Tag: what is a CRM

How To Strategically Track Leads and Create Effective Engagements Using Marketing CRM Platform

Finding new leads and acquiring customers that are new is the lifeline of all businesses irrespective of their size big or small. Moreover, in modern times, many organizations think that satisfied customers and referrals are the best sources for acquiring new leads especially when they are using a marketing CRM platform for finding revenue growth. Hence the above-stated fact is undoubtedly a sound principle and is also a marketing strategy to strive for. However, unless you are tracking and measuring the sources of your leads, this tactic is anecdotal and becomes a little more fanciful idea than company lore.

Finding new leads and acquiring customers that are new is the lifeline of all businesses irrespective of their size big or small. Moreover, in modern times, many organizations think that satisfied customers and referrals are the best sources for acquiring new leads especially when they are using a marketing CRM platform for finding revenue growth.
Hence the above-stated fact is undoubtedly a sound principle and is also a marketing strategy to strive for.

The average CRM user adoption among sales professionals is 73% and the average ROI period is 13 months. Click To Tweet

However, unless you are tracking and measuring the sources of your leads, this tactic is anecdotal and becomes a little more fanciful idea than company lore.

Here are a few tips that will help you in your lead tracking activities using easy to use CRM as a business growth technology for your company:

Get the Facts Right

Generally, leads are generated by innumerable sources, such as self-generated leads by the sales and marketing teams, or referrals from employees, vendors, clients, and business partners of an organization. Therefore, without thoughtful plans and campaigns to cultivate and get engaged with these lead sources, it is very natural to lose control what are the lead sources that work best for your organization and has the ability to meet your goals.

Giving some thought to these best practices for lead tracking, we are sure, you will for sure quickly see gaps that need to be addressed as noted below:

  • Primarily, make sure how many leads you desire to generate by source. To take this step further you can set a monthly/weekly goal for your marketing and sales teams for each kind of leads that you want.
  • Next, communicate your lead acquisition expectations to your marketing, sales, and customer support teams. For in case they are unaware of what you are shooting for, they cannot support you or align their daily activities, with what that are needed to meet your set goals.
  • Conduct outreach and create marketing campaigns using a marketing CRM platform for engaging with each lead acquisition groups, through SEO, social media, event marketing, and traditional inbound marketing programs.
  • Finally, buy a business CRM to conduct lead tracking, measure, and analyze your results. Since this is the only way by which you will be able to know your campaign’s success and make you understand if your leads are coming from the expected sources and to the extent that you expect them to meet your company’s needs.

Track and Measure in CRM

Enterprise-level CRM platforms like Salesforce or Salesforce Alternative CRM solutions mostly used by small and medium businesses have quite a few functionalities for tracking and comparing real-time lead results to your lead source objectives.

Here are a few steps that you can follow to set up all the needed elements that can ensure an accurate and meaningful analysis of your lead acquisition skills.

  • Establish your primary lead sources with an all in one CRM Apart from traditional lead sources such as banner ads, trade shows, referrals, and SEO, be sure that you also include marketing campaigns to measure the overall effectiveness of your lead acquisition plans and tweak accordingly to improve upon the end results.
  • Create deeper levels of details for activities that produce a lot of For example, trade show leads can be broken down to names of all the trade shows that forms a significant part of your businesses’ event marketing strategy. Similarly, referral leads can be subdivided into vendors, customers, and business partners once you segment the leads inside your CRM database.
  • Establish your goals by entering the expected numbers of leads that you require from each source.
  • Once you a marketing CRM platform associates every contact and new accounts entered in the software, with a specific campaign or lead source.
  • Identify by lead tracking as proof around your effort, which lead source tracks best from opportunities through to sales.

Takeaway

Therefore if you already know what is a CRM, now applying these best practices will not only help you to find superior control over lead generation skills but it will also aid in improving the effectiveness of your sales and support reps using this business growth training and tools in finding your best and most loyal customers.

