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Better Use Your Sales Time With These Hacks For Quick Revenue Growth

Are you aware that only 35 percent of a sales rep’s time is actually spent in selling? Well, we know these stats can be absolutely frustrating for the members of any sales team and for sales managers alike. Hence, to remain successful, sales reps have to not only become an expert at organizing their time but also needs to maximize it. Hence, as one of the most popular vendors of easy to use CRM over here we have compiled some of the most simple, tried, and common hacking tips that you and your sales reps can utilize to maximize their selling time.

Are you aware that only 35 percent of a sales rep’s time is actually spent in selling?

Well, we know these stats can be absolutely frustrating for the members of any sales team and for sales managers alike. Hence, to remain successful, sales reps have to not only become an expert at organizing their time but also needs to maximize it.

The average return on investment for CRM is $8.71 for every dollar spent. Click To Tweet

Hence, as one of the most popular vendors of easy to use CRM over here we have compiled some of the most simple, tried, and common hacking tips that you and your sales reps can utilize to maximize their selling time.

Simplify Your Easy To Use CRM Data

As a manager looking after your sales teams, look for ways to streamline the quantum of information that you need your sales reps to collect and enter in the CRM database.

Now, it might seem absolutely alluring to evaluate and track every bit of information about the deals made by your sales reps. However, in reality, as you go on doing this it will steal precious time from your sales reps and moreover, too much of data feed into your CRM can prove detrimental for your sales teams if that information is incapable of providing any additional info that can help in revolutionizing your businesses’ sales process.

Automate As Many Activities As You Can

Regardless of whether you are using a CRM like Salesforce which is used by enterprise-level companies or any other Salesforce Alternative CRM predominantly used by small and medium businesses in either case sales automation is becoming more and more sophisticated every day.

However when we talk about data fidelity it can still feel like a gamble, and so your sales teams must identify activities in sales that are not heavily tied to AI (Artificial Intelligence) and so can be automated easily.
For example, if you are using a separate software tool like accounting software to create proposals for your prospective customers, make sure that you are leveraging integration like QuickBooks CRM , which helps to automatically pull data from your accounting software into your CRM database.

This is because automating tasks using Sales Force Automation (SFA) in a CRM means reducing errors that in the end save your sales teams countless hours of overtime.

Make Contents Easier To Find

It is hard to believe, but it is true that 60-70 percent of the contents created by B2B marketing teams, especially in small businesses are never used by sales.

Here is a solution:

Instead of your sales reps squandering their valuable time searching for contents, use a smart folder in your easy to use CRM that provides discoverability or use dedicated content distribution applications like DropBox™ or OneDrive™ that helps in sharing assets by integrating it with your CRM database.

Avoid The Back-And-Forth Scheduling

There are several business application tools available in the marketplace these days that permit your sales reps to schedule meetings by sharing a link to your calendar rather than exchanging several emails and messages to verify each other’s availability and thereafter suggesting a time for the meeting.

Integrating online appointment schedules with your easy to use CRM aids in easily avoiding this time suck and therefore provides more time for doing sales for your sales teams.

Use Data To Your Advantage

Leverage applications like PandaDoc™ and others for document management and automation provide really pertinent data and information like document viewing report, document forwarding report, and eSignature notifications that leverages the sales rep’s power to understand when to follow up.

Moreover, integrating document management software with the best small business CRM software provides instant access to this type of data that helps in completely eliminating the questions of whether or not contact or a proposal has been reviewed or received by the customers that boost the likelihood of winning the deals quickly.

Conclusion

Therefore irrespective of whether you are a team of 10 or 50, it is always beneficial and smart to dedicate some energy and time to leverage your sales operations and use sales enablement tools that help in dramatically reducing the time spent by your sales reps on routine admin works, so that your sales teams can find more time to sell, which directly translates to rapid business growth.

Why In Modern Times Using Legacy CRM Solutions Can Erode Your Business Growth

In modern times businesses have shifted drastically and have become digital nowadays in the ways organizations market their brands. Hence in recent years, there has been an explosion of several digital marketing technologies for increasing brand awareness and revenue. Therefore, if you are aware of what is CRM within the context of this business growth technology marketing and sales efforts have been increasingly acquiring a singleness of purpose accompanied by new trends in marketing their offerings. While in the past marketing and sales once had limited interactions between these two departments, these two functional identities have nowadays become much more technologically synergistic and unified, while working towards a common goal. Therefore, today marketers working with organizations using legacy CRM software instead of cloud-based easy to use CRM software<are often frustrated about how manual their processes are, which can be at times even downright exasperating when simple tasks and request have unattainable solutions.

64.2% of businesses view CRM tools as impactful on their bottom line - Finance Online Click To Tweet

While in the past marketing and sales once had limited interactions between these two departments, these two functional identities have nowadays become much more technologically synergistic and unified, while working towards a common goal.

Therefore, today marketers working with organizations using legacy CRM software instead of cloud-based easy to use CRM software are often frustrated about how manual their processes are, which can be at times even downright exasperating when simple tasks and request have unattainable solutions.

Here are some of the key factors that cause marketers within these companies to often suffer in silence since there is nothing that can be done to alleviate the pain points faced by these employees within their current business environment, whereby the management fails to understand that there are many Salesforce Alternative CRM software platforms in the marketplace, which are economic and efficient for automating tasks and help marketers generate more leads and revenue.

1. Leads, Prospects, and Customers Are All Mixed Together

In most legacy CRM and old contact management systems there was no opportunity to import unqualified leads inside a bucket that can separate these leads from customers and prospects in the funnel, which eventually cluttered the CRM database and marketing teams were often blamed for dumping worthless contacts into the CRM software’s database over several years, which not only compromised the performance of the software but even resulted in a loss of substantial work hours spend and revenue.

2. There Is No Way for Generating Web-Form HTML

In most legacy CRM software platforms unlike cloud-based easy to use CRM software solutions, after website form submissions they are distributed as simple emails in legacy CRM software environments, whereby these lead information needs to be manually fed into the CRM system. Which often than not never gets entered or procrastinated until these leads get misplaced or fall through the crack.
However, with modern best small business CRM software platforms like many Salesforce Alternative CRM software solutions Web-Form HTML helps to directly submit leads into the easy to use CRM software, seamlessly.

3. Requires Lead Assignment Rules to be Coded

In many legacy CRM software, you will mostly find that there are no admin-friendly means to set up lead assignment rules. Whereby, you need developers to code the rules that will help to determine how leads are to be assigned to specific sales reps in an organization, based on criteria like company size, location, vertical markets, and others.

4. Non-Existent or Basic Campaign Management functionalities

Monitoring and managing marketing campaigns are one of the most offered features in most contemporary easy to use CRM software platforms.
Nevertheless, traditional contact management systems and CRM tools are either devoid or have none of these campaign management features which have the important functionalities that are highly sought after by modern marketers nowadays.

5. Limited or No Integration

Most traditional CRM tools are devoid of integrations with email service providers, third-party databases, marketing automation systems, or online accounting applications which are found with most modern CRM software tools.

