Year: 2020

How To Build A Custom Facebook Audience Using Your MCA CRM Software

In modern times, most owners of businesses in the Alternative Lending industry using MCA CRM software would effortlessly agree that social media marketing is an extremely important and effective advertisement tool nowadays. However, in spite of the growing rise in social media many small business owners might not be conscious of all the existing resources and tools that are freely available for building a custom and preset audience for their relevant ads. To elaborate, for example. Facebook is one of the most popular and trending social media platforms when anyone among us thinks about putting up an adv on social media, more so because Facebook freely provides such wide-ranging customer targeting tools.

In modern times, most owners of businesses in the Alternative Lending industry using MCA CRM software would effortlessly agree that social media marketing is an extremely important and effective advertisement tool nowadays.
However, in spite of the growing rise in social media many small business owners might not be conscious of all the existing resources and tools that are freely available for building a custom and preset audience for their relevant ads.

To elaborate, for example. Facebook is one of the most popular and trending social media platforms when anyone among us thinks about putting up an adv on social media, more so because Facebook freely provides such wide-ranging customer targeting tools.

Seven out of ten (69%) adults in the U.S. claim that they use Facebook - Pew Research Center(2019) Click To Tweet

One of these targeting tools found in Facebook is its ability to upload your self-created customized audience list right from your Merchant Cash Advance CRM software.

Hence if you have a list of customers that have not been visiting your MCA website for a while and you are in a desperation to your lost customers a targeted ad as a simple reminder to visit the new offers that you have placed on your website, creating a list of the custom audience is a perfect way of doing so.
Now, there are several ways that you can approach to build your custom audience on social media platforms like Facebook.

Nevertheless, irrespective of how you choose to create the custom audience, the primary and the foremost thing that you need to ensure is that you have a saved list of your MCA customers which contains their phone numbers and their email addresses in your MCA CRM software platform’s database.

Thereafter, ensure that this list is saved as a CSV or a TXT file.

How to Build a Custom Audience Through Facebook Business Manager:

1. Log into your Facebook Business Manager.

2. Next, beneath the Business Manager Button (which is located in the upper left-hand corner), click on the Audiences.

MCA CRM

3. After this click on the Create Audience tab and select Custom Audience which you will find in the drop-down menu.

MCA CRM

4. Select Customer File in the list that appears on the screen.

5. Next click on “Add Customers From Your Own File or Copy and Paste Data”.

MCA CRM

6. Upload the previously created CSV or TXT and saved in the pop-up of the window.

MCA CRM

7. For the uploading process to complete permit Facebook at least 20-30 minutes and ensure that you name the list in the best way to describe its use.

8. You create now create a Facebook ad that is perfectly in accordance to the audience, once your data upload is completed.

How to build a Custom Audience Using Ads Manager:

1. To begin with, create a Facebook ad by logging into your Ads Manager on Facebook.

MCA CRM

2. Underneath the Custom Audiences (as you explore the audience section) click on Create New Tab and after that click on Custom Audience.

MCA CRM

3. Next, opt for Custom File in the box that appears on the screen.

4. Next just click on “Add Customers From Your Own File or Copy and Paste Data”.

MCA CRM

5. Now just like we did it even before, upload the previously created CSV or TXT and saved in the pop-up of the window.

MCA CRM

6. After initiating the upload to complete the entire process permit Facebook at least 20-30 minutes and ensure that you name the list in the best way to describe its use.

7. Once the upload is over, you can create a Facebook ad that is precisely in accordance with the audience.

Conclusion

Using a Custom Audience from a customer list that you have created in your Merchant Cash Advance software for your alternative lending business not only helps you to invite past customers to return to your MCA website, but it also aids in sending special offers to repeat customers or want to let people know of a special offer that you provide for a specific set of customers in your CRM database.

Hence once you are using an MCA CRM to reach your customers on two perspectives (Email marketing and also in Facebook Custom Audiences) you can be double sure of reaching an audience that is highly qualified and so is more likely to be your customers which results in consistent business growth.

