Year: 2020

Buy CRM And Build Sales Reports For Enjoying Rapid Revenue Growth

Let us face reality. In sales, there are few easy closes. According to studies on sales and marketing, only 2 percent of the first meetings with the prospects culminate in an on-the-spot sale, while the rest 98 percent of leads needs to be followed-up, advised, entertained, and therefore nurtured through the sales processes. Even when your customer count is in the single digits, you still need to keep track of your customer’s activities over weekly meetings and remember their details by putting them in a spreadsheet. However, as it occurs with many businesses, as your customer pipeline and sales teams grow, it is natural that you tend to lose your overview of this crucial process, especially when you as an owner of small business or startup have responsibilities to take care of and shoulder beyond sales activities. This is exactly why businesses and brands need to buy CRM and require a reporting system for sales.

Let us face reality. In sales, there are few easy closes. According to studies on sales and marketing, only 2 percent of the first meetings with the prospects culminate in an on-the-spot sale, while the rest 98 percent of leads needs to be followed-up, advised, entertained, and therefore nurtured through the sales processes.
Even when your customer count is in the single digits, you still need to keep track of your customer’s activities over weekly meetings and remember their details by putting them in a spreadsheet.
However, as it occurs with many businesses, as your customer pipeline and sales teams grow, it is natural that you tend to lose your overview of this crucial process, especially when you as an owner of small business or startup have responsibilities to take care of and shoulder beyond sales activities.
This is exactly why businesses and brands need to buy CRM and require a reporting system for sales.

The most popular sales tools include CRM, social prospecting, data and list services, email engagement, phone, and sales cadence. Click To Tweet

Performed rightly, sales reports can help managers quickly spot issues, analyze performances, and take necessary action to aid businesses to sell and grow faster. Moreover, proper sales reports can also provide income-related business forecasting, budgeting plans and resourcing oriented business decisions for predictive sales.

Hence, in nutshell, the bottom line is, sales reports are priceless for any organization.

Here are 3 types of sales reports that businesses must ensure to have once they buy CRM for comprehending their growth.

Real-time sales report can be documented in several types, but these 3 reporting formats are easy to create and so can be recommended as an utmost necessity for your sales strategy:

  1. Daily Sales Report

Daily sales reports are not to measure outcomes; rather it is a measurement of the number of activities that have been performed with your leads and prospects within the last 24 hours.

It helps you to evaluate how many emails or calls your sales team is sending every day so that you can monitor your sales rep’s individual performance and identify their inefficiencies.

Therefore, the key to sales performance indicator is daily sales reports which you can generate with most easy to use CRM that ensures your team remains successful while performing their day in and day out activities.

  1. Weekly Sales Reports

Beyond the granularity of the daily sales reports, weekly sales reports help in revealing any immediate trends that you need to address with your sales process.

Apart from this, weekly sales reporting generated by business growth technology and tools even offers good enough grounds for a sales team meeting to aid you address sales-related pitfalls before business and revenues are lost.

Having a well-throughout weekly report also provides you to have a data-oriented and direct conversation with your sales team.

  1. Monthly Sales Report

Monthly sales reports are meant for understanding your sales performance curve and highlighting any seasonal trends that can affect your business.
Once you buy CRM it helps you to understand the state of your sales funnel, your conversion rate, and your overall team performance and so are not related to any immediate and preventive actions that you may need to take for your business growth.

How Can You Put Together A Sales Report?

The ideal sales reports use metrics found in easy to use CRM platforms to make you aware of how deals are advancing in the software. Here are some of the most critical things that you would most certainly want to measure in your report using the best CRM for small and medium business for sales growth:

  • Number of leads in the pipeline
  • Value in the pipeline
  • Sales activities
  • Close rates
  • Sales cycle

The Most Essential Tool That You Require To Create A Sales Report

Although sales reports can be created out of spreadsheets, however as your business grows spreadsheets get complicated. Therefore, generating timely sales reports are far easier with purpose-built business growth tools like CRM.

This is because easy to use CRM be it Salesforce or any other Salesforce Alternative CRM software platforms used by small businesses not only helps in combining detailed reporting with its user-friendly interface but it also aids in monitoring your sales process and your teams.