Per say, nowadays many best CRM for small business offers integrations with a plethora of third-party applications, which also include financial accounting software, as there are several CRM solutions today which are popularly known as QuickBooks CRM software that offers seamless integration of these business growth tools.

Additionally, marketers need the ability to segment leads, prospect, and customers based on their past behaviors for lead scoring, send targeted email marketing messages, trigger lead nurturing campaigns, develop landing pages, enrich lead records from third-party databases, or collect information about new visitors on their web page.

Although all these functionalities can be easily done by integrating third-party apps with easy to use CRM software and several other Salesforce Alternative CRM software built for SMBs, integrating these third-party applications with outdated legacy CRM systems can be exorbitantly costly and also difficult in most traditional on-premise CRM apps.

6. ROI Metrics Cannot Be Extracted Easily

Marketing, Sales, Support, and Accounts are the four key departments that are most associated with the influence of easy to use CRM systems.
Therefore metrics and KPIs pertaining to user adoption, business performance and customer perception of your brand not only helps to manage your existing customers, but it even aids in streamlining support operations and sell more to your customers efficiently.

Now even though there are some legacy CRM tools that can collect many of this information, nevertheless they lack appropriate reporting tools to make it easy for the user of the software to get the right type of reports that are needed for analyzing their business growth.

Conclusion

Hence, as sales, marketing, and support efforts are becoming increasingly intertwined, it is becoming more important to provide these teams with easy to use CRM software technology, that supports a close coupling of activities, as we find with all-in-one CRM software solutions, which alleviates most of the pains that users do experience using an outdated and on-premise legacy CRM system and tools.

Buy CRM And Create Your Business Plan For Stellar Revenue Growth

Planning is the golden key to any business. Hence, it is imperative that you must review your current business performance on a regular basis to identify the most likely areas for your business growth. This is because, once your progress in the key growth areas of your business is identified, you can revisit your business growth plan, make it a road map to the next successive stages, and grow your business to the next level. Therefore, this concise guide explains how you can change your business from a ‘one-off’ printed document into a lively enterprise that will help your business to carry on and thrive in this competitive world.

Nearly 60% of organizations expect to increase IT spending in 2019. And it remains the same in 2020 - Super Office Click To Tweet

This is because, once your progress in the key growth areas of your business is identified, you can revisit your business growth plan, make it a road map to the next successive stages, and grow your business to the next level.
Therefore, this concise guide explains how you can change your business from a ‘one-off’ printed document into a lively enterprise that will help your business to carry on and thrive in this competitive world.

The Need for Ongoing Business Planning

Ongoing business planning for your brand’s growth means that you need to monitor whether you are successfully achieving your company’s objectives on a day-to-day, monthly, or quarterly basis.

Business growth plan can be used as a tool for identifying where you stand now and in which direction you want to grow your business in the days to come.

Planning also ensures that you meet up with certain predefined key targets and is able to manage business priorities for your company’s growth.
Adopting, a continuous and regular business planning cycle maximizes your chances for success. However, you must at all times keep your business plan up to date. It is worthwhile stating over here that your plan should also include conducting regular business planning meetings involving key people in your company.

It is only by regularly assessing your SMB businesses’ performance against the targets you have set for yourself in your business growth plan; you are more likely to meet your desired objectives. Furthermore, doing this exercise can also act as a sign-post as to where and why you and your employees are going astray.

This assessment of your progress every three to six months will even help you in conducting discussions with investors, banks, and potential buyers of your products or services.

Moreover, regular review of business objectives is indeed a good vehicle for defining your businesses’ purpose and illustrating your commitment to employees, customers, and suppliers.

Next, once by following your business growth plan if you are capable of growing your business to encompass a series of departments and divisions within your organization, draw up a more sophisticated business plan, whereby you should render each division and departments with its own target and objectives.

Although it is a complex exercise, nevertheless it is vital that although each business units in your organization must tread different growth path, and their individual business plans should integrate into a single strategy which you have documented for your entire organization.

Hence, it is important for each department in your organization to feel that they are stakeholders in your overall business plan and they should remain clear on how their individual departmental plans fit in with that of the wider organizational growth.

Lastly, it is also important to be clear on how you will allocate your resources to make your strategy work, especially if you are an SMB or a start-up.

For this, you can buy an easy to use CRM which is one of the best business growth technology and tools that can help you in planning your business by measuring the different KPIs that are needed for evaluating marketing, sales and support metrics for the growth of your brand.

Takeaway

To conclude, here is a list of some of the key questions that your business growth plan should answer, which includes:

1. What is unique about your business and is it protected?
2. What are the buyer personas who will buy your product and services and why?
3. What will it cost to deliver and how much you will take to sell your products or services?
4. Which are your competitors, and how you are going to tackle them?
5. When will your business start generating income and when it will break even?

Always remember that a business plan is one of the most vital planning tools as it provides a solid foundation for building a successful company.

Therefore, if you have been putting off or have not updated your business plan for the last couple of months, buy CRM for your business and carve out a few hours this month, we can promise as one of the leading vendors of small business CRM software solutions that you will definitely finish the exercise with more confidence and clarity about the future of your business.

What All Can Make Customers Opt For Your Brand Even In This Pandemic World

For reaching your business growth goals you must have made New Year’s resolution once again in 2020, just two months back, but fear to lose them because of this COVID-19 Pandemic, Never mind! Why? This is because researches say that resolutions do not work. Nevertheless, paradoxically, if you do not make them, chances are there you may be more likely to achieve and maintain your goals.

For reaching your business growth goals you must have made New Year’s resolution once again in 2020, just two months back, but fear to lose them because of this COVID-19 Pandemic.

Never mind!
Why?
This is because researches say that resolutions do not work.

People don’t buy what you do; they buy why you do it. - Simon Sinek Click To Tweet

Nevertheless, paradoxically, if you do not make them, chances are there you may be more likely to achieve and maintain your goals.

According to Statistic Brain Research Institute based in California, USA:

“41% of Americans make New Year’s resolutions in the first place. But here’s the thing — only 9.2% of us are successful in achieving them.”

Therefore, before pressing on the ‘reset’ button for scaling up your business growth, understand the simple truth quoted by Simon Sinek, the author of the book Start and Why:
“People don’t buy what you do; they buy why you do it.”
A quote that you make you think differently now, behind why a consumer of your offerings chooses to do business with an organization.

Although there are plenty of reasons to consider, however as the award-winning vendor of one of the best small business CRM software solution, here we are putting together a very short list of some of these ‘Whys’:

1. Price

Let us clear this factor out of the way first. There are several individuals who chose pricing as a primary factor before deciding on their purchases. However, those companies that get customers just because of the low price will lose customers when someone else has a cheaper price.
Therefore, the loyalty of these customers to the company is because of price, not the brand itself.

2. Convenience

Who does not want a frictionless and easy buying experience? Moreover, customers are often willing to pay higher prices if their customer experience is convenient.
Therefore if you know what is CRM, use an easy to use CRM software like ConvergeHub to enhance your customer experience and skyrocket your revenue this year.