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Unique Benefits of Easy to Use CRM That Will Accelerate Your Sales Growth

Are you aware that according to Fortunly, just 78.5% of startup businesses survive the first year? And that implies a significant 21.5% of businesses fail in the first year itself. Now among many other reasons for failures in businesses, we also know as one of the leading easy to use CRM vendors for SMBs that 14% of startups and small business organizations fail since they pay no attention to their customer’s needs, which shows that companies shun their customers at their own peril. Therefore, once you start a business, just understanding what you are selling to your consumers in the marketplace is just not enough. Rather in the present times, companies most essentially need to know who they are selling their offerings. For which getting acquainted with the customers, understanding their requirements, and more importantly building world-class long-term relationships with them is essential to continue success for business growth.

Are you aware that according to Fortunly, just 78.5% of startup businesses survive the first year?
And that implies a significant 21.5% of businesses fail in the first year itself.
Now among many other reasons for failures in businesses, we also know as one of the leading easy to use CRM vendors for SMBs that 14% of startups and small business organizations fail since they pay no attention to their customer’s needs, which shows that companies shun their customers at their own peril.

Therefore, once you start a business, just understanding what you are selling to your consumers in the marketplace is just not enough. Rather in the present times, companies most essentially need to know who they are selling their offerings. For which getting acquainted with the customers, understanding their requirements, and more importantly building world-class long-term relationships with them is essential to continue success for business growth.

Nearly 60% of organizations expect to increase IT spending in 2019. And it remains the same in 2020. Click To Tweet

This is exactly where business growth technology solutions like easy to use CRM software steps in.

However, it is unfortunate that according to a report published by Stellaxius, still today 50% of companies with 10 or fewer employees do not use CRM for their businesses.

Therefore, if your startup or small business is yet to buy CRM , the time to do so is now.

So, here are the five most unique benefits of using an easy to use CRM software solution you should look at for accelerating your business growth.

Benefit #1

CRM Helps Make Employee Transition Smooth

Just imagine a situation: Your star sales represented is leaving your company, and you have to distribute his/her accounts to the rest of your teams until you are able to find a replacement.

Now, without a CRM in hand, all the interactions and accounts that the rep had may be scattered across several spreadsheets, sticky notes, and emails, which will make it difficult and tiresome to find a complete view of these accounts and their progress.

But with an easy to use CRM in place, you can easily and quickly conduct a sales pipeline audit, which will allow you to find a complete understanding of the accounts and comprehend deal stages and their progress, and thereby even if your star sales rep leaves can enable the rest of your sales teams to engage in contextual conversation with his/her prospects and customers.

An easy to use CRM enables your business to:

• Go through your sales rep’s accounts and clearly perceive how many deals they have in their sales pipeline and understand which stages they are in.

• Strategize your next course of action as when you review the attributes in the pipeline you can identify new ways and possibilities to take the deals forward and also find how the new reps you hire will take over.

Benefit #2

CRM Helps To Boost Collaboration

Any CRM software be it Salesforce used by enterprise-level organizations or Salesforce Alternative CRM tools used by SMBs, at its core is a platform that enables people in sales to collaborate not only within themselves but even with other different teams like marketing, support, production, partners, and accounts across the organization.

In other words, easy to use CRM solutions allows sales reps to access and share essential documents collected and stored within the system.
In fact, some of the best known CRM platforms in the marketplace come with in-built communication tools that permit salespeople to not only communicate with each other without leaving the CRM but also share interactions they collect from interactions with their customers.

This functionality found in a CRM is essential as when leads get passed on from sales development representatives to the account executives in business, the account executives need context to get engaged with the leads, which can be easily done using an easy to use CRM whereby the account executives get access to past emails, conversations, char notes and more.

Benefit #3

Automations Boost The Productivity Of Reps

Repetitious tasks like updating and adding contact information, sending the same email to several recipients, setting up monotonous follow-up tasks and others can be simply automated using Sales Force Automationm (SFA) that is integrated with most easy to use CRM tools, which aids in freeing time for the sales reps to take care of more important tasks like interacting and communicating with prospects, and more.

Modern CRM software solutions can not only help capture prospects and customer data but it can also populate a lead with useful information such as job title, industry and company and even automatically log calls which can save reps the time required to log every call to the respective prospects.

Additionally easy to use CRM can even contact leads within minutes of their sign-up that can increase the likelihood of them answering the call by automatically assigning prospects to the right sales reps available in the team.