Hence, sales reporting when utilized properly not only aids in tweaking and perfecting your sales process, but it even helps to guide your business forward by helping you to close more deals.

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The Benefits Of Using Customized CRM Over Pre-Built On-Premise CRM Tools

Customer Relationship Management or CRM is an online lead management software and a business strategy, which helps you to manage and keep track of your customers, prospects, leads, and workflows. In other words, it is the best easy to use CRM software that manages a business establishment’s relationship with its potential customers. Companies that stay connected to their customers and thereby increase profitability by streamlining processes using a CRM find this exclusive business growth technology and tool extremely useful for contact management, sales management, productivity and more. The goal of CRM is, therefore, to improve business relationships.

Customer Relationship Management or CRM is an online lead management software and a business strategy, which helps you to manage and keep track of your customers, prospects, leads, and workflows. In other words, it is the best easy to use CRM software that manages a business establishment’s relationship with its potential customers.

Nearly 60% of organizations expect to increase IT spending in 2019. And it remains the same in 2020 -SuperOffice Click To Tweet

Companies that stay connected to their customers and thereby increase profitability by streamlining processes using a CRM find this exclusive business growth technology and tool extremely useful for contact management, sales management, productivity and more. The goal of CRM is, therefore, to improve business relationships.

When multiple streams of data come from the sales teams, marketers, customer service employees, and social media monitoring departments in an organization, easy to use CRM software help to find a clear overview of all your customer’s information in one place, for which CRM database is considered as the key element for increasing the company’s bottom-line and ROI.

This growth generated by easy to use CRM software is achieved by using a simple and customizable dashboard that provides customer statuses, the history of their previous purchases, and outstanding customer service issues and more.

When people talk about what is CRM , they mean any of these three elements that comprise customer relationship management, which are:

CRM as a Technology: Be it a cloud based CRM system or an On-Premise CRM software, this is a technology that people use for interacting between organizations and the user.

CRM as a Strategy: This is a customer relationship management guideline on how relationships with potential prospects, leads, and customers should be maintained to increase the Customer Lifetime Value (CLV) of the consumers of their offerings.

CRM as a Process: This is a system that businesses adapt to manage their relationship with the customers.

CRM Solutions- Nowadays

Due to web-based interfaces, the most popular easy to used CRM platforms are cloud based CRM software platforms. This solution allows the sales reps to access their leads and customer information from both computers and hand-held mobile devices at any time and from any location across the globe.

This SaaS (Software as a Service) platform is even more user-friendly than the traditional and old CRM application and can aid businesses in making better business decisions, enhance their service, and ensure quality support to the customers.

Reasons for building a customized CRM

Many software like SAP and Oracle offer enterprise-level systems. However, the problem with these software platforms lies in the complicated installation process and prohibitive cost factors, which often proves to be a burden for small and medium-sized businesses.

Lightweight customized easy to use CRM software platforms permit the users to adopt this technology not only in a short time but also at a fraction of the cost, compared to enterprise-level On-Premise CRM systems.

A customized CRM system for your needs

Although in several cases many businesses once they buy CRM use pre-built CRM solutions, however in such a case organization often find that there are many features and functions which may not be relevant for their particular business.

Therefore, while using a pre-built CRM during lead generation and contact management activities the entire process takes more time for people to learn system functions, which in turn lessens sales productivity. Using customized cloud based CRM software lets businesses get exactly what they want without unnecessary errors.

Endnote

Customers play a very important role in all businesses. Irrelevant of what sort of product or services that your business offers, customers are the people who provide direction for your businesses.

Therefore, cloud based CRM software platforms be it enterprise-level CRM solutions like Salesforce or any other Salesforce Alternative CRM software platforms mostly used by small businesses and startups help maintain customer data in CRM that aids in finding the desired demands of the customers to bring success for businesses.