3. Customer Service

When your employees are friendly, quick to respond, and knowledgeable, your customers will the way you treat them.
They will understand that like they are there to take care of your brand, you are also taking care of them by doing business with them and providing them service as per their unique needs.

4. The Culture

Every organization has its own culture, whether by default or by design. The culture is the personality of your brand and your company. It is the sum of your organization’s beliefs, expectations, ethics, values, mission, and goals for business growth.
According to an article published in Forbes, it states that a great corporate culture that engages employees is a drug for improving customer experience since customers want to remain affiliated with organizations when their values are congruent with their brands.

5. A Cause

You should believe in what your customers believe in. At a level this ties into your organization’s values and culture. However, this is also about giving back and your company’s community involvement in events which can be your organization’s participation in a charity event or any other cause that is important to you, everything from saving Rhinos to alleviating world hunger.

6. Trust

Trust your customers and do what they say, every time. This is because if your consumers do not trust your brand, they would probably not be doing business with your company anyway.

7. Reputation

Your consumers may have heard good things about your organization. Maybe it is just from their colleagues at work or friends, or maybe there are plenty of good reviews about your brand on the internet. Whatever be it, your company’s reputation plays a big part in securing the decision of your customers.

8. Consistency

Consistency is most often tied with the reputation and trust of your customers for your organization. Outside of lying, if there is something that erodes the trust of your consumers quicker than anything, is your businesses lack consistency.
Therefore, if you want your customers to use the word ‘always’ to describe their customer experience with your brand, like ‘They are always knowledgeable, helpful and friendly..’ remain consistent with your good behavior the customers.

9. The Way

The way you do your business is one of the many reasons why customers chose to come back. This is all about your business policies, processes, the hours you remain open, your location and more. Although these are mostly tangible reasons, nevertheless, these factors count to get a customer in your door.

Finally- The Why

Let us end this article where we started with Simon Sinek’s quote:
“People don’t buy what you do; they buy why you do it.”
Although all these reasons (and more) may contribute to the decision as to why a customer may choose your brand over others this year, figuring out a customer’s ‘Why’ and scaling it to meet their reasons can help you bring customers back again and again after this 2020’s Pandemic and for many more years to come for business growth.

Using a small business CRM software that provides a 360-degree view of your customers stored in its CRM database, is an ideal tool for measuring your customer journey and thereby increase CLV (Customer Lifetime Value) as it is often quoted that:

“Acquiring new customers costs 5 to 10 times more than selling to a current customer, and current customers spend 67% more on average than those who are new to your business.”

Tips Guaranteeing Success For Startups And Small Businesses In 2020

Let us say that you have found a great and novel idea for building a small business or a startup organization that you are absolutely confident to succeed, or maybe are you already running an SMB and is stressed to find out how you can make it grow.

Now whatever be the fact, in either of these scenarios both startups and SMBs face a lot of challenges in their up-hill climb for business growth.
We say this since it has been recorded in several statistical observations that 9 out of every 10 or more simply speaking 90% of all startup ventures fail in their growth path.

Therefore, even though you must be wondering by now that if this is the hardcore reality faced by startups, how can you find your way for survival in this cut-throat marketplace, where most businesses die in their infancy.
Nevertheless, although running a new startup can seem to be an uphill task if you stay up-to-date on the latest industry trends like adopting an easy to use CRM and embrace these top growth hacking tips, we are sure that your businesses’ chances for survival in this competitive marketplace will be much higher than if you do not.

77% of customers would recommend a brand to a friend after having a single positive experience - Temkin Group (2019). Click To Tweet

Therefore, in this article, let us uncover some of the most used tips for business growth in 2020 so that you can use them, and hence, most likely outperform your competitions:

TIPS FOR BUSINESS GROWTH TO SECURE YOUR SURVIVAL

1. Automate As Much As Possible

Now one of the most critical steps that an owner of an SMB can ensure to its organization for maintaining optimal productivity is to buy a business management software that will help to automate time taking manual processes within the company.

To be candid and truthful, you can consider the above-stated fact as one of the most pertinent growth-hacking best practices that we can recommend for your small and medium business this year.

Hence after you have evaluated the needs for your business try to research and decide on the type of software that would aid in promoting and growing your business on an immediate basis.

While there are a plethora of business hacking software solutions in the marketplace nevertheless these two, in particular, are must-have for all businesses irrespective of its size or the industry they are in.

– CRM (Customer Relationship Management)

If you know what is CRM, be it Salesforce the most popular enterprise-level CRM software in the CRM space or any other Salesforce Alternative CRM platform, CRM is a software solution that not only helps in automating loads of manual tasks, but it also aids in permitting all your teams (marketing, sales, accounts, production, and support) to work with the same data stored in the CRM database, providing all its users the ability to find a 360-degree view of each leads, prospects, partners and customer contacts in the database, and more.

Now you can adopt a cloud-based all-in-one CRM for SMB, which includes automation for marketing, sales, and support, all in the same platform.
Additionally, apart from automation, you can integrate loads of apps (using built-in plugins) like email, telephony, document management software, accounting software (like QuickBooks CRM) and many more with your CRM software so that you can complete nearly all your tasks using the same tool.
In the present times, startups and small businesses are increasingly vying for this option in most easy to use CRM for small businesses since it not only saves time, but it also increases collaborations within and outside the company and reduces the investments involved in purchasing separate siloed technologies.

– MA (Marketing Automation)

Now that you have finalized on an easy to use CRM you must also find a CRM solution that has an integrated MA solution, which will help in nullifying the need for purchasing a stand-alone or a silo MA system for your company.

Since, if you do not do this, then you need to spend in a disconnected marketing automation solution to drive and automate your marketing and support efforts of your company.

MA solutions not only streamline your business processes but also increases brand awareness by automating tasks and make it easier for businesses to attract leads.

With built-in features like landing page builders, preconfigured email marketing templates, lead generation web-to-lead forms, metrics, analysis and more, marketing automation when it is installed in easy to use CRM or used just as a siloed software is even a critical tool for hacking on to your competitor’s marketing growth.

2. Train Employees On The Software You Use

When you invest in technology to streamline operations and automate your works, it is obvious that you must fully train your staff on how they can efficiently and successfully leverage that solution.

Hence, invest in software solutions that provide high-quality free onboarding and training during installation and implementation of the software platforms, which will help your employees to use the system with ease and make them ready to leverage the technology to its fullest extent seamlessly.

3. Prioritize on customer experience and satisfaction

According to studies conducted by multinational research agencies, it has been found that in the present time Customer Experience (CX) is overtaking product and pricing as the key factor influencing the consumer’s decision-making process.

This, in other words, means that consumers are prepared to spend more for any brand or organization if they find that the customer experience delivered by that company is of ‘world-class’.