Finally, using CRM sales reps can allow the software to automatically create appointments and thereafter get constantly reminded to help them stay on track.

Benefit #4

Get A Forecasted View Of Sales

Wrong data is bad for any business, and so are the wrong numbers in sales.
Therefore, using a modern CRM solution businesses can find well-engineered and accurate forecasts of their sales, which can help organizations to avoid major and expensive mistakes when it comes to planning their marketing campaigns, gather leads, and conduct their overall sales process.

Easy to use CRM can do the following to provide value out of sales forecasting for any business:

• Sales Pipeline forecasting

Once a deal is initiated it passes through several stages in the sales pipeline. Modern CRM can provide the ability to set a customized percentage that can be measured for each stage to show how likely the deals will move to get to the next stage in the pipeline or how likely it is for the deal to convert to a sale.

• Goal-based forecasting

Based on the numbers and revenue of the deals that you have closed, CRM can help to forecast sales and show how likely your team is to achieve them.
Using CRM sales managers can find an idea of the number of deals that are won and thereby determine the average deal win rates.

Benefit #5

Improve Customer Relationships And Reduce Churn

CRM is known as Customer Relationship Management software for a reason.

It cannot be denied that your customers make your business- and there are no two ways about it.

Therefore you need to provide your customers with the best Customer Experience (CX) right from when they are your prospects, to when they purchase your offerings and even after that as they remain to make them stay back as your future customers.

Now providing the best experience for the customer needs a 360-degree view of the customers, which an essential feature that is found with the most easy to use CRM software solutions in the marketplace.

Modern CRM solutions come with prospect management tools, and the good ones are those platforms that are capable of telling everything you need to know about your leads and customers from a single screen.

This includes information captured from:

• Customer interactions

• Social media

• Email campaigns they are a part of

• The tasks and appointments scheduled with them

• Real-time usage statistics

• Other touchpoints

Therefore once you buy CRM all these benefits will aid your sales teams to build long-term relationships with your brand’s customers that can result in few leads slipping through the crack and also boost customer retention rate consequentially.

Conclusion

Hence as the key for providing your customers what they want mostly depends on how well you understand them, and easy to use CRM is a tool that can do it effortlessly, modern CRM software benefits you sales team and your whole organization by facilitating customer satisfaction, ease collaborations, protect data and finally by boosting productivity and revenue.

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5 Killer Marketing Strategies For The Growth Of Your Small Business

The daily grind of any solopreneur can be really overwhelming. While it might be true that you have this wonderful product or service that makes people more efficient and happier, nevertheless when it comes to sharing this offering with the world, it looks like you have hit a dead end. Now, when you read about marketing strategies for business growth all that you see are these great examples of Apple and Coca Cola, which must have worked for them, but then again as a small business or a startup, you do not have the budget to ask Kendall Jenner of sponsor a baseball team to promote your offerings. This is because the truth is, you do not need that as a small business, since most big brands create advertisements for brand exposure, like Budweiser sponsors major NFL teams to make their fans say “Oh, look I know these guys” when they go for buying Bud Light at the local supermarkets

The daily grind of any solopreneur can be really overwhelming.
While it might be true that you have this wonderful product or service that makes people more efficient and happier, nevertheless when it comes to sharing this offering with the world, it looks like you have hit a dead end.
Now, when you read about marketing strategies for business growth, all that you see are these great examples of Apple and Coca Cola, which must have worked for them, but then again as a small business or a startup, you do not have the budget to ask Kendall Jenner of sponsor a baseball team to promote your offerings.

CRM is considered one of the most important aspects of sales right next to lead generation and lead engagement. Click To Tweet

This is because the truth is, you do not need that as a small business, since most big brands create advertisements for brand exposure, like Budweiser sponsors major NFL teams to make their fans say “Oh, look I know these guys” when they go for buying Bud Light at the local supermarkets.

Now your small business probably does not need that kind of reach or advertisement since in really small business and startups ideally require marketing that works with a small audience who are likely to purchase your offerings.

Therefore, instead of millions or thousands of people seeing your products, in small businesses if a dozen good leads in your small business CRM software platform’s database gets converted you can consider yourself as a winner and thereby grow your business.

Hence in this write-up here are five killer strategies that will for sure grow your small business or startup for little to no money at all.