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Why Sales Force Automation in CRM Is a Must for Startups and Small Businesses

As the owner of small or medium business, you must have thought about how small business establishments can compete with large establishments. It is simple. Just buy CRM and let SFA (Sales Force Automation) integrated into the CRM software help you to let go of your worries since if you want to grow, you just cannot handle everything manually on your own. All experienced small and medium business owners are of the same opinion that you must automate your business as much as possible to be able to seize your business goals.

As the owner of small or medium business, you must have thought about how small business establishments can compete with large establishments.
It is simple.
Just buy CRM and let SFA (Sales Force Automation) integrated into the CRM software help you to let go of your worries since if you want to grow, you just cannot handle everything manually on your own.

63% of people remembers stories after a sales presentation. Only 5% remember statistics. Click To Tweet

All experienced small and medium business owners are of the same opinion that you must automate your business as much as possible to be able to seize your business goals.

Now, here lies the first big challenge of identifying the right business growth technology and tool that you should use to automate and accelerate growth in your company and that too within the budget.

However, before we go into such details, we must understand the types of business automation categories, which fall within these 5 major types:

  1. Email marketing automation tools.
  2. Sales Force Automation tools
  3. Contact Relationship Management automation tools.
  4. Shopping cart tools
  5. All-in-One business automation solutions

The good news over here is that most of the businesses do not need all of them. In fact, mostly you will need only one or two of these tools, to put your tedious tasks in an autopilot mode.

Let us take a look at each of these types of CRM based business automation tools individually:

  1. What are Email Marketing tools?

Email marketing tools are business automation tools that marketers use to create, test, send, optimize, and report on their email campaigns.
Email marketing tools can also be a specific tool, which is related to email marketing. For example, an inbox placement-testing tool or an email subject line generator, or a complete suite of applications that help the marketers to do all their end-to-end email-marketing activities.

Autoresponders are also another type of email marketing tool that sends an automated email once any visitor on the website fills out a web form.

MailChimp is a very commonly used and most popular email marketing automation tool that has a free, no-obligation plan and can be also integrated as a CRM based automation tools.

  1. What are Sales Force Automation tools?

Sales Force Automation does everything that an email-marketing tool provides businesses the ability to set up dynamic rules when specific actions or behaviors are shown in your follow-up email marketing processes.
SFA tools, which are integrated into the best CRM for small business , also has the powerful ability to segment contacts dynamically, which helps companies to drill down their sales and marketing efforts towards the right segments of leads, prospects, and customers at all times.

SFA also aids in maintaining strong email deliverability, since with the help of this CRM based business automation tool contacts receive messages with appropriate contents that are relevant to them, which results in higher engagement rates and so the emails do not ends up in the customer’s mailbox as spam or junk.

  1. What is a Contact Relationship Management Tools?

Contact Relationship Management tool or Customer Relationship Management (CRM) is an application that is instrumental for storing, segregating, and analyzing customer data; manage workflows and sales process and much more.

Most modern-day CRM systems like Salesforce or any other Salesforce Alternative CRM platforms have flexible API interfaces so that users can integrate other software solutions like accounting ( QuickBooks CRM ), email marketing automation, and shopping cart solutions and more within the platform.

  1. What Are Shopping Cart Management Tools?

For businesses that need to set up a storefront on their website, accept payment for selling their products and services requires a shopping cart management tool to perform these actions with utmost encryption and security.

Other than receiving payments this tool also helps to track purchases, measure average customer lifetime value, the frequency of purchases and more.

However, if you are a small service-based enterprise, that only handles a limited number of transactions every month, you can lean on applications like Intuit, QuickBooks, and others which can also be integrated into business growth technology solutions seamlessly.

  1. What are All-in-One Solutions?

All-in-one solution allows the users to automate more than just one single feature when integrated with a CRM, but they also have higher costs associated with them.

These all-in-one solutions not only save money from having to purchases multiple business automation solutions but it also minimizes time drain that happens when you have to bounce from one system to another, which impedes growth and also many a time takes businesses away from opportunities.

Conclusion

So once your business starts experiencing growth pains and you want to generate revenue it is the ideal time that as an owner of the small business you must invest in the best small business CRM software that has an integrated Sales Force Automation capability and put the system in place to further increase your ROI.

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