Well, it is natural that great CX (customer experience) of any brand also increases customer satisfaction of the consumers of its offerings.
Therefore, as satisfied customers stay longer and spend more on any brand, it is necessary that as an SMB you must increase your level of customer satisfaction for the consumers of your offerings as it is 5-10 times more costly to get hold of new customers than to keep a hold on to your existing ones.

4. Dive Head First Into Social Media

It is a well-accepted fact of the modern times that Millennial(s) are steadily becoming the members of the largest demography across the world, those who are practically addicted to social media which they use for harvesting information from every place across the globe.

Hence becoming active on social media websites and platforms like LinkedIn, Twitter, Facebook and others are one of the other most vital tips for the prosperity of any startup or small business.

Therefore below are a few most important tips to make your business succeed with its social media presence:
– Join social media groups to share important insights and grow your reputation
– Share your inbound marketing contents in the social media channels
– Ask questions in your businesses’ social media posts to encourage engagements
– Incorporate CTA (Call to Action) in your social media posts
– Use social listening tools
– Run contests on social media platforms, and…more.

5. Measure Your Results Constantly

Measuring your efforts is one the most significant growth hacking tips, especially in times when your business is in its early stages or you have just launched your business.

Now, with all the best small business CRM software, you have excessive access to metrics and CRM reporting that can help you in your decision-making processes.

Metrics found in easy to use CRM solutions not only aids in monitoring your small businesses’ sales pipeline, but also measure the effectiveness of your marketing campaigns, gain forward-looking revenue estimates, and a lot more.

Now, we say this since all SMBs need to take up and ensure data-driven decisions to uphold and sustain its growth.

Hence, the analytics and metrics offered by your best small business CRM software solutions provide the numbers and insights you require to make informed decisions for your business growth.

Conclusion

Hence to be a part of the 10% of startups and small business that succeeds, following the business growth tips laid out above, will not only make you prepare your business for success in 2020 (than those that do not), but it will also set your brand apart from your competition and prepare your company to confront the initial storm that most small and medium organizations face for sustaining rapid and consistent business growth.

How The Right QuickBooks CRM Can Help Generate More Sales And Revenue

Typically, sales managers of any small and medium organization find it easy to see the benefits of adopting a CRM system, which becomes more effective if they use the best small and medium business CRM software that offers QuickBooks CRM integration free, and is so most often also accepted as the best CRM software for QuickBooks. They appreciate that in QuickBooks CRM their sales data is going to be centrally stored and presented in an easy-to-follow format, permitting them to monitor staff performances, sales processes, purchases, billing and invoicing, and as a result, optimize sells. But what about the sales reps? Therefore, more often than not, unlike sales managers, sales reps are not all that “happy-go-lucky” about Customer Relationship Management solution in the beginning.

They appreciate that in QuickBooks CRM their sales data is going to be centrally stored and presented in an easy-to-follow format, permitting them to monitor staff performances, sales processes, purchases, billing and invoicing, and as a result, optimize sells.

Consumers in the US ranked Intuit (QuickBooks) on number 8 in terms of privacy trustworthiness among all companies - Colvin (2017) Click To Tweet

But what about the sales reps?

Therefore, more often than not, unlike sales managers, sales reps are not all that “happy-go-lucky” about Customer Relationship Management solution in the beginning.

Primarily, the extra time that the sales rep has to spend on entering data into the CRM software application adds to the irritation of the sales teams since they think that their main job is primarily selling.

However, this article is not about why sales team do not always find the goodness in easy to use CRM software, but rather it is all about how a QuickBooks CRM can improve the performance of the sales reps, and more importantly why they need a CRM for revenue growth.

So why do salespeople need CRM, preferably a QuickBooks CRM software?

Without the fear of oversimplifying the facts, the two greatest challenge that sales reps face in sales are:

How to follow up and qualify on leads?
How to prioritize sales activities?

And CRM is the only business growth technology and tool that can solve these key problems in sales, and this is how best small business CRM when used in SMB organizations, does it:

Enjoy a safe storage space

Best CRM software platforms aid the sales teams in small businesses and startups to centrally store their sales opportunities, contacts, activities and schedule plans in one central place so that they can find seamless access to their CRM database from multiple locations, and never have to fear that their data will get lost.

For example, once you use a QuickBooks CRM, in your CRM for SMB you can also view the purchase history of the customers, create invoices for your prospects and leads without leaving your easy to use CRM platform, and store them in the CRM database for future use.

Plan and manage time just like a ‘Pro’

Best CRM software for QuickBooks helps salespeople to optimize their day-to-day schedules and prioritize their tasks to make them remain assured that none of their prospects and customers are ignored and they are instead contacted on time. Though it may sound like an oxymoron easy to use CRM software, as a matter of fact, allows sales reps to spend more time with their customers, which results in closing more deals and creating stronger relationships.

No brainer activity reports

The best CRM software for SMB organizations also helps the sales reps to quickly and easily create their weekly, quarterly, or monthly reports for the management and higher-ups in their organization. The process of creating these reports is transparent and automated with business growth technology applications like CRM as it takes just a few minutes to inform other members of the team and the mangers about which sales have been won and those that are currently in progress.

Stay up-to-date on what is happening

Easy to use CRM offers document templates, shared calendars and email integrations, which helps to unite all team members in sales, marketing, accounts, and support and keep everyone up-to-date. Sharing selling patterns, and selling processes, and purchases made by the customers (if you are using a QuickBooks CRM) allows sales teams to see what works best.

This is because once you integrate easy to use best sales CRM software with Intuit QuickBooks, there can be a seamless exchange of all data between these two software application platforms.
This way, you can continue using your accounting software, at the same time see customer details, payment, invoice information directly on your easy to use CRM dashboard, and thereafter use this data from QuickBooks CRM for follow-ups, customer support, and business process automation to remind your prospects and customers of their needs.

Moreover, as there are several information that overlaps between sales, accounting, and customer service as the prospect moves through the sales pipeline from being just a lead to a paying customer if different teams use different software in the organization to store their data, it will undoubtedly result in double data entry causing waste of money, time and efforts.

Hence using a QuickBooks CRM for sales not only helps in eliminating double entry but also as when the customer data in the CRM database is updated it also changes in the financial application and vice versa.

Conclusion

Therefore, the best small and medium business CRM software for sales teams when integrated with QuickBooks correctly it will certainly help salespeople to excel in four areas that are critical to them, which include:

Reach sales targets faster
Better search, segregate and qualify leads
Prioritize follow up activities as per the urgency
Follow up on leads and customers systematically and on time

However, to achieve all these, sales reps have to unanimously understand that updating their CRM database is central to their success, which is only possible through absolute understanding and determination from the sales rep’s side.

Some Of The Easy to Use CRM Trends For Business Growth In 2020

To toe, the line with the stellar advancements of technological developments is one of the most important errands in modern times for businesses both big and small. Similarly, it is even most important to update your sales, marketing and customer interactions as per the ongoing easy to use CRM trends for users of business growth technology, especially in small and medium organizations across the world. We say this because keeping a note of the growing technologies, helps small and medium businesses to not only drive their existing customers to make repeat purchases but it even helps in attracting new customers, which further aids in boosting their ROI and revenue. On a comprehensive note, users of the best small business CRM, once they watch and follow these latest trends, it assists these small firms to expand the connections with their customers and boost sales as an inevitable outcome of this activity.