Before You Start

Now if you want to grow your small business, it is most important that even before you start your marketing efforts, you need to build a plan which is one of the most vital tips for any small business trying to grow using digital marketing.

This is because primarily you need to understand what people you are targeting, how many leads you need to generate to keep growing and why would your leads want to buy your offerings, which are certain most crucial factors that will define both the quality and quantity of your marketing efforts which is needed for your business growth.

Hence kick-off your marketing by defining your audience.
Now it can be an issue if you are just starting out of you do not have any leads or prospective customers to base your assumptions on, and so look at who your competitors serve and thereafter brainstorm with your teams before answering these questions listed below:

When you have that figured out, think how many clients can your team handle at once, and how many leads do you need each month to make your business grow.

• What is the demography of my audience?

• What problems and pain-points so they solve with my offering(s)?

• Where does my audience look for information?

• Which social media platforms are used by my audience?

• How long on an average does your audience take to make a decision about their purchases?

Now, in case you are targeting customers in another country, it is natural you might have trouble viewing the web as they do.

Hence, to resolve this issue, get a VPN service and use the VPN to change your location while you access foreign websites and see what your customers see while they search for your offering.

Since with these assumptions, it will be easier for you to choose one or marketing strategies for your small business, since it must be understood that a plan is also an assumption, and so always be ready to change your plan if you see that the leads that you are getting in your easy to use CRM database are different than what you are expecting for your sales and business growth.

1. Create authority

One of the best things that you can do for your small business is to establish yourself as an authority. Hence, share your suggestions, advice and expertise on popular platforms, so that people might notice your business right away.

Therefore, guest blogging is a great way to find a huge exposure. Now even though you may not be writing for Forbes anytime soon, but if you find blogs and websites related to your business that have a big enough following, and accepts contributions, leaving a link to your business website or blog will surely boost your website’s authority in the eyes of Google bots and your potential customers.

2. Focus on long-tail keywords

It is an accepted fact that organic traffic ensures a much better ROI than PPC, even though your conversion rate might be lower with organic footfall sue to the lack of precise targeting.

Now it might take years before your new business website can rank well with high competitive words like “easy to use CRM”, “buy jewelry NYC” and others, therefore focus on dominating the SERP (Search Engine Results Page) with low-competitive long-tail keywords like for example “what is the best Salesforce Alternative CRM in the US?” or “What gems to buy instead of rubies?” to make your audience find your business easily in the marketplace.

Hence make a quick search of the long-tail keywords related to your industry, look for the topics that can cover the keywords that you can rank for, create unique contents and promote them by:

• Searching and outreaching smaller blogs and offering them to repost their contents with a back-link

• Outreaching resource pages and offering to post links to necessary, helpful and relevant contents

• Asking top bloggers in your industry of their opinions, mentioning them in your posts and asking for promotion of your offerings on their social media platforms

• Searching and finding out broken links and offering to post your link instead

• Finding post in Reddit or Quora asking about the topics and providing meaningful answers with back-links to your business websites and blogs

Pro Tip:
Work on creating a newsletter and create an effective way of getting people to subscribe as you are growing website traffic with content. It has been found that the ROI of email marketing is approximately $32 for every dollar spent.

3. Hire micro-influencers

If you are selling products like something that looks good on photos and is Instagram-worthy, get on Instagram to sell your offerings.

Now, this does not necessarily mean you need to spend thousands of dollars on a post since according to a survey done by Emarketer it revealed that you can even pay influencers on Instagram as low s $100 and still get conversions.

For this send your micro-influencers a free product for their review after selecting your influencers on YouTube and/or Instagram that works in your niche. The main criteria for finding such influencers is selecting one who has at least more than 5,000 subscribers, have a good engagement in their comments and are respected for their expertise by their followers.

4. Outbound prospecting

Now, this strategy is not fit for everyone, and so this is the reason why if you are in a B2C market you should start primarily by defining your audience and your goals.

Nevertheless, if you are a B2B company and need just a couple of customers to grow each year, outbound prospecting can be your preferred match.

However never send emails to everyone, as buying a mailing list from the web is a sure way for making your emails reach the spam.

