about your special holiday season sale that you have on your offerings.
This is because curious responders will all be delighted to use discount codes on their purchases which will in return help in your business growth.

Cross-selling

Driving and closing sales is surely a challenging task for all salespersons throughout the year and it is more so during the holiday seasons.

Hence why not implement a smarter approach to sell more?

Even though cross-selling is still an underrated selling strategy and most businesses fail to focus on this concept, nevertheless, just by doing some homework and learning by using your business growth technology and tools what your existing customers had bought, it can be really worthwhile to suggest them items of relevance this holiday season that might be of their interest.

For example, consumers of your brand who have bought an iron can be suggested to buy ironing board or an iron cleaning product or clothes and accessories can go hand in hand, so that it increases your holiday sale revenue from your existing customers listed in your easy to use CRM software’s database.

Free Shipping and Fast Delivery

While shopping online it is a known fact that most consumers loathe paying money for shipping. Therefore just offering free shipping to your online customers is likely to boost your holiday season’s sale.

Moreover, if your business adds to that the premium of super-fast delivery you can be sure that there is going to be a deluge of customers flooding your website.

This is because there can be nothing more attractive to the consumers than to be assured that their orders will arrive in double quick time and will also carry no surcharge for this alacritous service.

Conclusion

Finally, to sell more this holiday season we once again reiterate to buy CRM and use analytics-driven data to get sufficient insights as to how this holiday season 2019 will play out for your business.
Employ SFA ( Sales Force Automation ) in your CRM to boost sales during these busy periods of the year, since in this digital era where everyone is moving fast, the onus is on you to keep up with the pace to secure high sales volume during this holiday season and start 2020 with a sense of assured prosperity and new hopes for your company.

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How Easy To Use CRM Can Help Sales In Small And Medium Businesses

CRM software can help your business grow by managing several sales processes, starting with lead scoring to creating long-term customer relationships. In a study done by Aberdeen Group in 2010 revealed that, many organizations that are growing at a rapid pace use Customer Relationship Management technology to convert more leads into revenue. In the same study, it was also shown that 63% of organizations, which has very high annual growth rates, from sales leads, use easy to use CRM technology for their success. Here is how easy to use CRM software helps in the growth of your organization.

CRM software can help your business grow by managing several sales processes, starting with lead scoring to creating long-term customer relationships. In a study done by Aberdeen Group in 2010 revealed that, many organizations that are growing at a rapid pace use Customer Relationship Management technology to convert more leads into revenue.
In the same study, it was also shown that 63% of organizations, which have very high annual growth rates, from sales leads, use easy to use CRM technology for their success.

68% of CRM solutions will become cloud-based in 2019. The social CRM market is expected to reach $10 billion this year - ThomsonData Click To Tweet

Here is how easy to use CRM software helps in the growth of your organization:

Sales Planning

Easy to use CRM software can provide you with an overview of your projected sales targets for a specific period of time. This can help you plan marketing campaigns use using the forecasted data and prepare your sales teams for an increase or dip in the volume of sales in your business.

You can also use the information retrieved from your CRM database, to manage sales territories more efficiently. Best CRM for small and medium business allows your sales managers to view the schedules of your sales reps out in the field, along with the potentials of various territories, so that you can decide upon entrusting the right members of your sales team to the locations where they are most needed, which results in optimizing your sales team’s performance.

Improve Lead Conversion

Once you buy CRM it helps to shift the focus of your sales reps (from other mundane tasks) so that they can spend their time more in selling. The data gathered in the CRM database of your CRM for small business and startups can also help in finding deals that have not yet been closed, monitor sales quotas, and build strategies for shortening sales cycles which results in the generation of faster revenue.

CRM software solutions is a business growth technology and tool that can also track incoming leads and after assessing them, distribute the leads to the representatives most likely to close the sale. Easy to use CRM applications can also help to foster efficient collaborations with your employees in sales, marketing, support, and accounts by coordinating tasks among your employees.

Build Customer Relationships

Maintaining relationship with existing customers is just as important as acquiring new ones. Easy to use CRM platforms can store detailed information from each interaction with your customers. Customer information stored in the CRM database also helps in anticipating the customers’ needs, which helps in providing personal customer service that aids in creating loyal customers.

In fact, once you buy CRM this tool can manage sales processes as well as monitor and develop your long-term customer contracts, by sending automated reminders using SFA aka Sales Force Automation for renewal of your services.

Track And Analyze

Best sales CRM software be it Salesforce or even Salesforce Alternative CRM  used by small businesses, it also enables you to track lead data, so that you can easily calculate the returns on your investments on lead generation and on marketing campaigns on an ongoing basis. This helps you to see, which among your lead sources are generating the most revenue and adjust your strategies according.

Easy to use CRM even lets you access data for each of your leads individually, which is always a valuable asset for your sales teams.

According to us, the sales analysis aspect of any CRM software helps in monitoring the overall health of your business by proactively monitoring sales pipeline management, creating accurate forecasts, effectively manage the budgets and intelligently allocate resources to meet your company’s revenue goals.

Pricing And Order Fulfillment

Best easy to use CRM software, that allows QuickBooks CRM integration free ensure accurate pricing and quotes, by capturing customer order, confirming availability of the products and expediting order fulfillment.

Therefore the main purpose of CRM software is to:

“Provide employees with the information and processes necessary to know their customers understand and identify customer needs, and effectively generate long lasting relationships between the company, its distribution partners, and its customer base.”

Conclusion        

Therefore, in a brief, most easy to use CRM solutions are created to help sales and marketing teams succeed. As when the information that these customer relationship applications collect are applied as an essential part of the sales strategy, it helps to benefit the organization as a whole, in terms of revenue generation and growth, by determining which marketing efforts and sales strategies are most effective for the development of the company resulting in consistent business growth.

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