84% of respondents ranked the importance of experience at the same level as products or services- SFDC (2019) Click To Tweet

We say this because keeping a note of the growing technologies, helps small and medium businesses to not only drive their existing customers to make repeat purchases but it even helps in attracting new customers, which further aids in boosting their ROI and revenue.

On a comprehensive note, users of the best small business CRM , once they watch and follow these latest trends, it assists these small firms to expand the connections with their customers and boost sales as an inevitable outcome of this activity.

Therefore taking into account the same, here are some of the key CRM trends of 2020, which can add more viability to your sales, marketing, and customer support and relationship building skills this year:

Increasing Requirement for Adoption of Mobile App

In recent times, both small and mid-sized firms across the globe have started deploying easy to use CRM as their new-age marketing tools.

Nevertheless, this year, in 2020, due to the stellar rising sale of mobile and handheld devices, it has been noted that CRM integration with different mobile apps will also escalate for helping the customer service representatives.

Mobile CRM will also help the sales reps to receive notifications, capture relevant notes and contact or call the customer from their mobile devices, using online mobile easy to use CRM app.

Therefore, mobile CRM, which was earlier just an option for owners of large enterprise-level organizations, is fast becoming a very important part of managing customer relationships successfully even in SMBs.

Improved Predictive Analysis

All the best easy to use CRM software vendors for small business, help their users to find out the number of interested customers, the preferred mode of communication and the preferred time of communication of their customers.

However, going by the CRM trends of 2020, the latest improvement in the predictive analysis will offer greater insights pertaining to the ideal engagement approach to small businesses, by uncovering the history of their customer transaction and along with with it other customer details for executing sales to their ideal customers.

Improved Integration

In the past, small business owners who are fully aware of what is CRM technology also faced several obstacles while integrating easy to use CRM solution with all the main elements of their businesses.

Considering this fact, this year, CRM integration, and connectivity are going to expand radically as SMBs will be able to include new products and services into their CRM software.

These integrations will include powerful solutions for workflows, social media, customer sales and product tracking, which will no doubt offer a holistic solution for a 360-degree view during communication with the customers.

Importance of Social Media Networking

Finally, it cannot be denied that the members of your customer support team will have their own work hours and specific day-offs. Nevertheless, customers nowadays always expect faster responses online. Hence, customers when they fail to communicate with their preferred brands through conventional communication channels, they tend to follow their brands on social media channels to get the latest news and developments about new product launches in the company.

Hence all easy to use CRM for small business in 2020, are trying to improvement upon their technology to become pioneers in social CRM (SCRM) functionalities, whereby they can promote your business via social media channels, which will allow their users to find 24/7 accessibility to their customers, which goes true with CRM solutions like Salesforce or even any other Salesforce Alternative CRM tools that are mostly preferred by medium and small businesses.

How To Maintain An Unsoiled Database In Your Easy To Use CRM Tool For SMB

Easy to use CRM is a business growth technology that collects and accumulates all the data of leads, prospects, and customers and keeps them stored in the CRM software’s database, which becomes the single source of truth for nurturing happy customers and driving conversions. However, if your prospect and customer database in the CRM is in a mess, with data integrity issues, the same database in the CRM can do more harm than good and can be counterintuitive to the purpose of buying an easy to use CRM for your company. Hence to help the users of new easy to use CRM for rapid business growth, here are some of the most preferred ways for sustaining an unsoiled database in your CRM so that companies can maximize the returns on their hard-earned investments for the best CRM for SMB that they choose for their organization.

However, if your prospect and customer database in the CRM is in a mess, with data integrity issues, the same database in the CRM can do more harm than good and can be counterintuitive to the purpose of buying an easy to use CRM for your company.

With 379 CRM systems listed on G2, only 18 % have a 4 or 5-star rating, which includes ConvergeHub - G2 Learning Hub (2019). Click To Tweet

Hence to help the users of new easy to use CRM for rapid business growth, here are some of the most preferred ways for sustaining an unsoiled database in your CRM so that companies can maximize the returns on their hard-earned investments for the best CRM for SMB that they choose for their organization.

Bring in only important data when importing contact lists

When you are importing lists of leads into your best small business CRM, you should do so with extreme care. Always remain vigilant as to where is your data coming from? Which fields were used in the previous software and how do they correspond to the fields in your new CRM system? For example, you might be having some other additional custom fields in the previously used tool that are no longer useful for your business. Hence just concentrate only on the important and pertinent data fields that are critical for your business while importing them in your new small business CRM software.

Be sure all data is rightly formatted before importing contact lists

When you want to export data from a certain software to another system, with the intention of importing it into another, there are certain factors that you need to keep in mind. This process is done in most cases by importing and exporting data of a CVS (Comma Separated Value) spreadsheet.

Therefore, it is most crucial that the prospect and customer data in the exported file complies with the requirement of your new software system and its data importing process. This means every column header must have the exact identical titles and even the data is in the same format (i.e., data, number, percentage, plain text, and others) as it was before. Make certain it all aligns before doing the import since otherwise, you will view errors as there will be several data that will not get transferred into your new CRM software system.

Identify important data fields to avoid partial contact records

If you wish to market your offerings to these new contacts in the future, it is critical that you must define which data fields are most essential to have while importing the contacts to your new small business easy to use CRM system. For example, you can decide that without email, name, or phone numbers the lead data do not constitute a fully populated record of contact in the database.

Therefore, settle on which fields hold the most essential information important to your business model, and remain sure that your web forms also ask for that information. Even if you are manually entering data into your new CRM software, remain careful that those data collects are essential information before entering them into your CRM database.

Place validation on your phone fields and email on forms

Now it is a common issue with all businesses that someone will visit your website and thereafter place incomplete or completely irrelevant and falsified information in your web forms to receive your offerings. However, there are ways to avoid it. Allowing people to complete your form with fake information creates an incredibly messy CRM database, cutting down on the efficiency of the CRM system.

Therefore, as a remedy, place validation measures on your telephone number and email fields. In the present times, most easy to use CRM software platforms allows a user to instantly verify if an email or phone number is real and active. So put these measures in place, and do not forget to include CAPTCHA on your web forms to ward off the onslaughts of the bots.

Regularly check for duplicates

Records that are created and stored as duplicates can have a more harmful effect on the efficiency of your marketing strategies than you can even think of.

For example, if you have two or more records of the same prospect, it becomes a sheer problem for the CRM to find which one is most up-to-date or which data in the software the CRM system will utilize to create and deliver a personalized message to the prospects, leads or customers.

Because email personalization relies on the data accuracy of your best small business CRM platform, duplicate records will completely jeopardize the efficiency of your system. Duplicate records mostly occur when someone completes your form multiple times but place different information, or when someone enters a new contact manually and unintentionally enters different data into the CRM database.