Therefore, here is what you need to do to make outbound marketing effective for your business growth:

• Study your leads and if they seem like they need your help, it implies that they are not cold

• Find the right person to contact

• Personalize your emails using an easy to use CRM can increase your email marketing ROI by 122 percent

• Never engage your lead in a conversion with a sales pitch

• Follow up every week with your prospective leads consistently

• Always ask for referrals

5. Automate

Irrespective of whether you are doing inbound or outbound marketing, it is never possible to keep track of every leads manually on your own.

Hence use an easy to use CRM, especially Salesforce Alternative CRM software platforms that are mostly used by small businesses and startups to keep all your contact’s data and history in one place.

Using a CRM for small and medium business aids in keeping track of all conversations and calls and thereafter analyze your interactions easily, which is especially helpful if you are interacting with your customers across multiple channels since once you buy CRM it can make your marketing efforts more organized and also reduce its cost.

Takeaway

Doing marketing for your small business as a solopreneur may seem hard. Nevertheless, if you know your customers and have an idea as to where you want your business to be in the future, applying the right marketing strategies will surely get you dozens of qualified leads for little or no money and make your find success and business growth.

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How To Get Started With Outbound Sales Strategies In B2B Small And Medium Businesses

Are you running an SMB and trying to get started with outbound sales? We guess for this you need a solid outbound strategy in place for your business growth. We say this because honestly when it comes to making outbound sales if you have not diligently done your footwork and have avoided creating the required infrastructure that is needed for business growth, it can really get messy.

Are you running an SMB and trying to get started with outbound sales?
We guess for this you need a solid outbound strategy in place for your business growth.

We say this because honestly when it comes to making outbound sales if you have not diligently done your footwork and have avoided creating the required infrastructure that is needed for business growth, it can really get messy.

91% of businesses with 10 or more employees now use CRM software. Click To Tweet

However, on the other hand, if you lay the required groundworks and thereafter create a smart strategy, we are certain as one of the most popular vendors of CRM for small and medium businesses, that you will start seeing the desired results in a very short time.

Therefore, with that in mind, let now take a quick peek at what it requires to develop the outbound sales strategy for your startup or small business.

Hence in this article, we are going to provide you with four key requirements for getting started:

• Identifying your ICP

• Creating contents that support sales

• Creating a strong value proposition

• Knowing your engagement tools (like an easy to use CRM software)

THE 4 ELEMENTS OF A WINNING OUTBOUND SALES STRATEGY

1. Identifying your ICP

Now we have heard times and again the cliché “We cater to every industry, and our offerings can appeal to several job titles and departments in any company”.
However, unfortunately, it never works that way.

This is because if you are unable to target your messages specifically to an ICP or Ideal Customer Profile, your outbound sales outreaches will result in a disaster since an ICP is a qualifiable and quantifiable description of the perfect company in need for your solution.

Hence to build and ICP, begin by analyzing your existing customers in your CRM database, or try for the customers of your competition in the marketplace who are in need of your offerings, which in detail means:

• Specifically identifying the company location, size, technology and service requirements of your buyers, along with tracking their pain-points, the number of employees, the age of the company, and their typical customers.

• Look into the data in your CRM be it Salesforce or any other Salesforce Alternative CRM, since Ideal Customer Profile is different from Buyer Personas (which are semi-fictional and are more related to B2C marketplace).

• Look at your ten best customers and find out the characteristics that work and what you would like to improve. However, as a startup organization if you even do not have any customers, do not worry, you can easily create ICP by making sure your products and services appeal to a very specific business audience in the marketplace.

2. Creating contents that support sales

When your team may be introducing your company to a new lead for the first time for prospects that are unfamiliar with your offerings, your team has to assume that they will be doing their own research on your offerings.

Therefore if you do not have the goods, you will not be able to seal the sale.

What kind of content do you need for this?

Well, truthfully this can vary based on what your ICP is most willing to buy.

Nevertheless, your content can include sales decks, case studies, blog posts, pricing sheets, and even a strong social media presence.

Remember, your brand needs more than just a Feature page. Therefore, when you are connecting with B2B leads through outbound sales, your business must be savvy.

Hence, implementing other unique techniques through your digital and social media channels, like videos can help to stand out in a crowded marketplace.

3. Creating a strong value proposition

It will not do much good, if you are just filling up your website and target, but not spending enough time to research and test and thereafter perfect your current offerings.