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A Checklist Of Six Indisputable Features Of An Effective CRM Software Solution

The customer is the lifeline of your brand, which in turn makes CRM (Customer Relationship Management) the catalyst for the success of your business. This is because easy to use CRM software solutions mostly have simple to use interfaces that are backed by robust algorithms which makes it easier to run businesses by creating active engagements with your customers. Therefore, here are 6 checklists of an effective and great CRM solution for your business growth.

The customer is the lifeline of your brand, which in turn makes CRM (Customer Relationship Management) the catalyst for the success of your business.
This is because easy to use CRM software solutions mostly have simple to use interfaces that are backed by robust algorithms which makes it easier to run businesses by creating active engagements with your customers.
Therefore, here are 6 checklists of an effective and great Features Of An Effective CRM Software Solution for your business growth:

56% of companies targeted their audiences based on CRM data such as purchase transactions, postal address and customer service information. This is expected to rise to 69% in 2020.- SFDC Click To Tweet

1. All Functionalities Within One Single Window

Without jumping between windows, your easy to use CRM must have the ability to aid your team members to view every detail of the actions taken by the customers in a single window.

Easy to use CRM is a solution that is capable of capturing all available information about the customers, leads, and prospects from all sources that include call centers, branches, emails, SMS, web integrations and more in order to offer the best possible personalized service to the customers.

Therefore an effective all-in-one 360-degree CRM view of the prospects and customers in the CRM database creates a unified destination for all customer-facing information that eliminates the requirement for hopping between different silo software platforms.

2. Complex Yet Simple

The success and growth of any company do not hinge on how advanced a technology is that they are using for the success of their business. Rather to say, it depends on how the technology is acting as an enabler to the workforce to make them more productive in their workplace.

Hence right from the start, efficient easy to use CRM should have a simple interface, irrespective of the complexities that are involved in the making and working of the software.

This is because the complexity of the CRM software mostly affects the user’s experience of the solution which can very easily lead to loss of efficiency of the CRM solution even before proper adoption of the software.

3. Easy Integrations

Irrespective of the legacy software solutions that you use, an easy to use CRM that you choose should be able to retrospectively integrate with your businesses’ core IT infrastructure.

In other words, the features and tools of your CRM, be it an enterprise-level robust CRM solution like Salesforce or any other Salesforce Alternative CRM for startups and small business, should actually integrate seamlessly and optimize the operations in your business, rather than create new investment headaches for your organization.

4. Guarantees Customer Satisfaction

Now that you have invested in your easy to use CRM software, the solution should be actively beneficial to fulfill the targets of your business and also the expectation of your customers.

In other words, your easy to use CRM solution should create a customer service platform that addresses proactively all the pain-points of the customers.
It must be a solution that can motivate and persuade your support staffs to cater a more professional service to your customer base.

In fact, right SLAs and quicker resolutions along with defined metrics help in rendering delightful and world-class customer experience.

5. Evaluation and Projections

All business big or small survives under evaluations in terms of their failure and success, upon which companies strategize their very best next moves.

Monitoring tools in an easy to use CRM helps in recording the activities and interactions of customers and employees that relates to their business.

Therefore effective CRM solutions with the aid of this historical data can make digital predictions about demand spikes, market trends, customer sentiments for your brand and more, that can help in shaping a better tomorrow for your company.

6. Flexible, Scalable And Efficient

Finally, for any entrepreneur, their ultimate aim is to grow in capacity and scale in their business.
Therefore, if you know what is a CRM, then what good is a solution if the cost of its upgrade gets in your way?

As the features of any effective CRM are important on a long-term basis, so the easy to use CRM software that you are interested in investing for your business should also expand and be scalable in proportion to your businesses’ growth.

However, this scalability of the software should never compromise the efficiency of the software, as we should always remember that investing in CRM is a long-term commitment that should not be looked through a prism just for bring short term sales and revenue growth.

Conclusion

As we all know a great easy to use CRM translates to greater opportunities in business by providing delightful and happy customer engagements, therefore we suggest all business owners should most essentially consider these six most important factors before finalizing on choosing their CRM system for rapid business growth .

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