For example, if you have two contacts for ‘Stephen Smith’, but one has the name listed as ‘Stephn Smith’, it is possible that the person will receive a personalized email to “Stephn” rather than ‘Stephen’, which will no doubt create a bad impression for your company.

Delete unresponsive contacts

Always keep your database clean of unresponsive contacts. This means, those unresponsive contacts have either got them unsubscribed from receiving your email or your emails are bouncing, both of which indicate that they do not want to deal with your brand and hence they must be immediately purged out from the database of your CRM system. Deleting unresponsive contacts from your CRM database will ensure that your emails are going to live email accounts, which in turn also improves the accuracy of your email tracking and reporting functionality of the CRM.

Track lead source

Lastly, you need to monitor where the leads in your CRM database are coming from, as it will allow you to sharpen your marketing strategies while engaging them during the lead nurturing processes.

Tracking the source of the leads in your easy to use CRM platform, will help you to keep strategies tightly organized around whom each lead are, where they came from, and what their objectives were with your business.

Conclusion

Easy to use CRM technology allows businesses to do much more with fewer resources. It helps you to maintain a much more personal relationship with customers and prospects. Nevertheless, all these factors depend on having a clean CRM database , since if personalized communications go to the wrong people and tell them wrong things, it will ultimately hurt the reputation of your organization, and set in motion a wave of harmful consequences that will keep coming like a tide that you just cannot escape.

How To Recapture Dormant Customers Using The Best CRM For Small Business

Smart business owners and sales representatives in all businesses using the best small business CRM system know the necessity to focus their efforts on retaining customer that are loyal as much as they need to pay attention to the acquisition of their new ones. We say this because it is much convenient to sell to the present customers rather than hunt around for finding new ones.

We say this because it is much convenient to sell to the present customers rather than hunt around for finding new ones.
According to Forrester reports, the chances of selling to previous customers of your brand are 60- 70%, while the chances of selling are 5-20% for new ones.
Moreover, in the same report, it has also been suggested that existing customers are also likely to spend on an average of 31% more than customers who are new.

Nevertheless, it is a common trait with several organizations, to abandon the existing buyers of their products and services when customers stop responding to their marketing efforts.

But, why should you abandon a customer who has already done business with you?

Hence, even if an existing customer has not responded for a long time, marketing expenses are still better spent on wooing existing but dormant customers than finding new ones.

The chances of selling to previous customers of your brand are 60- 70%, while the chances of selling are 5-20% for new ones - Forrester Click To Tweet

Now as finding new business is 4-10 times more expensive than reactivating dormant customers, here are three unique strategies that startups and small businesses can make use of to recapture the unresponsive customers stored in their CRM database:

Strategy #1

Email retargeting

By using email-retargeting strategy, you can use retargeting-cookie to set off ads on the web pages that your customer visits, after they click on the emails that you have sent them.

However, what happens if your customers are not clicking on the emails that you are sending or ignoring them completely?

Well, for this you can create a special email list of all your existing dormant customers and start an ongoing email campaign using your best small business CRM system just targeted to your inactive customers.
You can even upload this list to your retargeting program, so that people who are included in the list in your best CRM for small business will start viewing the ad’s of your brand’s across their social media websites and other web pages, without even having the necessity to click on your emails.

Strategy #2

Personalized Messaging

There are even instances when a dearth of customer activity can also occur because of your fault.

Hence, once your customer makes a purchase, always make sure that you follow up on that customer with targeted personalized messages using your best small and medium business CRM software that reflects your customer’s preference and add value to the customer’s experience with your company.

The entire point of collecting and analyzing your customer’s data with the help of the best small business CRM platform is to find out what makes your customers buy and then launch an effective marketing campaign that targets the interests of your active customers.

Using business growth technology like CRM you always have the advantage of understanding the habits and obtain the purchase histories with your existing customer. Occasionally, you can even remind your dormant customers as to how much they wished for a specific product, and send them communication with a money-off for that offering.

Additionally, you can also put forward new services and products that your existing customers might like which can be easily assumed based on their past behaviors and previous purchases.
Hence the more pertinent are your approaches in marketing, the bigger the chances you will have to recapture their businesses using your best small and medium business CRM software platform for rekindling your sales growth.

Strategy #3

Deep Linking

When you are trying to reactive your dormant customers, try to make it as easy as it is possible to make your customers take their desired actions. For this, while doing in-app marketing, always remember to include ‘deep linking’, which generates a shortcut connection to the product page that your customer is interested, without making the customer even reach on your businesses’ homepage and then search for the required product using the search bar.

It is of utmost importance that for customers who have remained unresponsive to your marketing efforts, you must primarily remove all the obstacles from their path, to make them purchase your products easily once again.

For this, many small and medium businesses also trust in sending app notifications or SMS messages with an exact link to the product that a particular customer was interested to buy in the past using SMS sending applications integrated with their best CRM for small business.

Takeaway

As re-engaging inactive ‘gone-but-never-forgotten’ customers is at all times more worthy as an investment, we are sure you will find these three strategies extremely helpful, and as a user of best small business CRM, find rapid business growth.

5 Way to Refine Your CRM Implementation Process In 2020

As customers are an invaluable asset to any company, therefore every business must work harder this year to gain new customers and sustain a good relationship with their existing ones. Nevertheless, the work of managing customers and the skills required for guiding them through the sales funnel is an overwhelming task. This is exactly where easy to use CRM be it Salesforce or any other Salesforce Alternative CRM platform (mostly used by SMB organizations) could be a powerful tool in your arsenal that can streamline business processes by gathering, coordinating and organizing customer information stored in the CRM database.

According to a Beagle Research, it has been predicted that even though 36 percent of sales professionals are still to adopt easy to use CRM for business growth, nevertheless it is predicted that this will change as we head into 2020, as it has been aptly quoted by Denis Pombriant:

“There is a great deal of white space in CRM to be claimed and this will be where humans will add the greatest value as we continue to bring CRM to businesses that were once completely manual.”

We highlighted this fact as according to another recent study conducted by Grandview Research, it states that:

“The CRM market would be worth $81.9 billion by 2025 and Gartner and others publish annual reports indicating the market’s vibrancy.”

Hence as customers are an invaluable asset to any company, therefore every business must work harder this year to gain new customers and sustain a good relationship with their existing ones.

CRM as a whole is expected to reach over $81.9 billion revenue by 2025 - Gartner Click To Tweet

Nevertheless, the work of managing customers and the skills required for guiding them through the sales funnel is an overwhelming task.

This is exactly where easy to use CRM be it Salesforce or any other Salesforce Alternative CRM platform (mostly used by SMB organizations) could be a powerful tool in your arsenal that can streamline business processes by gathering, coordinating and organizing customer information stored in the CRM database.

Easy to use CRM is a software that can work for any business, irrespective of whether you implementing it for a large enterprise or you are just a small startup.