Your product and service must be solving a problem for your customers, and the only way you can do it is your brand is fitting your market with a strong value proposition.

Now if you do not know what is a value proposition, it is just a simple statement designed to convince a potential customer and make them believe that your product or service will add value to their business.

For this, your business has to prove its worth over similar offerings in the marketplace.

Now it must be remembered that creating a value proposition is more than an exercise. Rather it is free of jargon, to-the-point, compelling statement that proves the worth of your offering.

Additional a strong value proposition must be accompanied by a powerful headline, followed by sub-headings that can help explain the value of the offering or what your product or service is best at.

Never make the content of your value offerings more than three sentences long and include bullet points in the verbiage.

In fact, any great value proposition can also be used as a foundation of a call script or a great email message that you will write heading into the outbound sales process for your SMB.

If you are still not sure where to start, create an outbound campaign suing your easy to use CRM tool and then ask for feedback from your prospects and listen to their constructive criticisms, and thereafter if you find that your message is not reaching them, alter it as per their needs.

4. Knowing your engagement tools

No to find the right engagement tool for your sales team in B2B organizations you need not search and buy every SaaS product available in the marketplace.

This is because to track and analyze the reactions of your prospects, once you implement the best small and medium business CRM software it can help you to find sales and business growth.

Using an easy to use CRM you will not only be able to create an automated timeline for engagements, but you can also create a series of touch-points, and track customer insights, all in one place once you are using this cutting-edge business growth technology and tool.

Your best CRM for SMB can also help your sales teams to get organized and get your messages hyper-personalized, which is the need of the hour nowadays.

Conclusion

So, have you checked all the boxes?
Now, while this list is not the end-all and be-all of outbound sales preparedness, however, these are some of the basics B2B small and medium businesses require to get started with their outbound sales.

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Ways Your Marketers Can Carry On Generating Their Pipeline Even In These Pandemic Times

In the midst of ever shocking events that the world is going through right now- Pandemic, social-distancing, an economic meltdown- marketers across the globe are facing a never seen before challenging times leading their teams or for finding business growth. Presently, while balancing precariously the priorities of work, family, and every other activity in between, marketers are still expected to carry on generating expectable revenue- but just not in the old ways as it was before.

In the midst of ever shocking events that the world is going through right now- Pandemic, social-distancing, an economic meltdown- marketers across the globe are facing a never seen before challenging times leading their teams or for finding business growth.

44% of businesses planning to increase IT budgets in 2020, up from 38% in 2019 -SuperOffice (2019) Click To Tweet

Presently, while balancing precariously the priorities of work, family, and every other activity in between, marketers are still expected to carry on generating expectable revenue- but just not in the old ways as it was before.

Sustain Business Relationships With Prospective Buyers

Now while we would have liked finding all the possible answers. Yet honestly speaking, this global unrest has got all of us stumped as we are currently looking for answers as to where we should point out teams? Should we tell them to keep going? Use their best judgment and empathize with customers? And more.

Of course, these are useful tips to relay to our teams. But personally, when plotting our team’s success, we rely on insight and data.
This is because, even though our tactics have changed a lot in the wake of this Pandemic, nevertheless, our targeting strategies which were already embedded in the behavioral insights into what our purchasers really care about and which of them are currently in-market still remains the same.

It is obvious now that insights are mission-critical to drive revenue in the present times. In fact, this strategy gas been a saving grace, especially when in this current situation sending tone-deaf emails is just a step away from being blacklisted by most subscribers in your mailing list.

Needless to mention, that there are a total zero promotional events for business growth or conferences going on right now (and so we can kiss leads that are generated by such activities goodbye), but still to sustain the businesses we have to fulfill our pipeline goals, which again leads us with a plethora of questions, such as:

Should we be spending our event marketing budgets somewhere else now?

Should be channelized that money into paid social, advertising, or some other functions of digital marketing?

How can we still continue generating pipeline when in the present time everything has changed?

Use the Three “I” Formula

Now that we have accepted that insight are the impetus behind revenue and business growth in the present times, so let us talk more specifically now.
In a review that we did earlier during the beginning of this year as one of the most popular vendors of easy to use CRM for small and medium businesses, we asked several CMOs as to where they are focusing their marketing budgets now.

According to the review, we found that there are three primary areas of focus (in order):

• Account-Based Marketing (ABM)

• Thought leadership

• Sales enablement

But the question that still remains to be answered is where are we targeting our ABM, though leadership and sales efforts right now?

Now that we have already talked about the importance of insights, there are specifically three types that are critical to your operations.

So here is our Three “I” Formula:

Number 1: In-Market

Now if this COVID-19 Pandemic has not brought your industry to a complete halt, then definitely you will still have accounts that need your solution. Well, in the present moment there may be a decrease in the inbound volume of business, but active buyers are still out there in the marketplace.

Hence encourage your teams to find them out and start building relationships with them.

To help your teams build these connections, it is best to use predictive analytics to seek out patterns in a buyer’s behavior. This is because, it is predictive analytics that can help you now to uncover specific keywords prospective leads are researching now, or if they have visited your business website without raising a hand.

Consider an account to be in-market when they are ready to engage with a solution. Therefore, by using insights that we can fetch from predictive analytics you can easily time your outreach and also pull the lever when the account goes in-market and let yourself be the first vendor they talk to.

Since using predictive analytics which can be integrated into an easy to use CRM can not only help businesses connect with their buyers but at that point even permits you to construct a solid relationship before other competitors can even find their foot inside the door, for your brand’s business growth.

Number 2: Intent

Even though intent data primarily helps you to find if an account is in-market, but more importantly it helps marketers to focus on what the account intends to do or rather to say answer the critical question “What the account actually cares about?” by compiling first-party data (like who has interacted with your campaigns or visited your website) and third-party data (like the generic or branded keywords) they have used to conduct research.

This is because the “promised land” is where you know exactly which keyword an account is researching, which locations are most active, which of your website’s pages they have visited or which buyer personas are most engaged with your offerings.

Therefore, with intent data sellers can find insights into what is most pertinent to their prospective buyers, that too at an account level or which personas are most relevant for targeting that can help them to initiate meaningful conversations.

On the other hand intent data also helps marketers to better understand the most typical topics that are needed by their audience in real-time- which matters al lot when that changes daily during these stressful present times.

Number 3: Industry

Your team has to find a clear understanding of an account’s industry if you anticipate centralizing your targeting and messages. In other words, it is essential to address how a given situation can impact an account’s overall business and industry model and find out whether it has a negative or a positive effect.

Now in a situation where we stand today, this Pandemic has affected every one of us differently. In fact, the impact level of the situation and how well industries adapt to it shapes your targeting.

Therefore, look at accounts outside your easy to use CRM, and their after based on how much everything has changed uncover patterns outside your own data, to fill your pipeline, since there might be many accounts that might not seem relevant anymore.

Unlocking Mission-Critical Insights with the Three I Formula

Apart from times like we are facing now, even during the best times, this Three I Formula can be mission-critical for businesses.

This is because collectively in-market, intent and industry insights can provide you everything that your business needs to effectively market and sell your solutions in any situation since you must always know what your prospective customers want and thereafter target your outreaches based on what is important to them so that you can avoid sending potentially tone-deaf messages in your outreach that can seriously hamper your business growth.

In a nutshell, with clear insights, the Three I Formula helps your marketers to fill their pipelines by creating personalized and targeted outreach to accounts that need your responsiveness right now, and let your marketers find the assurance to move forward through these troubled waters and continue generating enough revenue for consistent business growth.

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Benefits of Automated Loan Management Using Alternative Lending CRM Software

One of the main characteristics of modern cutting-edge technology is that just about everything can be easily automated nowadays. This includes shopping from restaurants, reserving car rides, to CRM tools, whereby automation is a technology that has brought one of the most common changes which have been felt in any business. And so the various branches of alternative lending, fintech and funding are no exception to this change that has happened in other industries across the world. Now an automated loan management system like an Alternative Lending CRM has a number of significant advantages over legacy lending platforms. In fact, the use of modern cloud-based technology has helped modern funding software solutions to provide superior customer experiences, eliminated paperwork, improved decision-making accuracy, and more.