Now even though CRM is a powerful business growth technology , it is a known fact that many businesses do not utilize it fully.

A Customer Relationship Management system has several benefits, like boosting retention and optimizing your sales, marketing, and support efforts and so in this article let us find out how you can improve the implementation of your easy to use CRM or your best small business CRM software solution if you are an SMB to ensure success and steady business growth.

Involve Your Team In CRM Selection Process

Most often than not, the people who will be implementing your easy to use CRM tool are your sales teams.
Hence it is most important that you need to involve them when you choose your CRM software and buy CRM for business growth.

Always remember when selecting the software, that it matches your organizational requirements.

However, how do you identify your needs?

Well, your sales team can aid you to pinpoint the challenges they face in their sales cycle and even provide solutions as to how CRM can address the problems for sales growth.

Now once your sales team is recognizing the issues, your marketing team needs to identify the touch-points with the customers, how they manage their communication or the time they need to deal with the leads and prospects to qualify the leads.

We say this because only armed with the knowledge of the underlying issues, you can choose an easy to use CRM tool that will ensure streamlining your processes and provide efficient customer management for your business.

Moreover, even before you buy CRM if you accept the ideas and thoughts of your sales and marketing teams into consideration it is natural that they will embrace the software without resistance, easily.

Show Your Employees The Value Of Utilizing The Software

As one of the most acclaimed and award-winning CRM for SMB organizations, we have frequently found that sales teams most often have a negative opinion about using this business growth technology and tool.

This is because most often than not sales professionals find this tool as an unnecessary burden due to the time they need to update customer-related data into the CRM database.

Hence irrespective of whether you are buying CRM for small business or for a big enterprise, you need to highlight its value in the marketing functionalities and aspects of the software.

This is because as sales reps most of their time spend researching on customer data or doing follow-ups on prospective buyers on their list.
Now, with the marketing industry becoming increasingly data-driven, sales teams once they understand the value of easy to use CRM which aids harvests prospect’s data, such as a prospect’s interests and hobbies, location, purchasing behavior, age group, and more and then analyze patterns and trends in this data, sales teams are more likely to get on board on the use this business growth technology for enhancing their data management skills.

Remember, you should sell your CRM software to your employees as a tool that can make their works simple by reducing tasks and optimizing their efforts in sales and marketing, so that your sales reps acknowledges that the tool will be able to provide them with all the necessary information to influence sale at their fingertips, easily.

Thoroughly Train Your Employees

For your teams to cherish the easy to use CRM tool, they need to grasp the ins and out of the software. Now, while it an easy to use CRM may be straightforward and simple to use, you still need to educate your employees on how they must use the software for harvesting optimal ROI.

The CRM training should cover all the guidelines on the operational aspect of the tool. For example how to enter the company’s data in the CRM database , or use the dashboard more efficiently, or create customer segmentation based on different filters and more.

Remember, as employees are diverse in nature, and so while some might find it easy to figure out how the software works, others without additional and ongoing training might even make mistakes which can lead to ineffective use of the software.

Additionally, encouraging your employees to take a short course on the goals and implementation process of this business growth technology most often increases the adoption rate of the software.

Define your CRM strategy

Now, if you are just trying to use a robust business growth technology solution like a CRM as a plug and play tool, you are surely setting yourself up for failure.

Hence, before the implementation of your CRM, rather even before you buy CRM for your business you need to create an excellent and a doable strategy to ensure you maximize the use of the software.

How do you come up with a strategy?

Well, for example, once you have recognized the goals like generating high-quality leads or goals like customer retention, you can easily come up with a definite strategy to meet up these goals.

For this evaluate your businesses’ workflow at each stage of the CRM implementation process and thereafter analyze its performance on a regular basis.

In other words, irrespective of the plan of action you decide to take, make sure that the easy to use CRM should complement the vision laid down by your company.

Lead By Example

Even though in an HBR (Harvard Business Review) publication it states that in 2017, CIO magazine reported around one-third of all CRM projects fail it has been observed that most CRM implementations fail due to the dearth of support from the top management in the company.

Hence if the senior managers in your company are not a part of the CRM implementation process, your employees will likewise keep on neglecting to embrace the software.

This the reason, once you buy CRM you must get all the leaders on board from the beginning to create a ripple effect. For this make your managers take part in the training, attend meetings, and stay abreast of the latest CRM implementation processes.

Conclusion

Remember, CRM implementation in any industry is an ongoing process, and therefore you need to tweak your CRM strategies from time to time.

Nevertheless, once you buy CRM you should always keep your employees and teams happy working with the system by incorporating their feedback in the implementation process until the time the systems get adopted by your employees completely.

Why Sales Force Automation in CRM Is a Must for Startups and Small Businesses

As the owner of small or medium business, you must have thought about how small business establishments can compete with large establishments. It is simple. Just buy CRM and let SFA (Sales Force Automation) integrated into the CRM software help you to let go of your worries since if you want to grow, you just cannot handle everything manually on your own. All experienced small and medium business owners are of the same opinion that you must automate your business as much as possible to be able to seize your business goals.

63% of people remembers stories after a sales presentation. Only 5% remember statistics. Click To Tweet

All experienced small and medium business owners are of the same opinion that you must automate your business as much as possible to be able to seize your business goals.

Now, here lies the first big challenge of identifying the right business growth technology and tool that you should use to automate and accelerate growth in your company and that too within the budget.

However, before we go into such details, we must understand the types of business automation categories, which fall within these 5 major types:

Email marketing automation tools.
Sales Force Automation tools
Contact Relationship Management automation tools.
Shopping cart tools
All-in-One business automation solutions

The good news over here is that most of the businesses do not need all of them. In fact, mostly you will need only one or two of these tools, to put your tedious tasks in an autopilot mode.

Let us take a look at each of these types of CRM based business automation tools individually:

What are Email Marketing tools?

Email marketing tools are business automation tools that marketers use to create, test, send, optimize, and report on their email campaigns.
Email marketing tools can also be a specific tool, which is related to email marketing. For example, an inbox placement-testing tool or an email subject line generator, or a complete suite of applications that help the marketers to do all their end-to-end email-marketing activities.

Autoresponders are also another type of email marketing tool that sends an automated email once any visitor on the website fills out a web form.

MailChimp is a very commonly used and most popular email marketing automation tool that has a free, no-obligation plan and can be also integrated as a CRM based automation tools.

What are Sales Force Automation tools?

Sales Force Automation does everything that an email-marketing tool provides businesses the ability to set up dynamic rules when specific actions or behaviors are shown in your follow-up email marketing processes.
SFA tools, which are integrated into the best CRM for small business , also has the powerful ability to segment contacts dynamically, which helps companies to drill down their sales and marketing efforts towards the right segments of leads, prospects, and customers at all times.

SFA also aids in maintaining strong email deliverability, since with the help of this CRM based business automation tool contacts receive messages with appropriate contents that are relevant to them, which results in higher engagement rates and so the emails do not ends up in the customer’s mailbox as spam or junk.

What is a Contact Relationship Management Tools?