One of the main characteristics of modern cutting-edge technology is that just about everything can be easily automated nowadays. This includes shopping from restaurants, reserving car rides, to CRM tools, whereby automation is a technology that has brought one of the most common changes which have been felt in any business.
And so the various branches of alternative lending, fintech and funding are no exception to this change that has happened in other industries across the world.
Now an automated loan management system like an Alternative Lending CRM has a number of significant advantages over legacy lending platforms.
In fact, the use of modern cloud-based technology has helped modern funding software solutions to provide superior customer experiences, eliminated paperwork, improved decision-making accuracy, and more.

In 2008, only 12% of businesses used cloud-based CRM - This figure has now increased to 87% - SuperOffice (2020) Click To Tweet

Rather say CRM for Alternative Lending industry has capably streamlined the entire workflow and processes right from originating, underwriting, and servicing of Alternative Loans, Peer-to-Peer Lending, Merchant Cash Advance or whatever funding verticals that you may think of today.
Here are some of the key benefits that businesses can find by replacing manual steps with cutting-edge automation, gathering performance data on all aspects of your lending processes, and transforming paper into digital formats:

• Improve the speed and accuracy of submitting loan applications leading to better user experience

• Enable processing of a larger number of loan applications with existing human resources

• Cull down sources of human error for quicker and better-quality evaluation decisions

• Eliminate delays and cost associated with paper-based traditional processes

• Establish auditable, predictable and repeatable processes that support compliance

• Analyze loan performances with the objective to continuously improve efficiency and profitability

Therefore, unlike traditional solutions, that are often a mix and match of unconnected and outdated systems, each handling a single element in the processing workflow of the funding processes, modern loan management solutions like Alternative Lending CRM tools aids firms to attract and close more deals, accelerate the underwriting process, reduce errors, generate more pricing options and finally ensure greater accuracy, helping funders to earn a more professional reputation among brokers, syndication partners and borrowers in the marketplace.

Key Benefits of Automated Loan Management using an Alternative Lending CRM software:

Better Loan Processing and Results

In the alternative lending industry for each origination, the loaning organization collects a plethora of documents, information, data point, which even includes face-to-face interactions, fax, emails, or upload of several documents through dedicated websites.

Now all these elements of the loan disbursal process must be added carefully to the system, tracked and thereafter thoroughly reviewed against all the information provided by the loan applicant and other third-party sources.

An all-in-one CRM is a technological marvel that can simultaneously process every document and also integrate third-party sources to provide a quicker and more reliable solution for these workflows.

Automation found in most CRM for Alternative Lending companies even decreases manual work associated with notifications since every application in the loan disbursal process in various stages requires response or notifications to be sent to the applicant, which a CRM can automatically perform by creating triggers that are populated with loan-specific information using a variety of notification templates pre-created inside the software.

Improved Speed to Completion

Using intelligent business growth technology solutions, such as automated data population, smart content recognition, document reviewing and verification can be considerably reduced, which can speed up processing and there shorten the loan disbursement time frame.

Automation build in Alternative Lending CRM tools can also improve application evaluation and loan decisioning dramatically as it helps in eliminating repetitive manual steps that are best executed once done digitally only allowing human expertise to be applied where it works best.

Better Tracking and Transparency

Just with a couple of clicks on the automated Alternative Lending CRM solutions can prepare a comprehensive view of all documents that have been received, flagging documents for follow-ups when the applications are in their approval process. That in contrast document collection and tracking using manual efforts may prove to be an extremely cumbersome endeavor while working with paper-based checklists or verifying things from a lone officer’s email account.

Scalability and Growth

The right CRM for Alternative Lending companies even reduces training demands and risks, helping lenders to more quickly and affordably scale to meet peak season requirements.

This reduces the alternative lenders to save on overhead costs associated with ongoing training.

In other words the more you eliminate manual processes and streamline your lending business, the more volume of loan applications one person can handle, which implies that by implementing an easy to use CRM for Alternative Lending businesses, you can dramatically increase your deal volumes without adding extra employees in your organization, or add more resources that can let you increase your deal flow just as much.

Finally, as cloud-based CRM for Alternative Lending industry can be implemented and used from anywhere, this will help your organization to eliminate all types of restrictions, such as geographical barriers or overcome the obstacle of only being able to log-in from a certain machine.

Moreover, since the lending process and data can also be shared among your teams easily using a CRM software, adding new team members and onboarding them becomes faster once you use a CRM for Alternative Lending without slowing down the train.

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