Contact Relationship Management tool or Customer Relationship Management (CRM) is an application that is instrumental for storing, segregating, and analyzing customer data; manage workflows and sales process and much more.

Most modern-day CRM systems like Salesforce or any other Salesforce Alternative CRM platforms have flexible API interfaces so that users can integrate other software solutions like accounting ( QuickBooks CRM ), email marketing automation, and shopping cart solutions and more within the platform.

What Are Shopping Cart Management Tools?

For businesses that need to set up a storefront on their website, accept payment for selling their products and services requires a shopping cart management tool to perform these actions with utmost encryption and security.

Other than receiving payments this tool also helps to track purchases, measure average customer lifetime value, the frequency of purchases and more.

However, if you are a small service-based enterprise, that only handles a limited number of transactions every month, you can lean on applications like Intuit, QuickBooks, and others which can also be integrated into business growth technology solutions seamlessly.

What are All-in-One Solutions?

All-in-one solution allows the users to automate more than just one single feature when integrated with a CRM, but they also have higher costs associated with them.

These all-in-one solutions not only save money from having to purchases multiple business automation solutions but it also minimizes time drain that happens when you have to bounce from one system to another, which impedes growth and also many a time takes businesses away from opportunities.

Conclusion

So once your business starts experiencing growth pains and you want to generate revenue it is the ideal time that as an owner of the small business you must invest in the best small business CRM software that has an integrated Sales Force Automation capability and put the system in place to further increase your ROI.

Salient Features Of A CRM That Can Really Save Your Startup

Startups all across the globe are glorified as the ultramodern way of taking control of your life, circumventing nine to five jobs and throwing them into the bin. Nevertheless, according to a report published by Small Business Trends, on business growth it states that approximately 40 percent of startups are profitable, while 30 percent of them are at break-even points and the rest 30 percent losing money. Therefore if you are having any second thoughts on your big idea, read through this article as we unravel the real Kryptonite of your super idea and how buying CRM can change that for you.

About 79% of leads do not convert without CRM - ThomsonData (2019) Click To Tweet

Therefore if you are having any second thoughts on your big idea, read through this article as we unravel the real Kryptonite(s) that can stall your super ideas and how buying CRM can change that for you.

What is CRM?

CRM is a business growth technology and a strategy that integrates several prospects of customer relation to convey value to the customers and retain the same for businesses. With IT solutions, world-class customer relations can be easily achieved and utilized to establish brands in the marketplace.

In other words, CRM is a tool that helps one understand their target customers, their needs and how brands can sustain that customer relationship to propel your startup on the basis of that relationship.

Now there are three types of easy to use CRM software that is available in the marketplace:

Strategic CRM

This is a CRM software that is based on delivering value to the customers, better than the rest of the competitions and integrates the same in product development and structure of the business.

Operational CRM

This CRM software focuses on the automation of sales, production, and service as per the requirement of the consumers.

Analytical CRM

This CRM software focuses on gathering, storing, distributing and thereafter integrating and analyzing consumer-facing data to cater value to both customers and businesses.

There are several models of CRM tools available in the marketplace. Nevertheless, in this article, we shall discuss the IDIC model which aids businesses to ascertain the customers who are of high value and loyalty towards the brands.

Identification: Find out who is the customers and understand them well.

Differentiation: Identify which customer has the greatest potentiality and thereby have more future prospects.

Interaction: Makes sure that businesses can perceive the customer’s desires, and understand the customer’s possible relationship with other brands.

Customization: Personalize offers a means of communication to make sure that the customer’s desires can be fulfilled.

So now that you are aware of what is CRM let us move on to the five most important reasons as to why you must buy CRM for your startup organization and stick to this cutting-edge business growth technology and tool.

THE “KRYPTONITE(S)” TO YOUR SUPER IDEAS

Cash Crunch

According to a report published by Small Business Trends, it states that more than 29 percent of startups fail because of cash crunch and more than 18 percent for cost and pricing issues.
Therefore it is important for any startup business to keep their pricing compatible and yet generate enough profits to keep the krypton of cash crunch at a bay.
This is over here small business CRM software comes into play as it can help businesses to understand their customer’s choices and buying patterns to integrate the same in product development and provide pricing that predicts good business growth.

Poor relations with the customers

Relations with its customers is the spine of any business, especially startups as they are more consumer-based models of business and this is why more startups are in need of incorporating CRM strategies for their growing businesses.

According to reports among all startups that fail more than 17 percent are those that failed to develop and deliver a user-friendly product or service and another 17 percent failed because of inappropriate business models that underlined their offerings.

Therefore, this data even illustrates the growing importance to buy CRM in developing a consumer-based model for business that can help in building user-friendly offerings.

Need for the right team

The idea of delivering a customer-friendly offering, for any startup is a challenging task, which needs the right team to pull that off.
As per statistics and data that we referred before about 23 percent of startups fail due to their team’s inefficiency in catering a customer-friendly offering to the consumers in the marketplace.

Therefore as a startup entrepreneur, you need extensive staffing and training programs that can aid you in employing the right team to focus on providing value to the needs of your customers.

This is over here CRM for small business once again comes into play as it can help you to identify the right persons for your job and even train the marketing, sales, and support teams with strategies to reach customers and sustain them over a long period of time.

Need for research

Just as there is no way that we can write an article without any proper research, similarly the same applies to any startup, as comprehensive market research is most important and a must for the growth of any startup business across the globe.

According to research, it has been found that 42 percent of failed startup ventures were not successful since they did not start their business after performing any market research about their proposed offerings.
Additionally 13 percent of startup businesses failed and are so ill-fated because they launched their business at a bad time, statistics which show the extent to which startup organizations ignore real-time market trends while starting their businesses.

Therefore, once you buy CRM, it is a business growth technology that is capable of storing, integrating and analyzing consumer data which aid startups to find and focus on the right market at the right time to launch the right product or service in the marketplace.

Marketing woes

As per statistics and data that we referred even before 14 percent of startups fail due to poor or ineffectual marketing and another 14 percent for ignoring their customers.

But why do startups fail at marketing or while conducting their after-sales service?

Even though there can be multiple reasons that can make it happen but one of the most important of all these factors is because of not knowing your customers.

CRM for SMB and startups helps growing businesses to understand their customers thoroughly so that they can cater to their customer’s needs.

This is exactly where Analytical CRM comes into play which aids in gathering consumer-related data and with Operational CRM that can ensure faster services to their customers and Strategic CRM that can help in marketing their offerings strategically to target relevant consumers based on their behavioral and purchase patterns which can be easily collected, stored and thereafter analyzed once it is hived inside the CRM database.

Conclusion

Therefore now that you know why your startup needs to buy CRM and implement CRM strategies for your business growth, and the right type of CRM to go for to overcome each of these hurdles at the beginning of your entrepreneurial journey, it remains without any doubt that small business CRM software is that much-needed firepower which your startup needs as the next big weapon for victories in this competitive global marketplace.

Tag: Best small business CRM software

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